marketing

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How to Build Effective Email Subscription Lists

Published By: Infacta     Published Date: Jan 22, 2007
Online consumers demand relevance, so list builders must focus on building large, highly-relevant lists rather than just gathering a bunch of email addresses. In this article, the author will discuss list size, registration methods, data collection and permission requirements.
Tags : 
subscriber list, subscription list, email marketing
    
Infacta

Bringing Humanity Back to the Web

Published By: Live Person     Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
Tags : 
live person, chat software
    
Live Person

Bringing Humanity Back to the Web

Published By: Live Person     Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
Tags : 
email marketing, liveperson, live chat, chat, customer loyalty, live person, customer support, service management, collaboration, customer experience management, customer relationship management, crm, tech support, best practices, call center software, customer interaction service, customer satisfaction, customer service, marketing automation, sales & marketing software
    
Live Person

Selecting an Enterprise-Level Email Marketing Vendor

Published By: Silverpop     Published Date: Jan 20, 2007
In the early days of email, online marketers would happily shoot a thousand arrows in the hopes of hitting a lone bull’s eye. But in a channel long since overrun by spam and irrelevant marketing messages, marketers have turned to advanced techniques and technology to ensure their messages are delivered, anticipated and welcomed by recipients.
Tags : 
email vendors, vendors, email marketing, email management, vendor selection
    
Silverpop

How to Handle Spam Complaints

Published By: Gold Lasso     Published Date: Jan 20, 2007
Organizations using e-mail marketing as a part of their overall communications plan can utilize a variety of tactics to effectively manage and reduce spam complaints. The purpose of this white paper is to educate organizations and marketers on the basics of the CAN-SPAM act by weeding through the jargon.
Tags : 
spam, spam complaints, email communication, black list, white list, deliverability, email marketing, inbox, gold lasso
    
Gold Lasso

Learn how Direct Agents Inc Drove Highly Targeted Traffic to Their Website

Published By: IndustryBrains     Published Date: Jan 16, 2007
Based on the principle that not all clicks are equal, IndustryBrains’ site-specific content targeting solution enables Direct Agents’ financial and technology direct marketing clients to reach the highest quality audience.
Tags : 
industrybrains, pay per click
    
IndustryBrains

Increasing Email Deliverability: Getting Email to the Inbox

Published By: Campaigner     Published Date: Jan 08, 2007
This white paper is designed to educate you about the main obstacles that can prevent your email from reaching a recipient’s inbox; and the simple tactics that you can implement to avoid these obstacles.
Tags : 
email deliverability, email marketing, email, email filtering, customer reach, customer relationship management, got corp, got corporation, email security, customer interaction service, customer service, ebusiness, marketing automation, sales & marketing software, sales automation, content delivery, messaging
    
Campaigner

Email Marketing ROI: Driving ROI Through Email Relevance

Published By: Campaigner     Published Date: Jan 08, 2007
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
Tags : 
email, roi, relevance, sales & marketing software, email marketing, marketing, ebusiness, customer interaction service, customer experience management, got corporation, got corp, customer relationship management, customer service, marketing automation, return on investment, sales automation, content delivery
    
Campaigner

Growing Opt-in Lists: Turning Web Browsers into Buyers

Published By: Campaigner     Published Date: Jan 08, 2007
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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email marketing, opting in, opt in, opt-in, email lists, list rentals, ebusiness, return on investment, conversion rate, conversion, got corp, got corporation, customer interaction service, customer relationship management, customer satisfaction, customer service, marketing automation, sales & marketing software, content delivery, customer experience management
    
Campaigner

Advanced Global Name Recognition Technology

Published By: IBM     Published Date: Dec 12, 2006
The purpose of this paper is to highlight the issues, requirements, and technologies available for automated advanced name recognition.
Tags : 
business process automation, data integration, data quality, information management, customer service, data management, enterprise software, contact management, marketing automation, crm, customer relationship management, ibm, identity management
    
IBM

WebSphere Product Center at Panasonic

Published By: IBM     Published Date: Dec 12, 2006
This case study outlines their success in achieving global simultaneous product launches, correct information for catalogs and advertising, faster price change notifications and better Point of Sale (POS) integration.
Tags : 
data integration, product lifecycle management, information management, sales & marketing software, collaboration, business management, catalogging, catalog, cataloging, product information management, ibm, enterprise applications, application integration, best practices, it spending, return on investment, records management
    
IBM

Sharing Secrets: Online Insight's Golden Nugget Breakthrough for Relationship Management

Published By: Online Insight     Published Date: Dec 12, 2006
This white paper describes Online Insight's vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand "collaborative customer conversation."
Tags : 
marketing, crm, customer relationship management, customer support, customer service, customer interaction, customer experience, csr, online insight, enterprise applications, customer interaction service, customer satisfaction, marketing automation, sales & marketing software, sales automation, workforce management
    
Online Insight

Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)s

Published By: Customer Chemistry     Published Date: Nov 14, 2006
As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”
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marketing, customer lifetime, customer research, customer intelligence, customer relationship management, crm, customer value, customer chemistry, customer interaction service, customer service, sales & marketing software, sales automation
    
Customer Chemistry

Using Predictive Analytics to Uncover Root Causes and Solve Problems vs. Treat Symptoms

Published By: Customer Chemistry     Published Date: Nov 14, 2006
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.  Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
Tags : 
analytics, predictive analytics, marketing strategy, customer research, market trends, marketing roi, customer chemistry, enterprise applications, business analytics, marketing automation, sales & marketing software, analytical applications
    
Customer Chemistry

Improving ROI with Predictive Analytics: Six Keys to Unlocking the Value of Customer Intelligence

Published By: Customer Chemistry     Published Date: Nov 14, 2006
Read this white paper to learn about the six keys to a structured approach to planning and implementation of a predictive analytics infrastructure.  Find out how you can turn customer intelligence data into actionable information for improving the accuracy, efficiency and success of your targeting efforts.
Tags : 
customer intelligence, business intelligence, marketing intelligence, customer research, predictive analytics, analytics, infrastructure, customer data, data mining, customer chemistry, enterprise applications, business analytics, business metrics, customer interaction service, analytical applications
    
Customer Chemistry
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