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MAXIMIZING MOMENTS OF TRUTH

Published By: SAS     Published Date: Aug 03, 2016
Sixteen years ago, Seth Godin wrote one of my favorite industry books, Permission Marketing, which would prove to be eerily prophetic. Godin advocated a revolutionary approach to “turning strangers into friends and friends into customers” by eschewing traditional unsolicited marketing communications. Instead, he suggested that companies “date” their customers – first offering incentives to engage (essentially asking for permission to interact, possibly with a freebie or discount), then using the knowledge gleaned from those interactions to speak to customers as friends.
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best practices, communication, marketing, industry books, business analytics, business intelligence, business management, business technology
    
SAS

Redefining Brand Performance for the 21st Century

Published By: SAS     Published Date: Aug 03, 2016
With this increased attention on building a brand as a strategic differentiator, how are marketers approaching it? A recent eMarketer global survey revealed that nearly 56 percent of marketers would increase spending on brand-building activities over the next year compared to 42 percent who said they would be focusing on demand generation. Brand awareness was a higher priority for marketers than demand generation, global business expansion efforts or event spending.
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best practices, marketing, demand generation, business expansion, emarketer, business analytics, business intelligence, business management
    
SAS

The Internet of Things: Marketing’s Opportunities and Challenges

Published By: SAS     Published Date: Aug 04, 2016
The Internet of Things (IoT) – devices and sensors connected to computing systems and networks – has received enormous attention in the last few years. The attention is due, in part, to the proliferation of connected devices, from about a million in the early 1990s to more than five billion today. In addition, the technology for connecting the devices has become more affordable and easier to integrate. The result is that IoT is helping to digitize more and more business processes, from the factory floor to tracking shipments across oceans. Digitized processes are providing a continuous stream of digital data. By analyzing the data stream, businesses can refine their processes by better understanding how those processes are performing, identifying possible issues sooner and uncovering areas for improvement.
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best practices, technology, data, competitive advantage, data stream, digitized process, business analytics, business management
    
SAS

Achieve Customer Centricity in a Hyper-Connected World (IIA)

Published By: SAS     Published Date: Apr 20, 2017
Enterprises routinely claim to be focused on the customer experience, yet few really keep that promise. What’s in the way? Fragmentation and complexity in both customer data and customer-facing processes. IIA spoke with Wilson Raj, Global Director of Customer Intelligence, and Jonathan Moran, Customer Intelligence Product Marketing at SAS Institute Inc. about how organizations can leverage technology platforms and analytics to become more completely and genuinely customer-centric – making connections in the right way, at the right time, and on the right device.
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SAS

Niche Tourism Beginning and digital marketing : Beginning of the future?

Published By: Vineet Singh     Published Date: Aug 31, 2010
The evolution of the tourism industry has been frantic, and to a large scale been dictated by the fluctuations in the socio-economic and political landscape of our planet.
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tourism industry, digital marketing
    
Vineet Singh

Social Behavior Engages Motivation 3.0

Published By: Dittman Incentive Marketing     Published Date: Sep 02, 2010
Learn how attributes of Social Media are changing corporate performance systems and re-inventing trust.
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social behavior, employee motivation, intrinsic motivation, extrinsic motivation, rewards and recognition, incentives, wellness, peer-to-peer
    
Dittman Incentive Marketing

WCM, Social Media, Content: Three Kings for Your Website

Published By: Oshyn, Inc     Published Date: Sep 08, 2010
Today successful websites depend on the right technology, the right content and the right online marketing.
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social media strategy, online marketing, content strategy, website marketing, web content management, wcm, cms
    
Oshyn, Inc

The State of Small Business Report: June 2010 Survey of Small Business Success

Published By: Network Solutions     Published Date: Sep 14, 2010
This is the fourth installment of the Network Solutions® Small Business Success IndexT study first conducted in December 2008/January of 2009. For the fourth wave of the study, 500 small business ownecompliance
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small business, capital access, marketing and innovation, workforce, customer service, computer technology and compliance
    
Network Solutions

9 Management Practices for Exceptional Webinars

Published By: Focus     Published Date: Feb 02, 2011
Learn how Webinar effectiveness defines the 9 Management Practices any company can embrace to ensure their Webinar initiative becomes the cornerstone of a proven lead-generation engine.
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citrix, webinar, business practices, lead-generation, lead gen, leads, integration, b2b
    
Focus

Spender Bias: Social media helps companies measure attitudes and predict trends

Published By: PartingGift     Published Date: Sep 20, 2010
Discussion of how different social media platforms serve as a predictor for consumer opinion and demand.
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casual games, consumer trends, social media, internet marketing, game technology, advergaming
    
PartingGift

5 Questions Smart People Ask When Hiring a Web Designer

Published By: Brooks Digital Marketing     Published Date: Sep 22, 2010
This white paper brings to light the critical but often hidden issues involved with creating a website that many web designers are not aware of themselves.
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website design
    
Brooks Digital Marketing

4 Keys to Selecting a Small Business CRM

Published By: SalesNexus     Published Date: Sep 23, 2010
Small businesses often minimize the importance of advanced CRM features. It's tempting to select very basic, simple and inexpensive CRM solutions for your small business.
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small business crm, web based crm, hosted crm, small business marketing, crm for small business
    
SalesNexus

Email and Social Marketing: How to Use Social Media to Enhance Your Email Marketing

Published By: Knowledge Marketing     Published Date: Sep 27, 2010
How to successfully integrate existing social media campaigns with email marketing strategies
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integration, email, social media, email marketing, campaign, campaign management
    
Knowledge Marketing

The SEO-Press Release Connection

Published By: Suzy Feine     Published Date: Sep 30, 2010
Press releases are no longer just a means to announce business news. Learn the five reasons why press releases can have a dramatic effect on your company's marketing strategy.
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marketing, seo, press release, media, editors
    
Suzy Feine

Using Social Media for Business Marketing

Published By: Berry Network, Inc.     Published Date: Oct 01, 2010
Using Social Media for Business Marketing helps organizations understand social media to harness the power for their marketing needs.
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social media, business, social network, marketing, twitter, facebook, linkedin, branding
    
Berry Network, Inc.

