market strategy

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Omnichannel Marketing Excellence

Published By: Emarsys     Published Date: Dec 20, 2018
Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step-by-step, and for many companies it all starts with email.
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Emarsys

The Omnichannel Marketer’s Growth Roadmap

Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements. In this white paper, you’ll learn: • How email can serve as the foundation of your omnichannel strategy • How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it • How to apply a step-by-step roadmap to your brand’s pursuit of omnichannel excellence
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Emarsys - APAC

Why Do E-Commerce Brands Need Customer Retention Marketing?

Published By: Emarsys - APAC     Published Date: Jun 12, 2019
Customer retention marketing aims to create engaged customers that return to a store or a website again and again. It’s a major shift in focus that recognizes the value of marketing to your existing customer base rather than constantly trying to grow it. Retention and e-commerce marketing success go hand-in-hand; without a strategy to maintain lasting relationships with customers, brands risk losing valuable data, deals, and dollars.
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Emarsys - APAC

Empyr's CPR Generates 5X ROI

Published By: Empyr     Published Date: Jan 09, 2018
Like many brands with a large footprint of physical store locations, this automotive retailer was having trouble connecting its online ad spend to actual in-store revenue. In order to reach online consumers, their digital marketing strategy had been buying clicks (CPC) and impressions (CPM). They realized these methods were lacking because: - They had no true gauge of what ads were working - Their ROI was often inflated by making assumptions instead of using data - It required a heavy upfront investment
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Empyr

The Clear & Complete Guide to Account Based Marketing

Published By: Engagio     Published Date: Oct 13, 2017
The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals. As you’ll see, ABM is not a magic wand. Instead, it’s a powerful combination of people, process and technology that, deployed intelligently, will out-perform every other demand generation initiative in your company.
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Engagio

The 2017 Account-Based Framework

Published By: Engagio     Published Date: Jan 10, 2018
Account-based strategy is the coordination of highly valuable, personalized experiences across all functions that impact the customer to drive engagement and conversion at a targeted set of accounts. The adoption of account-based strategy has accelerated in the last few years, with a dramatic increase in the number of companies looking to implement this approach. This growth is driving demand to “start now,” particularly in marketing organizations, but account-based cannot be developed by the marketing department alone. The best account-based leaders begin by securing organization-wide commitment to the account-based strategy.
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Engagio

ABM Outlook Survey 2018

Published By: Engagio     Published Date: Jun 26, 2018
This is an inside look at the state of Account Based Marketing. More specifically, our research examined: ?How companies are utilizing ABM as a strategy ?How organizations are structuring their teams to support ABM ?How ABM can be measured at different stages ?The challenges most organizations are facing regarding ABM Along with showing the results, we’ve included our interpretation of the data to help you draw insights and apply them as you continue down your ABM journey. The research underscores where companies are at with their ABM programs and the key challenges they are facing. Regardless of your company size or maturity, there is always a need to grow your business and drive efficiency. The data from this survey illustrates how ABM can help.
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Engagio

The Clear & Complete Guide to Account Based Marketing

Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio

The Clear & Complete Guide to Account Based Marketing

Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio

Managing The 'Short Head' of Search

Published By: Engine Ready     Published Date: Jun 03, 2008
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
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search engine marketing, sem, keyword, keywords, keyword selection, engine ready, engineready
    
Engine Ready

The Definitive Guide to Online Marketing in the Industrial Sector

Published By: Engineering360 Media Solutions     Published Date: Jul 07, 2016
Engineering360 is pleased to bring you this selection of marketing articles compiled from recent editions of the Marketing Maven, our monthly e-newsletter created exclusively for business-to-business sales and marketing professionals in the industrial sector.
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marketing, engineering360, sales, b2b marketing, marketing strategy, social media
    
