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Advancing Business Value Through Virtualization

Published By: HP and Intel ®     Published Date: May 06, 2013
This paper summarizes and evaluates the prevalence and efficacy of data center virtualization deployments, as well as the hardware that supports them. The conclusions drawn from this report are based on analysis of both quantitative market research and two qualitative interviews with a CIO and CTO in healthcare and finance, respectively. Each customer, referred to ESG by Hewlett-Packard (HP), had extensive experience deploying both server and desktop virtualization. The goal of the study was to determine the IT and business drivers to adoption of virtual technologies, the expected and realized benefits, ensuing infrastructure decisions,future outlook of the data center, and best practices for deployment.
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data center, virtualization, data center management, automation, agile, storage, van, virtual application network, infrastructure, desktop virtualization, application integration, application performance management, best practices, cloud computing
    
HP and Intel ®

Modern Marketing Report

Published By: Eloqua     Published Date: Sep 11, 2013
Just how “modern” is your marketing?
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oracle, modern marketing report, roi, b to b research services, marketing technology
    
Eloqua

De-duplication appliances: Can HP put a dent in EMC’s hegemony?

Published By: HP     Published Date: Jun 03, 2014
The early days of the de-duplication target market could be characterized as the Wild West according to 451 Research, with a slew of startups shooting it out in an emerging market with tremendous potential. That phase was followed by a consolidation phase where the big guns acquired startups in a buy-is-better-than-build spree. A few smaller companies remain, but it's becoming increasingly clear that the disk-based de-duplication market will likely be dominated by a few large players. 451 Research thinks that HP, although coming from behind, has a good chance of joining those ranks because of the single-product approach to end-to-end de-duplication in its homegrown StoreOnce software, which for the time being, appears to have the performance advantage.
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hewlett packard, de-duplication, storeonce, data management
    
HP

The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014

Published By: Adobe     Published Date: Aug 14, 2014
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe was named a Strong Performer and to learn more about: -The DX challenges that companies face and how they’re addressing them -The array of tools and technologies available in digital experience delivery platforms -The journey to unified, cross-channel digital experiences “Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile.” – Forrester Research, Inc.
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digital experience, delivery platforms, mobile apps, software vendors
    
Adobe

Four Advantages of a Planned Approach to Digital Maturity

Published By: Adobe     Published Date: Feb 12, 2016
The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing strategies and tactics. We’re sharing the latest findings in the 2015 Digital Marketing Survey Results report.
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adobe, digital, digital maturity, digital marketing, analysis, research
    
Adobe

Magic Quadrant for Personalization Engines

Published By: Adobe     Published Date: Sep 23, 2019
Adobe is a leader in personalization engines, according to Gartner. Why Should the Target Audience Care? Finding the right personalisation engine can have a dramatic impact on an organisation’s ability to provide quality, personalised experiences to their clientele. Gartner is a prestigious and respected organisation. Marketers and IT can rely on them to help make make crucial decisions about the best providers to use. Supporting Concepts Gartner conducted an extensive, multi-criteria evaluation of personalisation engines. They researched, analyzed, and scored the most significant ones, in order to help businesses make the right choice of provider. KEY POINTS PROVIDED AS GUIDELINES Adobe is a Leader. Many of Adobe's products include personalization features. However, Adobe Target offers a stand-alone personalization engine for segmentation, optimization and recommendations, and can be integrated with third-party platforms for marketing or digital commerce personalization. M
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Adobe

Read the Forrester Report to Discover the Future of Applications

Published By: Epicor     Published Date: Apr 11, 2019
As a manufacturer, your ability to grow in this digital marketplace depends on how you leverage the latest best-practice technology. Is your enterprise resource planning (ERP) system keeping pace? This Forrester Research report—presented by Epicor Software—details the latest insight on software as a service (SaaS) business solutions. SaaS applications will evolve in the cloud to new levels of value in: • Intelligence • Flexibility • Connectivity • User experience Read the report for predictions and recommendations to help guide your strategic growth initiatives.
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Epicor

