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Why You Need Email Active Archiving Now

Published By: Symantec     Published Date: Jun 12, 2008
An effective email management solution is essential for organizations in today's litigious environment. Learn more from Gartner research about the market and top vendors providing active archive solutions today. Download this research study to learn more.
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symantec, email management, email archiving, archive, archiving, storage, storage management
    
Symantec

Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)s

Published By: Customer Chemistry     Published Date: Nov 14, 2006
As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”
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marketing, customer lifetime, customer research, customer intelligence, customer relationship management, crm, customer value, customer chemistry, customer interaction service, customer service, sales & marketing software, sales automation
    
Customer Chemistry

Using Predictive Analytics to Uncover Root Causes and Solve Problems vs. Treat Symptoms

Published By: Customer Chemistry     Published Date: Nov 14, 2006
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.  Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
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analytics, predictive analytics, marketing strategy, customer research, market trends, marketing roi, customer chemistry, enterprise applications, business analytics, marketing automation, sales & marketing software, analytical applications
    
Customer Chemistry

Improving ROI with Predictive Analytics: Six Keys to Unlocking the Value of Customer Intelligence

Published By: Customer Chemistry     Published Date: Nov 14, 2006
Read this white paper to learn about the six keys to a structured approach to planning and implementation of a predictive analytics infrastructure.  Find out how you can turn customer intelligence data into actionable information for improving the accuracy, efficiency and success of your targeting efforts.
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customer intelligence, business intelligence, marketing intelligence, customer research, predictive analytics, analytics, infrastructure, customer data, data mining, customer chemistry, enterprise applications, business analytics, business metrics, customer interaction service, analytical applications
    
Customer Chemistry

Midmarket ERP Solutions Checklist

Published By: InsideCRM.com     Published Date: Dec 28, 2007
So your midmarket company has done its research and has settled on what you feel is the perfect ERP (Enterprise Resource Planning) solution? Not so fast. Before you sign on the dotted line, consider these 12 key points to ensure you're making the best possible decision.
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erp, enterprise resource planning, erp solution, erp software, erp vendor, erp provider, vendor selection, erp vendor selection, provider selection, midsize, mid-size, mid-sized, mid-market, midmarket, insidecrm, tippit, checklist, enterprise applications, best practices, enterprise software
    
InsideCRM.com

The Brand Lift of Search

Published By: Mediative     Published Date: Jan 14, 2008
More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
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search marketing, organic search, buying behavior, buying behaviors, ctr, search, branding, google, eyetracking, heatmapping, heatmap, enquiro, enquiro research
    
Mediative

Chinese Search Engine Engagement

Published By: Mediative     Published Date: Jan 14, 2008
Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
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china, asia, international, baldu, chinese, chinese government, culture, cultural influence, google.cn, google, search engine, search marketing, enquiro, enquiro research
    
Mediative

Top 14 Marketing Tips for Technology Businesses

Published By: Clarity Quest Marketing     Published Date: Dec 22, 2008
The sluggish economy makes it one of the best times to re evaluate your company’s marketing strategy. Here are some proven marketing tips for technology product or services companies.
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clarity quest marketing, testimonials, branding, research, word-of-mouth, pay-per-click, cross promotion, customer satifaction
    
Clarity Quest Marketing

Ensuring Quality in Automated Welding Cells - WTS

Published By: Orbitform Group     Published Date: Jan 07, 2009
A common problem related to these costs of weld quality is that they are often hidden, overlooked, or known but hard to resolve. In the worst case (and most common case) these costs of quality are simply accepted. Does that sound absurd? Yes, but it’s true. Market research revealed two items of significance; 1) most companies experience these costs and 2) these companies would take steps to prevent or reduce these costs if they could.
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orbitform, automated welding cells, weld quality, cost of weld quality, it management, enterprise applications, platforms, storage
    
Orbitform Group

What Works in B2B Marketing: Proven Tactics for 2011

Published By: GoToWebinar     Published Date: Apr 06, 2011
Watch this on-demand webinar to hear Matthew Grant delve into the findings of MarketingProfs' latest original research, revealing which marketing tactics deliver results and which show the most promise for 2011.
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lead generation, brand awareness, social media, online marketing, b2b marketing, matthew grant, citrix webinar
    
GoToWebinar

The Promise of Marketing Operations Management

Published By: SAS     Published Date: Apr 29, 2013
Insights from a webinar presented in association with the Institute for International Research (IIR) and SAS.
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sas, marketing operations management, institute for international research, iir, chetan saiya, assetlink experience
    
SAS

Benchmark Report: Best Practices in Social Media Marketing

Published By: Gleanster     Published Date: Jan 30, 2011
Written by the former VP of Social Media at Barnes & Noble, and based on the experiences of 284 companies, this report benchmarks best practices in social media marketing.
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social media marketing, research paper, best practices
    
Gleanster

Evolution of List Rental Fulfillment

Published By: Evolution of List Rental Fulfillment     Published Date: Jun 24, 2011
Mailing lists are the lifeblood of direct mail marketing, but they are rented through an outmoded process that wastes time and money. This research explores the list and data acquisition process.
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list industry, direct marketing, mailing lists, service bureau, integration
    
Evolution of List Rental Fulfillment

Workshifting: a global market research report

Published By: Citrix Systems     Published Date: Oct 08, 2012
New business requirements are transforming the demands placed on IT. To operate effectively in today's fast-paced global environment, organizations need to be able to get work done anywhere, anytime, by any type of worker to achieve the best results. This is the context for the rise of workshifting-the practice of moving work to the most optimal location, time and resources.
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citrix, workshifting, optimal location, virtualization, resources, technology, employee performance, desktop management, business technology, cloud computing
    
