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Questions to Ask a Potential Search Engine Optimization Company - Part 3

Published By: iDirect     Published Date: Jan 29, 2007
This article is the third and final part of a series designed to help you find a search engine optimization company that is worthy of your trust. In this installment, you will learn questions to ask search engine optimization companies in order to assess the business assurances that they have made.
Tags : 
search engine optimization, search marketing, seo, seo firm, seo firms
    
iDirect

Questions to Ask Your Potential Search Engine Optimization Company - Part 2

Published By: iDirect     Published Date: Jan 29, 2007
In this article, the second of a three-part series, readers will learn key questions that can be asked to determine the competence of any search engine optimization company that they are considering. This article can serve as a valuable resource for those researching search engine optimization companies.
Tags : 
search marketing, search engine optimization, seo, seo firm, seo firms
    
iDirect

Business to Business Marketing on Search Engines - A Largely Untapped Marketing Tool

Published By: iDirect     Published Date: Jan 29, 2007
Many people may not be aware of SEO’s usefulness is in business to business marketing or what a valuable marketing tool SEO can be in general.  Learn more about why B2B companies can benefit from using SEO as a key marketing tool.
Tags : 
search marketing, search engine marketing, search engine optimization, seo firms, seo firm, seo, outsource, outsourcing
    
iDirect

Your SEO Service, Ethical SEO, and Competitor Monitoring

Published By: iDirect     Published Date: Jan 29, 2007
With careful monitoring of competitors’ sites and reporting of any violations of search engine terms of service found, search engine results can in fact be directly affected. Learn how to identify your online competitors as well as common issues that can lead to reportable SEO violations.
Tags : 
search marketing, search engine optimization, seo, competitive analysis, seo firms, seo firm, competitors, competitor marketing
    
iDirect

Professional SEO in Your Marketing Mix - Convincing Your Company

Published By: iDirect     Published Date: Jan 29, 2007
Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers when it comes to a company’s marketing mix.  They are the people on the front lines of the organization - the ones who deal with prospects and customers every day.
Tags : 
seo, search marketing, search engine optimization, seo firm, seo firms
    
iDirect

Leprechaun Repellent and Guaranteed SEO Companies - The Disturbing Link

Published By: iDirect     Published Date: Jan 29, 2007
There are a number of guaranteed SEO companies, but many of these guarantees are meaningless and about as useful as leprechaun repellent.  Learn what to look for to avoid being taken advantage of by unscrupulous SEO companies.
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medium blue, seo firms, seo companies, seo company, seo firm, seo, search marketing, search engine optimization
    
iDirect

Marketer & Agency Guide to Email Deliverability

Published By: IAB     Published Date: Jan 24, 2007
This document reviews the definition of deliverability, its history, and the impact on marketers. The current causes of how to measure and monitor and how to resolve deliverability issues are also addressed.
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email marketing, email deliverability, deliverability
    
IAB

Left and Right Brain Marketing

Published By: [x+1]     Published Date: Jan 24, 2007
Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.
Tags : 
conversion testing, website analytics, analytics, user-centered design, conversion analysis, creative development
    
[x+1]

Behavioral Targeting: Manifestation of Accountability

Published By: [x+1]     Published Date: Jan 24, 2007
Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
Tags : 
behavioral marketing, user-centered design, content personalization, conversion testing, targeting, audience targeting, behavioral targeting
    
[x+1]

Email Deliverability in the Age of Spam

Published By: GetActive Software     Published Date: Jan 23, 2007
Nonprofit organizations of all sizes are facing considerable challenges as they reach out to their supporters using email. Learn how to overcome these challenges and connect with your customer with a minimum of filtering and blocking.
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email marketing, deliverability
    
GetActive Software

Six Secrets to Grow your Customer Database

Published By: Response Media     Published Date: Jan 23, 2007
Over the last 10 years of optimizing online media campaigns, Response Media has established some best practices for profitable, successful email address acquisition and email database growth. Download this brief now to learn their key strategies.
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email marketing, deliverability, list buying, list rental, email addresses
    
Response Media

Future Trends in Interactive Marketing (and the Future is Now)

Published By: Response Media     Published Date: Jan 23, 2007
Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.
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customer email, rich media, mobile advertising networks, content personalization, instant messaging marketing, podcast marketing, behavioral marketing
    