Epicor Cloud ERP Positioned as “Visionary” in Gartner 2018 Magic Quadrant

Published By: Epicor     Published Date: May 21, 2019
In their report, “Magic Quadrant for Cloud ERP for Product-Centric Midsize Enterprises,” ¹ Gartner recognized Epicor as a Visionary in the cloud ERP marketplace. Additionally, Epicor scored highest in the ERP Functionality use case in Gartner's critical capabilities report. ² We believe Gartner’s positioning of Epicor ERP reflects our focus on providing solutions that fit manufacturing businesses to drive growth with greater ease. Read the report from Gartner to learn more. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GART
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cloud, erp, magic quadrant, visionary, epicor
    
Epicor

The New Industrial Innovation: Emotion

Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
Showing a softer side of manufacturing is winning over executives, according to a new study conducted by the FORTUNE Knowledge Group and gyro. While conventional wisdom and the standard manufacturing marketing approach would indicate that hard elements are more compelling, this new research suggests that the opposite is true: A significant majority of business leaders are moving to a more innate approach to decision-making, trusting their gut and relying on “soft” factors, such as company culture, reputation and level of trust, to help them make decisions.
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Tyco Integrated Security

Report: Frost & Sullivan SD-WAN Vendor Market 2018

Published By: VMware SD-WAN by VeloCloud     Published Date: May 21, 2019
The SD-WAN market is in the early growth stage of the product lifecycle. Key factors driving market adoption include: cost savings from efficient usage of private and public networks, ability to optimize hybrid cloud connectivity, and applicationaware routing. Below is a summary of key research findings of this report:
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VMware SD-WAN by VeloCloud

The Global Content Impact Index: Measuring Content from Some of the Best Brands in the World

Published By: Acrolinx     Published Date: Apr 01, 2015
Content marketing is one of the highest priorities for today’s marketers, with growth rates for content development and distribution skyrocketing. According to the Content Marketing Institute, for example, 70 percent of marketers are investing more in content marketing than ever before. A recent research report from global market intelligence firm IDC further underscores the point, noting that “building out content marketing as an organizational competency” is one of CMOs’ most important initiatives, second only to measuring ROI. Read this white paper to learn more about the Global Content Impact Index.
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global content impact index, brands, web pages, analysis, content marketing, roi
    
Acrolinx

Operationalizing Voice of the Customer: How Top Performers Create Actionable Insights

Published By: IBM     Published Date: Apr 06, 2015
Voice of the customer (VOC) is a market research technique defined as the process of capturing a customer's expectations, preferences and aversions. Ideally, Voice of the Customer analysis produces a detailed set of customer wants and needs that is prioritized by company objectives or strategic goals. What has changed significantly is the volume and number of data sources and channels, inclusive of mobile device, kiosk, POS and tablet that are able to feed into the analysis of contextual VOC information via enabling VOC software, services and technologies.
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market research, new technique, market analysis, customer preferences
    
IBM

Winter is Not Coming: Eliminating Data Silos and Ending Information Hoarding

Published By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group

How Outdoor Displays Are Transforming Quick-Service Restaurants

Published By: Samsung     Published Date: Feb 02, 2016
The NPD Group, a market research firm, estimates that 50 to 70 percent of fast-food sales happen in the drive-thru lane. That’s in an industry that does an estimated $200 billion in annual sales across some 240,000 locations.
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samsung, outdoor display, market research, fast-food sales, npd group, optoelectonics & displays
    
Samsung

The Viewability Conundrum - What's the Real Value of Being Seen?

Published By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn

DocuSign for Life Sciences eBook

Published By: DocuSign     Published Date: Apr 24, 2018
We live in a mobile, digital era where health information is at our fingertips. With the touch of a button, patients can see test results, track prescriptions, and sign up for clinical research. And yet it still takes over a decade to bring breakthrough treatments to market. Scientific productivity must improve: clinical trials are costly and time-consuming, and regulations mandate increased scrutiny and compliance. The patients who rely on your scientific leadership are expecting more. How are you meeting their needs? While intensive research and study are still a prerequisite for success, there is a better way to develop new products and therapies. Download the eBook for best practices to drive digital adoption in life sciences.
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DocuSign

