marketing

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Engaging Social Audiences to Achieve Great Outcomes

Published By: Spredfast, Inc.     Published Date: Mar 04, 2014
Hereís a social story about engaging communities nationwide from Gannett, a media company that owns USA Today and hundreds of local newspapers, TV stations and digital properties.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
    
Spredfast, Inc.

Hereís a social story about building and rewarding brand advocates from RadioShack, a national elect

Published By: Spredfast, Inc.     Published Date: Mar 04, 2014
Hereís a social story about building and rewarding brand advocates from RadioShack, a national electronics retailer.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
    
Spredfast, Inc.

On-Demand Online Seminar - iPad in Business: Sell, Track and Manage

Published By: Apple Corporation     Published Date: Dec 01, 2011
In this seminar, you'll learn how you can use the iPad to create and deliver stunning sales and marketing presentations, make business meetings even more productive and take advantage of business "dashboards" to stay better informed no matter where you're working from.
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ipad, ipod, apple, ipad2, tablet, ipad tablet, apple iphone, itunes
    
Apple Corporation

Beyond Lead Flow - Enabling Sales Through Marketing Automation

Published By: Eloqua     Published Date: Jan 19, 2012
Marketing has long worked to support their sales teams by providing them with a steady flow of qualified leads. The use of agreed upon criteria for defining a qualified lead has resulted in a reduction of historical challenges in lead follow-up, but has yielded high volumes of unqualified leads.
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eloqua, marketing, marketing automation, sales, sales support, lead volume
    
Eloqua

Content Marketing Workbook: Guide to Driving More Sales

Published By: MailerMailer     Published Date: Sep 28, 2011
This guide shows you how to leverage content marketing to position your firm as top-of-mind trusted source. Result: more qualified leads, more sales.
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content marketing, lead generation, lead nurturing, email marketing
    
MailerMailer

Quantifying the Value of Accelrys Pipeline Pilot

Published By: Accelrys     Published Date: Feb 08, 2012
This whitepaper outlines the methodology, sources of value, and the results which clearly show that Pipeline Pilot customers see significant time and cost savings across industries.
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platform, scientific, accelrys, pipeline, pilot, value, customers, cost savings
    
Accelrys

Social Commerce Beyond Facebook

Published By: Reevoo     Published Date: Nov 03, 2011
Facebook is not the only social commerce tool out there. Read this whitepaper to learn more about the trends and create a successful strategy.
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facebook, social, social commerce, reevoo, trends, marketing, strategy, promotion
    
Reevoo

Social Media Engagement

Published By: Gleanster     Published Date: Dec 14, 2011
This benchmark report is 28 pages and is based on the experiences of 389 companies. It includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape section with company descriptions, analyst commentaries and comparative rankings for 41 technology solution providers.
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gleanster, social media, marketing, engagement, social media marketing, customer relations
    
Gleanster

Gleanster 2013 Marketing Automation Benchmark Report

Published By: Gleanster Research     Published Date: May 15, 2013
A must read if you are considering a marketing automation solution. Gleanster Research surveyed 219 organizations to isolate practices from "Top Performers". The report explores the use of Marketing Automation, solutions to common challenges, metrics for measuring the success of the investment, and best practices for maximizing the return on investment.
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Gleanster Research

Next Generation Marketing Automation Benchmark Report

Published By: Gleanster Research     Published Date: May 15, 2013
This 30pg report from Gleanster research aggregates findings from a January 2013 survey of 219 organizations. The results explore the evolving demand for tangible justification of marketing spend.
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Gleanster Research

Top Performing Secrets to Regional & Local Marketing Success

Published By: Gleanster Research     Published Date: May 15, 2013
Does your organization have one corporate identity and a network of local affiliates? This report from Gleanster Research outlines how Top Performing organizations power regional and local multi-channel marketing communications to deliver a cohesive customer experience across corporate and local marketing engagement.
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marketing, gleanster, distributed marketing, multi-channel marketing, marketing analytics
    
Gleanster Research

5 Powerful Strategies for Distributed Marketers

Published By: Gleanster Research     Published Date: Sep 18, 2013
Gleanster Research uncovered the top 5 best practices from Top Performing regional marketing organizations to uncover how new ways to dramatically boost the return on local marketing engagement.
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Gleanster Research

Official Guide to Business Success on Facebook

Published By: Facebook     Published Date: Dec 28, 2011
Want practical tips on how to get started and drive value using Facebook? Then download the official guide to business success on Facebook.
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facebook, marketing, value, new media, emerging marketing, social media
    
Facebook

Tracking Phone Leads: The Missing Piece of Marketing Automation

Published By: Ifbyphone, Inc.     Published Date: Jan 16, 2013
Download this white paper to learn how to track inbound phone leads back to specific ads, web pages, and SEO and PPC terms. See exactly which ads are working and which should be stopped. Get credit for every lead and dollar your campaigns generate.
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call tracking, lead tracking, phone leads tracking, ad tracking, marketing roi, lead attribution, lead generation, inbound phone leads
    
Ifbyphone, Inc.

