marketing

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How to Create a Sales-Connected Email Marketing Program

Published By: TriTuns Innovation     Published Date: Nov 21, 2008
Discover the tangible benefit of creating and delivering Customer Engagement Campaign emails that integrate corporate marketing with their sales team profiles (From address, their picture, a message from them - along with all the relevant corporate content), for a true 'connected' solution.
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tailored mail, email marketing program, customer engagement campaign, email service provider, email campaigns
    
TriTuns Innovation

Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)s

Published By: Customer Chemistry     Published Date: Nov 14, 2006
As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”
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marketing, customer lifetime, customer research, customer intelligence, customer relationship management, crm, customer value, customer chemistry, customer interaction service, customer service, sales & marketing software, sales automation
    
Customer Chemistry

Using Predictive Analytics to Uncover Root Causes and Solve Problems vs. Treat Symptoms

Published By: Customer Chemistry     Published Date: Nov 14, 2006
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.  Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
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analytics, predictive analytics, marketing strategy, customer research, market trends, marketing roi, customer chemistry, enterprise applications, business analytics, marketing automation, sales & marketing software, analytical applications
    
Customer Chemistry

Improving ROI with Predictive Analytics: Six Keys to Unlocking the Value of Customer Intelligence

Published By: Customer Chemistry     Published Date: Nov 14, 2006
Read this white paper to learn about the six keys to a structured approach to planning and implementation of a predictive analytics infrastructure.  Find out how you can turn customer intelligence data into actionable information for improving the accuracy, efficiency and success of your targeting efforts.
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customer intelligence, business intelligence, marketing intelligence, customer research, predictive analytics, analytics, infrastructure, customer data, data mining, customer chemistry, enterprise applications, business analytics, business metrics, customer interaction service, analytical applications
    
Customer Chemistry

Marketing Budgets: Determining the Right Amount

Published By: Customer Chemistry     Published Date: Nov 21, 2008
Since there are many ways to determine your marketing budget, it can be very overwhelming to choose which one is right for you. Even though most require a bit of trial and error, this article should help you narrow down your options. There is no one “correct” option to consider when setting your marketing budget, but here are a few methods that have worked for many companies.
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marketing budgets, clarity quest marketing, setting marketing budgets, determining marketing budgets
    
Customer Chemistry

Outsource Marketing: A Smart Choice for Technology Businesses

Published By: Customer Chemistry     Published Date: Nov 21, 2008
Many businesses believe they only have two choices when it comes to marketing -- establish an internal department or contract specific services with a full-service marketing agency. There is a third option worth exploring.  Strategic outsource marketing provides the commitment of an internal resource and the capabilities of a full-service agency without the operating costs of either.
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clarity quest marketing, strategic outsource marketing, outsource marketing, outsourcing services
    
Customer Chemistry

Fact or Fiction: Debunking the Top 5 Misconceptions about Vulnerability Management

Published By: Lumension     Published Date: Oct 17, 2008
Vulnerability management can be a powerful means toward reducing the threat surface within an enterprise IT environment. But because vulnerability management technology has been around in some form or another for so long there has been plenty of time for the din of marketing-speak from various vendors to confuse users about the true nature of vulnerability management tools and practices.
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lumension, it environment
    
Lumension

Sharing Secrets: Online Insight's Golden Nugget Breakthrough for Relationship Management

Published By: Online Insight     Published Date: Dec 12, 2006
This white paper describes Online Insight's vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand "collaborative customer conversation."
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marketing, crm, customer relationship management, customer support, customer service, customer interaction, customer experience, csr, online insight, enterprise applications, customer interaction service, customer satisfaction, marketing automation, sales & marketing software, sales automation, workforce management
    
Online Insight

Increasing Email Deliverability: Getting Email to the Inbox

Published By: Campaigner     Published Date: Jan 08, 2007
This white paper is designed to educate you about the main obstacles that can prevent your email from reaching a recipient’s inbox; and the simple tactics that you can implement to avoid these obstacles.
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email deliverability, email marketing, email, email filtering, customer reach, customer relationship management, got corp, got corporation, email security, customer interaction service, customer service, ebusiness, marketing automation, sales & marketing software, sales automation, content delivery, messaging
    
Campaigner

Email Marketing ROI: Driving ROI Through Email Relevance

Published By: Campaigner     Published Date: Jan 08, 2007
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
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email, roi, relevance, sales & marketing software, email marketing, marketing, ebusiness, customer interaction service, customer experience management, got corporation, got corp, customer relationship management, customer service, marketing automation, return on investment, sales automation, content delivery
    
