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Three ways to make B2B direct marketing work in a web 2.0 world

Published By: Godfrey     Published Date: Oct 24, 2008
Many B2B marketing professionals are happy with a 2% response on their mailings. Others are thrilled to get a 0.5% click-thru-rate on their email marketing campaign. If that’s you, you are probably using mass direct marketing techniques; not the relationship marketing possible with today’s targeted direct marketing technologies.
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godfrey, click-thru-rate, email marketing campaign, targeted mailing approach, direct marketing plan, b2b direct marketing
    
Godfrey

Thriving in a Multi-Browser World: Ensuring Optimal Web Site Performance For All End Users

Published By: Gomez Marketing     Published Date: May 23, 2011
Delivering an exceptional Web experience has never been easy, but it used to be simpler: if your content looked good in Internet Explorer, you could be reasonably certain your site was working for most of your end-users. Read on.
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compuware, web performance management, multi-browser, optimal web site performance, web experience, web application, gomez performance data
    
Gomez Marketing

TIBCO Smart Offerings for Retail Banks

Published By: TIBCO Software     Published Date: Aug 14, 2018
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge. The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust. Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues. Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
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TIBCO Software

TicketsNow Scores Big with Paid Search from Kenshoo Enterprise

Published By: Kenshoo     Published Date: Aug 06, 2012
TicketsNow, a leading online resale marketplace for sports, concert, and theater tickets, has created a strong paid search program to drive visitors and conversions to its site, TicketsNow.com. In 2010, TicketsNow began using Kenshoo Enterprise to manage its robust paid search campaigns. Using Kenshoo's algorithmic rules and model-based bid policies, TicketsNow has been able to effectively optimize millions of keywords and double overall contribution from its search engine marketing. To build on its success with the Kenshoo Universal Platform, TicketsNow sought to expand its efforts into social marketing with Facebook ads.
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kenshoo, ticketsnow, cost-per-fan, kenshoo social, marketing, sales
    
Kenshoo

Time Savings and Ease of Deployment Comparison Study - Database Appliance vs Microsoft SQL Server

Published By: Oracle Global Marketing     Published Date: Jul 13, 2012
As the amount and importance of corporate data grows, companies of all sizes are finding that they increasingly need to deploy high-availability database solutions to support their business-critical applications.
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data, database, oracle database appliance, choosing hardware. storage, internal networking, memory, cpu, verify patch compatibility, database appliance manager, rdbms, database deployment, database installation, node, storage node, data management, expense management, business technology
    
Oracle Global Marketing

Tip Sheet: 8 Ways to Build Your Brand with Social Media

Published By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
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social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment, agency, marketers, business, enterprise, network, twitter, facebook, fans (24), building brands, evangelists, products, services
    
Sysomos

Tips & Techniques Around Selecting the Right User Management Solution

Published By: Janrain, Inc.     Published Date: Apr 25, 2012
A comprehensive user management platform provides the essential tools for improving acquisition, creating engagement and building intelligence. Use this guide when evaluating prospective vendors to select the right user management platform partner.
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janrain, marketing, social media, emerging marketing, internet marketing, website, social networks, interactive, web analytics
    
Janrain, Inc.

Tips for Evaluating The True Cost and Value of Your Local Marketing Programs

Published By: Location3     Published Date: May 29, 2019
LOCALACT was created by Location3 to scale local digital marketing programs to drive positive business results for franchisees and local businesses, while providing complete transparency into local marketing performance for all users. LOCALACT helps business owners promote their locations with targeted paid advertising, manage their online presence, respond to reviews and clearly understand how their marketing dollars are driving actual business results. Franchisees and business owners enrolled with LOCALACT can access a variety of performance metrics by logging into their online dashboard at any time, including: • Paid Search & Paid Social Advertising • Listing Insights & Health • Customer Reviews & Responding • Site Traffic & Search Visibility
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digital advertising, digital marketing, local marketing, marketing, franchise, frachisor, multi-location business, marketing platform, paid media, marketing dashboard, digital marketing dashboard
    
Location3

Tips for Evaluating The True Cost and Value of Your Local Marketing Programs

Published By: Location3     Published Date: Oct 07, 2019
The Association of National Advertisers revealed in an independent study that several agency powerhouses were marking up media inventory 30-90% on top of the fees they were already charging. These practices combined with highly publicized data breaches have contributed to an increasingly contentious environment surrounding agencies and the brands they work with directly. This white paper examines how brand marketers and corporate teams can identify potentially harmful practices undertaken by their vendors, while also offering tips for brands and franchisees to make sure they’re getting the most value out of their agency partnerships. Key Takeaways Include: Identifying Non-Transparent Marketing Fees Tips for Assessing the Value of Your Marketing
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Location3

To Outsource or Keep Email Marketing In house?

