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How to Select the Right Content Management System

Published By: Adobe     Published Date: Jul 10, 2019
Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization is at a different point in their ability to drive content velocity. Likewise, every organization has different levels of familiarity with relevant requirements and capabilities to look for in a CMS solution.
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Adobe

Auswahl des richtigen Content-Management-Systems

Published By: Adobe     Published Date: Jul 10, 2019
Wenn Ihre Organisation eine Lösung zur zentralen Verwaltung sämtlicher digitalen Inhalte sucht oder dem Marketing-Team die Erstellung und Veröffentlichung von Content für verschiedene Touchpoints erleichtern möchte, ist ein Content-Management-System (CMS) unumgänglich. Jedes Unternehmen strebt nach „Content Velocity“ – der Bereitstellung von mehr Content in kürzerer Zeit  –, kommt dabei aber unterschiedlich schnell voran. Auch die Kenntnisse über die Möglichkeiten von CMS variieren. Worauf sollte Ihre Organisation also bei der Auswahl einer neuen Lösung achten?
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Adobe

Comment sélectionner le bon système de gestion du contenu

Published By: Adobe     Published Date: Jul 10, 2019
Qu’il s’agisse de centraliser vos silos de contenu ou de permettre à votre équipe marketing de créer et publier plus efficacement du contenu pour vos différents points de contact, vous devez impérativement vous doter du bon système de gestion de contenu (CMS). Toutes les entreprises n’ont pas la même capacité à augmenter la vélocité du contenu, ni la même connaissance des caractéristiques et fonctionnalités d’une bonne solution CMS.
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Adobe

Bulk up Your Business Case for Marketing Automation

Published By: Adobe     Published Date: Jul 15, 2019
M arketing automation makes it possible to scale your best marketing practices. And it helps keep your sales and marketing teams aligned through every step of the process. From segmentation, lead generation, and scoring to building relationships across channels, marketing automation simplifies the way businesses reach and connect with their customers. In short, marketing automation means better customer experiences.
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Adobe

Marketing Automation is More Than Software It’s Strategy

Published By: Adobe     Published Date: Jul 15, 2019
W hile there are important differences between marketing automation platforms, success is often primarily determined by three things: your strategy and process, your content and lead flow, and your people. With limited investment in these areas, you can usually get good (but not great) ROI from marketing automation. But the more you invest, the higher you move up the curve, and the better your return on investment.
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Adobe

MarketingAutomatisierung –Fakten für Ihren Business Case

Published By: Adobe     Published Date: Jul 15, 2019
M arketing-Automatisierung ermöglicht die Skalierung Ihrer Marketing-Best-Practices und gewährleistet, dass Ihre Vertriebs- und Marketing-Teams in jeder Phase des Prozesses auf dem richtigen Weg bleiben. Dank Marketing-Automatisierung können Unternehmen ihre Kunden von der Segmentierung über die Lead-Generierung und Bewertung bis zum Aufbau der Beziehung auf allen Kanälen leichter erreichen und einfacher mit ihnen interagieren. Kurz gesagt: Marketing-Automatisierung ermöglicht bessere Kundenerlebnisse.
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Adobe

L’automatisation marketing ne se résume pas à sa dimension logicielle Elle procède d’une stratégie

Published By: Adobe     Published Date: Jul 15, 2019
Malgré des différences certaines entre les plates-formes d’automatisation, la réussite tient souvent à trois facteurs : votre stratégie et votre processus, votre flux de contenus et de leads, et vos collaborateurs. En règle générale, un investissement limité dans ces trois domaines se traduira par un retour sur investissement (ROI) de l’automatisation marketing correct, mais pas exceptionnel. Plus vous investirez, plus vous ferez bouger les curseurs et augmenterez votre ROI. Le secret est de voir grand, de commencer petit et d’avancer rapidement. Autrement dit, les meilleurs résultats sont généralement obtenus en démarrant avec ce que vous avez et en investissant progressivement.
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Adobe

