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Find Your Data Management Solution For Marketing

Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
Whether you’re a dynamic eCommerce engine with a mesh of 2nd party affiliates and sister companies, a travel hub with a central office and 70+ markets to serve, or a traditional financial institution with inherited legacy, here are the key questions every marketer should ask themselves - and their stakeholders - when considering a DMP.
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data, management, marketing, cloud, dmp, customers
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX

Connecting Online & Offline: The Marketer's Manual

Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
It’s not a pipe dream. Here’s how marketers can connect with customers and prospects wherever they are, with Intelligent Orchestration of data, across marketing technologies and touchpoints. These customer journeys are not visions for 2020, but attainable right now - across the digital world, and the real world: and everywhere in-between.
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online, marketer, data, mobile app
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX

6 ways to know it’s time to reconsider your product recommendations solution

Published By: Monetate     Published Date: Oct 12, 2018
Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every shopping experience and increasing customer engagement overall. However, most current recommendations tools have not kept up with the level of personalisation that customers have come to expect, and they often fall short of the precision that marketing teams need to create meaningful business impact. It may be time to reevaluate whether your solution is doing all it can to meet the needs of your customers and your team.
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product, recommendation, solution, customer, experience, monetate
    
Monetate

Bluecore's 2018 Retail Email Benchmark Report

Published By: Bluecore     Published Date: Oct 23, 2018
AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages.
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bluecore, retail, email, report, ecommerce, marketing
    
Bluecore

Discount School Supply Case Study

Published By: Bluecore     Published Date: Mar 04, 2019
Historically, this diversity in both product assortment and customers presented unique challenges for Discount School Supply when it came to matching unique groups of customers to the products that fit their needs. Recognizing the importance of overcoming this challenge, Peter Walter, Director of eCommerce Marketing at Discount School Supply, began the search for a solution. That search led him directly to Bluecore.
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Bluecore

The Ultimate Guide to ESP Selection for the Modern Retail Marketer

Published By: Bluecore     Published Date: May 07, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most retail marketers use email technologies that do the exact opposite? It’s time to break out of the Email Death Spiral and advance your retail marketing program with the next generation of email marketing technology. This guide explores how to identify when it's time for a change, exactly what your team needs to know to prepare for a successful change and how to best evaluate modern email marketing technology for retail.
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Bluecore

Five Principles for Integrating Software as a Service Applications

Published By: TIBCO Software     Published Date: Aug 13, 2018
The use of SaaS applications within an organization is the new normal. In fact, there's a good chance that just your marketing department alone is using over 10 SaaS products. According to Gartner, the 2015 worldwide market for SaaS software application sales was $33.4 billion, with projections to double to $67.2 billion by 2019. Integration needs are changing, with SaaS applications, as well as mobile traffic, social networks, IoT, suppliers, partners, and customer channels all new integration points that will need to be captured in your business processes. Read “Five Principles for Integrating Software as a Service Applications” to learn: Key principles for successful hybrid integrations New integration use cases to grow your business upward and outward The why and how of integration as both an enabler and a differentiator Benefits of the TIBCO integration platform and its various offerings
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TIBCO Software

Performance Textiles and Fabrics: Assessing and Verifying Product Performance Claims

Published By: UL     Published Date: Sep 12, 2018
Performance textiles and fabrics are rapidly bringing apparel and footwear products into the 21st century. Manufacturers today are innovating at breakneck speed and bringing to the market synthetic textiles and fabrics with enhanced performance characteristics, or that feature embedded fibers or topical applications. This has led to the widespread introduction of advanced performance apparel and footwear that offer you new levels of comfort and safety. At the same time, sorting through claims regarding the performance characteristics of these advanced textiles and fabrics can present real challenges for manufacturers, retailers and you. At a minimum, the myriad of vague, conflicting or unsubstantiated marketing claims and characterizations used to promote these materials often result in frustration and disappointment. And fraudulent representations can unnecessarily expose apparel manufacturers and retail buyers to potentially hazardous chemicals and other risks.
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UL

