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Strategically Social: 5 Keys to Becoming a Social Business

Published By: Radian6     Published Date: Oct 26, 2011
This eBook by Brent Leary highlights how companies are integrating social tools and strategies in today's business environment.
Tags : 
social media, ebook, retention, social strategy, brent leary, social media marketing, crm, saas
    
Radian6

Four Steps to Creating Content for a Social Media Community

Published By: Radian6     Published Date: Nov 01, 2011
This eBook, Four Steps to Creating Content for a Social Media Community, explores ways for your content to spread throughout social media, enabling you to build and enhance relationships and empowering your community to share your content
Tags : 
radian6, marketing, social media, video, blogs, content strategy
    
Radian6

Building a Culture of Marketing Measurement: From Executives to Tacticians

Published By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
Tags : 
webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics
    
Webtrends

CMOs' Advice: Common Digital Problems and New Ideas for Improvement.

Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
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webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience
    
Webtrends

Improve Customer Satisfaction: Deliver More Revenue - Video

Published By: IBM Software     Published Date: Jul 28, 2010
Sales Force Productivity, Sirius Decisions: This brief video looks at the keys to improving overall customer satisfaction by looking at customer behaviors and the insights they provide.
Tags : 
ibm software, cognos, customer satisfaction, sales force productivity, consumer behavior, sales analytics, performance, marketing and sales
    
IBM Software

Demand and sales funnel analytics

Published By: IBM Software     Published Date: Jul 28, 2010
How forward thinking marketing organizations deliver competitive differentiators.
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ibm software, cognos, demand and sales funnel analytics, marketing operation, performance, business intelligence tool, application performance management, business analytics
    
IBM Software

Data Driven Marketing

Published By: IBM Software     Published Date: Jul 28, 2010
This study highlights best practices from 72 companies to identify how best in class organizations use data to achieve superior performance.
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ibm software, data driven marketing, best practice, performance, customer engagement, marketing measurement, data management, roi
    
IBM Software

IBM Cognos Performance Manager Demo - Marketing Chapter

Published By: IBM Software     Published Date: Jul 28, 2010
See how BI provides the necessary insights to understand market opportunities, drive campaign effectiveness and deliver differentiated product offerings to key audiences.
Tags : 
ibm software, cognos performance manager, business practice, performance management framework, roi, business intelligence, application performance management, best practices
    
IBM Software

Explode 6 Direct Marketing Myths

Published By: IBM Software     Published Date: May 12, 2011
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line - so you won't just survive, you'll thrive.
Tags : 
ibm cognos, predictive analytics volume, direct marketing, best practices, analytical techniques, business activity monitoring, business analytics, analytical applications
    
IBM Software

Increasing Marketing Campaign Profitability with Predictive Analytics

Published By: IBM Software     Published Date: Feb 11, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
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ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
    
IBM Software

Maximize Campaign Effectiveness with Analytic Technology

Published By: IBM Software     Published Date: May 12, 2011
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line - so you won't just survive, you'll thrive.
Tags : 
ibm cognos, predictive analytics volume, direct marketing, best practices, analytical techniques
    
IBM Software

White Paper: Top 10 Tips for Effective Online Lead Generation in 2010

Published By: WinGreen Marketing Systems     Published Date: Aug 11, 2010
White paper detailing the top ten tips for generating sales leads and building pipeline through online lead generation methods.
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marketing, lead generation, sales, salesforce, salesforce.com, online lead generation, online marketing, demand generation
    
WinGreen Marketing Systems

What Works in B2B Marketing: Proven Tactics for 2011

Published By: GoToWebinar     Published Date: Apr 06, 2011
Watch this on-demand webinar to hear Matthew Grant delve into the findings of MarketingProfs' latest original research, revealing which marketing tactics deliver results and which show the most promise for 2011.
Tags : 
lead generation, brand awareness, social media, online marketing, b2b marketing, matthew grant, citrix webinar
    
GoToWebinar

How to Create High-Conversion Content for Lead Generation: 5 Key Questions Answered

