marketing

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Using White Papers to Generate Better Sales Leads

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
Tags : 
emerging marketing, white paper, whitepaper, whitepaper marketing, white paper marketing, lead generation, zigzag
    
ZIGZAG Marketing, Inc.

Customer Feedback: Are You Asking The Right Questions?

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Asking your customers for input on future product direction can be a double- edged sword. If you're not asking the right questions, this process can create more headaches than it cures. Here are a few simple tips that should yield more useful customer feedback.
Tags : 
emerging marketing, customers, feedback, product development, product planning, zigzag
    
ZIGZAG Marketing, Inc.

The Product Development Vault

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most people manage money with two objectives: protect it, and invest to secure the future. Your product development team is like a financial portfolio. Are you investing to secure the future or spending like a shopaholic?
Tags : 
product development, product planning, product marketing, zigzag
    
ZIGZAG Marketing, Inc.

Strategic vs. Tactical Product Management

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
The problem with dividing product management into strategic and tactical camps is that most people shy away from the tactical label because it lacks the glamor of a strategist, not to mention all the hard work that goes with it. You can hardly blame them.
Tags : 
product planning, product management, product marketing, product development, product, zigzag
    
ZIGZAG Marketing, Inc.

Problem Discovery & Product Objections

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
All products have deficiencies. Don't get too worked up over it. Successful technology companies master the art of overcoming objections by making them seem trivial in the grand scheme. How do they do it? By asking the right questions early in the sales cycle.
Tags : 
problem discovery, objections, sales, product development, zigzag
    
ZIGZAG Marketing, Inc.

Get More "Nice to Have" Features

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Product planning is nothing less than an exercise in prioritization. There are always a hundred things you need, but it boils down to the ten you can get done. So the question becomes, which ten best help your cause?
Tags : 
product development, product marketing, product planning, features, zigzag
    
ZIGZAG Marketing, Inc.

Many Products, One Direction

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 12, 2007
Mergers or acquisitions have left most technology companies with a slew of products that are going in different directions. There are five steps you can take to get all products pointed in the same direction.
Tags : 
product lifecycle management, product management, zigzag
    
ZIGZAG Marketing, Inc.

Big Fish, Small Pond or Small Fish, Big Pond

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
If you're a big fish in a small pond, you're probably one of the leaders in the market space you've defined as your pond. Conversely, if you're a small fish in a big pond, you're probably trying to be too many things to too many people, which dilutes your strengths and takes away any competitive advantage you might have. Which category do you fall into?
Tags : 
strategic planning, strategic marketing, loyalty and retention, product planning, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.

Customer Feedback: Are You Asking The Right Questions?

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Asking your customers for input on future product direction can be a double- edged sword. If you're not asking the right questions, this process can create more headaches than it cures. Here are a few simple tips that should yield more useful customer feedback.
Tags : 
customers, feedback, product development, product planning, zigzag, customer relationship management, customer satisfaction, product lifecycle management
    
ZIGZAG Marketing, Inc.

Get More Nice-to-Have Features

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Product planning is nothing less than an exercise in prioritization. There are always a hundred things you need, but it boils down to the ten you can get done. So the question becomes, which ten best help your cause?
Tags : 
product development, product marketing, product planning, features, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.

Hiring the Right Product Manager

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Product management positions are among the toughest to fill in the high technology industry due to the broad range of skills and real-world experiences that make for success in any given environment. A successful product manager in one organization doesn't necessarily translate to a successful product manager in your organization because the circumstances may be very different.
Tags : 
hiring, project manager, project management, zigzag, it management, project management, product lifecycle management
    
ZIGZAG Marketing, Inc.

Problem Discovery & Product Objections

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
All products have deficiencies. Don't get too worked up over it. Successful technology companies master the art of overcoming objections by making them seem trivial in the grand scheme. How do they do it? By asking the right questions early in the sales cycle.
Tags : 
problem discovery, objections, sales, product development, zigzag, customer satisfaction
    
ZIGZAG Marketing, Inc.

Product Management: It is a Contact Sport

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
There's a good reason athletes in contact sports wear protective pads. History of the game has proven where injuries are most likely to occur, hence the placement of the pads.
Tags : 
product management, product development, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.

