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Accelerate Business Agility with Faster Server Refresh Cycles

Published By: Dell EMC & Intel     Published Date: Mar 16, 2018
A fundamental people-process-technology transformation enables businesses to remain competitive in today’s innovation economy. Initiatives such as advanced security, fraud detection services, connected consumer Internet of Things (IoT) devices, augmented or virtual reality experience, machine and deep learning, and cognitively enabled applications drive superior business outcomes such as predictive marketing and maintenance. Superior business outcomes require businesses to consider IT a core competency. For IT, an agile, elastic, and scalable IT infrastructure forms the crucial underpinning for a superior service delivery model. The more up to date the infrastructure, the more capable it is of supporting the scale and complexity of a changing application landscape. Current-generation applications must be supplemented and eventually supplanted with next-generation (also known as cloud-native) applications — each with very different infrastructure requirements. Keeping infrastructure up
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Dell EMC & Intel

PR: The Next Scalable Marketing Channel

Published By: TrendKite     Published Date: Jun 15, 2018
How can you plan more certainty into your PR practice? Break down silos, hone processes, and measure bottom-line business value. Public relations is entering an era of unprecedented challenge — and unprecedented opportunity. Digital technologies are rocking every boat, from consumer behaviors, to B2B decision-making, to the nature and reputation of media itself. Today, every discipline is being buffeted by continual change and performance pressure. But the convergence of key trends poses a particular set of challenges for public relations.
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TrendKite

Unlock the value of AI in Marketing

Published By: Oracle     Published Date: Dec 19, 2018
Marketers know innovation is business power and many report that cloud security delivers more than any other innovation technologies. But when it comes to inspiration, IoT comes top, with AI and blockchain not far behind.
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Oracle

CMOs Know Innovation Means Business Power

Published By: Oracle     Published Date: Dec 21, 2018
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level.
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Oracle

State of Marketing Report

Published By: The Economist Group     Published Date: Oct 10, 2019
With unprecedented choice and access to information, today’s customers demand an overall experience that matches their standards for product quality. In the Fourth Industrial Revolution, the definition of a “good” experience has changed. Customers demand not only relevant offers, but to feel truly known and understood as individuals. In a culture of immediacy, they also expect engagement at their exact moment of need. What’s more, this level of engagement is viewed as standard across the entire customer journey, prompting marketers to think well beyond their traditional domain.
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The Economist Group

Future of Event Marketing: 2nd Edition

Published By: Aventri     Published Date: Apr 29, 2019
"Quite a lot has happened since the first edition of The Future of Event Marketing. The second edition of The Future of Event Marketing will help you navigate through the overarching trends in our industry today. We are introducing a new wealth of quantitative and qualitative research as well as an update on our tools section, looking back at what is still relevant in 2019 and what will be relevant going forward. Download the latest guide today!"
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Aventri

Multichannel Customer Experience

Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
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adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, campaign effectiveness, wcm, cmo
    
Adobe Systems, Inc.

The 21st-century CMO: How Digital Marketing is Driving Organisation Transformation

Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
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adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth, cmis
    
Adobe Systems, Inc.

Case Study: The Bargain! Shop Updates Product Pricing in Seconds with In-Aisle Printing

Published By: Zebra     Published Date: Oct 12, 2011
Using Zebra printers, The Bargain! Shop (TB!S), was able to reduce their price marketing costs between 25% and 40% as well as increase work efficiency. Read this case study to find out more about TB!S and what Zebra can do for you and your business today!
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zebra industry solutions, barcode industry solutions, barcode business solutions, bar code industry solutions, bar code business solutions, rfid industry solutions, rfid business solutions, rfid industry solutions, rfid business solutions, application integration, best practices, business analytics, business intelligence, business management, business technology
    
Zebra

Boost Your Direct Marketing Success with Prepaid Incentive Cards

Published By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
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direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience, lead generation, customer engagement, foot traffic, grand opening, customer data, consumer behavior, relationship marketing, loyalty program, direct response, mailing list, card activation, shopping patterns
    
First Data

The Future Is Cross-Channel 1:1 Marketing At Scale

Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research, targeting, data analytics, life cycle management
    
