market strategy

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How to Launch an Employee Advocate Channel to Expand Your Brand’s Marketing Programs

Published By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brand’s best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brand’s own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
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socialchorus, employee advocate channel, marketing, branding, marketing strategy, marketing programs, social networking, social engagement
    
SocialChorus

Social Media and Business Intelligence: Creating the Integrated Customer Hub

Published By: Oracle     Published Date: Nov 05, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
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business intelligence, integrated marketing, social media strategy, content marketing, insight, social data, customer hub, social analytics
    
Oracle

Managing the Social Media Mix White Paper

Published By: Oracle     Published Date: Nov 05, 2013
This white paper provides a step-by-step guide for determining your strategy—and the proper mix of marketing channels—in social media.
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marketing mix, social media marketing, 4p’s, marketing channels, digital marketing, internet marketing, marketing strategy, brand strategy
    
Oracle

Assessing the Return on Email Marketing Strategy

Published By: Adobe     Published Date: Feb 08, 2016
These days, email is the glue that ties your customers’ identity together across channels.
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adobe, email, marketing, strategy, roi, cross channel, enterprise applications, business technology
    
Adobe

Vision From the Harbor

Published By: Adobe     Published Date: Jun 22, 2017
Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. You’ll discover strategies for standing together with customers. So your business can stand out from the crowd. Read our guide now to learn how you can: • Create unforgettable experiences across the entire customer journey • Test those experiences and improve them to lift conversion • Overcome organizational barriers to create a true culture of optimization
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data, marketing, customer journey, customer experience, strategy
    
Adobe

The Performance Advertiser’s Guide to Instagram

Published By: AdRoll     Published Date: Dec 20, 2017
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media, cross-device marketing, performance advertising
    
AdRoll

Supercharge your social media marketing. Turn your employees into brand advocates on social media

Published By: Trapit     Published Date: Nov 17, 2014
Download this webinar to learn how marketers can successfully build brands by giving employees an easy and fun way to share content to their social networks.
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employee advocacy, brand advocacy, social media marketing strategy, plan social media, social marketing, company advocacy, motivating employee, software social media
    
Trapit

State of the Operational DBMS Market, 2017

Published By: NetApp     Published Date: Mar 05, 2018
By 2018, more than 70% of new DBMS deployments will leverage cloud for at least one use case. Read the Gartner report State of the Operational DBMS Market, 2017 and get the latest insights and recommendations on DBMS strategy. Discover how to: •Evaluate modern data management capabilities before adopting new DBMS products •Lead a nonrelational technology assessment to determine which DBMS best meets your business requirements • Deploy a multimodel DBMS and reduce complexity in your data center
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netapp, database performance, flash storage, data management, cost challenges
    
NetApp

7 Steps to Building Your API Blueprint

Published By: MuleSoft     Published Date: Sep 08, 2016
Many enterprises recognize the opportunities of APIs, determine that they need one, then work to quickly deliver one to market. However, without a well thought-out strategy and clearly defined roadmap, most of these APIs are brought to market with critical issues that prevent them from delivering expected business results.
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business analytics, business intelligence, business management, business process management, customer relationship management, customer satisfaction
    
MuleSoft

Open banking and the future of financial services

Published By: MuleSoft     Published Date: Apr 15, 2019
The future of financial services is under pressure from profound digital disruption. Across the globe, there are forces, both regulatory and customer-led, that open up the market to new entrants and disrupt what customers are buying — and how. The advent of Open Banking is one major influence, with Open APIs paving the way for third-party developers to build applications and services independently. This whitepaper outlines the challenges facing financial services firms and how a new approach to enterprise integration — API-led connectivity — can help banks and financial services firms not only survive, but thrive in an increasingly competitive future. Download this whitepaper to learn: What financial services firms should do about Open Banking, based on the experiences of the impact of PSD2 in Europe How an API strategy could define the future of financial services How a global bank successfully completed a digital transformation initiative
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MuleSoft

The High Cost of "Free": Why Your Video Marketing Strategy Needs More Than Free Social Players

Published By: Oracle_Hospitality Hotels     Published Date: Sep 26, 2016
Here are the pros and cons of social players and the benefits of OVPs, followed by an overview of the type of content that works best for each in a blended strategy.
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Oracle_Hospitality Hotels

1:1 Conversations with Video: Marketing Automation, Interactivity, and Personalization

Published By: Oracle_Hospitality Hotels     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
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Oracle_Hospitality Hotels

Now That Content Marketing Reigns...What’s Next for Your Content Marketing Distribution Strategy