Published By: GoToWebinar     Published Date: Apr 06, 2011
This brief explores these questions and offers advice and strategies for content creation and distribution.
Tags : 
lead generation, webinar, high-conversion content, citrix gotowebinar, marketing sherpa, web conferencing
    
GoToWebinar

How Creating an Online Content Strategy Increases Lead Quantity and Quality

Published By: GoToWebinar     Published Date: Apr 06, 2011
In this eBook, Albee explores the critical role of an online content strategy in increasing the demand for your company's products and solutions.
Tags : 
online content, ardath albee, citrix gotowebinar, marketing content, lead generation
    
GoToWebinar

From Lead to Close - 4 Strategies to Win Deals Faster

Published By: GoToMeeting     Published Date: Jul 08, 2011
This new white paper outlines 4 surefire strategies for leveraging the power of collaborative technology that will make your job easier, while serving customers and prospects more effectively.
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citrix, sales strategy, collaborative technology, valuable customer, winning deals, closing deals, synchronizing sales, marketing efforts
    
GoToMeeting

Vail Resorts Creates Epic Experiences with Customer Intelligence

Published By: SAS     Published Date: Mar 20, 2013
How Vail Resorts Is Redefining Targeted Marketing with the Help of SAS®
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customer experience, crm, relationship management, marketing, customer intelligence, customer data, analytics
    
SAS

Integrating Marketing Operations

Published By: SAS     Published Date: Mar 20, 2013
How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals
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integrated marketing, marketing, multichannel, marketing technology, collaboration
    
SAS

Improving ROI with Marketing Optimization

Published By: SAS     Published Date: Mar 21, 2013
Optimization is the key to delivering ever-increasing ROI, with flat or declining marketing budgets. In this whitepaper, learn best practices for optimizing your marketing activities, and do more with less.
Tags : 
optimization, marketing, data, best practices, business activity monitoring, business analytics, business integration, business intelligence
    
SAS

The Promise of Marketing Operations Management

Published By: SAS     Published Date: Apr 08, 2013
Insights from a webinar presented in association with the Institute for International Research (IIR) and SAS
Tags : 
sas, institute for international research, iir, marketing operations management
    
SAS

Digital Asset Management

Published By: SAS     Published Date: Apr 08, 2013
An Integral Part of an Overall Marketing Operations Management Strategy.
Tags : 
sas, marketing operations, digital assets, graphics, advertisements, marketing process, digital asset management
    
SAS

The Promise of Marketing Operations Management

Published By: SAS     Published Date: Apr 29, 2013
Insights from a webinar presented in association with the Institute for International Research (IIR) and SAS.
Tags : 
sas, marketing operations management, institute for international research, iir, chetan saiya, assetlink experience
    
SAS

The Architecture and Security of SAS Marketing Operations Management

Published By: SAS     Published Date: Apr 16, 2015
This white paper describes the architecture of SAS Marketing Operations Management and various aspects of its deployment and security. The following areas are covered: • High-level architecture overview • Architectural components • Ecosystem • Virtualization • Deployment options • Deployment best practices • Security This paper is intended for those involved in purchasing, selling and implementing SAS Marketing Operations Management, including system administrators and anyone seeking an understanding of the solution’s architecture and security.
Tags : 
    
SAS

Five Keys to Marketing Analytics Excellence

Published By: SAS     Published Date: Nov 04, 2015
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time. Of course, you can’t predict everything in a game of pool – or in marketing. A campaign may reveal a weakness that sends customers scuttling to a competitor. A new product can cannibalize an existing product line. Customers could leave one of your legacy product lines to consume one of your newly launched products – perhaps causing you to lose some revenue. But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
Tags : 
sas, marketing analytics, data driven decision making, consumer behavior, marketing mix, networking, data management, business technology
    
SAS

Customer Analytics: Taking the First Step

Published By: SAS     Published Date: Aug 03, 2016
Identifying the best technology to improve marketing performance is a complex decision, especially for a growing marketing organization. Deciding where to spend valuable capital should be based on the greatest opportunity for gain. In the current marketing environment, the greatest opportunity is in analytically enabled marketing.
Tags : 
best practices, technology, data, opportunity, marketing, business analytics, business intelligence, business management
    
SAS
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