How to Structure a Modern DataOps Team

Published By: Trifacta     Published Date: Feb 12, 2019
Over the past few years, the evolution of technology for storing, processing and analyzing data has been absolutely staggering. Businesses now have the ability to work with data at a scale and speed that many of us would have never thought was possible. Yet, why are so many organizations still struggling to drive meaningful ROI from their data investments? The answer starts with people. In this latest Data Science Central webinar, guest speakers Forrester Principal Analyst Michele Goetz and Trifacta Director of Product Marketing Will Davis focus on the roles and responsibilities required for today’s modern dataops teams to be successful. They touch on how new data platforms and applications have fundamentally changed the traditional makeup of data/analytics organizations and how companies need to update the structure of their teams to keep up with the accelerate pace of modern business. Watch this recorded webcast to learn: What are the foundational roles within a modern dataops team a
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Trifacta

Forrester Report: How to Structure a Modern DataOps Team

Published By: Trifacta     Published Date: Feb 12, 2019
Over the past few years, the evolution of technology for storing, processing and analyzing data has been absolutely staggering. Businesses now have the ability to work with data at a scale and speed that many of us would have never thought was possible. Yet, why are so many organizations still struggling to drive meaningful ROI from their data investments? The answer starts with people. In this webinar, guest speakers Forrester Principal Analyst Michele Goetz and Trifacta Director of Product Marketing Will Davis focus on the roles and responsibilities required for today’s modern dataops teams to be successful. They touch on how new data platforms and applications have fundamentally changed the traditional makeup of data/analytics organizations and how companies need to update the structure of their teams to keep up with the accelerate pace of modern business. Watch this recorded webcast to learn: What are the foundational roles within a modern dataops team and how to align skill set
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Trifacta

The Sales Impact of Optimized Product Content

Published By: Salsify     Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall. This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including: An analysis of more than 500,000 Amazon search results pages A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify Data and stories from individual Salsify customers that invested in product content optimization Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify

10 Things That Make A Great Store Locator

Published By: Uberall     Published Date: Apr 12, 2019
Your store locator is a critical component on your website; it’s the moment of truth when an online shopper becomes an offline customer. And while it may seem like a simple tool, there are several key factors that will transform the user experience from functional to best-in-class. See how you can optimize this key aspect of your customer journey.
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locator, uberall, store locator, location marketing, local listings
    
Uberall

7 Signs Your Location Marketing Platform is Holding You Back

Published By: Uberall     Published Date: Apr 12, 2019
Congratulations on having a location marketing or geo-marketing platform! By focusing on optimizing your brand footprint you are probably ahead of the curve in your industry. But how far ahead? Your competitors have caught on to location marketing by now, and the clock is ticking. You need to take your game to the next level.
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uberall, location marketing, geo-marketing plattform
    
Uberall

Location Marketing: 5 Signs You Should Priortise it in 2019

Published By: Uberall     Published Date: Apr 12, 2019
New data from Google¹ reveals that 5 out of every 10 consumers who search online locally for goods and services will visit a store within 24 hours. If your business does not have a strong online presence locally, a large portion of ‘good fit’ consumers who are motivated to buy products or services you supply are potentially visiting your competitors’ stores.
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guide, uberall, location marketing, mobile search, local seo
    
Uberall

How Retail Can Capture The Digital Customer

Published By: Uberall     Published Date: Apr 12, 2019
Driving store revenues through Digital Location Marketin
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engage, reviews, review management, reputation management, uberall, retail, location marketing
    
Uberall

How to Build Best-in-Class Reputation Management

Published By: Uberall     Published Date: Apr 12, 2019
Driving store revenues through Digital Location Marketing
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engage, reviews, review management, reputation management, uberall, review management, reputation management, customer feedback, local pages, ropo
    