Marketing Takes the Lead in Customer Experience Management

Published By: Adobe     Published Date: Oct 10, 2019
In this white paper we discuss the opportunities and challenges associated with customer experience management and highlight three key areas of future focus for successful European marketing leaders: customer consent management in marketing in the light of GDPR; the future of AI-driven customer engagement in marketing; and customer journey management as the new mantra and operating model for marketing operations management. Our observations and conclusions are backed by rigorous research results based on a representative sample of telephone interviews with marketing leaders across Europe. We hope you enjoy this paper and would be interested to hear your feedback. We believe the paper provides the benchmarks and insights to guide the next generation of marketing domain digital technology deployments and beyond into enterprisewide customer experience management.
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Adobe

Key takeaways from the evolving CIO-CMO relationship

Published By: Adobe     Published Date: Oct 10, 2019
2019 may be the year where a strong CIO-CMO relationship moves from aspiration to imperative. The notion that marketing and IT should aim to strategically align themselves is not ground-breaking. But the reality of the CIO-CMO relationship is more complex, the route toward its success harder to traverse. When large enterprises are faced with digital transformation and customer-facing initiatives; too often, IT and marketing fail to collaborate well enough to create a competitive advantage. Or even enough to keep up with competitors. This whitepaper takes a deep dive into the CIO-CMO relationship. It was created to help marketing and IT decision makers learn how, together, they can make a realistic and immediate impact on the customer journey.
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Adobe

How to Select the Right Content Management System

Published By: Adobe     Published Date: Oct 10, 2019
Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization is at a different point in their ability to drive content velocity. Likewise, every organization has different levels of familiarity with relevant requirements and capabilities to look for in a CMS solution
Tags : 
    
Adobe

Auswahl des richtigen ContentManagementSystems

Published By: Adobe     Published Date: Oct 10, 2019
Wenn Ihre Organisation eine Lösung zur zentralen Verwaltung sämtlicher digitalen Inhalte sucht oder dem Marketing-Team die Erstellung und Veröffentlichung von Content für verschiedene Touchpoints erleichtern möchte, ist ein Content-Management-System (CMS) unumgänglich. Jedes Unternehmen strebt nach „Content Velocity“ – der Bereitstellung von mehr Content in kürzerer Zeit  –, kommt dabei aber unterschiedlich schnell voran. Auch die Kenntnisse über die Möglichkeiten von CMS variieren. Worauf sollte Ihre Organisation also bei der Auswahl einer neuen Lösung achten?
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Adobe

Umstieg auf Marketo Engage

Published By: Adobe     Published Date: Oct 10, 2019
In diesem Leitfaden erfahren Sie, wie Marketo Engage Ihrem Unternehmen auf unterschiedliche Weise helfen kann. 1. Erhalten Sie Nachweise für den Wert und die Wirkung von Marketo Engage bei Marketing-Maßnahmen. 2. Finden Sie heraus, wie viel Zeit Ihr Team mit Marketo Engage gewinnen kann. 2 3. Bringen Sie in Erfahrung, welche Fragen Sie stellen und welche Schritte Sie für die Migration unternehmen sollten. 4. Lernen Sie die Details unseres Migrationsplans in drei Schritten und den zugehörigen zeitlichen Rahmen kennen. 5. Erfahren Sie, wie Sie die Umstellung auf Marketo Engage vollziehen können. 6. Informieren Sie sich darüber, wie Branchenkollegen bei ihrer Migration vorgegangen sind.
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Adobe

Data trends redefine leading brands

Published By: Adobe     Published Date: Oct 14, 2019
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage. Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while ‘technologists’ (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
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Adobe

Daten-Trends definieren führende Marken neu

Published By: Adobe     Published Date: Oct 15, 2019
Unternehmen, die Daten in den Mittelpunkt ihrer Gescha?ftsta?tigkeit stellen, erhalten bessere Einblicke und haben ein effektiveres Marketing. Datenzentriertheit hat in gro?ßeren Unternehmen Priorita?t, da sich zahlreiche Mo?glichkeiten fu?r sta?rker wissenschaftlich basierte Entscheidungsprozesse und Data-driven Marketing bieten. Es genu?gt jedoch nicht, wenn sich Unternehmen bei der Kundenanalyse lediglich auf Daten konzentrieren. Sie mu?ssen aus ihren Daten Einblicke gewinnen, um erstklassige Kundenerlebnisse anbieten und damit einen Wettbewerbsvorteil erzielen zu ko?nnen.
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Adobe

