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The ABC's of A/B Testing

Published By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you the ABCs of A/B testing so you can start testing and optimizing emails and landing pages for better conversions.
Tags : 
marketing, a/b testing, optimization, email marketing, landing page
    
Act-On

Email Idea Lab - 6 Futuristic Techniques to Try Today

Published By: Act-On     Published Date: Jul 08, 2015
Our Email Idea Lab eBook gives you six ideas to take your email campaigns to the next level.
Tags : 
marketing, strategy, guide, online marketing, email marketing
    
Act-On

How to Use Mobile Marketing to Generate Leads

Published By: Act-On     Published Date: Jul 08, 2015
In this eBook, you’ll learn the complexities behind mobile marketing in the B2B environment and get nine action steps you can take to generate leads with mobile.
Tags : 
mobile marketing, marketing tech, lead generation, guide
    
Act-On

The High-Performance Marketing Plan: A 6-Step Blueprint To Exceeding Your Goals

Published By: Act-On     Published Date: Jul 08, 2015
Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
Tags : 
marketing, strategy, guide, roi
    
Act-On

The New Marketing Metrics for B2B

Published By: Act-On     Published Date: Jul 08, 2015
The old rules of relying on metrics like brand awareness, cost per lead, and lead-to-sales conversion rate are in need of an update. So what metrics should you focus on today? Find out with this guide.
Tags : 
b2b, metrics, marketing strategy
    
Act-On

5 Step Guide for Creating a Lead Scoring Program

Published By: Act-On     Published Date: Jul 08, 2015
Want to create a lead scoring program of your own? Our 5-step workbook gives you everything you need to get started.
Tags : 
lead generation, scoring, nurturing, marketing
    
Act-On

10 Things Marketers Should be Doing on Twitter

Published By: Act-On     Published Date: Jul 08, 2015
This eBook will walk you through some best practices and tips for using Twitter for business.
Tags : 
social media, hashtag, marketing, strategy, best practices, guide
    
Act-On

5 Ways to Integrate Social Media Across Marketing Channels

Published By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
Tags : 
marketing, social media, strategy, best practices, integrated marketing
    
Act-On

5 Ways to Integrate Social Marketing Across Marketing Channels

Published By: Act-On     Published Date: Oct 09, 2015
Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
Tags : 
reachmail, social media, social media marketing, marketing plan, cross channel, cross channel marketing plan, marketing strategy
    
Act-On

The High-Performance Marketing Plan: A 6-Step Blueprint To Exceeding Your Goals

Published By: Act-On     Published Date: Oct 09, 2015
As marketers, we often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. A high-performance marketing plan can help you understand how your programs are doing, tie them back to revenue, and show you where you should be prioritizing your time. Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
Tags : 
reachmail, marketing, marketing plan, developing a marketing plan, effective marketing plan, successful marketing plan
    
Act-On

Creating a Content Marketing Strategy: 6 Best Practices That Work

Published By: Act-On     Published Date: Oct 09, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires careful planning and focused execution. So how do you get started? Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
Tags : 
marketing, content marketing, creating content, content marketing strategy, reachmail, best practices
    
Act-On

Marketing Technology 101

Published By: Act-On     Published Date: Oct 09, 2015
Marketing technology is now an incredibly complex and diverse ecosystem of vendors and products. In fact, the 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology vendors across 43 categories. Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
Tags : 
marketing, marketing technology, marketing tech vendors, reachmail, marketing technology guide, marketing technology investments
    
Act-On

Inbound Marketing 101: Build a Successful Strategy

Published By: Act-On     Published Date: Oct 14, 2015
In the end, you’ll have an inbound marketing program in place that helps you build relationships and ultimately get new customers.
Tags : 
marketing program, customer relationship, strategy, retention, content
    
Act-On

Alignment, Technology, and Revenue Impact: Critical Links for Sales & Marketing Success

Published By: Act-On     Published Date: Oct 14, 2015
Modern B2B organizations clearly understand the merits of sales and marketing alignment.
Tags : 
sales, marketing, revenue, alignment
    
Act-On

Conducting a Successful Social Media Audit

Published By: Act-On     Published Date: Oct 14, 2015
Audit for best practices.
Tags : 
social media, best practices, b2b, marketing, audit, strategy, business management, business intelligence
    
Act-On

Beyond Sales & Marketing Alignment: Add Customer Success for a Winning Team Trifecta

Published By: Act-On     Published Date: Jan 07, 2016
Go beyond just sales and marketing alignment and include customer success to build a winning Team Trifecta that will allow you, and your company, to make the most of the opportunity that is — literally — sitting right under your noses. In this eBook, we’ll show you how to build your own successful Team Trifecta and imagine what is possible with an approach that yields comprehensive results across every stage of the customer lifecycle. You’ll learn how to deliver dramatic improvements from small investments that generate big returns – such as customer retention.
Tags : 
customer success, productivity, team trifecta, customer lifecycle
    
Act-On

Do You Really Know Your Customers?

