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Nine Steps for Selecting an LMS

Published By: SumTotal Systems     Published Date: Jan 19, 2017
In this report, we provide an overview of the learning management systems (LMSs) market, along with a guide to help you in selecting this type of system for your company. The research on which this report is based was conducted between July and December 2013.
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sumtotal systems, lms, learning management systems, lms marketplace, business technology
    
SumTotal Systems

Digital Experience Management Through Marketing: Orchestrating Omni-Channel Conversations

Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
These days, everyone knows people use multiple channels for shopping, researching products, and communicating with friends and colleagues. Marketers have responded by using a variety of channels to communicate their message. In fact 55% of marketers use at least 10 channels within their marketing channel-mix according to the findings of recent Aberdeen research. The facts are: Utilizing multiple channels has become the ‘new normal.' Simply adding yet another channel within the channel-mix is not enough for marketers to differentiate their business. Instead, savvy marketers distinguish themselves by orchestrating campaigns across all channels to deliver truly personalized and consistent conversations. Download this guide to learn the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. It’ll also reveal several building blocks marketers must use to achieve superior results.
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Oracle Marketing Cloud

Cisco Intelligent WAN Is the Foundation for the SoftwareDefined WAN

Published By: Cisco     Published Date: Dec 27, 2017
Digital transformation is reshaping the business landscape faster than at any time in history. It used to take decades to disrupt a market, but natively digital companies such as Uber and Airbnb have disrupted their industries in just half a decade. Digitization is creating new winners and losers at an unprecedented rate. Organizations that adopt a digital strategy will leapfrog the competition, while those that do not will risk becoming irrelevant within five years. One important step in becoming a digital enterprise is becoming an agile organization—that is, having the ability to take advantage of market opportunities faster than the competition. This shift to being an agile business has now become a top initiative for IT and business leaders. However, business agility cannot be achieved without having an agile IT infrastructure to enable it. This is why businesses spent more than $12 billion on technology to make IT more agile in 2014, according to ZK Research.
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Cisco

The Aragon Research Globe™ for Unified Communications and Collaboration, 2017

Published By: Cisco     Published Date: Dec 27, 2017
The market for communications is shifting to one in which multi-modal interactions will become the norm. Voice, video, and messaging Communications and Collaboration will drive the future of this market. As messaging becomes a larger part of the Communications landscape, Mobile Collaboration is poised to take on a larger enterprise role, by way of shifting email to more of a confirmation tool. Moreover, the convergence of content types under UCC will be greatly enhanced by a categorized and dynamic ontology-driven knowledge framework that goes beyond search. Once the framework supports are in place, UCC will accelerate its momentum at an even greater rate than it already is today. This Research Note identifies the new elements of UCC and how enterprises can plan for the shift to multi-modal communications.
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Cisco

Relevance is everything: How location data improves advertising efficiency

Published By: HERE Technologies     Published Date: Sep 26, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
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location data, ad tech, location targeting
    
HERE Technologies

Working with adsquare

Published By: HERE Technologies     Published Date: Sep 26, 2018
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
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HERE Technologies

The State of Connected In-Car Navigation Whitepaper, Written by ABI Research

Published By: HERE Technologies     Published Date: Dec 18, 2018
Are automakers re-inventing the wheel with every new navigation program without creating user value? Users movement towards free mobile apps that mirror to in-dash screens may be the symptom of a negative cost-benefit perception. But the automotive industry has an opportunity to change these market dynamics. By delivering compelling experiences that leverage their core advantages, OEMs can create touchpoints for recurring revenue streams from the IVI. This white paper from ABI Research discusses the state of the connected navigation market, the challenges OEMs face, the industry paradigms blocking OEMs from creating customer value, and the advantages OEMs could leverage.
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location data, navigation, automotive
    
HERE Technologies

The Future of Content Marketing: The Age of Content Science

Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group

6 Critical Technologies for Content-Backed Lead Generation

Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group

Winter is Not Coming: Eliminating Data Silos and Ending Information Hoarding

Published By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing
    
Aberdeen Group

Power up Your Strategy with D&B’s 2016 B2B Marketing Data Report

Published By: Dun & Bradstreet     Published Date: Mar 08, 2016
Did you know that the average health of marketers’ data is only “questionable?” Dun & Bradstreet analyzed 695M customer contact records and surveyed more than 500 B2B marketers to provide the truth about the state of B2B marketing data. Download the fourth annual report to discover how you can turn improved data quality into a competitive advantage. • The trends and pitfalls every data-driven marketer needs to know • The true state of B2B marketing data quality • Benchmarks for assessing your own data quality • Dun & Bradstreet’s research of B2B marketers’ data-fueled priorities for 2016 Do you have the data strategy you need to deliver on your marketing goals? Download the B2B Marketing Data Report to find out!
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Dun & Bradstreet

HERE Technologies Maps Out AI, Mobile Networks, and Oracle’s IoT Cloud

Published By: HERE Technologies     Published Date: Mar 28, 2019
Today’s assets, including equipment, vehicles, and shipping containers, move via multiple transportation modes at varying speeds across a range of distances and geographies. The journeys of these assets are fraught with problems, including lost and stolen goods, delayed shipments, and damage from incorrect environmental conditions. HERE is looking to solve the problems of keeping track of things, both outdoors and indoors. IoT deployments rely on location tracking to function effectively. With the significant cost of delayed, lost and stolen goods – location tracking offers a huge market opportunity. ISG Research had an extensive briefing with to analyze the company’s ambitions to reach deeper into the IoT and Asset Tracking market. Download to learn more about active tracking of high value products and how to enhance your tracking solutions.
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location data, mapping, here technologies
    
