marketing

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The Little Book of Social Media Marketing

Published By: Alterian Inc     Published Date: May 04, 2010
Why read another little book about a BIG subject? So you can quickly understand the WHY and then the HOW of Social Media Marketing.
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alterian, social media marketing
    
Alterian Inc

Solutions to the Demise of Directory Assistance Data

Published By: Amacai     Published Date: Oct 03, 2008
Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.
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targusinfo, whitepapers, lead generation, whitepages, voip, wireless service
    
Amacai

Download Now the 7 Secrets of Successful Website Testing & Targeting

Published By: Amadesa     Published Date: Apr 19, 2011
The e-tailing group and Amadesa conducted research on website conversion rate optimization through which insight was gained from 160 online merchants. Download the whitepaper now and learn the 7 secrets to successful website testing & targeting.
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lauren freedman, e-tailing group, amadesa, conversion rate optimization, ecommerce marketing strategy, website optimization, a/b testing, multivariate testing, content targeting, split testing landing pages, increase website conversions, landing page optimization, website testing, multivariate analysis, shopping cart optimization
    
Amadesa

In 60 Minutes Channel 4 Can Analyze A Viewer and Deliver a Highly Relevant, Targeted Ad

Published By: Amazon Web Services and Intel     Published Date: Oct 07, 2015
In today’s highly digital ecosystem connecting with the right customers has become more challenging. With the explosion of web-connected devices, connecting with users through the method they prefer has become more demanding. Download this case study to see how the right cloud-based solution can successfully deliver highly targeted and relevant ads in order to help build ad revenue, enhance marketing and open up exciting new business opportunities.
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cloud-based solution, relevant ads, ad revenue, new business opportunities, digital ecosystem, enterprise applications
    
Amazon Web Services and Intel

Anaplan Architecture and Security Controls

Published By: Anaplan     Published Date: Mar 29, 2018
To support these principles, Anaplan was deliberately crafted as a highly distributed global company that allows for significant resiliency against threats and disasters. All functions within Anaplan are geographically distributed across the globe, reducing risks associated with regional events. The U.S. offices host most of the sales, marketing, and support activities. Staff in the U.K. and Singapore offices provide regional coverage, in addition to backup support.
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anaplan, architecture, security, controls, geographically, regional, global
    
Anaplan

Deal-Seeking: Online vs. Offline: Semi-Annual Online/In-Store Pricing Comparison

Published By: Anthem Marketing Solutions     Published Date: Oct 28, 2010
The third installment of a bi-annual study produced by Anthem Marketing Solutions reveals that the competition between physical stores and online retailers is rapidly shifting across a range of prices and item categories. While common wisdom dictates that better deals will be found more frequently online, the analysis concludes that shopping in stores can yield much higher savings when shoppers are looking for the lowest price.
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online vs. offline, in-store pricing, online pricing, pricing trends
    
Anthem Marketing Solutions

Deal Seeking: Online Vs. Offline

Published By: Anthem Marketing Solutions     Published Date: Jun 16, 2011
Anthem Marketing Solutions Study Shows Divergence in Pricing
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online pricing, offline pricing, online vs. offline, anthem marketing, price comparison, amazon tax, shipping costs, retail, e-tail
    
Anthem Marketing Solutions

Appcito CAFE Enables ViralMint to Turn Potential Disaster into Success

Published By: Appcito     Published Date: Apr 09, 2015
Social media marketing ?rm ViralMint rolled out a new feature that proved so popular that the increased customer tra?c swamped the capabilities of the existing load balancer solution and greatly increased application response times. Lacking visibility into the volume or nature of its tra?c, ViralMint had no clues for how to address its issues. A fortuitous conversation led to discovery of the Appcito Cloud Application Front End (CAFE) service, which allowed ViralMint to gain control of its cloud application tra?c, retain its customers’ trust and build on its unexpected success.
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customer traffic, load balancer solution, application response times, visibility, cloud application service, cloud application delivery, aws, amazon web services, enterprise applications, cloud computing
    
Appcito

Four Tips for Driving Mobile Advertising Success

Published By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
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appia, mobile marketing, mobile targeting, localization, tracking, app marketing, iphone, blackberry, android, iphone marketing, mobile advertising, mobile target, ebusiness, marketing automation
    
appia

On-Demand Online Seminar - iPad in Business: Sell, Track and Manage

Published By: Apple Corporation     Published Date: Dec 01, 2011
In this seminar, you'll learn how you can use the iPad to create and deliver stunning sales and marketing presentations, make business meetings even more productive and take advantage of business "dashboards" to stay better informed no matter where you're working from.
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ipad, ipod, apple, ipad2, tablet, ipad tablet, apple iphone, itunes, ipod mp3 player, airport, displays, isight, magic mouse, magic trackpad, remote, superdrive, time capsule, wireless keyboard, keyboards, mobile computing
    
