market planning

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Integrating Marketing Operations

Published By: SAS     Published Date: Mar 20, 2013
How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals
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integrated marketing, marketing, multichannel, marketing technology, collaboration
    
SAS

Intel® Vision Products Help Advantech Address Major Retail Dilemmas

Published By: Intel     Published Date: Dec 13, 2018
Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service. To help retailers achieve this level of service, a combination of hardware and software—Intel® Vision Accelerator Design products, cameras, AI deep learning video analysis technology— do the work for you. Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive • Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the store’s ranking, and can distinguish traffic patterns by weather and time of day • Traffic and sales analysis for better staff allocation and marketing-event planning • Store heatmap analysis for more precise merchandise placement and product promotion
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Intel

International Dreams, Regulatory Realities: Strategies for navigating rules and regulations abroad

Published By: HSBC     Published Date: May 31, 2019
International expansion is a dream for many organizations. It’s often the key to unlocking opportunities and tapping into new markets. If you’re planning to expand across borders, it’s essential to have a thorough understanding of the rules and regulations in the respective geographies you’re seeking to settle into. The reality is, this knowledge is critical to your success. And while you may feel secure in your knowledge of domestic rules and regulations, the rules outside of the US can be entirely different. From the ingredients in your products to CO2 emissions to employment practices and beyond, you can expect to see rules and regulatory differences everywhere. It’s never safe to assume that procedures and practices will be similar to the ones you’re used to. Navigating new rules can be extremely complex, with nuances and ambiguities that are often difficult to foresee without proper strategic advisory. Fortunately, there are ways you can overcome these challenges. In this eBook, y
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HSBC

Is It Time to Move from Oracle Hyperion to the Cloud?

Published By: Host Analytics     Published Date: Mar 01, 2018
While Oracle Hyperion remains a market leader in EPM software, that role comes with a hefty price tag and poses some hidden risks that have companies that use it re-evaluating their planning, budgeting, and consolidation needs. Whether used individually or together as an EPM suite, Hyperion Financial Management (HFM) and Hyperion Planning burden finance departments with a high cost of ownership, from server costs and consultants to dealing with the complex integration between products and the different interfaces. As Oracle Hyperion users start to evaluate the cloud, they need to be aware of how benefits of the cloud-based EPM solution compare to on-premises software. We’ve compiled this information to a) help you better understand the full costs and potential risks associated with Oracle Hyperion and b) offer guidance as you evaluate cloud-based options.
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Host Analytics

Is Your Small Business Ready for Non-Stop Operations?

Published By: Avaya     Published Date: Jan 04, 2017
To succeed in a tough marketplace, small businesses must be accessible, without significant interruption, even in the most adverse situations. This kind of ongoing accessibility is an important aspect of business continuity - a critical success strategy that doesn't just happen, but requires proactive planning. Although there are several aspects to a business continuity plan, a major component of any plan should be the SME's communications capabilities, not just its equipment or data. This paper will explore how different kinds of interruptions can adversely affect an SME's business continuity and illustrate how, through advanced features such as resiliency and mobility, Avaya's IP Office can help SMEs overcome interruptions and maintain business continuity.
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avaya, communications, avaya ip office, unified communications, contact center, collaboration, midsize business solutions, business technology
    
Avaya

Lean Content Marketing

Published By: Marketo     Published Date: Jul 13, 2015
This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.
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content marketing, content strategy, collaboration, content creation, content contribution incentives, content planning, content mapping
    
Marketo

Lease to Lifecycle Management

Published By: IBM US Smarter Buildings     Published Date: Jan 10, 2012
Progressive retailers have shifted to integrated store lifecycle (SLM) systems enabled by Integrated Workplace Management System (IWMS) to provide a seamless integration of all phases of the entire real estate lifecycle process from market planning; through site selection, store design and construction; to day-to-day operations such as lease administration and facility management.
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ibm, smarter buildings, lifecycle management, workplace management, slm, iwms, project management, desktop management
    
IBM US Smarter Buildings

Lease to Lifecycle Management

Published By: IBM     Published Date: Apr 24, 2012
Progressive retailers have shifted to integrated store lifecycle (SLM) systems enabled by Integrated Workplace Management System (IWMS) to provide a seamless integration of all phases of the entire real estate lifecycle process from market planning; through site selection, store design and construction; to day-to-day operations such as lease administration and facility management.
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ibm, lease, lifecycle management, retail, real estate
    
IBM

Loss Prevention Analytics: Enhancing the Enterprise

Published By: Oracle     Published Date: Sep 08, 2016
This report examines how two major players in the grocery, pharmacy and wholesale markets are leveraging loss prevention technology to centralize enterprise-wide data collection, analysis, and reporting to protect profits, reduce shrink and provide actionable insight across the organization from merchandising and planning to supply chain.
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analytics, loss prevention, enterprise applications, best practices, networking
    
Oracle

Manage the Business, Not the Printer

Published By: Epson     Published Date: Jun 22, 2018
Despite the digitization of business today, most organizations continue to rely on paper hard copies to get the job done. A great deal of printed information drives the fundamental workflow and success of nearly any business, especially in highimpact, high-touch areas like Marketing and Sales; Planning, Engineering and Design; and Human Resources. As a result, companies continue to look for ways to manage the ongoing cost, workflow and efficiency of using printed documents.
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Epson

Managing Your Marketing Dollars: Cost Effective Way to Measure Your Spend and ROI