HERE Technologies

Open Location Platform Research Paper

Published By: HERE Technologies     Published Date: Aug 17, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and find out how governments can harness the benefits and apply them across regions to enhance mobility, experiences and safety. In this report by Counterpoint Technology Market Research, learn why HERE’s Open Location Platform – described as super-rich and always up-to-date, is a leader in the location data arena.
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HERE Technologies

Open Location Platform Research Paper

Published By: HERE Technologies     Published Date: Aug 17, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why HERE’s Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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HERE Technologies

Open Location Platform Research Paper

Published By: HERE Technologies     Published Date: Aug 17, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of how fleet and logistics software providers can deliver more value in their solutions to enhance efficiency, productivity, and safety. In this report by Counterpoint Technology Market Research, learn why HERE’s Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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HERE Technologies

Frost & Sullivan Analysis of DDoS Threat Landscape and Competitive Solutions

Published By: Arbor     Published Date: Sep 15, 2014
This Frost and Sullivan market research study comes at a time when DDoS attacks are accelerating in size, frequency and complexity. Though DDoS is not a new concern, the risk of DDoS attacks and the potential for damage is at an all-time high. As a result, DDoS mitigation is a top-of-mind consideration for IT and security organizations around the world, and demand for DDoS mitigation solutions is growing rapidly.
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ddos attacks, it security, ddos mitigation, security, it management, business analytics
    
Arbor

The Forrester Wave™: Dynamic Case Management, Q1 2016

Published By: IBM     Published Date: May 19, 2016
In our 21-criteria evaluation of the dynamic case management (DCM) market, we identified the 14 most significant software vendors — Appian, bpm’online, Column Technologies, DST Systems, Eccentex, IBM, Isis Papyrus, Lexmark Enterprise Software, MicroPact, Newgen Software, OnBase by Hyland, OpenText, Pegasystems, and TIBCO Software — and researched, analyzed, and scored them. The evaluation focused on providers’ adaptive, analytics, and mobile features, all critical to helping enterprises tackle increasing volumes of varied and unstructured work. This report helps enterprise architecture (EA) professionals select the best providers to meet their unique needs.
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ibm, forrester, forrester wave, dynamic case management, dcm, software vendors, software, enterprise applications
    
IBM

The Era Of Hybrid Environments Is Here: Is Your Data Refined And Ready?

Published By: IBM     Published Date: Apr 14, 2017
Today, all consumers can obtain any piece of data at any point in time. This experience represents a significant cultural shift: the beginning of the democratization of data. However, the data landscape is increasing in complexity, with diverse data types from myriad sources residing in a mix of environments: on-premises, in the cloud or both. How can you avoid data chaos?
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data analytics, product refinement, business exploration, advanced prototyping, analytics, data preparation, customer support, sales relations
    
IBM

Chief customer advocate: How social data elevates CMOs

Published By: Bazaarvoice     Published Date: Oct 15, 2012
Our survey of 100 members of The CMO Club reveals most CMOs gather insights from first-person, always-on online consumer conversations, and share them across their organizations, to power more than just marketing.
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bazaar voice, social marketing, social data, research, social data, marketing data, consumer awareness
    
Bazaarvoice

Guiding the Customer Journey: Gain Brand Advantage from the Very First Click

Published By: blueconic     Published Date: Oct 14, 2014
Download this whitepaper to learn how your enterprise can leverage a powerful new technology to learn about each prospect from the first click on a website or ‘Like’ on a social media page.
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blueconic, marketing, customer engagement, social media marketing, internet marketing, consumer behavior, market research, crm
    
blueconic

eBook: The Truth About Cloud in Small Contact Centers

Published By: Genesys     Published Date: Nov 17, 2017
This eBook focuses on two profiles for small contact centers, small business and small of large - a small contact center that is part of a much larger enterprise. Get key insights from independent market research that will help you make a case to take your customer communications platform to the cloud. With the right solution, your business can benefit from enterprise-quality capabilities at a price you can afford. And you can realize a return on investment in as little as three months!
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ebook, contact centers, cloud, customer experience
    
Genesys

Econsultancy report: The customer experience is written in data

Published By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment and r
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Google Analytics 360 Suite

How to Ensure Technology Availability in the 21st Century K-12 Classroom

Published By: Schneider Electric     Published Date: Feb 12, 2018
Technology is infiltrating K-12 classrooms at a rapid clip as educators find new ways to employ computing devices and online resources to improve education and learning. Overall, the global market for education-related technology, services and content is expected to grow from $193 billion in 2016 to $586 billion in 2021, a compound annual growth rate of nearly 25%, according to the market research firm Research and Markets.
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Schneider Electric

A Buyer's Guide to Finding the Right Solution

Published By: Groove     Published Date: May 16, 2018
From equipping them with accurate data to efficiency-driving tools to impactful training, you want to find the best systems to help your reps soar. As the market floods with technology (and a lot of lofty claims), it may be tough to know what you actually need and where to start your research process to help — not hinder — your team. You’ve probably heard a lot of buzz about sales engagement platforms, and there are quite a few to choose from. But what is it? What does it do? In sales, time is money. If you find that your team’s time is tied up in manual or administrative tasks, consider looking into a sales engagement platform. The right sales engagement platform will power outreach quality and quantity, ultimately helping your team crush their goals and boost the bottom line. In this guide, we’ll help you think through what features you should look for and what questions to ask as you begin to compare your options.
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Groove
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