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The Ultimate Web Personalization Planning Guide

Published By: Evergage, Inc.     Published Date: Feb 17, 2015
Our free eBook, The Ultimate Web Personalization Planning Guide, includes everything you need to know to get started with real-time web personalization or to advance your current program. Start improving visitor engagement, conversion rates and revenue generation on your site today!
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evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development, customer engagement
    
Evergage, Inc.

The Unified Customer Experience Imperative

Published By: Adobe     Published Date: Apr 22, 2016
The following pages illustrate why this alignment is essential in the emerging world of the hyperconnected customer.
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customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, customer interaction service, customer relationship management, customer satisfaction, customer service
    
Adobe

The Unoptimized SEO

Published By: Conductor     Published Date: Apr 09, 2013
Due to the technical nature of the SEO industry and its relative immaturity compared to other technologically advanced marketing disciplines, many SEOs still spend a significant percentage of their time on manual tasks. Conductor analyzed the day-to-day life of an SEO professional, determined the tasks that could be automated, and quantified the resulting increase in productivity by using SEO technology. Download this research paper to learn how new technology can tremendously increase an SEO marketer’s output.
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seo, seo technology, budget, roi, search engine optimization, digital marketing, online marketing
    
Conductor

The Urban Airship Push Messaging Index

Published By: Urban Airship     Published Date: Mar 15, 2013
An analysis of the impact that push notifications have on mobile application users, conducted by Urban Airship. Based on real-time data collected from the top push notification senders, the Index explores the impact of push messaging around the globe
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marketing, push marketing, publishers, consumers, marketing campaigns
    
Urban Airship

The value of B2B sales coaching

Published By: Brainshark     Published Date: Aug 23, 2016
So what does exceptional sales coaching look like? It helps reps continuously practice, improve, and ultimately master their skills.
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brainshark, b2b, marketing, sales coaching, sales, sales effectiveness, training, business technology
    
Brainshark

The Value of Blending eServices and the Contact Center

Published By: Interactive Intelligence     Published Date: Dec 02, 2010
How a contact center deploys and manages eServices - non-voice interaction channels such as email, chat, SMS and social media - is the key to offering electronic services that attract modern tech-savvy customers. Learn about eServices best practices from Sheila McGee-Smith, founder of McGee-Smith Analytics, and Tim Passios, Director of Solutions Marketing at Interactive Intelligence, and how three diverse companies successfully utilize eServices to their advantage.
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interactive intelligence, sms, media channel, short message service, wireless, mobile communications, gsm, social media, wireless communications, wireless messaging
    
Interactive Intelligence

The Value of Competitive Intelligence

Published By: eDataSource     Published Date: Nov 08, 2016
Why marketers must invest in Competitive Intelligence Applications, and implement a systemic process to harness the value of such insight.
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competitive intelligence, competitive intelligence operations, swot analysis, email, email marketing, marketers, cia
    
eDataSource

The Value of Coordinated Multichannel Marketing for Mid-Market Retailers

Published By: QuickPivot     Published Date: Oct 20, 2015
Email effectiveness remains strong but the connected marketing organization fuels growth
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customer interaction, channel attribution, email effectiveness, marketing
    
QuickPivot

The Value of Expert Earned Media Consumption

Published By: inPowered     Published Date: Sep 20, 2013
Read this white paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels.
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forrester, inpowered, marketing, earned media, media, marketing automation
    
inPowered

The Viewability Conundrum - What's the Real Value of Being Seen?

Published By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn

The Viewability Conundrum - What's the Real Value of Being Seen?

Published By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn

The Virtual Presenter's Series: Start Right. Design Right. Present Right.

Published By: Citrix Online     Published Date: Sep 03, 2009
Presenting online is a completely different ballgame from presenting in person. Sure, you don't have to fret about what to wear or if you're going to trip on stage, but you do have to worry about how to engage, interact, involve and understand your audience; all while you cannot even see them!
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webinar, web analytics, lead generation, leads, sales, conversion, conversion rate, citrix, testing, measuring, analyzing, email marketing, email
    
Citrix Online

The Who, What, Where, When and How of Real-time Personalization

Published By: IBM     Published Date: May 06, 2014
Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. When used effectively, the rewards of personalization can be enormous—increasing sales and revenue, and enhancing online conversion rates.
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ibm, personalization, real time personalization, customer expectations, customer engagement, customization, online conversion rates, ecommerce, marketing, online marketing
    
IBM

The Wild West of Internet of Things

Published By: QuickPivot     Published Date: Jan 28, 2016
As our framework for channels and devices continues to broaden, so, too, does the strategy and technology stack needed to deliver the right content.
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quickpivot, iot, content strategy, omnichannel, multichannel, marketing solutions
    
QuickPivot

They Click Buy. Now What?

