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Finding the Path to Mobile Maturity

Published By: Adobe     Published Date: Aug 20, 2014
A Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity.
Tags : 
web content management, commerce and content systems, mobile management systems, marketing optimisation
    
Adobe

The Forrester Wave: Digital Experience Delivery Platforms

Published By: Adobe     Published Date: Aug 20, 2014
This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.
Tags : 
digital experience, adobe, evaluation of software vendors, choosing your software vendor, content delivery, content management, marketing cloud
    
Adobe

2014 Digital Marketing Optimisation Survey Results

Published By: Adobe     Published Date: Oct 30, 2014
This paper provides the top lessons learner from the leaders based on the 2014 digital marketing optimisation survey.
Tags : 
digital marketing optimisation
    
Adobe

The 9 Providers That Matter Most And How They Stack Up

Published By: Adobe     Published Date: Oct 30, 2014
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : 
cross channel campaign management, top vendors for cccm, adobe, marketing software
    
Adobe

Adobe Campaign Guide to Email Marketing: The Next Frontier

Published By: Adobe     Published Date: Oct 30, 2014
This guide aims to help transform your email marketing strategy into a money-making machine
Tags : 
a guide to email marketing, transforming email marketing, email marketing tactics
    
Adobe

Adobe Campaign Guide to Email Marketing: The Next Frontier

Published By: Adobe     Published Date: Oct 30, 2014
This guide aims to help transform your email marketing strategy into a money-making machine
Tags : 
a guide to email marketing, transforming email marketing, email marketing tactics
    
Adobe

Best of the Best Benchmark (Europe)

Published By: Adobe     Published Date: Oct 30, 2014
The Best of the Best Benchmark report compares the overall average versus websites in the top 20% on 6 key performance indicators across six regions — United Kingdom, France, Germany, BeNeLux, Nordics and United States.
Tags : 
measuring your online presence, best of the best benchmark report, evaluating marketing techniques, increasing marketing trending
    
Adobe

Adobe Campaign-Leitfaden für E-Mail-Marketing: Eine neue Dimension.

Published By: Adobe     Published Date: Feb 03, 2015
This guide aims to help transform your email marketing strategy into a money-making machine.
Tags : 
email marketing strategy, consumer responses to email, personalized and relevant emails, new trends for email marketing, customer satisfaction, cloud computing
    
Adobe

The Forrester Wave™: Kanalübergreifendes Kampagnen- Management, Q3 2014

Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : 
cross channel campaign management, top vendors for cccm, adobe, marketing software
    
Adobe

Guide Adobe Campaign de l’Email Marketing : la Nouvelle Frontière.

Published By: Adobe     Published Date: Feb 03, 2015
This guide aims to help transform your email marketing strategy into a money-making machine.
Tags : 
email marketing strategy, consumer responses to email, personalized and relevant emails, new trends for email marketing, customer satisfaction, cloud computing
    
Adobe

The Forrester Wave™ : Gestion des Campagnes Cross-Canal, Troisième Trimestre 2014

Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : 
cross channel campaign management, top vendors for cccm, adobe, marketing software
    
Adobe

Mobile Analytics: Precision Marketing Across Mobile Touch-Points

Published By: Adobe     Published Date: Feb 03, 2015
This paper provides information on the business benefits of incorporating mobile within marketing programs and how companies maximize results from this endeavor through use of analytical tools such as business intelligence and multi-channel analytics.
Tags : 
mobility, business intelligence, multi-channel analytics, mobile computing, smart phones, business integration
    
Adobe

Quarterly Digital Intelligence Briefing : Digital Trends 2015

Published By: Adobe     Published Date: Feb 03, 2015
The 2015 Digital Trends report, published by Econsultancy in partnership with Adobe explores different new digital trends such as customer experience, CX and content marketing, data-driven business, targeting and personalisation, mobile, cross-channel marketing and content optimisation.
Tags : 
digital trends, marketing digital and ecommerce trends, customer experience, content marketing, targeting and personalisation, mobile trends, marketing and content optimisation, customer satisfaction, return on investment
    
Adobe

Transforming Digital Marketing

Published By: Adobe     Published Date: Feb 03, 2015
This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.
Tags : 
transforming digital marketing, digital experience excellence, customers interaction and engagement, digital experience, customer interaction service, customer relationship management, customer satisfaction
    
Adobe

Global Digital Advertising Report

Published By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : 
digital advertising report, search marketing, mobile computing, search engines
    
Adobe

Global Digital Advertising Report.

Published By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : 
digital advertising report, search marketing, mobile computing, search engines
    
Adobe

Digital Publication Platform Market Overview

Published By: Adobe     Published Date: Feb 03, 2015
This White Paper provides information on new trends and key findings of Digital Publication Platforms.
Tags : 
digital publication platform, content marketing, customer relationship management, customer satisfaction, content delivery, content management
    
Adobe

Data Management Buyer's Guide

Published By: Adobe     Published Date: May 13, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
Tags : 
data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe

The CMO and CIO Must Accelerate on Their Path to Better Collaboration

Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe

How Do You Compare With Mobile Leaders?

Published By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top. Read on and find out where you stand.
Tags : 
investing in mobile marketing, mobile engagement strategies, mobile marketers, mobile investmentments
    
Adobe

Marknads- och IT-chefen behöver snabbt bli bättre på att samarbeta

Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe

CMO und CIO müssen ihre Zusammenarbeit schnell verbessern

Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe

Wo stehen Sie im Vergleich zu den Top-Performern im Mobile Marketing?

Published By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.
Tags : 
investing in mobile marketing, mobile engagement strategies, mobile marketers, mobile investmentments
    
Adobe

Le directeur marketing et le directeur informatique doivent accélérer leur collaboration

Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration
    
Adobe

Create Mobile Moments With Messaging

Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : 
mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung, mobile, mobile analytics, mobile marketing, sms, mobile computing, mobile data systems, mobile workers, messaging
    
Adobe
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