Citrix Systems

Gleanster 2013 Marketing Automation Benchmark Report

Published By: Gleanster Research     Published Date: May 15, 2013
A must read if you are considering a marketing automation solution. Gleanster Research surveyed 219 organizations to isolate practices from "Top Performers". The report explores the use of Marketing Automation, solutions to common challenges, metrics for measuring the success of the investment, and best practices for maximizing the return on investment.
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Gleanster Research

Digital Index: 2013 Video Trends

Published By: Adobe     Published Date: Jun 06, 2013
Video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching? The Adobe Digital Index team explored these questions and other topics important to marketers and advertisers looking to make a bigger splash through the video. The research in The U.S. Digital Video Benchmark shares findings on device usage, social marketing, TV Everywhere and Ad placement
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digital video, online video, digital video consumption, social media and video, tv content
    
Adobe

Learn Why Influencer Marketing Isn't About the "Influencers"

Published By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
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influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media, word-of-mouth, wom, word-of-mouth marketing, wom marketing, advocacy, brand advocates, brand advocacy, digital marketing, buzz marketing, product sampling, marketing research, marketing insights
    
Crowdtap

Advancing Business Value Through Virtualization: Quantitative and Qualitative insights

Published By: HP and Intel ®     Published Date: May 02, 2013
This paper summarizes and evaluates the prevalence and efficacy of data center virtualization deployments, as well as the hardware that supports them. The conclusions drawn from this report are based on analysis of both quantitative market research and two qualitative interviews with a CIO and CTO in healthcare and finance, respectively. Each customer, referred to ESG by Hewlett-Packard (HP), had extensive experience deploying both server and desktop virtualization. The goal of the study was to determine the IT and business drivers to adoption of virtualization technologies, the expected and realized benefits, ensuing infrastructure decisions, future outlook of the data center, and best practices for deployment.
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HP and Intel ®

Advancing Business Value Through Virtualization

Published By: HP and Intel ®     Published Date: May 06, 2013
This paper summarizes and evaluates the prevalence and efficacy of data center virtualization deployments, as well as the hardware that supports them. The conclusions drawn from this report are based on analysis of both quantitative market research and two qualitative interviews with a CIO and CTO in healthcare and finance, respectively. Each customer, referred to ESG by Hewlett-Packard (HP), had extensive experience deploying both server and desktop virtualization. The goal of the study was to determine the IT and business drivers to adoption of virtual technologies, the expected and realized benefits, ensuing infrastructure decisions,future outlook of the data center, and best practices for deployment.
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data center, virtualization, data center management, automation, agile, storage, van, virtual application network, infrastructure, desktop virtualization, application integration, application performance management, best practices, cloud computing
    
HP and Intel ®

Modern Marketing Report

Published By: Eloqua     Published Date: Sep 11, 2013
Just how “modern” is your marketing?
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oracle, modern marketing report, roi, b to b research services, marketing technology
    
Eloqua

De-duplication appliances: Can HP put a dent in EMC’s hegemony?

Published By: HP     Published Date: Jun 03, 2014
The early days of the de-duplication target market could be characterized as the Wild West according to 451 Research, with a slew of startups shooting it out in an emerging market with tremendous potential. That phase was followed by a consolidation phase where the big guns acquired startups in a buy-is-better-than-build spree. A few smaller companies remain, but it's becoming increasingly clear that the disk-based de-duplication market will likely be dominated by a few large players. 451 Research thinks that HP, although coming from behind, has a good chance of joining those ranks because of the single-product approach to end-to-end de-duplication in its homegrown StoreOnce software, which for the time being, appears to have the performance advantage.
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hewlett packard, de-duplication, storeonce, data management
    
HP

The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014

Published By: Adobe     Published Date: Aug 14, 2014
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe was named a Strong Performer and to learn more about: -The DX challenges that companies face and how they’re addressing them -The array of tools and technologies available in digital experience delivery platforms -The journey to unified, cross-channel digital experiences “Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile.” – Forrester Research, Inc.
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digital experience, delivery platforms, mobile apps, software vendors
    
Adobe

Four Advantages of a Planned Approach to Digital Maturity

Published By: Adobe     Published Date: Feb 12, 2016
The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing strategies and tactics. We’re sharing the latest findings in the 2015 Digital Marketing Survey Results report.
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adobe, digital, digital maturity, digital marketing, analysis, research
    
Adobe

Read the Forrester Report to Discover the Future of Applications

Published By: Epicor     Published Date: Apr 11, 2019
As a manufacturer, your ability to grow in this digital marketplace depends on how you leverage the latest best-practice technology. Is your enterprise resource planning (ERP) system keeping pace? This Forrester Research report—presented by Epicor Software—details the latest insight on software as a service (SaaS) business solutions. SaaS applications will evolve in the cloud to new levels of value in: • Intelligence • Flexibility • Connectivity • User experience Read the report for predictions and recommendations to help guide your strategic growth initiatives.
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Epicor

Epicor Cloud ERP Positioned as “Visionary” in Gartner 2018 Magic Quadrant

Published By: Epicor     Published Date: May 21, 2019
In their report, “Magic Quadrant for Cloud ERP for Product-Centric Midsize Enterprises,” ¹ Gartner recognized Epicor as a Visionary in the cloud ERP marketplace. Additionally, Epicor scored highest in the ERP Functionality use case in Gartner's critical capabilities report. ² We believe Gartner’s positioning of Epicor ERP reflects our focus on providing solutions that fit manufacturing businesses to drive growth with greater ease. Read the report from Gartner to learn more. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GART
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cloud, erp, magic quadrant, visionary, epicor
    
Epicor
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