marketing

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Using Online Video to Enhance Productivity, Improve Communications and Foster Business Efficiency

Published By: The FeedRoom     Published Date: Mar 31, 2009
Many companies still are experimenting with different ways to use Web video in order to squeeze more efficiency out of their on-going operations. New, creative applications of the technology are emerging every day, helping organizations to achieve high returns on investment from their spending on the technology.
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feedroom, communications, web, video, online video, emerging markets, video enhancement, outbound marketing, rich media, multimedia
    
The FeedRoom

Using Personas to Drive Marketing Strategy [Free Template]

Published By: Digital Bungalow     Published Date: Feb 09, 2015
The key to success in today's digital marketing ecosphere is personalization. The answer lies within persona-based marketing.
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digital marketing, marketing personalization, persona-based marketing, target persona
    
Digital Bungalow

Using Predictive Analytics to Uncover Root Causes and Solve Problems vs. Treat Symptoms

Published By: Customer Chemistry     Published Date: Nov 14, 2006
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.  Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
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analytics, predictive analytics, marketing strategy, customer research, market trends, marketing roi, customer chemistry, enterprise applications, business analytics, marketing automation, sales & marketing software, analytical applications
    
Customer Chemistry

Using Proven Personalization Techniques

Published By: Clearvale by BroadVision     Published Date: Aug 21, 2009
This white paper provides an overview of the most useful personalization techniques and discusses how to combine personalization strategy with personalization techniques.
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email marketing, personalization, customization, personalize, customize, broadvision, customer interaction service, customer relationship management, customer satisfaction, customer service, marketing automation, sales & marketing software, sales automation, corporate portals, customer experience management
    
Clearvale by BroadVision

Using real time feedback, triggers and engagement automation

Published By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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Gameffective

Using RenderX for TransPromo in a High Volume Statement Print Application

Published By: RenderX     Published Date: May 27, 2008
If you're producing transactional customer communications such as statements, invoices, policy notifications, or shipping documents, you probably already have some of the basic elements you need to start using TransPromo to take your marketing campaigns to the next level. TransPromo advertising in a PDF, PostScript and AFP electronic and print format can easily be injected into your application with RenderX.
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transpromo, xml, xsl fo, pdf, postscript, afp, xep, direct advertising, pinpoint, xsl templates, memorystream, renderx, knowledge management, marketing automation, document management
    
RenderX

Using Social Media for Business Marketing

Published By: Berry Network, Inc.     Published Date: Oct 01, 2010
Using Social Media for Business Marketing helps organizations understand social media to harness the power for their marketing needs.
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social media, business, social network, marketing, twitter, facebook, linkedin, branding
    
Berry Network, Inc.

Using Social Media to Generate Leads

Published By: Eloqua     Published Date: Jun 13, 2012
Watch this webcast to hear how companies are generating demand using social media and the tools and technology they use to successfully track resulting leads and revenue.
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eloqua, lead generation, marketing, social media, sales, emerging marketing
    
Eloqua

Using Spreadsheets for Marketing Project Management: Understanding the Hidden Costs

Published By: Intuit, Inc     Published Date: Jun 16, 2009
Nearly every business person regardless of their role – be it marketer, salesperson, consultant, engineer, or business owner – has acquired a second responsibility: project manager. In their desire to move quickly and keep costs low, many of these business people turn to the ubiquitous spreadsheet for help. Using a spreadsheet to track, update, and consolidate project information means spending valuable time on project administration – sending, receiving, and finding e-mails; cutting, pasting, consolidating, and reporting information; and reformatting, saving, and e-mailing spreadsheets.
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intuit, quickbase, project management, available, familiar, inexpensive, immediate, spreadsheets, certification, data management, data consolidation, data, workflow, multi-user access, scalable, data integrity, document management, security, audit, compliance
    
Intuit, Inc

Using Technology to Manage the Marketing Spend

Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
Planning & Financial Management addresses this broad business issue. Planning & Financial Management is one component within the Aprimo Suite. The entire suite is based on our Enterprise Marketing Backbone that reduces total cost of ownership and connects your marketing technology with the rest of the enterprise.
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aprimo, financial management, financial planning, marketing technology, marketing spend, it management, it spending, project management, spend management, benefits management, expense management
    
Aprimo, Inc.