IVR for B2B Marketing: New Strategies for Lead Generation, Scoring, and Nurturing

Published By: Ifbyphone, Inc.     Published Date: Jan 16, 2013
For many B2B marketers, IVR (interactive voice response) is now an integral piece of their campaigns. How are they using inbound and outbound IVR to generate and qualify phone leads? Would IVR help your lead gen efforts? Find out in this white paper.
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ivr, interactive voice response, b2b marketing, lead generation, lead scoring, lead qualifying, lead nurturing, scoring phone leads
    
Ifbyphone, Inc.

New Ways to Integrate Intelligent Voice Broadcasting into Your Marketing and Sales Strategy

Published By: Ifbyphone, Inc.     Published Date: Feb 11, 2013
Have you tried voice broadcasting? Itís an automated phone call thatís an effective alternative to email. Marketing and Sales use voice broadcasts for appointment reminders, event promotion, customer surveys, and more. Learn more in this white paper.
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voice broadcasting, sales, marketing, phone, crm, reminders, event promotion, surveys
    
Ifbyphone, Inc.

Call Tracking 101: A Beginnerís Guide to Measuring Phone Leads from Ads

Published By: Ifbyphone, Inc.     Published Date: Feb 11, 2013
Phone leads are often the most valuable to sales. But most marketers donít know how they generate calls. Learn how to get started with call tracking with this guide. It shares tips and best practices for tracking phone leads to their source.
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call tracking, inbound, phone, sales, marketing, calls
    
Ifbyphone, Inc.

Divide to Conquer: How to Tame the Online Video Content Beast

Published By: KnowledgeVision     Published Date: Jun 29, 2012
This KnowledgeVision white paper offers a strategic, three-tiered approach to create video content within budget. You will learn about the ideal business applications for video and how to create valuable video for less.
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online video, marketing, emerging video, digital, web analytics, video, knowledgevision
    
KnowledgeVision

Build Lead Gen Lures with Video

Published By: KnowledgeVision     Published Date: Jun 29, 2012
This KnowledgeVision white paper offers insights and strategies that can make a difference (and save you from making costly mistakes) in using video for lead generation.
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lead gen, marketing, video marketing, emerging marketing, video, web analytics, digital
    
KnowledgeVision

Customer Analytics Pay Off: Driving Top-Line Growth by Bringing Science to the Art of marketing

Published By: IBM     Published Date: Aug 07, 2012
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value.
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customer amalytics. ibm, analytics framework, external data sharing, internal data sharing, increased loyalty, cross sell, wallet share, net promoter score
    
IBM

Social Media Analytics - Making Customer Insights Actionable

Published By: IBM     Published Date: Aug 08, 2012
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. Discover the implications of social media for marketing and sales, as well as IT. And learn the how and why social media tools and applications can be integrated with existing technology investments.
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social media analytics, consumer insight, marketing digitization, ibm, facebook, strategic considerations, lower cost, influence
    
IBM

Customer analytics pay off: Driving top-line growth by bringing science to the art of marketing

Published By: IBM     Published Date: Jan 17, 2013
Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction.
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IBM

Customer analytics pay off: Driving top-line growth by bringing science to the art of marketing

Published By: IBM     Published Date: Jan 18, 2013
Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction.
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IBM

Creating a Superior Customer Experience Online

Published By: Oracle     Published Date: Sep 11, 2012
This paper explores ways for government to provide Citizens access before or after hours and conduct government business--much as they can log on to their computers whenever they want to buy from Amazon.com.
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it marketing, customer service, oracle, web experiences
    
Oracle

Marketing to Consumers Now Eligible for the Affordable Care Act

Published By: Infogroup Targeting Solutions     Published Date: Oct 01, 2013
In this whitepaper, learn best practices on how you can better target consumers that are now eligible to receive benefits under the Affordable Care Act.
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Infogroup Targeting Solutions
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