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7 Signs Your Location Marketing is Holding You Back

Published By: Uberall     Published Date: Jan 24, 2019
Offering a holistic suite of location marketing services can be a huge differentiator for your business. After all, the primary metric of success for most SMBs and SMEs is how many customers you can get through their doors. Having a strong location marketing game is critical to both delighting them and growing your own business.
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall

A Channel Partners' Guide to Mobile Location Marketing

Published By: Uberall     Published Date: Jan 24, 2019
We’ll give you some key insights on how consumers are using technology platforms to guide them, how your clients can leverage those tools to win business, and how you can drive recurring revenue through location marketing services. We’ll also offer some specific tips on optimizing online presence for brands and maximizing budget – taking advantage of the techniques most likely to drive business. Read on to learn more!
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall

Local Customers are Talking About Your Clients

Published By: Uberall     Published Date: Jan 24, 2019
Introducing Uberall Engage Build new recurring revenue for your agency by managing client reputation from one central, enterprise-ready platform. Download this whitepaper to learn more!
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall

The New Mobile-Enabled Shopper

Published By: Uberall     Published Date: Jan 24, 2019
Despite the headlines, retail isn’t headed for an apocalypse. But it is changing. A lot. Mobile commerce isn’t a beast that is going to drive your customers out of business, but how can you reassure them of that? Here are a few statistics to help channel partners paint the picture for your clients, and help them keep up with the latest changes in retail shopping!
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall

Voice Search Readiness Report

Published By: Uberall     Published Date: May 13, 2019
Businesses have been told about the urgency of being ‘voice search ready’ without understanding what it means or how to accomplish it. In creating the Voice Search Readiness Report, we set out to answer one simple question - ‘are businesses voice search ready?’ and then provide a simple method for helping them to measure their own voice search readiness. We analyzed more than 73,000 SMB, mid-market and enterprise business locations in one of the largest voice search studies ever conducted to find out if businesses were taking the necessary steps to reach consumers who use voice search.
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall

Keys to RPA Success

Published By: Blue Prism     Published Date: Mar 15, 2019
Blue Prism, the inventor of the term Robotic Process Automation (RPA) and the market leader in enterprise RPA, recently engaged Knowledge Capital Partners (KCP) to survey their client deployments. We used proprietary KCP research tools, and this report summarizes our findings. Based on finalized quantitative survey results as well as our ever-growing library of qualitative case investigations, the report analyzes the management practices and behaviors that underpin the exceptional value achieved by Blue Prism customers as outlined in our January 2018 report “Robotic Process Automation: Benchmarking the Client Experience.”
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Blue Prism

Ensure Your Products Are Found Online - Increase Sales!

Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, local advertising, ad builder software, co-op advertising, local marketing software, co-op marketing software, local store marketing, channel marketing software
    
Balihoo

Rethinking Abandonment - Not Always So Bad!

Published By: SeeWhy     Published Date: Nov 28, 2011
Conversion is good and abandonment is bad, right? Maybe not. After completing a study on 600,000 conversion cases, the SeeWhy Conversion Academy research team found three common abandonment behaviors that can predict the likelihood of a purchase and help improve overall conversions.
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seewhy, abandonment, marketing, conversion, marketing research, purchase, customer
    
SeeWhy

Deploying Oracle Data Guard with Oracle Database Appliance

Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
Read the Study that Adds Up to a 2,000 Hour Time Savings Versus SQL Server. ORC International, a global leader in market research, conducted a comparison study between Oracle Database Appliance and Microsoft SQL Server measuring productivity differences between the two solutions.
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database solutions, database appliance, pre-built database, pre-tuned clustered database, ready-to-use clustered database, disaster recovery, high availability, database rolling upgrades, data management
    
Oracle Global Marketing

IntraLinks Deal Flow Indicator: A Quarterly Review of Trends in the Global M&A Market

Published By: Intralinks     Published Date: Oct 02, 2012
Trends in the market show that buyers are coming back, albeit with a far more selective and cautious approach following months of economic volatility.
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marketing and advertising, research, deal flow, economics, deal volume, intralinks, business technology
    
Intralinks

When Is Negative Positive?

Published By: Crimson Hexagon     Published Date: Jan 17, 2013
In this webinar, Rebecca Bley will be presenting on finding actionable insight generated around media buzz. With everyone giving their own opinions on the internet, often unfiltered, when does negative feedback become positive feedback? Watch now.
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crimson hexagon, marketing, internet buzz, media buzz, hype, actionable insight, research, business technology
    
Crimson Hexagon

Business Discovery: Powerful, User-Driven BI

Published By: QlikTech     Published Date: Aug 27, 2013
The Tectonic Plates are shifting in the BI software market - The promise of business intelligence software is to enable decision makers at all level in an organization to leverage data for business advantage - to explore data, draw insights and meaningful conclusions, and make better decisions. This research paper shows how the QlikView Business Discovery Platform delivers true self-service BI that empowers business users by driving innovative decision-making.
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business discovery, powerful, business intelligence, qliktech, idc, small vendors, enabling decision makers, better decisions, knowledge management, enterprise applications, business technology
    