Response Media

Message Systems Takes Email Deliverability to a New Level for Bluestreak

Published By: Message Systems     Published Date: Jan 23, 2007
"Because of Message Systems, today we can intimately and accurately monitor our email. The second an issue arises, we make adjustments to correct it." Find out why Bluestreak's CTO is so pleased in this case study.
Tags : 
email marketing, deliverability, bluestreak, message systems, messagesystems, email deliverability, e-newsletters, newsletters
    
Message Systems

Email Marketing Case Study: Meade Automotive Group

Published By: eROI     Published Date: Jan 23, 2007
Email marketing was an unexplored avenue for Meade Auto and they were open to its potential as a tool to help create awareness and sell cars. Learn how eROI helped Meade to implement a successful email marketing campaign for their Lexus dealerships that surpassed their expectations.
Tags : 
email marketing, newsletter design, viral marketing
    
eROI

How Does Your Marketing Fit in the Customer Lifecycle?

Published By: eROI     Published Date: Jan 23, 2007
Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
Tags : 
lead generation, email marketing, newsletter design, loyalty and retention, content personalization, re-engagement, re-enticement, low activity
    
eROI

A Five Phase Approach to Email Marketing

Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
Tags : 
email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing
    
AcquireWeb

Personal and Dynamic Email Campaigns

Published By: Bluestreak     Published Date: Jan 22, 2007
"Personal and Dynamic Email Campaigns" provides key metrics that emphasize the importance of personalizing and timing emails, and tips to use email as a relevant direct marketing tool. Download this presentation now!
Tags : 
personalization, content personalization, email marketing, newsletter design, dynamic emails
    
Bluestreak

Email Branding & Relationships To Build Business

Published By: OgilvyOne     Published Date: Jan 22, 2007
As an email marketer, you are probably aware that email has a significant impact on brand. But do you truly know how to use email as a branding vehicle? OgilvyOne discusses the importance of email to your brand, and how to formulate emails to maximize "good" branding.
Tags : 
email marketing, newsletter design, email design, branding, brand
    
OgilvyOne

E-Newsletters: Publishing = Marketing

Published By: OgilvyOne     Published Date: Jan 22, 2007
This presentation addresses the critical aspects that define a successful enewsletter: content, deliverability and rendering, and engagement. Learn how to improve all three with insight from the eNewsletter gurus at OgilvyOne.
Tags : 
email marketing, newsletter design, deliverability, engagement, ogilvyone, e-newsletter, e-newsletters
    
OgilvyOne

Getting Started with Email Marketing

Published By: Infacta     Published Date: Jan 22, 2007
In this series, we will provide an overview on email marketing, offer tips to help make your e-mail marketing campaigns more successful, review the tools necessary for effective email marketing and expose email marketing mistakes to avoid.
Tags : 
email marketing
    
Infacta

Email Newsletters: Implied Permission

Published By: Infacta     Published Date: Jan 22, 2007
The lines of permission marketing are not as grey as many would suggest. It’s pretty clear cut. You either have someone’s permission to send them commerical email or you don’t. Listen to this podcast to learn more.
Tags : 
permission based email, list management, subscriber management, email marketing
    
Infacta

How to Build Effective Email Subscription Lists

Published By: Infacta     Published Date: Jan 22, 2007
Online consumers demand relevance, so list builders must focus on building large, highly-relevant lists rather than just gathering a bunch of email addresses. In this article, the author will discuss list size, registration methods, data collection and permission requirements.
Tags : 
subscriber list, subscription list, email marketing
    
Infacta

Bringing Humanity Back to the Web

Published By: Live Person     Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
Tags : 
live person, chat software
    
Live Person

Bringing Humanity Back to the Web

Published By: Live Person     Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
Tags : 
email marketing, liveperson, live chat, chat, customer loyalty, live person, customer support, service management
    
Live Person

Selecting an Enterprise-Level Email Marketing Vendor

Published By: Silverpop     Published Date: Jan 20, 2007
In the early days of email, online marketers would happily shoot a thousand arrows in the hopes of hitting a lone bull’s eye. But in a channel long since overrun by spam and irrelevant marketing messages, marketers have turned to advanced techniques and technology to ensure their messages are delivered, anticipated and welcomed by recipients.
Tags : 
email vendors, vendors, email marketing, email management, vendor selection
    
Silverpop
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