Authority-based Marketing: How to Cut Through the Clutter and Connect with Clients

Published By: Greenleaf Book Group     Published Date: Oct 26, 2010
Authority-based marketing is an easy, effective, and manageable way to market across all mediums.
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authority-based marketing, marketing startegies, expert positioning
    
Greenleaf Book Group

Deal-Seeking: Online vs. Offline: Semi-Annual Online/In-Store Pricing Comparison

Published By: Anthem Marketing Solutions     Published Date: Oct 28, 2010
The third installment of a bi-annual study produced by Anthem Marketing Solutions reveals that the competition between physical stores and online retailers is rapidly shifting across a range of prices and item categories. While common wisdom dictates that better deals will be found more frequently online, the analysis concludes that shopping in stores can yield much higher savings when shoppers are looking for the lowest price.
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online vs. offline, in-store pricing, online pricing, pricing trends
    
Anthem Marketing Solutions

Reaching the Affluent on Social Media: 7 Strategies Using HR Executives to Build a Brand

Published By: Meet My Brand Tryvertising Agency     Published Date: Nov 13, 2010
Strategies Using Human Resource Executives for Brand Identity
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branding, brand identity, marketing, social media, social marketing, product placement, advertising
    
Meet My Brand Tryvertising Agency

Building Branded Social Communities

Published By: EPiServer Customer Engagement Platform     Published Date: Nov 17, 2010
How companies can get more engaged by building and participating in social communities, rather than have the social universe speak about the company without their knowledge or involvement.
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social community, branding, social media, online marketing, engagement, cms
    
EPiServer Customer Engagement Platform

A Marketing Imperative: Balancing Paid vs Earned Media

Published By: Zuberance     Published Date: May 20, 2011
In this webinar, you'll learn from leading industry experts and marketing leaders on how to effectively harness the power of both Earned and Paid Media.
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zuberance, forrester research, edelman digital, on demand webinar, earned media, paid media, brand awareness, reputation
    
Zuberance

Webinar: Increasing Business Agility with Red Hat Enterprise Virtualization

Published By: Red Hat     Published Date: Jan 21, 2011
Chuck Dubuque - Product Marketing Manager, Red Hat Server and desktop virtualization technologies, which bring cost and agility advantages to enterprise IT, have become mainstream in most datacenters. However, after nearly 10 years, virtualized servers still only represent about 30 percent of x86 production workloads due to technology limitations and the expense of proprietary virtualization platforms. In this session, Chuck Dubuque will cover: * The benefits of datacenter virtualization * Technologies in the open source community that will enable pervasive virtualization * The move to the cloud * The particular advantages of Red Hat Enterprise Virtualization and the Red Hat subscription model
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red hat virtual tradeshow, live event, business agility, enterprise virtualization, product marketing, server, desktop virtualization, datacenter
    
Red Hat

Webinar: Red Hat Enterprise Linux: Your Operating System for the Cloud

Published By: Red Hat     Published Date: Jan 21, 2011
Douglas O'Flaherty - Senior Manager, Product Marketing, Red Hat Red Hat Enterprise Linux is the proven leading enterprise open source operating system. Now, with cloud computing progressing into the enterprise and public clouds emerging as a viable alternative, Red Hat Enterprise Linux is well positioned to be leveraged as the cloud guest operating system of choice. In this session, Douglas O'Flaherty will cover the technical and business elements of Red Hat Enterprise Linux that are relevant when used in cloud computing infrastructures, emphasizing the unique challenge of public cloud deployments. Session topics will include: * Cloud-relevant technologies included within Red Hat Enterprise Linux * Release models for Red Hat Enterprise Linux on public clouds * ISV certifications * Security * Deployment flexibility & planning
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red hat virtual tradeshow, live event, enterprise linux, operating system, cloud computing, isv certification, security, deployment flexibility
    
Red Hat

The Naked Truth About Social Media ROI

Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
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social media, measurement, roi, word of mouth, social marketing
    
BzzAgent

Upshot 2011 Trends

Published By: Upshot     Published Date: Jan 05, 2011
Chicago-based marketing agency, Upshot, has identified the most relevant and actionable consumer and marketing trends for 2011.
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marketing trends, consumer trends, retail trends
    
Upshot

Trends, Challenges, and Success with Agile ALM

Published By: CollabNet     Published Date: Jan 07, 2011
Join Victoria Griggs, Sr. Director of Marketing, and Chris Clarke, VP of Product Management and Strategy at CollabNet, to review Agile ALM adoption trends, challenges, and real world success stories from teams who have combined Agile methods with application lifecycle management for real business results.
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collabnet, agile alm, product management, application lifecycle management, collaboration, application integration, product lifecycle management, collaborative commerce
    
CollabNet
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