Campaigner

Growing Opt-in Lists: Turning Web Browsers into Buyers

Published By: Campaigner     Published Date: Jan 08, 2007
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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email marketing, opting in, opt in, opt-in, email lists, list rentals, ebusiness, return on investment, conversion rate, conversion, got corp, got corporation, customer interaction service, customer relationship management, customer satisfaction, customer service, marketing automation, sales & marketing software, content delivery, customer experience management
    
Campaigner

5 Simple Ways to Revolutionize Customer Loyalty Through Email Marketing

Published By: Campaigner     Published Date: Jun 05, 2007
Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more. 
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email marketing, crm, customer relationship management, customer experience management, customer satisfaction, email, got, got corp, gotcorp, got corporation
    
Campaigner

Bringing Humanity Back to the Web

Published By: Live Person     Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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email marketing, liveperson, live chat, chat, customer loyalty, live person, customer support, service management, collaboration, customer experience management, customer relationship management, crm, tech support, best practices, call center software, customer interaction service, customer satisfaction, customer service, marketing automation, sales & marketing software
    
Live Person

On-Demand Versus On-Premise CRM: Are There Performance Differences?

Published By: BusinessObjects     Published Date: Mar 05, 2007
On-Demand CRM provides faster implementation, lower costs, and more rapid ROI when compared to On-Premise.  Make sure you're making the right decisions for your CRM.
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customer reelationship management, customer service, sales & marketing software, sales automation, return on investment, sales tools, crm, businessobjects, business objects, customer relationship management
    
BusinessObjects

Many Products, One Direction

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 12, 2007
Mergers or acquisitions have left most technology companies with a slew of products that are going in different directions. There are five steps you can take to get all products pointed in the same direction.
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product lifecycle management, product management, zigzag
    
ZIGZAG Marketing, Inc.

Big Fish, Small Pond or Small Fish, Big Pond

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
If you're a big fish in a small pond, you're probably one of the leaders in the market space you've defined as your pond. Conversely, if you're a small fish in a big pond, you're probably trying to be too many things to too many people, which dilutes your strengths and takes away any competitive advantage you might have. Which category do you fall into?
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strategic planning, strategic marketing, loyalty and retention, product planning, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.

Customer Feedback: Are You Asking The Right Questions?

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Asking your customers for input on future product direction can be a double- edged sword. If you're not asking the right questions, this process can create more headaches than it cures. Here are a few simple tips that should yield more useful customer feedback.
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customers, feedback, product development, product planning, zigzag, customer relationship management, customer satisfaction, product lifecycle management
    
ZIGZAG Marketing, Inc.

Get More Nice-to-Have Features

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Product planning is nothing less than an exercise in prioritization. There are always a hundred things you need, but it boils down to the ten you can get done. So the question becomes, which ten best help your cause?
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product development, product marketing, product planning, features, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.

Hiring the Right Product Manager

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Product management positions are among the toughest to fill in the high technology industry due to the broad range of skills and real-world experiences that make for success in any given environment. A successful product manager in one organization doesn't necessarily translate to a successful product manager in your organization because the circumstances may be very different.
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hiring, project manager, project management, zigzag, it management, project management, product lifecycle management
    
ZIGZAG Marketing, Inc.

Problem Discovery & Product Objections

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
All products have deficiencies. Don't get too worked up over it. Successful technology companies master the art of overcoming objections by making them seem trivial in the grand scheme. How do they do it? By asking the right questions early in the sales cycle.
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problem discovery, objections, sales, product development, zigzag, customer satisfaction
    
ZIGZAG Marketing, Inc.

Product Management: It is a Contact Sport

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
There's a good reason athletes in contact sports wear protective pads. History of the game has proven where injuries are most likely to occur, hence the placement of the pads.
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product management, product development, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.

Strategic vs. Tactical Product Management

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
The problem with dividing product management into strategic and tactical camps is that most people shy away from the tactical label because it lacks the glamor of a strategist, not to mention all the hard work that goes with it. You can hardly blame them.
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product planning, product management, product development, product, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.

Strategy & Product Plans: Are the Dots Connected?

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most high technology product companies have a strategic plan that includes goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the strategic plan and product plans. The result is an organization going in many different directions.
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product development, product marketing, strategy, product planning, strategic planning, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.

The Obvious Answer & the Real Answer

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
During the product planning process we typically gather feedback from customers, sales, services and other stakeholders. The question we don’t ask often enough is, "Why do you need those features?"
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product planning, product marketing, product development, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.

The Product Development Vault

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most people manage money with two objectives: protect it, and invest to secure the future. Your product development team is like a financial portfolio. Are you investing to secure the future or spending like a shopaholic?
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product development, product planning, product marketing, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
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