market strategy

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Build Your Marketing Ecosystem and Drive Agility

Published By: Oracle     Published Date: Apr 05, 2018
Effective collaboration between marketing and IT continues to be crucially important. As we enter an era where our business agility will be defined by the flexibility of operation of our marketing tools, technology in marketing is a key focus. Read ‘The guide to building your marketing technology stack’ to learn more about how technology can enhance every area of marketing: • Rediscover the technology in marketing landscape • Explore the latest in marketing automation • See how content and social fit into your overall strategy Oracle is a global technology company who provide a range of services, including the Oracle, the ‘industry’s broadest and most integrated public cloud’ which lowers costs and reduces IT complexity. They also offer IT security service, database, Java services, Enterprise Management, consulting and support services and more. Oracle have more than 420,000 customers worldwide and are widely revered throughout the computing industry.
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Oracle

How To Power Your Go-To-Market Strategy with Fire

Published By: EverString     Published Date: Jul 27, 2018
You have lots of leads, but finding the right match is getting harder and harder. You know the good leads are out there. They might even be looking for you. The trouble is, those good leads are hidden among so many bad ones. Your sales and marketing teams know this. They’re facing a deluge of data, not all of it reliable, and they’re trying to decode that data using outdated point solutions and imperfect criteria. Which means a lot of time spent running campaigns, initiating conversations and booking meetings that go nowhere. If this were the dating world, we’d be talking about a calendar full of bad first dates. Everyone’s “swiping right,” but no one’s truly matching. No one’s getting a second date. No one’s committing. Something just isn’t working. We can’t help you if you’re dating. But if you’re trying to sell your company’s products and services—well, the game is about to change. Instead of moving through a volume of potential customers as quickly as possible to build pipeline, th
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EverString

IDC and Equinix Webinar: APAC Trends Transforming Digital Connectivity

Published By: Equinix APAC     Published Date: Feb 26, 2019
Interconnection is the fabric enabling the Hybrid Multicloud future of IT In this webinar, experts from IDC and Equinix share insights on how interconnection is transforming digital connectivity across Asia Pacific. You will learn how organizations can scale their business securely, expand across borders and how market leaders are rethinking and reshaping their digital and cloud strategy.
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Equinix APAC

Web 2.0: Engaging Customer Passion

Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
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sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm
    
SDL Web Content Management Solutions

Open Banking and the Future of Financial Services

Published By: MuleSoft     Published Date: Jan 16, 2018
The future of financial services is under pressure from profound digital disruption. Across the globe, there are forces, both regulatory and customer-led, that open up the market to new entrants and disrupt what customers are buying — and how. The advent of Open Banking is one major influence, with Open APIs paving the way for third-party developers to build applications and services independently. This whitepaper outlines the challenges facing financial services firms and how a new approach to enterprise integration — API-led connectivity — can help banks and financial services firms not only survive, but thrive in an increasingly competitive future. Download this whitepaper to learn: What financial services firms should do about Open Banking, based on the experiences of the impact of PSD2 in Europe How an API strategy could define the future of financial services How a global bank successfully completed a digital transformation initiative
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MuleSoft

How Employee Advocacy Boosts Content Marketing

Published By: Smarp     Published Date: Feb 22, 2019
Employee Advocacy relies on individual expertise on social media to support companies’ and individuals’ branding needs. All of this is done through content, accessible to all those who are part of the Employee Advocacy program. How exactly do Employee Advocacy and content marketing go together? There are four aspects that make Employee Advocacy highly relevant to content marketing efforts. 1. Alignment around a shared content strategy 2. Measuring Results 3. Boosting contents reach and engagement 4. Trust and authenticity
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content marketing, employee advocacy, social media, content visibility, brand visibility
    
Smarp

The Definitive Guide to Account-Based Marketing

Published By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo

The 8 Biggest Mistakes Email Marketers Make and How to Avoid Them

Published By: Marketo     Published Date: Jun 08, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo

The Definitive Guide to Account-Based Marketing

Published By: Marketo     Published Date: Mar 22, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders to
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Marketo

An IT Guide to Selecting an Enterprise-Ready Marketing Platform

Published By: Marketo     Published Date: Mar 22, 2018
As an IT professional evaluating marketing platforms, it’s important to think about whether you can trust the platform to scale to accommodate your organization’s ongoing marketing and channel needs. Given the fast pace of channel proliferation and changing digital strategy priorities, you play a critical role in helping marketing build a technology stack that can easily scale to support its future needs. Download this whitepaper to learn about the essential criteria IT should evaluate to identify the solution that will support your marketing team’s short- and long-term needs and equip them to succeed.
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Marketo

