marketing

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Benz Marketing Group Blazing A New Trail!

Published By: Benz Marketing Group     Published Date: Mar 07, 2011
Agency A-List Contender Benz Marketing Group opens several satellite Offices in the State of California, United States
Tags : 
advertising, marketing, business, economics, growth, public relations, management, california
    
Benz Marketing Group

What does it really take to build a website?

Published By: ten24 Web Solutions     Published Date: Mar 09, 2011
A white paper from ten24 Web Solutions focused on what it takes to build a website that serves as the central lead generation engine of an organization's marketing and communications efforts.
Tags : 
website development, website design, cms, content management system, b2b, web marketing, content marketing
    
ten24 Web Solutions

Revenue Performance Management: Re-Engineering the Revenue Cycle

Published By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
Tags : 
benchmarking, forecasting, joe payne, lead management, lead scoring, marketing automation, predictive analytics, revenue
    
Eloqua

Sales Transformation Roadmap

Published By: Chally Group Worldwide     Published Date: Mar 21, 2011
Is Your Sales Force Ready to Transform?
Tags : 
sales, transformation, marketing, talent management, human resources, leadership
    
Chally Group Worldwide

Take control of your digital shelf space.

Published By: DiJiPOP     Published Date: Mar 22, 2011
A 1-sheet detailing our offer to online retailers.
Tags : 
digital shopper marketing, ecommerce media
    
DiJiPOP

Hyperinflation Now Inevitable

Published By: Hereford Marketing Services     Published Date: Mar 26, 2011
Why hyperinflation is an inevitability in the U.S and how to minimize its impact.
Tags : 
economy, inflation, currency, devaluation, gold, dollar, hyperinflation, survival
    
Hereford Marketing Services

Facebook and Paid Search: 4 key Campaign Success drivers.

Published By: SearchForce     Published Date: Mar 31, 2011
Explore how you can understand the Facebook user, identify your target audience and create more granular campaigns.
Tags : 
facebook advertising, facebook campaigns, facebook ads, facebook optimization, social media marketing, paid search
    
SearchForce

Constant Contact Increase Agility With Puppet & Devops Practices

Published By: Puppet Labs     Published Date: Apr 05, 2011
Puppet enabled Constant Contact to transition away from its legacy deployment infrastructure and adopt DevOps practices that increased productivity and efficiency.
Tags : 
puppetlabs, puppet labs, email, online marketing tool, legacy deployment infrastructure, productivity, infrastructure, security management
    
Puppet Labs

Get Started with Facebook Advertising - 5 Key Tips to Get Great ROI

Published By: Facebook     Published Date: Apr 07, 2011
Heard the buzz about advertising on Facebook but not sure where to get started? We interviewed Facebook's Director of Monetization for 5 must-have tips on how to achieve success using Facebook's Ad Platform.
Tags : 
facebook, marketingsherpa, ad platform, roi, social media marketing, branding, internet marketing
    
Facebook

Understanding the Value of a Social Media Impression (A Nielsen Company Report)

Published By: Facebook     Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
Tags : 
facebook, nielsen, advertising, social media impression, social networking, customer engagement, brand marketing, social advocacy
    
Facebook

High Quality customized B2B lists, any function, any title, any geography

Published By: Data Services     Published Date: Apr 10, 2011
A complete overview of Extensior customized list services for any business marketing needs
Tags : 
data services, list services, emailing lists, email append, data cleaning, list cleaning, list append, b2b lists
    
Data Services

Getting Your Message In The Hands of Your Consumer: A Guide to Effective Mobile Marketing Techniques

Published By: Stevens & Tate Marketing     Published Date: Apr 12, 2011
Businesses looking to market their products and services to this new generation of consumers need to understand and embrace the benefits of using digital and mobile platforms to reach the audience of today.
Tags : 
mobile marketing, digital advertising, internet marketing, mobile advertising
    
Stevens & Tate Marketing

Lifecycle Marketing and Promotion Challenges in the Mobile Service Provider World