Published By: Rokt     Published Date: Aug 15, 2018
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marketing, consumer, rokt, global, digital, marketing
    
Rokt

Think Like a Publisher: Turn Your Commerce Site into a Content Machine

Published By: Acquia     Published Date: Feb 26, 2015
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, “If I go into a restoration hardware store, for instance, I understand they’re selling that product, but I’m not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. That’s what I’m craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior.” Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.
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content marketing, online consumers, commerce site, brand generated content
    
Acquia

Thinking About Hiring a PPC Agency? Get a Comprehensive Guide to Choosing

Published By: Hanapin Marketing     Published Date: Jun 03, 2013
Whether you’re hiring a new digital marketing agency or looking to improve your current agency relationship, Hanapin Marketing’s longstanding expertise and reputation as the agency that other agencies turn to can provide you with invaluable expertise. In this guide to choosing and hiring an effective PPC agency, Hanapin provides best practices and long-established wisdom about what your agency relationship should look like—including what your agency should be doing, and just as importantly, what you can do to help your agency.
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ppc, agency, ppc agency, search marketing agency, ppc management company, ppc manager, hire an agency, outsource marketing, sem, adwords, vendor
    
Hanapin Marketing

This Website Converts for Retailers at 2.78%. [2012 Ecommerce Report]

Published By: CPC Strategy     Published Date: May 21, 2012
CPC Strategy looked at 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the highest converting shopping site for online retailers. Fill out the form below to download the free report.
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comparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing, ecommerce, retail, cpc, ppc, google shopping, google product search, pricegrabber, nextag, amazon, shopzilla, bizrate, product
    
CPC Strategy

Three Converged Media Campaigns Worth Emulating

Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media, consumer engagement
    
Spredfast, Inc.

Three Converged Media Campaigns Worth Emulating

Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media, consumer engagement
    
Spredfast, Inc.

Three Mobile Email Marketing Challenges

Published By: IBM     Published Date: Aug 21, 2013
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.
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email marketing, enterprise marketing management, email performance, mobile marketing, mobile reach, marketing channels, mobile computing, mobile data systems, mobile workers, smart phones, wireless messaging, data integration
    
IBM

Three Mobile Email Marketing Challenges - and What You Can Do About Them

Published By: Unica     Published Date: Mar 29, 2010
Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and Palm's Pre/Pixi, now offering similarly rich user experiences, you have the opportunity to reach your customers, anywhere, any time, on their mobile devices.
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unica, email, emarketing, esp, email trends, social media, sms, spam, mobile email, templates
    
Unica

Three Organic Traffic reports from Google Analytics Every Marketer Needs to Know About

Published By: MoreVisibility     Published Date: Mar 28, 2012
Measuring SEO results can be challenging. Are you struggling with understanding how your organic traffic comes to your site? Are you curious whether your organic visitors are converting into leads or sales? These three reports will help you better understand how Google Analytics can be used to analyze your search engine optimization efforts.
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morevisibility, marketing, google analytics, marketing optimization, seo
    
MoreVisibility

Three Reasons Why Call Tracking Matters to Online Advertisers and Digital Agencies

Published By: Marchex     Published Date: Dec 10, 2010
This white paper focuses on the following three reasons why call tracking and analytics is such an essential component of a digital marketer's toolkit.
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marchex, call tracking, analytics, digital marketing, search marketing, phone call, performance-based advertising, search bid, conversion rates
    
Marchex

Three Roadblocks to Realizing the Benefits of Flash Storage

Published By: HPE Intel     Published Date: Jan 11, 2016
While flash storage can enhance the performance of your applications, there are three potential roadblocks to realizing the full value from a flash investment: • Storage network capacity • Storage architecture • Resiliency Vish Mulchand is Senior Director of Product Management and Marketing for Storage, Hewlett Packard Enterprise.
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HPE Intel
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