The Definitive Guide to Lead Generation

Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo

Beyond Mobile Ads: 3 Tips for you Mobile Marketing Strategy

Published By: Limelight Networks     Published Date: Feb 14, 2012
Learn how to use every mobileopportunity to your advantage. This report shows you how to optimize your website for mobile devices; take advantage of mobile context; create richer mobile experiences by adding video and interactivity
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Limelight Networks

The 2015 Forrester Wave™: B2E Cloud IAM

Published By: Okta     Published Date: Aug 12, 2015
The Forrester Wave report identifies the six most significant identity solution providers in the market, evaluating the strengths and weaknesses of each vendor against 15 criteria, including current offering, strategy and market presence. Access your complimentary Forrester Wave report and learn why Okta is named a leader in the space.
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Okta

ESG Lab Validation Report: 3cV Converged Computing Infrastructure

Published By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
In the real world, IT must combine hardware, software, and technologies from multiple vendors to solve business problems. 3cV is the combination of HP 3PAR Utility Storage with HP BladeSystem. Find out more in this white paper.
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intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
    
HP and Intel® Xeon® processor

ESG Lab Validation Report: HP Data Protector & Deduplication Solutions

Published By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
This ESG Lab Validation Report sponsored by HP + Intel examines a number of backup and recovery solutions and evaluates their ease of implementation as well as their ability to improve reliability and reduce costs.
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intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
    
HP and Intel® Xeon® processor

ESG Market Report: Defining Tier 1 Storage in the Modern Data Center

Published By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
Be in the know about the appropriate criteria which will enable your "tier-1" storage to cope and respond to the needs of the "next-generation data center".
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intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
    
HP and Intel® Xeon® processor

ESG Product Brief: HP 3PAR Storage - Extending Tier 1 Storage Choice

Published By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
This white paper sponsored by HP & Intel introduces a solution that can extend tier-1 storage choice to provide a combination of power, flexibility, economy and ease.
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intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
    
HP and Intel® Xeon® processor

ESG: HP Gives Exchange Customers Storage Flexibility

Published By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
This white paper sponsored by HP & Intel discusses Exchange business drivers, market dynamics, and storage trends -- and how HP & Intel storage solutions can enhance an Exchange environment.
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intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
    
HP and Intel® Xeon® processor

Evaluator Group: HP's Converged Storage (A Vision for Emerging Customer Requirements)

Published By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
In this white paper, find out more about HP Converged Storage - a convergence of advanced HP Infrastructure gathered together within a cohort storage product portfolio that will offer your business performance and agility.
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intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
    
HP and Intel® Xeon® processor

Evaluator Group: HP's Information Supply Chain (Optimizing Information, Data & Storage for Business)

Published By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
In this paper sponsored by HP and Intel, we examine each of the major technologies in the Information Supply Chain that should be considered as part of an integrated strategy and then show how they interrelate.
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intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
    
HP and Intel® Xeon® processor

Evaluator Group: Storage Federation - IT Without Limits (HP Peer Motion w/Storage Federation)

Published By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
This white paper sponsored by HP + Intel evaluates a solution that aims to enable the movement of data without physical limitations. Read now and see how this could enable agility and efficiency.
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intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
    
HP and Intel® Xeon® processor

HP 3PAR Utility Storage (Benefits Summary) Next Generation Storage for Virtual & Cloud Data Centers

Published By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
This paper sponsored by HP & Intel introduces a next-generation storage option for virtual and cloud data centers. Learn how to overcome the flexibility and scalability challenges of outdated storage solutions.
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intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
    
HP and Intel® Xeon® processor

HP Converged Storage Sets the Stage for the Next Era of Computing

Published By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
This report sponsored by HP & Intel discusses the latest trends that are setting the stage for the next era of computing. Learn about the new infrastructure and storage trends that are changing the way business storage works today.
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intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
    
HP and Intel® Xeon® processor

Real solutions. Real results. Customers speak on HP Storage Virtualization solutions.

Published By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
This interactive document sponsored by HP & Intel outlines storage solutions available today and reveals customer opinions. See case studies and success stories, and discover how a Converged Infrastructure could benefit your organization.
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intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
    
HP and Intel® Xeon® processor

Taneja Group Tech Profile: Building the Foundation for the Virtualized Infrastructure

Published By: HP and Intel® Xeon® processor     Published Date: Feb 10, 2012
This Taneja Group white paper sponsored by HP & Intel can help you overcome the problems caused by these changes in order to get the most out of virtualization.
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intel, storage, 2.0, infrastructure, trends, storage, flexibility, drivers
    
HP and Intel® Xeon® processor
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