market strategy

Results 551 - 575 of 585Sort Results By: Published Date | Title | Company Name

Smart Market eBook - Building Audience-First Digital Marketing Strategies

Published By: Turn     Published Date: Mar 09, 2016
In this eBook, you'll learn how to reset your channel-first marketing strategy to put your audience first, delivering the right message at the right time in the right way. Discover new ways to reach your audience across channels and test your marketing-first quotient.
Tags : 
programmatic, omnichannel, multichannel advertising, dsp, demand side platform, omnichannel campaigns, audience definition, campaign tactics, campaign strategy
    
Turn

Data-Driven Marketing: How to Create & Optimize A Content Strategy with Data at Its Core

Published By: Uberflip     Published Date: Jan 20, 2016
The demands on today's marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business' bottom line.
Tags : 
uberflip, data, marketing, content, content marketing, business technology
    
Uberflip

3 Big Challenges and 1 Easy Answer to Interactive Marketing Success

Published By: Unica     Published Date: Sep 23, 2010
If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? Download Three Key Integrations for Interactive Marketing Success and learn how to integrate online data into your interactive marketing strategy.
Tags : 
unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, aberdeen
    
Unica

Forrester Report: The Future of Mobile eBusiness Is Context

Published By: Urban Airship     Published Date: Mar 15, 2013
The ability to deliver the right information, at the right time, to the right place will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
Tags : 
ebusiness, smartphone technology, mobile marketing, mobile ebusiness, channel strategy, digital engagement, contextual experiences
    
Urban Airship

Urban Airship’s Little Black Book of Results

Published By: Urban Airship     Published Date: Oct 08, 2013
Want to see our best customer success stories (and maybe gather a few ideas from other brands’ best practices)? Our newest pocket-sized offering highlights customers from various industries, their objectives, and spectacular results in engagement, revenue and loyalty.
Tags : 
mobile marketing strategy, mobile relationship management, mobile marketing, push messaging, mobile engagement
    
Urban Airship

Mobile Benchmarks Report

Published By: Urban Airship     Published Date: Apr 17, 2014
Are you ahead or behind in mobile? How does your business compare to other brands, and to your industry? The Mobile Maturity Benchmarks Report answers these questions with a comprehensive survey of 500 mobile executives, marketers and developers across eight industries.
Tags : 
urban airship, mobile, mobile marketing, app, mobile app, app platform, mobile maturity, benchmarking, mobile strategy, mobile marketing, audience segmentation
    
Urban Airship

Forrester Report on Mobile Engagement

Published By: Urban Airship     Published Date: Apr 17, 2014
In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context.
Tags : 
urban airship, mobile engagement, mobile marketing, push notification, mobile, mobile app, conversion rate, direct marketing strategy, mobile marketing, customer engagement
    
Urban Airship

Good Push Index

Published By: Urban Airship     Published Date: Apr 17, 2014
In our latest Good Push Index data study (examining more than 2,400 apps and 500 million push notifications), we reveal how push messaging influences mobile app users’ behavior, measuring both engagement and retention over a six-month period.
Tags : 
urban airship, gpi, good push index, mobile marketing, mobile, mobile app, push notifications, customer engagement, smartphone, app engagement, mobile strategy, smart phones
    
Urban Airship

Web Notification Inspiration Guide

Published By: Urban Airship     Published Date: Jul 24, 2017
Thinking about adding web notifications to your marketing mix? Download our Web Notifications Inspiration Guide for: The 3 kinds of messages every brand should consider sending via web notifications How web push notifications can fit into (and help you get more value from) your current messaging and notifiation strategy 15 use cases that will spark ideas for your brand See how web notifications can help you can deepen connections and engagement with your web visitors. Get the guide today.
Tags : 
notifications, messaging, marketing, branding, web traffic
    
Urban Airship

Reinventing Business Analytics

Published By: Visier     Published Date: Jan 25, 2019
John Schwarz founded Visier to address what he saw as the major failing of business intelligence and big data analytics. He had a front row seat in this market while leading Business Objects, the largest global business intelligence provider (acquired by SAP). John and co-founder Ryan Wong’s vision was to completely reinvent the approach to analytics, providing instant and complete, domain-specific applications to business leaders, answering their important strategic questions and leading them to adopt best management practices. Their applied business analytics project is working. Today, more than a hundred blue chip companies have selected Visier as their people strategy platform and are achieving incredible results. And that’s just the beginning.
Tags : 
    
