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Employee Engagement Leads to Channel Success

Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
Every day, people are showing up to work for your channel partners. Some of those people are disengaged, which can have a significant impact on your ultimate success as a manufacturer or franchisor. Engaged channel employees deliver better customer experiences, stay longer with their employer and are more willing to talk their employer up as a great place to work. You’ve worked hard to develop outstanding products and services that are being distributed through your channel. Don’t let disengaged employees put your brand at risk. Download our article to learn how to drive and sustain engagement among your channel employees.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty
    
BI WORLDWIDE

Get More Than Your Fair Share of Attention in Your Channel

Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
As a manufacturer, your uncontrolled distribution channel has a lot of places to focus their attention. So how do you break through the clutter? Reward and recognition programs have long been used to engage channel partners and align their activities with manufacturers’ goals. Applying behavioral economics to your program design will drive extra focus and effort. Learn ten best practices to follow when designing your next channel reward and recognition program.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty
    
BI WORLDWIDE

Changing the Customer Loyalty Program Conversation

Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
The current loyalty program environment is challenging but rife with opportunity. Many poorly designed programs are driving loyalty fatigue and mercenary loyalty. However, there are more loyalty memberships than ever before and those companies that are successful in driving engagement and true loyalty are experiencing significant returns. The programs that “get it right” and earn genuine loyalty don’t just repurpose an old tactical model or copy the competition – they are unique and create or reinforce differentiation in the marketplace. Learn how to design a loyalty program that focuses on the entire lifecycle of a customer.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty
    
BI WORLDWIDE

2016 Sales Engagement Trends

Published By: BI WORLDWIDE     Published Date: Mar 07, 2016
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
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bi worldwide, sales, incentives, effectiveness, sales incentive, productivity, engagement, business technology
    
BI WORLDWIDE

The Truth About Real-Time Marketing

Published By: Monetate     Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer. So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, you’ll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
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real-time marketing, exclusive research, marketing landscape, personalized messages
    
Monetate

8 Ways to Unlock Salesforce with Pardot

Published By: Salesforce Pardot     Published Date: Sep 09, 2014
This white paper will walk you through eight different ways that Pardot can help you supercharge Salesforce CRM, from better sales intelligence to automated lead qualification, and more. Take a look at the next few chapters to see how Pardot and Salesforce differ, what the key benefits of each tool are, and how they can work together to become the ultimate sales and marketing machine.
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integration, key functionality, marketing teams, campaign performance, efficient lead management, improved sales intelligence, better tracking
    
Salesforce Pardot

25 Marketing Automation Tips Straight from Sales

Published By: Salesforce Pardot     Published Date: Sep 09, 2014
From social selling to personalized sales messages, the tips on the following pages will help your sales reps prioritize the automation features that they’ll find the most useful. Understand the benefits for the different types of sales team members, including Business Development Reps (or cold-callers), Account Executives, and Sales Managers — then get ready to put what you’ve learned into practice!
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marketing automation, marketing team, sales team, b2b, lead nurture, lead qualification, social data, selling process
    
Salesforce Pardot

6 Winning Plays for Sales (How to Make Marketing Automation Your MVP)

Published By: Salesforce Pardot     Published Date: Sep 09, 2014
It’s a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn't be further from the truth — in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.
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marketing automation, sales teams, lead qualification, lead nurturing, tracking, cold calls
    
Salesforce Pardot

Pardot + Salesforce Dynamic Duo

Published By: Salesforce Pardot     Published Date: Sep 09, 2014
Pardot and Salesforce are complementary tools that really reach their full potential when paired together. Not only can these tools improve marketing and sales alignment, they can also provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI. If you’re thinking about integrating these two systems, it’s important that you understand the benefits this will provide and the steps that will be required for implementation. So, let’s get started!
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pardot, roi, sales alignment, integration, generation efforts, marketing tool, implementation
    
Salesforce Pardot

6 Keys to Sales & Marketing Alignment

Published By: Salesforce Pardot     Published Date: Sep 09, 2014
This guide is designed to help you align the sales and marketing departments in your own company so that you can start experiencing the results listed above. Take a look at the six keys to alignment outlined in chapters one and two, then read through the benefits of an aligned strategy in chapter three.
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Salesforce Pardot

LifeLock Business Solutions at a Glance

Published By: LifeLock     Published Date: Mar 02, 2015
Find out why LifeLock identify theft protection is the right choice for your business with this quick guide to our technology, leadership team, marketing strategy and more.
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LifeLock

How Dell EMC Improved the #1 Scale-Out NAS Solution In The Market

Published By: Dell EMC     Published Date: Aug 22, 2017
Dell EMC Isilon, the #1 Scale-Out NAS platform, continues to transform the way organizations are deploying, protecting and managing their fast growing unstructured data. This session by Eric Seidman, Senior Manager, Product Marketing, Dell EMC will introduce attendees to the new generation of Isilon Scale-Out NAS family. Also covered will be a deep dive into the new Isilon architecture and a closer look at the six new Isilon systems – powered by the new OneFS 8.1 – which were announced at Dell EMC World 2017. Attend this session to learn how Isilon’s latest enhancements can revolutionize your business.
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Dell EMC

