market planning

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Transforming Marketing Departments into Marketing Powerhouses

Published By: Archway     Published Date: Nov 21, 2008
The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.
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archway, roi, marketing operations management, outsourcing, business assessments, market planning, product procurement
    
Archway

Unlock Innovation in Your Workforce

Published By: Dell EMC     Published Date: May 09, 2019
In such a competitive business market, retaining the best talent is crucial. Knowing what makes them want to walk out the door is the first step in keeping them. The good news is that business leaders recognize the peril they face - and the need to do something about it. In a recent survey, 45% said they fear becoming obsolete in three to five years; 73% agree on the business need to prioritize technology, and 66% are planning to invest in IT infrastructure and digital skills leadership. However, investment without strategy is unlikely to succeed. Because innovation comes from people, investment must foster human creativity. Investment in technology that enables workers to address new challenges in new ways will give rise to new business initiatives, happier customers, and superior corporate financial performance. Download this whitepaper from Dell and Intel® to learn more.
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Dell EMC

Using Multi-Touch Attribution for Deeper Insight into the Customer Journey

Published By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo

Using Multi-Touch Attribution for Deeper Insight into the Customer Journey

Published By: Teradata     Published Date: Jun 12, 2013
To help key marketers respond to the shift in how customers interact with brands and products, we've outlined some of the ways attribution - the practice of allocating partial value to different touch points within their customer journey - can be transformed to better manage marketing spend, improve planning, and enhance the customer journey.
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integrated marketing, integrated marketing management, teradata, attribution
    
Teradata

Virtualization Improves Business Continuity

Published By: DataSynapse     Published Date: Feb 26, 2007
Business continuity and disaster recovery are made more difficult by the pace of business change.  Adapting to market changes requires proactive IT. For the first time, you can consolidate business continuity and disaster recovery (DR) planning in a heterogeneous IT environment with a single, central automated solution. 
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disaster recovery, backup and recovery, business continuity, business process automation, server virtualization, server automation, datasynapse, data synapse
    
DataSynapse

Want to Develop Better Marketing Campaigns? Stop Using Archiac Methods

Published By: Jive     Published Date: Mar 29, 2013
When it comes to producing collateral and other assets, marketing has been stuck in the past.
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marketing campaigns, cmo, social, social media, campaign planning, campaign development, content, sales colateral
    
Jive

Webinar: Red Hat Enterprise Linux: Your Operating System for the Cloud

Published By: Red Hat     Published Date: Jan 21, 2011
Douglas O'Flaherty - Senior Manager, Product Marketing, Red Hat Red Hat Enterprise Linux is the proven leading enterprise open source operating system. Now, with cloud computing progressing into the enterprise and public clouds emerging as a viable alternative, Red Hat Enterprise Linux is well positioned to be leveraged as the cloud guest operating system of choice. In this session, Douglas O'Flaherty will cover the technical and business elements of Red Hat Enterprise Linux that are relevant when used in cloud computing infrastructures, emphasizing the unique challenge of public cloud deployments. Session topics will include: * Cloud-relevant technologies included within Red Hat Enterprise Linux * Release models for Red Hat Enterprise Linux on public clouds * ISV certifications * Security * Deployment flexibility & planning
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red hat virtual tradeshow, live event, enterprise linux, operating system, cloud computing, isv certification, security, deployment flexibility
    
Red Hat

Why Russell Stover Chose A Mid-Market Specialist

Published By: OneNeck IT Services     Published Date: Aug 24, 2007
Russell Stover Candies outsourced its legacy information systems. However, two years later, they were unhappy with their chosen outsourcing provider and faced multiple ERP challenges. To help navigate these challenges, the company hired a seasoned IT executive. Find out why, after an exhaustive evaluation process, he selected OneNeck IT Services.
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oneneck, erp hosting, erp outsourcing, it outsourcing, it hosting, russell stover, rsc, whitman's
    
OneNeck IT Services

Workday for Financial Services Datasheet

Published By: Workday     Published Date: Mar 02, 2018
Today’s banks, credit unions, asset management firms, lending companies, and other financial services businesses operate in a highly competitive and regulated environment. Servicing clients, introducing new products and channels, and opening new markets as well as having insight into your loans, investments, and deposits is critical to your bottom line. At the same time, employing the right people is what drives your future. Workday provides financial management, human capital management, and planning/ budgeting in a single cloud-based system to support your needs.
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bank, credit unions, financial services, cloud-based system
    
Workday

¿Qué es lo que necesitas saber para actualizar y optimizar tu área financiera de la mejor manera pos

Published By: Oracle     Published Date: Apr 16, 2018
Alrededor del 62% de los directores financieros encuestados por la Escuela de Negocios Fuqua de la Universidad de Duke dijeron que el ritmo del cambio y la innovación en sus industrias se ha acelerado. Las compañías tienen que estar dispuestas a cambiar su enfoque, pero ¿en qué se deben enfocar los CFOs en 2018? Steve Cox, vicepresidente de Product Marketing de soluciones financieras (ERP Enterpise Resource Planning y EPM: Soluciones corporativas de Gestión del desempeño) de Oracle, habla sobre accione fundamentales orientadas a la tecnología.
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necesitas, saber, actualizer
    
Oracle
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