Finding Eureka

Published By: Adobe     Published Date: Sep 28, 2016
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how. Read the guide to learn: - Strategies and best practice approaches to online testing - Incremental steps to improving your online testing - The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
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adobe, marketing, marketers, market research
    
Adobe

Tech Target Editorial - Solutions Spotlight: How to optimize your MDM strategy

Published By: IBM     Published Date: Apr 18, 2017
Companies in all industries can benefit from a master data management program, advises MDM expert Anne Marie Smith. Learn how to enhance yours.
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data analytics, product refinement, business exploration, advanced prototyping, analytics, data preparation, customer support, sales relations, market research, model management
    
IBM

Digital Marketing Maturity: The Results are In

Published By: Progress     Published Date: Mar 06, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
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Progress

Nucleus Research: CPM Technology Value Matrix 2017

Published By: Host Analytics     Published Date: Aug 01, 2017
The Nucleus 2017 CPM Value Matrix analyzed the market for CPM products, evaluated companies and ranked vendors based on what they believe are the most important attributes in allowing customers to gain maximum value from the solution: usability and functionality, Usability because Business users in the finance department need minimal involvement from IT, and are reticent to learn a drastically new system. Download the 2017 Nucleus Research to learn more.
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Host Analytics

Nucleus Research: CPM Technology Value Matrix 2017

Published By: Host Analytics     Published Date: Aug 02, 2017
"The Nucleus 2017 CPM Value Matrix analyzed the market for CPM products, evaluated companies and ranked vendors based on what they believe are the most important attributes in allowing customers to gain maximum value from the solution: usability and functionality, Usability because Business users in the finance department need minimal involvement from IT, and are reticent to learn a drastically new system. Download the 2017 Nucleus Research to learn more. "
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Host Analytics

Accelerate Deep Learning with a Modern Data Platform

Published By: Pure Storage     Published Date: Jul 03, 2019
Financial services businesses face unprecedented market challenges. Disruption from Fintech firms, increased local and international regulation, geo- political upheavals and wavering customer loyalty. The need to fully understand the market, to innovate, to reduce costs and be more competitive has never been greater, and this is where AI can help. According to one fintech research company, by 2030 the financial services sector could reduce operational costs using AI, by as much as 22%. It suggests that will equate to around $1 trillion in efficiencies. So, from a purely operational point of view, doing nothing is not really an option for companies that want to remain competitive. Today, financial services firms across the board need to rejuvenate customer experience to protect against client attrition, and protect those customers against risk. While data analysis and visualization are key to making sense of data, the fundamental challenge for all businesses is building an infrastructur
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Pure Storage

Forbes Insights: The Age of Brand, Agency & Customer Collaboration

Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
In a new study by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. At the same time, the research found that technology is ingrained in marketing operations and, perhaps most significantly of all, agency and brand stakeholders are challenging themselves to analyze and apply consumer data in more sophisticated ways. Some are even hiring data scientists and others outside of the traditional marketing discipline to help in these efforts.
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Oracle Marketing Cloud

The Age of Brand, Agency & Customer Collaboration

Published By: Oracle OMC     Published Date: Nov 30, 2017
In a new study by Forbes Insights and sponsored by Oracle Marketing Cloud, 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. At the same time, the research found that technology is ingrained in marketing operations and, perhaps most significantly of all, agency and brand stakeholders are challenging themselves to analyze and apply consumer data in more sophisticated ways. Some are even hiring data scientists and others outside of the traditional marketing discipline to help in these efforts.
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Oracle OMC

Gartner Market Guide for Online Fraud Detection

Published By: Sift     Published Date: Jul 12, 2019
"As online fraud detection grows in complexity and demand, what qualities should security and risk management leaders look out for in a solution? Get key recommendations for navigating the online fraud detection market from Gartner Research. READ THIS GUIDE TO FIND OUT: Where the online fraud detection market is heading A list of vendors in the online fraud detection space, and their capabilities Recommendation for how to incorporate AI and machine learning into your fraud prevention approach "
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Sift
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