Strategic vs. Tactical Product Management

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
The problem with dividing product management into strategic and tactical camps is that most people shy away from the tactical label because it lacks the glamor of a strategist, not to mention all the hard work that goes with it. You can hardly blame them.
Tags : 
product planning, product management, product development, product, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.

Strategy & Product Plans: Are the Dots Connected?

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most high technology product companies have a strategic plan that includes goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the strategic plan and product plans. The result is an organization going in many different directions.
Tags : 
product development, product marketing, strategy, product planning, strategic planning, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.

The Obvious Answer & the Real Answer

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
During the product planning process we typically gather feedback from customers, sales, services and other stakeholders. The question we don’t ask often enough is, "Why do you need those features?"
Tags : 
product planning, product marketing, product development, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.

The Product Development Vault

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most people manage money with two objectives: protect it, and invest to secure the future. Your product development team is like a financial portfolio. Are you investing to secure the future or spending like a shopaholic?
Tags : 
product development, product planning, product marketing, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.

Using White Papers to Generate Better Sales Leads

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
Tags : 
whitepaper marketing, white paper marketing, lead generation, zigzag
    
ZIGZAG Marketing, Inc.

How to Improve the Effectiveness of Your Digital Magazines

Published By: Zmags, Corp.     Published Date: Aug 11, 2010
Measuring the results of your digital magazines doesn't have to be complicated. This whitepaper introduces six key metrics that can help you understand how Zmags Analytics works, so you can see how successful your content is with your viewing audience.
Tags : 
zmags, measure, digital magazines, internet marketing, traditional marketing
    
Zmags, Corp.

Strategic guide for bringing content to mobile devices

Published By: Zmags, Corp.     Published Date: Jun 15, 2010
How marketers can navigate the increasingly murky waters of mobile platforms, devices and services With the rise of smartphones, notebooks and tablets, life has become more complicated for you regarding creating and delivering digital content to your audience. Get the inside look with this comprehensive whitepaper and learn how to navigate the increasingly murky waters of mobile platforms, devices and services.
Tags : 
zmags, smartphones, mobile marketing, internet marketing, android
    
Zmags, Corp.

Fechheimer Selects Znode to Power Its Ecommerce Storefronts

Published By: Znode     Published Date: Jan 10, 2011
Since 1842, The Fechheimer Brothers Company, a Berkshire Hathaway Company, has been manufacturing uniforms for the public safety industry. The company maintains the largest in stock offering of public safety uniforms in the U.S., and also produces custom uniform programs to meet customers' specific requirements.
Tags : 
znode, marketing, ecommerce, online distribution, retail, development, integration, erp
    
Znode

Multi-Store Strategy for Online Retailers

Published By: Znode     Published Date: Jan 10, 2011
Using a Multi-Store Ecommerce Strategy to Significantly Increase Customer Acquisition. As Ecommerce becomes a leading strategy for businesses, online retailers are presented with a challenge: how to increase sales by personalizing the customer shopping experience and strengthening the brand. The solution is to develop a multi-store strategy that "divides and conquers" this challenge. Retailers can develop several online stores that cater to distinct customer demographics, optimize separate checkout flows based on product, or improve conversion rates in marketing campaigns.
Tags : 
znode, marketing, ecommerce, online distribution, retail, development, integration, erp
    
Znode

Free Trial - Get sales and marketing in synch.

Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your sales pipeline and boost conversion rates. The ZoomInfo™ Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation prospecting tool, ZoomInfo™ Pro, featuring rich segmentation, export capabilities, and list building. Add custom appends and lists to streamline revenue generation and maximize ROI. Start your free trial today.
Tags : 
zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo

Free Trial - Zoom in on your ideal prospect

Published By: ZoomInfo     Published Date: Sep 07, 2010
Find and connect quickly with the right people, prospects, and opportunities to grow your pipeline and shorten your sales cycle.
Tags : 
zoominfo, sales, marketing, pipeline, conversion rates
    
ZoomInfo

Canon uses AI-powered digital assistants to drive engagement and brand loyalty

Published By: Zoovu Limited     Published Date: Mar 20, 2019
Canon uses zoovu to drive engagement and brand loyalty in a crowded marketplace
Tags : 
customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion
    
Zoovu Limited
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