Published By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
    
Aprimo

Marketing Automation: One Step at a Time

Published By: Act-On     Published Date: Jan 23, 2012
This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps. In this five-page report, you'll learn an incremental approach that lets companies adopt marketing automation - without the pain and cost of a massive deployment project. .
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act-on, marketing, marketing automation, market planning, effective marketing
    
Act-On

MidMarket ERP Buying Checklist - 2009 Edition

Published By: CompareERP.com     Published Date: Jun 24, 2009
ERP failure is a very real concern for companies of all sizes. Our buying checklist helps you avoid common ERP mistakes. You learn how to buy the right system for your needs, how to negotiate a great deal, experience a smooth implementation and gain user acceptance. Learn more today!
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erp, midmarket, assessment, vendor, demo, trial, compare erp, enterprise resource planning
    
CompareERP.com

Midmarket ERP Solutions Checklist

Published By: InsideCRM.com     Published Date: Dec 28, 2007
So your midmarket company has done its research and has settled on what you feel is the perfect ERP (Enterprise Resource Planning) solution? Not so fast. Before you sign on the dotted line, consider these 12 key points to ensure you're making the best possible decision.
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erp, enterprise resource planning, erp solution, erp software, erp vendor, erp provider, vendor selection, erp vendor selection
    
InsideCRM.com

Mix Optimization Takes Over Planning

Published By: Adobe     Published Date: Nov 05, 2014
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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mix optimization, marketing platform, planning cycles, data collection
    
Adobe

Mix Optimization Takes Over Planning

Published By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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adobe, marketing, mix, optimization, data, analytics, mix, brands
    
Adobe

Optimizing Operations and Enhancing Enterprise Value Through Loss Prevention Analytics

Published By: Oracle     Published Date: Jun 20, 2016
This report examines how two major players in the grocery, pharmacy and wholesale markets are leveraging loss prevention technology to centralize enterprise-wide data collection, analysis, and reporting to protect profits, reduce shrink and provide actionable insight across the organization from merchandising and planning to supply chain.
Tags : 
analytics, loss prevention, enterprise applications, best practices, business intelligence, business metrics, content management system
    
Oracle

Programmatic & The B2B Marketer: 2016 Benchmarks, Budgets and Trends

Published By: Dun & Bradstreet     Published Date: Feb 03, 2016
According to eMarketer, digital marketers have a “love affair with data,” and are planning to increase spending and usage in data-driven marketing strategies. Data helps marketers make more informed decisions about their most receptive audiences, so it should come as no surprise that 75% of B2B marketers currently leverage data to inform their digital advertising strategy, according to a new study.
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Dun & Bradstreet

Programmatic Matters

Published By: Dun & Bradstreet     Published Date: Jun 08, 2016
THE B2B MARKETERS GUIDE TO THE WORLD OF PROGRAMMATIC ADVERTISING While some in the B2B world are quickly jumping on the programmatic advertising bandwagon, many more don’t know the first thing about it or what the benefits are. That’s probably why you’re checking out this nifty little guide right now. Whether you’re a beginner with a basic curiosity about programmatic, or you have already executed a programmatic ad buy but want to learn more, you’ve come to the right place. After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign. You’ll discover exactly why Programmatic Matters.
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Dun & Bradstreet

Proliferation of Options Requires B-to-B Media Channel Planning

Published By: Godfrey     Published Date: Oct 24, 2008
Media Channel Planning is the process of selecting the proper media channels to achieve the desired marketing outcomes. Godfrey believes Media Channel Planning is a critical part of any marketer’s strategic program, and should be an important part of annual planning as well as continuous improvement efforts throughout the program year.
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godfrey, media channel planning, media fragmentation, media lobotomy, b2b marketing media, b-to-b, b2b, business-to-business
    
Godfrey

Read the Forrester Report to Discover the Future of Applications

Published By: Epicor     Published Date: Apr 11, 2019
As a manufacturer, your ability to grow in this digital marketplace depends on how you leverage the latest best-practice technology. Is your enterprise resource planning (ERP) system keeping pace? This Forrester Research report—presented by Epicor Software—details the latest insight on software as a service (SaaS) business solutions. SaaS applications will evolve in the cloud to new levels of value in: • Intelligence • Flexibility • Connectivity • User experience Read the report for predictions and recommendations to help guide your strategic growth initiatives.
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Epicor

Read the Forrester Report to Discover the Future of Applications

Published By: Epicor     Published Date: Apr 12, 2019
As a business leader of a manufacturing company, you may be experiencing the challenges of competing in a digitally transformed marketplace. In our increasingly digital world, your ability to grow depends on how your business leverages the latest best-practice technology. Is your enterprise resource planning (ERP) system keeping pace? In this Forrester Research report—presented by Epicor Software—you’ll discover the latest insights on software as a service (SaaS) business solutions. SaaS business applications will evolve in the cloud to new levels of value in: Intelligence Flexibility Connectivity User experience The report also provides predictions and recommendations that will help guide your manufacturing business with its strategic growth initiatives. Download the report to learn more, and discover why you should change the way you think about cloud.
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epicor erp, saas, applications
    
Epicor

Reinventing the Traditional Product Bundle

Published By: Epsilon     Published Date: Aug 23, 2012
Insurance marketers must learn to identify the right audience with the right products at the right time to ensure success.
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insurance, product bundling, customer retention strategies, crm, cem, marketing planning
    
Epsilon

Revenue Success: Lead Generation Campaign Testing and Optimization

Published By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
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marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test
    
Marketo
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