How to select the right campaign management solution

Published By: Adobe     Published Date: Oct 22, 2019
Every organisation is at a different point in their progression with campaign management. Maybe you’ve had some success with email marketing and you want to expand your efforts across additional channels. Perhaps you invested in a campaign management solution several years ago when you had fewer marketing channels, simpler data sets and less sophisticated customers. It could be you’re a new marketing team, eager to set yourself up for success with an enterprise-class campaign management solution that meets all the requirements you know about—and even some you don’t
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Adobe

Die Wahl der richtigen KampagnenManagement-Lösung

Published By: Adobe     Published Date: Oct 22, 2019
Jedes Unternehmen befindet sich beim Kampagnen-Management in einer anderen Phase der Entwicklung. Vielleicht haben Sie mit E-Mail-Marketing einige Erfolge erzielt und möchten nun weitere Kanäle abdecken. Möglicherweise haben Sie vor einigen Jahren in eine Lösung für Kampagnen-Management investiert, als Sie weniger Marketing-Kanäle, einfachere Datensätze und weniger anspruchsvolle Kunden hatten. Vielleicht sind Sie Teil eines neu aufgestellten Marketing-Teams, das eine Kampagnen-Management-Lösung erfolgreich implementieren will, die alle nur erdenklichen Anforderungen erfüllt.
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Adobe

Four steps to a successful Facebook presence

Published By: Adobe Social     Published Date: May 22, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
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adobe, social, social media, facebook, social content, emerging marketing, market research, internet, digital marketing
    
Adobe Social

Multichannel Customer Experience

Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
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adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, campaign effectiveness, wcm, cmo
    
Adobe Systems, Inc.

The 21st-century CMO: How Digital Marketing is Driving Organisation Transformation

Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
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adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth, cmis
    
Adobe Systems, Inc.

Retargeting on Facebook by the Numbers: The Analysis of Retargeting in the Center of the Social Web

Published By: AdRoll     Published Date: Oct 29, 2014
Over the past two years, advertisers have rapidly adopted retargeting on Facebook to drive key metrics like conversions, app downloads, and lead generation. Recognizing how valuable it’s been for advertisers, Facebook expanded their product line and now offers marketers two ways to retarget their website audiences on Facebook. Download this paper today to become informed on why retargeting across desktop and mobile through Facebook is becoming part of every always-on marketing strategy.
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retargeting, facebook, desktop retargeting, mobile retargeting, web retargeting
    
AdRoll

Attribution Modeling for the Data-Driven Marketer

Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
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adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance, display advertising, retargeting, digital attribution, mobile marketing, audience targeting, customer engagement
    
AdRoll

The Step-By-Step Guide to Building Your Custom Attribution Model

Published By: AdRoll     Published Date: Jul 14, 2015
If you’re searching for information about attribution, you’ve come to the right place. Solving the attribution problem will be one of the most important things you do to boost ROI for your organization. In fact, 58% of marketers depend on attribution to allocate their marketing budget to the most effective channels. In a few short pages, this guide will deliver all the practical advice you need to run with the pros.
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adroll, custom attribution model, roi, best practices, marketing solutions
    
AdRoll

State of the Industry 2016

Published By: AdRoll     Published Date: Jan 21, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. We surveyed 1,050 US marketers across industries to uncover how businesses are adopting new marketing opportunities brought about by programmatic advertising.
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adroll, retargeting, programmatic advertising, performance marketing, programmatic advertising, marketers spend
    
AdRoll

The Performance Advertiser’s Guide to Instagram

Published By: AdRoll     Published Date: Aug 31, 2016
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, AdRoll has put together The Performance Advertiser’s Guide to Instagram.
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instagram marketing, instagram ads, marketing on instagram, social media marketing, instagram for business, advertising on instagram
    
AdRoll

Email Marketing — You're Doing it Wrong.

Published By: AdRoll     Published Date: Sep 06, 2016
According to VentureBeat, for the past 10 years, email has produced higher ROI than all other marketing channels. But email marketing requires thoughtful attention to detail in order to drive sales. Learn actionable 12 tips to supercharge your highest performing channel.
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email, marketing, channel, roi, copy creation, programatic
    
AdRoll
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