Engineering360 Media Solutions

How Digital Transformation Can Help Your Manufacturing Business Grow

Published By: Epicor     Published Date: Sep 20, 2017
As the world around us becomes increasingly digital, manufacturers must follow suit. Digital transformation presents significant opportunities to achieve growth by addressing key operational issues and aligning products and services to the demands of today’s market. Growth looks different for every company, and with the vast array of digital technologies available, it can be hard to know where to start. Which technologies offer the greatest opportunity for your company to grow? How can you successfully embrace the digital revolution? Epicor has a history of helping manufacturers achieve growth by utilizing cutting-edge technology. By downloading these digital transformation assets, you will: • Understand what growth might look like for your business • Assess the capabilities needed to support your digital transformation journey • Explore best practices to implement your digital transformation strategy • Learn how to capitalize on growth opportunities with speed and conviction
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Epicor

How Digital Transformation Can Help Your Manufacturing Business Grow

Published By: Epicor     Published Date: Nov 07, 2017
As the world around us becomes increasingly digital, manufacturers must follow suit. Digital transformation presents significant opportunities to achieve growth by addressing key operational issues and aligning products and services to the demands of today’s market. Growth looks different for every company, and with the vast array of digital technologies available, it can be hard to know where to start. Which technologies offer the greatest opportunity for your company to grow? How can you successfully embrace the digital revolution? Epicor has a history of helping manufacturers achieve growth by utilizing cutting-edge technology. By downloading these digital transformation assets, you will: • Understand what growth might look like for your business • Assess the capabilities needed to support your digital transformation journey • Explore best practices to implement your digital transformation strategy • Learn how to capitalize on growth opportunities with speed and conviction
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erp software, enterprise resource planning software, manufacturing, epicor erp
    
Epicor

How Digital Transformation Can Help Your Manufacturing Business Grow

Published By: Epicor     Published Date: Jan 17, 2018
As the world around us becomes increasingly digital, manufacturers must follow suit. Digital transformation presents significant opportunities to achieve growth by addressing key operational issues and aligning products and services to the demands of today’s market. Growth looks different for every company, and with the vast array of digital technologies available, it can be hard to know where to start. Which technologies offer the greatest opportunity for your company to grow? How can you successfully embrace the digital revolution? Epicor has a history of helping manufacturers achieve growth by utilizing cutting-edge technology. By downloading these digital transformation assets, you will: • Understand what growth might look like for your business • Assess the capabilities needed to support your digital transformation journey • Explore best practices to implement your digital transformation strategy • Learn how to capitalize on growth opportunities with speed and conviction
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erp software, enterprise resource planning software, manufacturing, epicor erp
    
Epicor

How Digital Transformation Can Help Your Manufacturing Business Grow

Published By: Epicor Software Corp     Published Date: Nov 07, 2017
As the world around us becomes increasingly digital, manufacturers must follow suit. Digital transformation presents significant opportunities to achieve growth by addressing key operational issues and aligning products and services to the demands of today’s market. Growth looks different for every company, and with the vast array of digital technologies available, it can be hard to know where to start. Which technologies offer the greatest opportunity for your company to grow? How can you successfully embrace the digital revolution? Epicor has a history of helping manufacturers achieve growth by utilizing cutting-edge technology. By downloading these digital transformation assets, you will: • Understand what growth might look like for your business • Assess the capabilities needed to support your digital transformation journey • Explore best practices to implement your digital transformation strategy • Learn how to capitalize on growth opportunities with speed and conviction
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erp software, enterprise resource planning software, manufacturing, epicor erp
    
Epicor Software Corp

B2B e-Commerce: A Strategy for Growth

Published By: EPiServer Inc.     Published Date: Sep 16, 2013
B2B e-commerce is a rapidly expanding market, on track to more than double the B2C e-commerce market in 2013. Download this paper to learn how you can successfully develop and implement a B2B e-commerce strategy.
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b2b e-commerce, e-commerce strategy, b2b e-commerce strategy
    
EPiServer Inc.

