marketing

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B2B Marketers Planning Workbook

Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tips and worksheets designed to make the staffing and budgeting processes easier and more efficient.
Tags : 
marketing, planning, organization, staffing, budgeting, process
    
Silverpop

Let the Buyer Be Your Guide: Leveraging Buyer Behavior in a Multichannel World

Published By: Silverpop     Published Date: Feb 04, 2013
For marketers, this digital marketing channel explosion presents some new challenges. Itís time to shift to a new model focused on capturing and responding to comprehensive behavioral data.
Tags : 
behavior, multichannel, integrated, marketing, data
    
Silverpop

Take the Pain Out of Marketing Campaigns

Published By: Jive     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
Tags : 
marketing campaigns, cmo, social, social media, campaign planning, campaign development
    
Jive

Want to Develop Better Marketing Campaigns? Stop Using Archiac Methods

Published By: Jive     Published Date: Mar 29, 2013
When it comes to producing collateral and other assets, marketing has been stuck in the past.
Tags : 
marketing campaigns, cmo, social, social media, campaign planning, campaign development, content, sales colateral
    
Jive

Marketing's New Imperative: Bring Social To Your Team

Published By: Jive     Published Date: Jun 28, 2013
Marketingís new imperative: bring social to your team Itís time to revolutionize marketing team productivity with social business technology.
Tags : 
jive, marketing, social marketing, social business
    
Jive

Marketing Transformed

Published By: Jive     Published Date: Jun 28, 2013
Marketing Transformed. More than ever, marketing revolves around teamwork. Itís time that marketing tools did, too.
Tags : 
jive, jive software, marketing, marketing collaboration, social business solution
    
Jive

Why Sales Reps Underperform -- And How You Can Change That

Published By: Jive     Published Date: Jun 28, 2013
In most sales teams, only a few reps are heralded as top performers. The majority are stuck at average or below. Technology hasnít done much to alter the picture, eitherónot for the last decade or so.
Tags : 
jive, jive software, marketing, social business solution, customer service
    
Jive

The Customer Service Balancing Act

Published By: Jive     Published Date: Jun 28, 2013
According to McKinsey Global Institute, improving customer service is essential to unlocking many billions of dollars in additional value for companies worldwide.
Tags : 
jive, jive software, marketing, customer service, customer service quality, social business solution
    
Jive

Moneyball for Sales & Marketing

Published By: KnowledgeTree     Published Date: Feb 20, 2013
KnowledgeTree helps companies use and improve their best collateral. Sales teams get collateral that closes deals. Managers identify what's effective. And Marketing makes collateral that drives more sales.
Tags : 
marketing, closing sales, sales cycle, driving sales
    
KnowledgeTree

Bridging the Gap Between Television and the Internet

Published By: Turn     Published Date: Mar 13, 2013
Advertising: Bridging TV & Internet
Tags : 
digital marketing, multichannel marketing, advertising, television advertising, internet advertising
    
Turn

How to Use Technology for Cross-Channel Ad Targeting

Published By: Turn     Published Date: Mar 13, 2013
Tech for Cross-Channel Ad Targeting
Tags : 
cross-channel ad targeting, advertising strategy, real-time bidding, digital marketing
    
Turn

5 Reasons to Care About 10 Milliseconds

Published By: Turn     Published Date: Mar 13, 2013
5 Reasons to Care About 10 Milliseconds
Tags : 
real-time bidding, media strategy, digital marketing
    
Turn

Global Digital Audience Report: Meet the World's Most Valuable Digital Audience

Published By: Turn     Published Date: May 20, 2013
Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.
Tags : 
digital audience, advertising technology, digital advertising, enterprise, segmentation
    
Turn

CRM Market Evaluation Guide

Published By: Salesforce.com     Published Date: Jun 17, 2013
Get the CRM Technology Value Matrix that evaluates the usability and functionality of CRM solutions that support sales, marketing, and customer service for any-sized business.
Tags : 
customer relationship management, crm, technology, value matrix, support sales, marketing, customer service, crm solutions
    
Salesforce.com

8 Key Plays For Sales Success

Published By: Salesforce.com     Published Date: Jun 17, 2013
Transforming Your Business with Salesforce Pull ahead of your competition by learning best practices for incorporating social and mobile technologies.
Tags : 
social, mobile, technology, sales and marketing operations, crm, customer relationship management, networking, it management
    
Salesforce.com

Salesforce.com Sales Cloud CRM Datasheet

Published By: Salesforce.com     Published Date: Jun 17, 2013
The Sales Cloud gives you everything you need to connect with customersófrom complete, up-to-date account information to social insights, all in once place. Learn how.
Tags : 
customer relationship management, crm, technology, value matrix, support sales, marketing, customer service, crm solutions
    
Salesforce.com

Market Focus Report - Mobile and Social CRM Guide

Published By: Salesforce.com     Published Date: Jun 17, 2013
Get the Nucleus Research survey of CRM decision makers, showing the the significant ROI opportunity all organizations should consider regarding mobile and social CRM adoption.
Tags : 
customer relationship management, crm, technology, value matrix, support sales, marketing, customer service, crm solutions
    
Salesforce.com

How to Launch an Employee Advocate Channel to Expand Your Brandís Marketing Programs

Published By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brandís best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brandís own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
Tags : 
socialchorus, employee advocate channel, marketing, branding, marketing strategy, marketing programs, social networking, social engagement
    
SocialChorus

40 Must See Charts for Modern Marketers

Published By: Eloqua     Published Date: Sep 11, 2013
Event management and data cleansing rising more sharply than all other automated marketing practices.
Tags : 
oracle, modern marketers, modern marketers, email marketing
    
Eloqua

Modern Marketing Report

Published By: Eloqua     Published Date: Sep 11, 2013
Just how ďmodernĒ is your marketing?
Tags : 
oracle, modern marketing report, roi, b to b research services, marketing technology
    
Eloqua

Digital Body Language

Published By: Eloqua     Published Date: Nov 20, 2013
Reading and responding to your prospectsí digital buying behavior
Tags : 
oracle, eloqua, digital buying behavior, b2b, b2b transaction, marketing integration
    
Eloqua

How to Widen Your Sales Net With Lead Management

Published By: Eloqua     Published Date: Nov 20, 2013
Faced with an uncertain economy the manufacturing sector needs to gain newfound momentum. Thatís why smart companies are automating lead management in the channel to widen their sales network.
Tags : 
oracle, lead management, eloqua, marketing automation, crm, lead integrations
    
Eloqua

Marketing Automation Simplified

Published By: Eloqua     Published Date: Dec 18, 2013
Itís the small guide to big ideas to improve your marketing automation expertise.
Tags : 
oracle, marketing automation simplified, 5 tenets of modern marketing, modern marketing, data-driven
    
Eloqua

Grande Guide to Lead Scoring

Published By: Eloqua     Published Date: Dec 18, 2013
Lead scoring. Itís not voodoo marketing anymore.
Tags : 
oracle, oracle eloqua, lead scoring, marketing, sales, buying process
    
Eloqua

How Brands Can Optimize Social Strategies with Analytics White Paper

Published By: Oracle     Published Date: Nov 05, 2013
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
Tags : 
social media, social media marketing, marketing, facebook, social strategies, analytics, web analytics, optimization
    
Oracle
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