Published By: Sixth Sense Media     Published Date: Apr 14, 2011
This paper will review growth drivers, and outline steps service providers can take to enter a new age of lifecycle marketing and promotions to increase ARPU and address churn.
Tags : 
mobile subscriber marketing, telecommunications marketing, mobile services marketing, reduce subscriber churn, telecom services, subscriber marketing
    
Sixth Sense Media

Mobilizing Brand Loyalty with Persistent Trigger Marketing

Published By: Sixth Sense Media     Published Date: Apr 14, 2011
This paper will examine and review the application of persistence and triggers in a new age of loyalty marketing to increase brand affinity and drive revenue.
Tags : 
loyalty marketing, brand marketing, customer retention, trigger-based marketing, mobile marketing, mobile loyalty, affinity marketing, mobile communications
    
Sixth Sense Media

Best Practice: Social Media For Business

Published By: Omobono     Published Date: Apr 18, 2011
The first of two papers on social media for business. Covering basic principles, statistics, approach and benefits.
Tags : 
social media, omobono, b2b digital marketing, business
    
Omobono

Three Trends Causing Paradigm Shifts in Online Retail

Published By: Limelight Networks     Published Date: May 03, 2011
In this whitepaper you will learn about the three major trends re-shaping the ecommerce landscape: Video as a way to enhance the shopping experience; Mobile as a channel for expanding marketing reach; and Personalization informed by advanced analytics.
Tags : 
limelight networks, rich-media strategies, ecommerce, online retail, consumer behavior, video, mobile, personalization
    
Limelight Networks

How to Profit from the mHealth Revolution

Published By: Mobile PRM     Published Date: May 18, 2011
This eBook offers the exclusive and critical rules for using the power of mobile to transform your patient relationships.
Tags : 
mobile health, mhealth, ehealth platform, pharmaceutical marketing, patient-centric, mobile health technology
    
Mobile PRM

CMO Perspectives on Social Marketing ROI

Published By: Sysomos     Published Date: May 26, 2011
A strategy for monetizing social media marketing and measuring ROI.
Tags : 
marketwire sysomos, marketingsherpa, cmo perspectives, social media monetization, social marketing roi, sergio balegno
    
Sysomos

10 Secrets for Successful Customer Relationship Marketing

Published By: StepByStepMarketing.com     Published Date: Jun 06, 2011
In 10 Secrets for Successful Customer Relationship Marketing you'll discover how can you build an emotional bond with your customers in a real, personal, and meaningful way.
Tags : 
client relationship management, customer relationship building, customer relationship management, relationship marketing
    
StepByStepMarketing.com

Bringing Clarity to the Digital Marketing Landscape

Published By: Avanade     Published Date: Jun 07, 2011
Why the biggest digital innovation since your website could be your website.
Tags : 
avanade, digital marketing, microsoft, sharepoint, web sites, extranets
    
Avanade

Increasing Marketing Campaign Profitability with Predictive Analytics

Published By: IBM Software     Published Date: Jun 08, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
Tags : 
ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
    
IBM Software

Explode 6 Direct Marketing Myths

Published By: IBM Software     Published Date: Jun 08, 2011
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line - so you won't just survive, you'll thrive.
Tags : 
ibm cognos, predictive analytics volume, direct marketing, best practices, analytical techniques
    
IBM Software

Deal Seeking: Online Vs. Offline

Published By: Anthem Marketing Solutions     Published Date: Jun 16, 2011
Anthem Marketing Solutions Study Shows Divergence in Pricing
Tags : 
online pricing, offline pricing, online vs. offline, anthem marketing, price comparison, amazon tax, shipping costs, retail
    
Anthem Marketing Solutions

Evolution of List Rental Fulfillment

Published By: Evolution of List Rental Fulfillment     Published Date: Jun 24, 2011
Mailing lists are the lifeblood of direct mail marketing, but they are rented through an outmoded process that wastes time and money. This research explores the list and data acquisition process.
Tags : 
list industry, direct marketing, mailing lists, service bureau, integration
    
Evolution of List Rental Fulfillment

6 Ways to Increase Sales With Your Receipts

Published By: POS Supply     Published Date: Jun 24, 2011
Sales receipts as a marketing tool
Tags : 
receipt marketing, point-of-sale marketing, printed receipts
    
POS Supply
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