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High Quality customized B2B lists, any function, any title, any geography

Published By: Data Services     Published Date: Apr 10, 2011
A complete overview of Extensior customized list services for any business marketing needs
Tags : 
data services, list services, emailing lists, email append, data cleaning, list cleaning, list append, b2b lists, email list
    
Data Services

Getting Your Message In The Hands of Your Consumer: A Guide to Effective Mobile Marketing Techniques

Published By: Stevens & Tate Marketing     Published Date: Apr 12, 2011
Businesses looking to market their products and services to this new generation of consumers need to understand and embrace the benefits of using digital and mobile platforms to reach the audience of today.
Tags : 
mobile marketing, digital advertising, internet marketing, mobile advertising
    
Stevens & Tate Marketing

Lifecycle Marketing and Promotion Challenges in the Mobile Service Provider World

Published By: Sixth Sense Media     Published Date: Apr 14, 2011
This paper will review growth drivers, and outline steps service providers can take to enter a new age of lifecycle marketing and promotions to increase ARPU and address churn.
Tags : 
mobile subscriber marketing, telecommunications marketing, mobile services marketing, reduce subscriber churn, telecom services, subscriber marketing
    
Sixth Sense Media

Mobilizing Brand Loyalty with Persistent Trigger Marketing

Published By: Sixth Sense Media     Published Date: Apr 14, 2011
This paper will examine and review the application of persistence and triggers in a new age of loyalty marketing to increase brand affinity and drive revenue.
Tags : 
loyalty marketing, brand marketing, customer retention, trigger-based marketing, mobile marketing, mobile loyalty, affinity marketing, mobile communications
    
Sixth Sense Media

Best Practice: Social Media For Business

Published By: Omobono     Published Date: Apr 18, 2011
The first of two papers on social media for business. Covering basic principles, statistics, approach and benefits.
Tags : 
social media, omobono, b2b digital marketing, business
    
Omobono

Three Trends Causing Paradigm Shifts in Online Retail

Published By: Limelight Networks     Published Date: May 03, 2011
In this whitepaper you will learn about the three major trends re-shaping the ecommerce landscape: Video as a way to enhance the shopping experience; Mobile as a channel for expanding marketing reach; and Personalization informed by advanced analytics.
Tags : 
limelight networks, rich-media strategies, ecommerce, online retail, consumer behavior, video, mobile, personalization, analytics
    
Limelight Networks

How to Profit from the mHealth Revolution

Published By: Mobile PRM     Published Date: May 18, 2011
This eBook offers the exclusive and critical rules for using the power of mobile to transform your patient relationships.
Tags : 
mobile health, mhealth, ehealth platform, pharmaceutical marketing, patient-centric, mobile health technology
    
Mobile PRM

CMO Perspectives on Social Marketing ROI

Published By: Sysomos     Published Date: May 26, 2011
A strategy for monetizing social media marketing and measuring ROI.
Tags : 
marketwire sysomos, marketingsherpa, cmo perspectives, social media monetization, social marketing roi, sergio balegno
    
Sysomos

10 Secrets for Successful Customer Relationship Marketing

Published By: StepByStepMarketing.com     Published Date: Jun 06, 2011
In 10 Secrets for Successful Customer Relationship Marketing you'll discover how can you build an emotional bond with your customers in a real, personal, and meaningful way.
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client relationship management, customer relationship building, customer relationship management, relationship marketing
    
StepByStepMarketing.com

Bringing Clarity to the Digital Marketing Landscape

Published By: Avanade     Published Date: Jun 07, 2011
Why the biggest digital innovation since your website could be your website.
Tags : 
avanade, digital marketing, microsoft, sharepoint, web sites, extranets
    
Avanade

Increasing Marketing Campaign Profitability with Predictive Analytics

Published By: IBM Software     Published Date: Jun 08, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
Tags : 
ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
    
IBM Software

Explode 6 Direct Marketing Myths

Published By: IBM Software     Published Date: Jun 08, 2011
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line - so you won't just survive, you'll thrive.
Tags : 
ibm cognos, predictive analytics volume, direct marketing, best practices, analytical techniques
    
IBM Software

Deal Seeking: Online Vs. Offline

Published By: Anthem Marketing Solutions     Published Date: Jun 16, 2011
Anthem Marketing Solutions Study Shows Divergence in Pricing
Tags : 
online pricing, offline pricing, online vs. offline, anthem marketing, price comparison, amazon tax, shipping costs, retail, e-tail
    