QlikTech

The Gaping Hole in your B2B Marketing Automation

Published By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
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b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls
    
Invoca

From Transactions to Interactions: The Data-Driven Marketing Opportunity

Published By: Teradata     Published Date: Mar 10, 2014
How the following topics help marketers in a data driven way: The Rise of Big Data, Big Data Myth, Global Perspective, Strategic Alignment, Where to Begin, The Right Technology, and Customer Success.
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teradata, data-driven marketing, rise of big data, big data myth, global perspective, strategic alignment, right technology, customer success, marketing research, data center
    
Teradata

Hybrid Cloud: Speed Time to Market At Half The Cost

Published By: CenturyLink     Published Date: Jan 02, 2015
Accelerate time to market and dramatically reduce costs with hybrid cloud. See how Cancer Research UK has done it with CenturyLink Technology Solutions.
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hybrid cloud, time to market, it solutions, hybrid cloud solutions, it management, knowledge management, enterprise applications, data center
    
CenturyLink

The Viewability Conundrum - What's the Real Value of Being Seen?

Published By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn

Transform product design and create smarter products

Published By: Dassault Systemes SolidWorks Corp.     Published Date: Mar 27, 2018
There’s growing, industry-wide pressure to integrate more software and electronics into products. In fact, innovative products are now critical to the success of future-thinking companies — 52 percent of companies developing smart products fear they’ll lose market share unless they continue to make products smarter. There are, however, unique challenges that come with perfecting development processes and managing complexities. This e-book, by research firm Tech-Clarity, outlines steps to successfully transforming your products into smart, connected systems.
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transform, design, product, electronics, software
    
Dassault Systemes SolidWorks Corp.

ENTERPRISES ARE STEERING THROUGH DIGITAL DISRUPTION

Published By: Infosys     Published Date: Jun 12, 2018
Digital technologies are rewriting the rulebooks across industries. They are not only having a profound impact on how organizations work, but are also redefining the parameters of productivity and success. Organizations that can evolve and embrace this fast paced, digital world that we live in are more likely to be successful. However, given the rapid pace at which digital trends are evolving, what might be an industry standard at one moment can be displaced the next. This means that for enterprises, simply striving to keep up might no longer be enough, as businesses need to lead the way with new technology in their industries. Infosys commissioned an independent market research company, Vanson Bourne, to investigate the use of digital technologies and key trends in nine industries. This exclusive report covers: The surging tide of digital technology adoption in organizations – what is used and where? The promised land of digital technology use, and the hurdles organizations face to
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digital, technology, organization, enterprises
    
Infosys

Analytics for the CMO

Published By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
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adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization
    
Adobe

Driving Healthcare Innovation with Microservices

Published By: MuleSoft     Published Date: Apr 15, 2019
The healthcare industry has been affected by disruption and the need for healthcare innovation. Legislative, market, and technology pressures make it imperative for healthcare organizations — including hospitals and health systems, payers, and life sciences companies — to become more agile. IT teams in the industry are considering a microservices-based architecture as a means of accelerating healthcare innovation and increasing project delivery speed. MuleSoft research suggests that application development productivity increases of up to 10x are possible. Healthcare specifically stands to benefit from this architectural paradigm. This whitepaper will address: Why microservices matter for healthcare IT teams and for healthcare innovation Design principles for a microservices architecture How Anypoint Platform can help you implement microservices best practices
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MuleSoft

Four steps to a successful Facebook presence

Published By: Adobe Social     Published Date: May 22, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
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adobe, social, social media, facebook, social content, emerging marketing, market research, internet, digital marketing
    
Adobe Social

Four steps to a successful Facebook presence

Published By: Adobe     Published Date: Jun 11, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
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adobe, social, social media, facebook, social content, emerging marketing, market research, internet, digital marketing
    
Adobe

Activities Streams Base An Integrated Social Layer

Published By: Yammer     Published Date: May 23, 2012
The enterprise social software market is exploding thanks to converging trends of consumerization, cloud, and mobile. In this must-read report, "The Forrester Wave: Activities Streams, Q2 2012", Forrester Research Inc. evaluated five social software vendors with core strengths in the stream based on the overall strength of vendors' current offerings, a clear product strategy, and vendor market presence. In a detailed look at the space, Forrester named Yammer as a leader.
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yammer, enterprise social, integration, cloud, adoption
    
Yammer

How Technology is Expanding Modern Marketing at an Accelerated Rate

Published By: Movéo Integrated Branding     Published Date: Jul 11, 2013
Learn how technology is expanding modern marketing at an accelerated rate and how to strategically keep pace with the new technology without losing marketing's effectiveness
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b2b, marketing, innovation, collaboration, adaptation, strategy, technology, trends, transformation, channels, partnership, clients, integration, game-changing, branding, communications, bottom-line, research, challenges, change
    
Movéo Integrated Branding

CRM Market Evaluation Guide

Published By: Salesforce.com     Published Date: May 14, 2013
CRM Market Evaluation by Nucleus Research. Get the CRM Technology Value Matrix that evaluates the usability and functionality of CRM solutions that support sales, marketing, and customer service for any-sized business.
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crm technology, crm solutions, salesforce, social sales
    
Salesforce.com
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