Customer Experience Marketing Strategies for Financial Services Providers

Published By: Epsilon     Published Date: Aug 23, 2012
By focusing more on the customer, banks can not only acquire new prospects, but boost retention and raise profitability to keep consumers loyal and returning for the long term.
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customer experience marketing, cem, crm, crm, customer retention, cei, customer experience index, cem strategy
    
Epsilon

IDC and Equinix Webinar: APAC Trends Transforming Digital Connectivity

Published By: Equinix APAC     Published Date: Feb 26, 2019
Interconnection is the fabric enabling the Hybrid Multicloud future of IT In this webinar, experts from IDC and Equinix share insights on how interconnection is transforming digital connectivity across Asia Pacific. You will learn how organizations can scale their business securely, expand across borders and how market leaders are rethinking and reshaping their digital and cloud strategy.
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Equinix APAC

Closing Deals on the Spot With The Right Mobile Tools

Published By: Ethofy     Published Date: Mar 18, 2013
Examine the AIDA sales model using the right mobile tools and learn how to empower your sales teams to meet customer expectations and close more deals on the spot
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mobile, mobile sales tools, sales tools, social media, social marketing, social messaging, mobile devices, mobile sales enablement
    
Ethofy

Scripps Health Improves Conversions with PROACTIVE Call Center

Published By: Evariant     Published Date: Jul 02, 2018
When call center agents don’t have access to an EMR, consumer demographic, sociological and other data, nor an understanding of marketing campaigns, agents are inefficient, reactive and unable to personalize interactions with patients and consumers. The disjointed call center experience harms the health system’s ability to find, guide, and keep patients for life. The call center is often the first touch for many prospective healthcare customers, and Scripps Health recognized these challenges. They made the pivot from call center as cost center to strategic lynch pin in their patient experience strategy. Call center agents are now delivering a world-class patient experience as they provide physician referrals, take class registrations, and serve as a clearing house for general information . An added bonus of the shift is they can now integrate outbound calling into campaign efforts, and measure the full impact of marketing efforts and strengthen marketing’s ROI. Get your free copy of
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call center, conversions, health, proactive
    
Evariant

The Ultimate Web Personalization Planning Guide

Published By: Evergage, Inc.     Published Date: Feb 17, 2015
Our free eBook, The Ultimate Web Personalization Planning Guide, includes everything you need to know to get started with real-time web personalization or to advance your current program. Start improving visitor engagement, conversion rates and revenue generation on your site today!
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evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development
    
Evergage, Inc.

Real-Time Personalization Examples & Ideas for E-Commerce Sites

Published By: Evergage, Inc.     Published Date: Jun 01, 2015
Every e-commerce website is different in terms of content, offerings, layout and navigation. And every shopper is unique with diverse intentions, tastes and purchase patterns. That’s why personalization is critical to help you meet your business and website goals.
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evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development
    
Evergage, Inc.

The Demand Generation Marketer’s Guide To Account-Based Marketing Success

Published By: EverString     Published Date: Jul 10, 2018
Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business. In this ebook we will take you through: - The foundation of Account-Based Marketing - Why ABM has become so popular - How to select your target accounts - How to build a data-backed ABM strategy - How to implement an ABM strategy
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EverString

How To Power Your Go-To-Market Strategy with Fire

Published By: EverString     Published Date: Jul 27, 2018
You have lots of leads, but finding the right match is getting harder and harder. You know the good leads are out there. They might even be looking for you. The trouble is, those good leads are hidden among so many bad ones. Your sales and marketing teams know this. They’re facing a deluge of data, not all of it reliable, and they’re trying to decode that data using outdated point solutions and imperfect criteria. Which means a lot of time spent running campaigns, initiating conversations and booking meetings that go nowhere. If this were the dating world, we’d be talking about a calendar full of bad first dates. Everyone’s “swiping right,” but no one’s truly matching. No one’s getting a second date. No one’s committing. Something just isn’t working. We can’t help you if you’re dating. But if you’re trying to sell your company’s products and services—well, the game is about to change. Instead of moving through a volume of potential customers as quickly as possible to build pipeline, th
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EverString

Understanding Social Media ROI

Published By: Falcon Social     Published Date: Oct 30, 2015
Effectively measure the ROI of your social media marketing so you can optimize it. • Strategies for effective social ROI measurement • How to adapt measurement to your social strategy • Tools to optimize the ROI of your social marketing
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social media roi, measure social media roi, social media measuring, social media measuring platform, social media measuring software, social media measuring tool, social media marketing, social media campaigns
    
Falcon Social
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