Anthem Marketing Solutions

Evolution of List Rental Fulfillment

Published By: Evolution of List Rental Fulfillment     Published Date: Jun 24, 2011
Mailing lists are the lifeblood of direct mail marketing, but they are rented through an outmoded process that wastes time and money. This research explores the list and data acquisition process.
Tags : 
list industry, direct marketing, mailing lists, service bureau, integration
    
Evolution of List Rental Fulfillment

6 Ways to Increase Sales With Your Receipts

Published By: POS Supply     Published Date: Jun 24, 2011
Sales receipts as a marketing tool
Tags : 
receipt marketing, point-of-sale marketing, printed receipts
    
POS Supply

Increase ROI with Green Trade Show Displays

Published By: Boothster     Published Date: Jun 30, 2011
Benefits of green trade show displays
Tags : 
green trade show displays, sustainable business, green marketing, green exhibiting
    
Boothster

B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends-North America

Published By: Brightcove     Published Date: Sep 17, 2014
OVERVIEW: THE STATE OF B2B CONTENT MARKETING IN NORTH AMERICA
Tags : 
content marketing, content marketing tactics, documented content strategy, b2b trends
    
Brightcove

Content Marketing in Australia 2015: Benchmarks, Budgets and Trends Infographic

Published By: Brightcove     Published Date: Feb 05, 2015
Is your organization's content marketing strategy utilizing the right tactics this year? This info-graph analyzes content marketing in Australia specifically focusing on benchmarks, budgets and trends for 2015.
Tags : 
australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma, for-profit marketers, content marketing institute, 2015 marketing
    
Brightcove

When ROI Matters Most, New Marketing Technologies Earn their Keep

Published By: Kaon     Published Date: Jul 07, 2011
In this complimentary white paper, discover how new interactive technologies allow companies to obtain quick ROIs - in the hundreds of thousands - while creating emotional customer connections at events. Learn how your 2011 marketing programs will generate greater ROI with new interactive marketing technologies.
Tags : 
kaon interactive, roi, marketing technologies, virtual product demonstrations, trade show trends, sales team, virtual technology
    
Kaon

Differentiate or Die: Marketing's Challenge to Create a Competitive Advantage

Published By: Kaon     Published Date: Jul 07, 2011
In this white paper, learn why the marketer's primary mission is to clarify that differentiation and how to find successful marketing tools and techniques to do just that.
Tags : 
kaon interactive, differentiation, competitive advantage, marketing challenge, perception, key product information, interactivity
    
Kaon

Experiential Marketing Reigns

Published By: Kaon     Published Date: Jul 07, 2011
In this white paper, learn some of the key ingredients in building excitement around product marketing.
Tags : 
kaon interactive, marketing technologies, new generation, product marketing, interactivity, customer engagement
    
Kaon

The Business Case for Digital Production Outsourcing

Published By: Deliver     Published Date: Jul 25, 2011
How decoupling creative and production in digital marketing generates higher ROI, strengthens brands and produces competitive advantage through increased efficiency and effectiveness.
Tags : 
creative, production, digital marketing, decoupling, increased efficiency and effectiveness
    
Deliver

1:1 Cross-Media Communications and its Integration with 1:1 Business Workflows

Published By: XMPie, A Xerox Company     Published Date: Aug 03, 2011
The goal of this paper is to help the reader understand what 1:1 cross-media communications is all about, what are the benefits to be gained, and what kind of investments are needed in order to realize these benefits.
Tags : 
xmpie, xerox, vdp, cross-media, personalization, individualized, communications, marketing, workflow, 1:1, one-to-one, new media, direct marketing, analytics, enterprise software, marketing automation, sales & marketing software
    
XMPie, A Xerox Company

Social Business Impact in High Tech

Published By: Spredfast, Inc.     Published Date: Sep 05, 2013
Learn how top tech brands like Rackspace, Jive Software, National Instruments, LifeSize, and Intuit deliver business impact through social.
Tags : 
spredfast, social business, social media, social marketing, brand awareness, thought leadership
    
Spredfast, Inc.

5 Social Media Best Practices for Retail Brands

Published By: Spredfast, Inc.     Published Date: Sep 23, 2013
5 Social Media Best Practices for Retail Brands
Tags : 
spredfast, social media, best practices for retail brands, marketing, audience targeting, retail brands
    
Spredfast, Inc.
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