Improve the success of your loan campaigns

Published By: Datamyx     Published Date: Aug 11, 2016
Here’s what you need to know about prescreening with Deluxe Marketing Services. With prescreening, you’ll be able to identify consumers who match your credit qualifications AND are likely interested in your loan product -- so you can reach out with your best offer. No more wasting campaign dollars on people who are neither qualified nor interested in a loan right now.
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deluxe, prescreening, lending, credit, loan
    
Datamyx

Sales Cloud Constellation Research Report

Published By: Oracle Commerce Cloud     Published Date: Feb 05, 2016
Many potential customers and partners of Oracle Sales Cloud would like to understand from third parties if the claims Oracle makes about the product are accurate. Conducting extensive research, including interviewing customers, systems integrators, and others with firsthand experience of the application, has allowed Constellation to provide an objective view through three customer case studies. This report offers insights into four of Constellation’s primary business research themes, the Next-Generation Customer Experience, Technology Optimization and Innovation, Digital Marketing Transformation and the Future of Work.
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Oracle Commerce Cloud

SVN to Git: Why Teams Are Migrating and How to Prepare for Success

Published By: Atlassian     Published Date: Feb 29, 2016
In this article, we’ll discuss how Git benefits each aspect of your organization, from your development team to your marketing team, and everything in between. By the end of this article, it should be clear that Git isn’t just for agile software development—it’s for agile business.
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Atlassian

Digital Evolution: Learning from the leaders in digital transformation

Published By: Pegasystems     Published Date: May 02, 2016
This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities.
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pegasystems, digital transformation, analytics, mobile marketing, social media, digitisation, smart phones, best practices
    
Pegasystems

The Ultimate Guide to Healthcare Marketing Attribution & ROI

Published By: Evariant     Published Date: Nov 08, 2018
Smarter growth for healthcare providers requires a strong patient acquisition engine that can demonstrate ROI. By focusing on the financial impact of marketing efforts, healthcare marketers demonstrates why these efforts warrant further investment. This guide presents the Evariant approach to calculating service line ROI from marketing spend. It includes a standard set of formulas and optional factors that may be relevant to certain service lines and system-wide operations.
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healthcare marketing, marketing roi, patient acquisition, marketing measurement
    
Evariant

The Hidden Goldmine in Hospital Marketing

Published By: Evariant     Published Date: Nov 08, 2018
Healthcare CRM allow marketers to implement precision marketing techniques to target patients most likely to need a service, align to and improve the patient journey, and engage patients to drive loyalty and retention. Every hospital and healthcare system benefits from a correctly implemented CRM solution as it helps organizations build engaged and loyal audiences. Download this guide to learn to improve your marketing engine through the use of a healthcare CRM.
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healthcare crm, patient acquisition, precision marketing, healthcare consumer data
    
Evariant

Lessons in Personalization: What Healthcare Can Learn from Retail Call Centers

Published By: Evariant     Published Date: Nov 20, 2018
As the healthcare landscape continues to move toward a customer-centric approach, there’s a lot healthcare can learn from retail. More specifically, lessons from retail call centers offer the healthcare sector best practices to provide better personalization in their engagements with consumers and patients – before and after clinical encounters. This guide explores three ways retail call centers provide experiences that healthcare leaders can incorporate to provide the personalization needed to impact consumers in today’s evolving healthcare marketing landscape.
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patient engagement, call center, healthcare crm, patient experience, patient acquisition, healthcare transformation
    
Evariant

5-Steps-to-Accelerating Orthopedic Service Line Growth

Published By: Evariant     Published Date: Mar 28, 2019
Healthcare marketers look to drive growth for their organizations, the orthopedic service line is incredibly competitive; digital trends show that orthopedics is one of the most searched services in healthcare. This guide explores five critical steps to building, implementing, and executing an optimal multi-channel orthopedic service line campaign.
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Evariant

How to Build and Maintain a Winning UGC Strategy

Published By: Sprinklr     Published Date: Nov 22, 2016
A whitepaper that details why user generated content is important, and using UGC in your marketing strategy
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user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
    
Sprinklr

Data-Driven Marketing: How to use data correctly and drive growth

Published By: Progress     Published Date: Mar 06, 2017
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.
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data driven marketing, buyer behavior, buyer interactions, web content management, content management systems
    
Progress

Digital Marketing Maturity: The Results are In

Published By: Progress     Published Date: Mar 06, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
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digital marketing, operations, big data, analytics, web content management, content management systems, it management, data management
    
Progress

Digital Marketing Maturity: The Results are In

Published By: Progress     Published Date: Oct 09, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
Tags : 
    
Progress

Data-Driven Marketing: How to use data correctly and drive growth

Published By: Progress     Published Date: Oct 09, 2017
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.
Tags : 
    
Progress
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