Visier

Redefine Windows 10 Management

Published By: VMware     Published Date: Dec 27, 2016
With Windows 10, Microsoft brings to market a mobile and cloud-ready OS that is poised to have a significant impact on organizations’ end user computing (EUC) strategy. The modern OS offers a unified platform for building apps and extending the organization’s core processes to end users anywhere and using any Windows 10-powered device. However, enterprise wide execution of this business mobility vision comes with its own set of challenges. A 2015 VMware study involving 1,000+ IT decision makers identified the following top concerns for adoption of mobility initiatives: Reduce the overall cost and complexity of management Ensure security and control of devices at all times Minimize the risk of corporate data loss With a unified endpoint management vision, VMware AirWatch® is strategically positioned to address these challenges. AirWatch's EUC solution enables organizations to fully capitalize on their mobility initiatives and IT departments to redefine themselves as true business enab
Tags : 
    
VMware

10 Metrics for 2013 Marketing Success

Published By: Vocus     Published Date: Mar 13, 2013
With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email, and Publicity.
Tags : 
vocus, search, social, email, publicity, 2013 marketing success, marketing strategy
    
Vocus

New Data Study! Making Real-Time Moments Matter - Results from a Survey of 200 Marketing Executives

Published By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
Tags : 
contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence, social media marketing strategy, real-time marketing strategy, social media marketing, agile marketing
    
Wayin

Social Media Marketing in 2016

Published By: Wayin     Published Date: Dec 11, 2015
This report aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands
Tags : 
wayin, social media marketing, real time marketing, branding, consumers, interactive, best practices, marketing automation, customer experience management
    
Wayin

Measuring the Success of Your Mobile Strategy

Published By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
Tags : 
webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence, mobile analytics, mobile apps, sms
    
Webtrends

Five Ways to Optimize Your Cross-Channel Media Mix: an Analysis of Options

Published By: White Horse     Published Date: Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
Tags : 
integrated marketing, cross-channel marketing, digital marketing, digital advertising, marketing strategy, media mix, media planning, interactive marketing
    
White Horse

IDC MarketScape: Worldwide SaaS and Cloud-Enabled PSA ERP Applications 2017 Vendor Assessment

Published By: WorkBook from Deltek     Published Date: Apr 26, 2018
Digital transformation (DX) is fundamentally changing enterprise resource planning (ERP) — allowing businesses to transform their decision making, which is enhancing their business outcomes significantly as we enter the digital economy. Digital transformation is an enterprisewide, board-level strategic reality for companies wishing to remain relevant or maintain or enhance their leadership positon in the digital economy. Digitally transformed businesses have a repeatable set of practices and disciplines that are used to leverage new business, 3rd Platform technology, and operating models to disrupt businesses, customers, and markets in pursuit of business performance and growth. DX is driving businesses to rethink their technology strategy, and that includes moving beyond their legacy ERP and back-office systems.
Tags : 
global, saas, cloud, psa, erp, applications, vendor, assessment
    
WorkBook from Deltek

CIOs—Lead the Digital Transformation Drive Digital Transformation

Published By: Workday     Published Date: Feb 01, 2019
"Digital transformation is your organisation’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy. "
Tags : 
workday, workforce technology, digital strategy
    
Workday

CIOs—Lead the Digital Transformation Drive Digital Transformation

Published By: Workday APAC     Published Date: Dec 18, 2018
"Digital transformation is your organization’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy. "
Tags : 
    
Workday APAC

CIOs—Lead the Digital Transformation. Drive Digital Transformation

Published By: Workday Italy     Published Date: Sep 19, 2018
Digital transformation is your organisation’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy.
Tags : 
    
Workday Italy

CIOs—Lead the Digital Transformation. Drive Digital Transformation

Published By: Workday Nordics     Published Date: Sep 19, 2018
Digital transformation is your organisation’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy.
Tags : 
workday, workday technology, digital strategy
    
Workday Nordics

CIOs—Lead the Digital Transformation. Drive Digital Transformation

Published By: Workday Spain     Published Date: Sep 19, 2018
Digital transformation is your organisation’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy.
Tags : 
    
Workday Spain

The State of Digital Marketing Trends 2015

Published By: Wyng     Published Date: Mar 03, 2015
How are you taking your 2015 digital and social marketing to the next level in 2015? We surveyed 100+ marketing professionals on the state of digital marketing trends. Download our free "State of Digital Marketing Report" to see how marketing evolved in 2014, and where you should invest your efforts in 2015.
Tags : 
digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng

Free Forrester Report - 4 Steps to Social Success

Published By: Wyng     Published Date: Mar 03, 2015
Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands, including SodaStream, Dr Pepper & more.
Tags : 
digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng

Free White Paper: 7 Steps to Unlock Your Social Data Through Customer Engagement

Published By: Wyng     Published Date: Apr 06, 2015
With today’s empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
Tags : 
digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Start   Previous    10 11 12 13 14 15 16 17 18 19 20 21 22 23 24    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.