Published By: Act-On     Published Date: Jan 07, 2016
Happy, engaged, and loyal customers lead to a strong business - and more opportunities for growth. Keeping track of customer engagement will set your company up for long-term success. Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle. Our 8-step guide will walk you through the steps needed to build quality, lasting relationships with your customers.
Tags : 
customer engagement, marketing automation, customer lifecycle, crm
    
Act-On

Selling Marketing Automation to the C-Suite

Published By: Act-On     Published Date: Jan 07, 2016
You’re convinced that marketing automation will help your company leap forward…but first, you’ve got to get executive management on board. What does it take to make a compelling case? We'll take a look at the factors that matter most to the C-Suite - and how best to make the case for each one of them.
Tags : 
csuite, marketing automation, best practices
    
Act-On

Building Better Landing Pages Get More Conversions, See More Results

Published By: Act-On     Published Date: Apr 29, 2016
Landing pages are the foundation that supports successful inbound marketing campaigns. Once you’ve done all the work of attracting visitors to your site, they’re the key to making the connection – and getting the conversion.
Tags : 
marketing, content marketing, best practices, business optimization, conversion, campaigns, business management
    
Act-On

Alignment, Technology, and Revenue Impact

Published By: Act-On     Published Date: Apr 29, 2016
Traditionally, sales and marketing haven't always seen eye-to-eye. Our 2015 Sales and Marketing Alignment Survey clearly shows that in order to exceed revenue goals, outdated traditions need to change. In the eBook, we will show you the direct relationship between alignment and revenue performance and how the use of the right technologies will support business success.
Tags : 
market, management, marketing, business optimization, business strategies, sales, technology, best practices, business integration, business intelligence, business management
    
Act-On

Rethink Marketing [Automation]

Published By: Act-On     Published Date: Apr 29, 2016
Top-performing marketing leaders understand the need to allocate their time and resources across the entire spectrum of marketing, acknowledging that an effective marketing strategy goes well beyond just driving demand for sales.
Tags : 
marketing, business development, sales, business practices, best practices
    
Act-On

6 Mistakes to Avoid Using Social Media

Published By: ActionCOACH     Published Date: Apr 17, 2013
How can you avoid failure while employing the proper tools to gain experience? you can do it by avoiding big mistakes and learning as you go. Download this eBook to learn some of the biggest mistakes that business owners make and how you can avoid them.
Tags : 
social media, actioncoach, social marketing campaign, social marketing best practices
    
ActionCOACH

The 4 Biggest Mistakes Small Businesses Make Trying to Generate Leads

Published By: ActionCOACH     Published Date: Apr 18, 2013
Finding, developing and cultivating leads are vitally important for small businesses to survive and thrive. Unfortunately, many businesses make mistakes when deciding how to go about generating leads and once the mistakes begin, they can snowball, leading to bigger problems. Download this whitepaper for a closer look at some common mistakes and how you can avoid them.
Tags : 
lead generation, actioncoach, customer acquisition marketing, small businesses
    
ActionCOACH

How to Comply with New TCPA Proof of Consent Rules

Published By: ActiveProspect, Inc.     Published Date: Sep 19, 2013
In this whitepaper, provided by the law firm of Klein Moynihan Turco LLP (KMT) and ActiveProspect, a marketing SaaS provider, offers a comprehensive overview of the legal aspects of the new TCPA regulations and simple solution to verify and store proof of consent for Internet leads in order to comply with the new regulations.
Tags : 
tcpa, tcpa regulations, tcpa compliance, tcpa class action, telemarketing, telemarketing compliance, telemarketing regulations, telemarketing rules, call center compliance, do not call, prior express written consent, prior express consent, proof of opt-in, consent to call, outbound marketing, autodialed calls, prerecorded call, robocalls, autodialer, leadid
    
ActiveProspect, Inc.

How to Comply with New Telemarketing Proof of Consent Rules

Published By: ActiveProspect, Inc.     Published Date: Sep 19, 2013
In this whitepaper, provided by the law firm of Klein Moynihan Turco LLP (KMT) and ActiveProspect, a marketing SaaS provider, offers a comprehensive overview of the legal aspects of the new TCPA regulations and simple solution to verify and store proof of consent for Internet leads in order to comply with the new regulations.
Tags : 
tcpa, tcpa regulations, tcpa compliance, tcpa class action, telemarketing, telemarketing compliance, telemarketing regulations, telemarketing rules, call center compliance, do not call, prior express written consent, prior express consent, proof of opt-in, consent to call, outbound marketing, autodialed calls, prerecorded call, robocalls, autodialer, leadid
    
ActiveProspect, Inc.
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