Apple Corporation

The Impact of iOS7: What You Need to Know About the Recent Upgrade

Published By: Applico, Inc.     Published Date: Sep 20, 2013
The recent iOS7 release marks the single biggest change to the iOS ecosystem since the original iPhone was released. Download this whitepaper to find out the most important things you need to know about the upgrade and how your mobile apps will be impacted.
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mobile strategy, mobile design, mobile product development, mobile engineering, ios7 upgrades, mobile marketing, mobile innovation, mobile-connected solutions, mobile consulting, ios7 strategy, ios7 consulting, ios7 strategy, ios7 consulting, ios7 marketing, ios7 design, ios7 engineering, ios7 development, ios mobile strategy, mobile app development, mobile app strategy
    
Applico, Inc.

Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution

Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
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appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus

Email Frequency: How Relevancy Tactics Changed the Rules

Published By: AppSense     Published Date: May 02, 2008
Email marketing provides a lot more flexibility as the delivery schedule isn't dependent on outside factors. However, just because email gives you instant access to your subscribers doesn't mean you can email them impulsively or impetuously. Your emails must follow a plan that is as well thought-out and deliberate as all of your other marketing initiatives in order to remain effective.
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marketing plan, email marketing, email marketing plan, email strategy, loyalty, email frequency, listrak
    
AppSense

Invoice Audit with AI: 15 1/2 Real World Use Cases

Published By: AppZen     Published Date: Jul 15, 2019
Invoicing and payments problems can take a variety of forms: fraudulent invoices, invoices that don't represent negotiated terms, or just plain duplicates. Join David Wishinsky, Sr. Product Marketing Manager at AppZen, as he reveals 15 critical invoice audit and contract compliance use cases that AI makes possible.
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AppZen

Invoice Audit with AI: 15 1/2 Real World Use Cases

Published By: AppZen     Published Date: Oct 21, 2019
Invoicing and payments problems can take a variety of forms: fraudulent invoices, invoices that don't represent negotiated terms, or just plain duplicates. Join David Wishinsky, Sr. Product Marketing Manager at AppZen, as he reveals 15 critical invoice audit and contract compliance use cases that AI makes possible.
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AppZen

Ten Steps to Effective Email Marketing

Published By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
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aprimo, b2b, email marketing, b2b, b2c, roi, social media, lead generation, customer conversations, sales tools, crm, nurture, lead gen, email, bounce rates
    
Aprimo

Insights to Help Advance Digital Marketing

Published By: Aprimo     Published Date: Mar 07, 2011
With the right guidelines-and the right tools-Digital Marketing can provide valuable new ways to connect with customers and grow your business.
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aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing, customer satisfaction, expectations
    
Aprimo

Five Tips to Better Digital Customer Conversations

Published By: Aprimo     Published Date: Mar 07, 2011
Using Behavior-Based Brand Interactions for True 1-to-1 Marketing.
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aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing, customer satisfaction, expectations, conversion
    
Aprimo

CMO Guide to High-Performance Integrated Marketing

Published By: Aprimo     Published Date: Dec 16, 2011
This whitepaper establishes the three levels of marketing integration to consider when establishing your objectives and strategy.
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aprimo, cmo, marketing, integrated marking, marketing tools
    
Aprimo

Trends and Leaders Driving New Integrated Marketing Strategies

Published By: Aprimo     Published Date: Jan 31, 2012
om managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive.
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aprimo, marketing, integrated marketing, marketing investments, integrated marketing system, marketing management strategy
    
Aprimo

B2B Marketers Must Better Prepare For Marketing Automation

Published By: Aprimo     Published Date: Feb 03, 2012
Changing buyer behaviors require business-to-business (B2B) online marketers in order to contact potential customers as well as clients in new methods, simply by delivering content which is customized to their requirements, role, degree of curiosity, as well as stage of problem-solving. This has created advertising automation the mission-critical system with regard to B2B online marketers, but too many advertising frontrunners brain lower the automation path without completely realizing what they are getting into.
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marketing automation, b2b, marketing, aprimo, lead generation, online marketing, digital marketing
    
Aprimo

Next Best Action in Customer Relationship Management

Published By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo

Managing Your Marketing Dollars: Cost Effective Way to Measure Your Spend and ROI

Published By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
    
Aprimo

Best Practices: Next Best Action in Customer Relationship Management

Published By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : 
aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
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