Uberall

10 Must-Do's für den perfekten Filialfinder

Published By: Uberall     Published Date: Apr 12, 2019
Ein Online-Filialfinder ist einer der wichtigsten Bestandteile Ihrer Website. Er sorgt dafür, dass Online-Suchende zu Offline-Kunden werden. Die Voraussetzung: Ein optimales Nutzererlebnis. Wir haben die 10 Schlüsselfaktoren zusammengestellt, die Ihren perfekten Filialfinder ausmachen.
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locator, uberall, store locator, location marketing, local listings, filialfinder, lokale standortseiten, ropo
    
Uberall

IHR Guide Für Saisonales Location Marketing

Published By: Uberall     Published Date: Apr 12, 2019
Die wichtigsten kommerziellen Feiertage für Ihren Marketing-Kalender Location-Marketing-Taktiken für die Feiertage Expertentipps, mit denen Sie sich von Ihren Mitbewerbern abheben können Überblick über die neuesten Location-Marketing-Tools und -Technologien
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listings, engage, uberall, industry insights, google my business, location marketing, local seo, local search, seasonal marketing, location pages, local listings, holiday guide, saisonales marketing
    
Uberall

10 Points Clés pour déployer un Store Locator performant

Published By: Uberall     Published Date: Apr 12, 2019
Le store locator est une fonctionnalité incontournable de votre stratégie Web-to-Store : il convertit efficacement vos recherches en ligne en ventes hors ligne. Et bien qu’il puisse sembler être un outil relativement simple et fonctionnel, plusieurs facteurs peuvent littéralement révolutionner l’expérience utilisateur et démultiplier vos conversions. Uberall vous donne les clés d’un store locator optimisé : pour que vos clients vous trouvent - à chaque fois.
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locator, uberall, store locator, location marketing, local listings, pages locales, ro-po
    
Uberall

Comment Le Retail Peut-il Séduire Le Consommateur Digital ?

Published By: Uberall     Published Date: Apr 12, 2019
La puissance du marketing digital local au service de vos magasins
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uberall, retail, location marketing, marketing digital local, shopping digital, local marketing cloud
    
Uberall

APIs: The New Marketing Platform

Published By: Google Apigee APAC     Published Date: Jun 10, 2019
Five things every CMO should know about APIs. APIs power the digital marketing channels and the applications we use today. They are a window to your company’s digital assets, exposing them so that developers and partners can build mobile apps and become an extension of your innovation engine. APIs are the technology that brings the CIO and the CMO together. In this ebook, see how a strong partnership between the CIO and CMO, centered around the customer, is essential to the success of today’s API-powered digital businesses. What’s inside? APIs open opportunities for new distribution channels APIs connect businesses and enable growth with partners and developers APIs are the foundation for data exchange in digital ecosystems APIs create more customer value with existing business assets Fill out the form to get the ebook and receive a copy via email.
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Google Apigee APAC

Intel® Vision Products Help Advantech Address Major Retail Dilemmas

Published By: Intel     Published Date: Dec 13, 2018
Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service. To help retailers achieve this level of service, a combination of hardware and software—Intel® Vision Accelerator Design products, cameras, AI deep learning video analysis technology— do the work for you. Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive • Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the store’s ranking, and can distinguish traffic patterns by weather and time of day • Traffic and sales analysis for better staff allocation and marketing-event planning • Store heatmap analysis for more precise merchandise placement and product promotion
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Intel

The Guide to Building Your Marketing Technology Stack

Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
The growing number of MarTech tools available today is overwhelming. Since 2011, this number has increased by 2,567%. With more MarTech options, marketers now have better tools to help them engage customers and deliver results. The hard part is choosing the right MarTech solutions. Get this guide to discover the most common MarTech solutions—and what questions you need to ask of any potential marketing solution provider before you commit.
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Oracle Marketing Cloud
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