Published By: Topica     Published Date: May 12, 2011
This whitepaper will look into the areas of cost, time and reliability to prove in a simple manner that the benefits of outsourcing a company's email marketing outweigh those of starting an in-house solution.
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topica, email marketing, email marketing help, email marketing for businesses, choosing an esp, cost analysis for esp, can-spam compliance, in-house marketing solution, email marketing cost reduction
    
Topica

Today's CMO: Innovating or Following

Published By: IBM     Published Date: Aug 06, 2014
As a precursor to the IBM Global Chief Marketing Officer (CMO) Study to be published later in 2011, the Economist Intelligence Unit, in cooperation with the IBM Institute for Business Value, conducted an online survey of nearly 300 executives to assess which trends are impacting CMOs and how CMOs are responding to today's complex business environment.
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ibm, retail, cmo, trends, business environment, innovate
    
IBM

Today's Millennials trust strangers more than brands.

Published By: Bazaarvoice     Published Date: Oct 15, 2012
By 2017, Millennials - currently in their mid-teens to mid-30s - will have more spending power than any generation. And they're the proxy for all consumers, so capturing them helps you capture everyone else, too.
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bazaar voice, social media, marketing, mobile marketing, internet marketing, consumer input, consumer behavior
    
Bazaarvoice

Today's Recruiter Must Think Like a Marketer

Published By: IBM     Published Date: Jan 06, 2016
A recent Human Capital Institute report found that 69% of respondents are having difficulty filling critical positions and only 20% agree that they have a strong talent pipeline for critical roles.
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recruitment, recruitment marketing, critical role recruiting, human resources, talent attraction
    
IBM

Today's Recruiter Must Think Like a Marketer

Published By: IBM     Published Date: Jun 13, 2016
A recent Human Capital Institute report found that 69% of respondents are having difficulty filling critical positions and only 20% agree that they have a strong talent pipeline for critical roles. Competition is fierce and the power has clearly shifted from employers to the candidate. Today’s job candidates expect to be treated like consumers, and the most successful marketing teams know that consumers are increasingly suspicious of brands. These marketing teams implement strategies to foster trust and loyalty among their target audience. Just like marketers, recruiters must have the ability to not only attract but engage candidates as well, and they are tasked with fostering that same trust and loyalty among the candidates they hire as well as the ones they don’t. It’s not enough to just leverage the latest tools and implement trend-setting processes in the recruiting department. Recruiters must also live the employer brand every day. Living the brand encompasses demonstrating the EV
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ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters, recruiting software/services
    
IBM

Today's Recruiter Must Think Like a Marketer

Published By: IBM     Published Date: Sep 07, 2016
Attend this webcast to learn ways you can: 1. Educate the acquisition team about your audience. What are their preferences and motivations? 2. Utilize marketing tactics to reach the talent you want. Are your recruiters storytellers? 3. Measure success. Are you evaluating your efforts along the way? 4. Engage in continuous improvement. What challenges are you tackling every day to make yourself a better recruiter?
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ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters, human resource technology
    
IBM

Today's Recruiter Must Think Like a Marketer

Published By: IBM     Published Date: Oct 13, 2016
Attend this webcast to learn ways you can: 1. Educate the acquisition team about your audience. What are their preferences and motivations? 2. Utilize marketing tactics to reach the talent you want. Are your recruiters storytellers? 3. Measure success. Are you evaluating your efforts along the way? 4. Engage in continuous improvement. What challenges are you tackling every day to make yourself a better recruiter?
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ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters, human resource technology, business technology
    