Published By: Blue Valley Telemarketing     Published Date: Sep 12, 2016
Download this eBook to learn how Telemarketing is perfectly paired with other forms of distribution to proactively assure that your content reaches your target audience at the right time and is of value to recipients.
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telemarketing, lead generation, sales pipeline, social media, content management, marketing automation, sales automation, content integration
    
Blue Valley Telemarketing

Scripps Health Improves Conversions with PROACTIVE Call Center

Published By: Evariant     Published Date: Jul 02, 2018
When call center agents don’t have access to an EMR, consumer demographic, sociological and other data, nor an understanding of marketing campaigns, agents are inefficient, reactive and unable to personalize interactions with patients and consumers. The disjointed call center experience harms the health system’s ability to find, guide, and keep patients for life. The call center is often the first touch for many prospective healthcare customers, and Scripps Health recognized these challenges. They made the pivot from call center as cost center to strategic lynch pin in their patient experience strategy. Call center agents are now delivering a world-class patient experience as they provide physician referrals, take class registrations, and serve as a clearing house for general information . An added bonus of the shift is they can now integrate outbound calling into campaign efforts, and measure the full impact of marketing efforts and strengthen marketing’s ROI. Get your free copy of
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call center, conversions, health, proactive
    
Evariant

The Art of the Click

Published By: Adobe     Published Date: Sep 21, 2017
"Email has proven itself as a revenue-driving workhorse of any marketing strategy. And yet, two-thirds of marketers are still less than satisfied with their email marketing efforts. We joined forces with Email on Acid to shed a light on the most effective email campaigns. Read The Art of the Click to learn helpful email insights, like: --The four critical qualities of all great email experiences --Subscriber open and read behaviors throughout the day --Why all clicks aren’t created equal"
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Adobe

Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud

Pricing for Marketplaces: The Definitive Guide

Published By: ChannelAdvisor     Published Date: Jan 17, 2019
"With millions of sellers and billions of products to compete with on marketplaces, it’s easy to get buried in data every day — and still feel behind. And this is now true across almost all product verticals, as more and more niche categories become intense competitive battlegrounds. Shoppers know they have multiple options for purchasing the same item, and it’s no longer your product descriptions and images alone that capture attention. If you want to consistently rise to the top of results, a structured pricing strategy is a must. In this eBook, you’ll learn: - Complications of marketplace pricing - Benefits of strategic pricing - Pricing best practices - And more"
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ChannelAdvisor

The Manufacturer's Guide to Marketplace Selling

Published By: ChannelAdvisor     Published Date: Jan 17, 2019
"Whether you call yourself a company, brand, brand manufacturer, manufacturer, wholesaler, branded manufacturer or one of the other myriad of categorizations out there, there’s never been a better time to focus on direct-to-consumer (D2C) marketplaces as part of your go-to market strategy. Some 60% of consumers are already visiting your website instead of your retailers’ sites, and more than half will opt to buy directly from brand manufacturers when given the option. After years of relying on marketplaces to handle so many mission-critical activities, it can be challenging to build a successful D2C model that thoroughly addresses them all. This process will require a new way of thinking for you, a cultural shift for your employees and a lot of logistics for everyone involved. But how can you know when it’s time to start selling on e-commerce marketplaces? While the benefits of transitioning to a D2C marketplace model are undeniable, it also requires a significant investment of time
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ChannelAdvisor

Empyr's CPR Generates 5X ROI

Published By: Empyr     Published Date: Jan 09, 2018
Like many brands with a large footprint of physical store locations, this automotive retailer was having trouble connecting its online ad spend to actual in-store revenue. In order to reach online consumers, their digital marketing strategy had been buying clicks (CPC) and impressions (CPM). They realized these methods were lacking because: - They had no true gauge of what ads were working - Their ROI was often inflated by making assumptions instead of using data - It required a heavy upfront investment
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Empyr

Future Of Website Security

Published By: DigiCert     Published Date: Jun 19, 2018
Protect your business, brand and customers in a constantly evolving threat landscape. As market and business needs evolve, and the technological arms race between cybercriminals and the security industry continues, the boundaries of website and web security are shifting. This paper explores the opportunities, risks and challenges, associated with this rapidly evolving landscape both from a business and technical standpoint, and lays out key guidelines for building an effective security strategy for the future.
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DigiCert

CIOs—Lead the Digital Transformation. Drive Digital Transformation

Published By: Workday Italy     Published Date: Sep 19, 2018
Digital transformation is your organisation’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy.
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Workday Italy

CIOs—Lead the Digital Transformation. Drive Digital Transformation

Published By: Workday Spain     Published Date: Sep 19, 2018
Digital transformation is your organisation’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy.
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Workday Spain
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