Acxiom Corporation

MoneyAds: Marketing Lessons from Changes in a 200-Year-Old Sport

Published By: Acxiom Corporation     Published Date: Mar 12, 2014
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
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acxiom, marketing, measurement, banner ads, display advertising, targeting, marketing campaigns, marketing analytics, data analytics, online engagement
    
Acxiom Corporation

Make Your App Experience Count

Published By: Akamai Technologies     Published Date: Aug 17, 2017
Make your app experiences count by focusing on your core competency — your awesome app and killer content — and enlist a trusted partner who can: Accelerate Content Optimize Images Gain insight into real-user activity Download now to learn more!
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app, akamai, content, marketing
    
Akamai Technologies

Maps and Navigation Apps: How Discovery, Exploration Features Open Up Ad Opportunities

Published By: HERE Technologies     Published Date: Jan 08, 2019
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too. It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time. This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
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location data, ad tech, location targeting
    
HERE Technologies

Marketing the Concept of Sales Mobility

Published By: Kaon     Published Date: Feb 01, 2012
As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon

3D Product Demonstrations - Virtually Everywhere

Published By: Kaon     Published Date: Feb 01, 2012
Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. Learn how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon

Sales & Marketing - ONE CONSISTENT VOICE

Published By: Kaon     Published Date: Feb 01, 2012
CMOs know that a consistent and concise product story is critical to maintaining a product's market position. Learn why they're turning to virtual product demonstrations to tell a convincing cross channel story that accelerate sales.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon

Marketers Reuse and Recycle Interactive Tools to Cut Costs

Published By: Kaon     Published Date: Feb 01, 2012
Savvy marketers are looking for ways to reuse interactive content across multiple platforms and venues to save money. Learn how virtual product demonstrations can be CREATED ONCE and reused ANYWHERE to reduce costs and accelerate sales.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon

Visually "Showing" Your Product Story

Published By: Kaon     Published Date: Feb 01, 2012
Describing product pain points without a visual is hard, and having a product at every sales engagement is near impossible. Learn how marketing tools show amazing product stories using stunning interactive visual experiences that win deals.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon

Virtual Marketing Tools Deliver Compelling Trade Show Experiences

Published By: Kaon     Published Date: Mar 24, 2012
CMOs are challenging trade show professionals to do more with less. That's why savvy marketers are using virtual product demonstrations to eliminate the cost of shipping products and create engaging interactive customer experiences within their booth.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon

Location Intelligence: bridging the biggest gap in advertising

Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
Here Technologies

Why Business Rules Are Critical for Retail Success

Published By: FICO     Published Date: Aug 27, 2012
Learn how successful retail organizations such as Coca Cola and Dell are using business rules management for marketing and merchandising operations programs to achieve customer centricity.
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customer centric marketing, business rulse management, fico, customer insights, customer actions, individualized marketing, analytical applications, business technology
    
FICO

6 Smart Social Strategies to Fuel Your Brand’s Marketing Success

Published By: Bazaarvoice     Published Date: Mar 12, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
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social strategies, brand marketing, social media, social media marketing
    
Bazaarvoice

The State of Direct to Consumer Internet Video Services

Published By: Akamai Technologies     Published Date: May 08, 2017
• Our survey of companies that currently offer, or plan to launch, so-called “direct to consumer,” or over-the-top (OTT), video services in the market suggests that the industry is maturing. Though 51 percent of those surveyed view their video service as a money-making venture, 49 percent see it as providing some other primary benefit to the company. Not only are the types of OTT video services offered to consumers becoming more diverse, but the marketing and distribution are also improving such that target audiences are more likely to find new services intended for them
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video services, akamai, marketing, distribution, audience targeting, service optimization
    
Akamai Technologies

e-book: Top 10 Considerations for Credential Abuse

Published By: Akamai Technologies     Published Date: Sep 11, 2017
Bots are responsible for 30% to 70% of website traffic. They have many purposes, range from good to middling to bad, and from simple to sophisticated. Bot management solutions vary a lot too. Vendors say they can solve your bot problems. Can they? The bot management market is evolving, with many vendors of different sizes, experiences and capabilities. It’s important to solve your bot problems without getting in the way of business. In this ebook, you’ll get insight into how to evaluate bot management solutions and understand what the differences mean for you.
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credential abuse, bots, marketing, bot management, bot solutions
    
Akamai Technologies
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