IBM

Top 10 Enterprise Mobile E-Signature Requirements

Published By: E-SignLive by Silanis     Published Date: Oct 02, 2013
While we tend to think about mobility largely as a consumer phenomenon, it is also changing how the workforce carries out business. With so much being done beyond traditional office walls, many insurance companies, financial service organizations and even government agencies are adopting mobile devices as productivity tools and developing enterprise apps for these devices. Electronic signature technology is pivotal to enabling mobile transactions beyond just informational apps. Not only in terms of straight-through processing (STP), but also for full compliance, legal enforceability and record retention. With most organizations’ mobile strategies still in the early stages, this article provides a starting point to help you better understand mobile e-signatures for business. It reviews the top 10 capabilities that businesses need in order to properly equip their customer-facing workforce with mobile e-signing.
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ipad, mobility, apple, e-signatures, esign, marketing, enterprise, cio, networking, security, it management, wireless, enterprise applications
    
E-SignLive by Silanis

Top 10 Facts & Figures That Prove the Power of Marketing and Sales Technologies

Published By: Demand Frontier     Published Date: Mar 03, 2016
Infographic showing the top 10 facts and figures regarding marketing and sales technologies.
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marketing, business development, sales, business practices, best practices, business intelligence, business management, content delivery
    
Demand Frontier

Top 10 Features Small and Medium Businesses Need in a CRM Solution

Published By: Salesforce     Published Date: Feb 21, 2013
Evaluating a new CRM or looking for a guide to show what features are available as you grow? Download now to learn what main CRM features can take your organization to the next level.
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crm, cloud, salesforce, marketing, app, application, saas, customer relationship management, social
    
Salesforce

Top 10 High-Tech E-Mail Marketing Mistakes

Published By: CDI     Published Date: Feb 10, 2009
Discover the secrets to e-mail success by learning the mistakes, faulty assumptions, and risky strategies that doom so many B2B e-mail programs.
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cdi, connectdirect, email marketing, email programs, b2b email programs, conversion rates, landing page, response rates
    
CDI

Top 10 Online Brand Protection Strategies for 2013

Published By: MarkMonitor®     Published Date: Apr 25, 2013
Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online.
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brand protection, social media, digital marketing, digital content, counterfeiting, digital advertising, brand equity
    
MarkMonitor®

Top 10 Productivity Problems Marketing Teams Face and How to Solve Them

Published By: Workfront     Published Date: Jan 22, 2015
Does your team have enough time in the day? Is productivity difficult to define? Download this ebook to learn how to be more efficient as a team. In today’s fast-paced marketing environment, you are constantly being asked to increase productivity, report on what you’re working on, when it’ll be done and what’s next. At the same time there are frequent interruptions and new work requests while you’re juggling multiple tasks for multiple campaigns in various stages of completion. Sound familiar? Check out this ebook to learn about the top 10 productivity problems marketing teams face and strategies for how to solve them. Learn how to: • Manage interruptions effectively • Streamline approval processes • Efficiently juggle multiple work requests • Know resource availability to plan future work without overcommitting • Provide work measurement and accountability without breaking a sweat Get the ebook today!
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productivity issues, marketing environment, increase productivity, team efficiency, enterprise applications
    
Workfront

Top 10 Questions & Answers about HTML Rendering in Outlook 2007

Published By: BlueHornet     Published Date: Jun 06, 2008
This 19-page white paper includes before and after examples of rendering issues and fixes across top email programs. It makes specific coding recommendations you can use to improve the look and performance of your emails across every major email program, including Outlook 2007.
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email marketing, email messaging, blue hornet, bluehornet, html, outlook, email rendering, rendering, compatibility, platform
    
BlueHornet

Top 10 Revenue Driving Campaigns for Ecommerce + Email Marketing

    
Dotmailer

Top 10 SEO mistakes. Are you ranking for keywords but still don't get relevant traffic/conversions?

Published By: Tsavo Agency     Published Date: Oct 29, 2009
Businesses managers and website owners today need to have some basic Search Engine Optimization (SEO) knowledge whether they work with an internal SEO team or hire an SEO agency to get top Search Engines rankings. Based on years experience optimizing websites for search engines, we have put together a list of the most problematic and common on page SEO issues. Find out if your site is suffering from any of these on page SEO issues.
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tsavo, traffic, conversions, seo, search marketing, keywords, rich content, optimizing, cms, traffic
    
Tsavo Agency
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