Using Webinars to Engage Prospects

Published By: Citrix Online     Published Date: Sep 03, 2009
Setting the tone for your Webinars is crucial, from initial promotion efforts all the way through delivery of content and post event follow-up. How you interact with your prospects will determine whether they advance along the sales cycle or lose interest.
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webinar, web analytics, lead generation, leads, sales, conversion, conversion rate, webinar, citrix, testing, measuring, analyzing, email marketing, email
    
Citrix Online

Using White Papers to Generate Better Sales Leads

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
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emerging marketing, white paper, whitepaper, whitepaper marketing, white paper marketing, lead generation, zigzag
    
ZIGZAG Marketing, Inc.

Using White Papers to Generate Better Sales Leads

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
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whitepaper marketing, white paper marketing, lead generation, zigzag
    
ZIGZAG Marketing, Inc.

Utilizing Channel Integration to Reach as Many Consumers As Possible With A Single Marketing Message

Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
A wise brand uses many marketing channels to reach its target audience. But a successful one will integrate its multi-channel efforts into one cohesive marketing campaign where all the parts work together to better each other's performance and drive the campaign to success. The following white paper breaks down why integrated marketing should be a strategy that a brand employs and offers some examples of what makes a successful integrated campaign run.
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leapfrog, channel, integration, consumer, marketing, audience, performance, success, solution, white paper, strategy, campaign
    
LeapFrog Interactive

Utilizing Landing Pages for Integrating Online and Offline Advertising Programs

Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
The links below will provide you with access to the latest research and expert recommendations. This information has been customized by industry to best reflect the ways in which you can improve your marketing campaigns by integrating landing pages into your offline marketing activities. Learn more today!
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leapfrog, utilize, online, offline, advertising, integration, marketing, consumer, industry, success, messaging
    
LeapFrog Interactive

Utilizing Personas to Make Interactivity, Usability, and Design Satisfy a Target Audience

Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
For a brand's online destination to be effective, for its marketing message to connect with its audience, it has to be properly constructed. To reach this state, the right blending of interactivity, usability, and design needs to be determined and then achieved. Otherwise, a brand runs the risk of an off target, off-putting interactive experience.
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leapfrog, utilize, interaction, usability, design, marketing, online, strategy, audience, experience, interactive, target
    
LeapFrog Interactive

Vail Resorts Creates Epic Experiences with Customer Intelligence

Published By: SAS     Published Date: Mar 20, 2013
How Vail Resorts Is Redefining Targeted Marketing with the Help of SAS®
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customer experience, crm, relationship management, marketing, customer intelligence, customer data, analytics
    
SAS

Value of Social Data

Published By: Oracle     Published Date: Feb 26, 2014
This white paper offers a brief overview of how organizations can make best use of social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer-experience-management systems in near real time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
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oracle, srm, social, social data, enterprise, business intelligence, customer experience management, customer experience, customer relationships, marketing
    
Oracle

Value of Social Data

Published By: Oracle     Published Date: Jan 07, 2014
Most enterprises understand the importance of listening to customer comments and conversations through social channels, and engaging and developing relationships with influencers and customer communities. But as the variety, volume, and velocity of social data continues to grow, many organizations are looking for cost-effective ways to use this data to get a better understanding and more holistic view of their customer. Social provides a unique channel to learn about your customer, and offers real-time insights like interests, actions, likes and dislikes that can provide invaluable behavioral and predictive data patterns. This social data (when aggregated with enterprise CRM data) reveals a more complete picture and understanding of customers.
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social crm social roi, social media analytics, cmo and cio collaboration, socially enabled enterprise, social business, social data, social marketing, social media management, social relationship management, marketing and technology collaboration, cmo and cio relationship, customer insight, customer experience, knowledge management
    
Oracle

Value of Social Data

Published By: Oracle Social Cloud     Published Date: May 02, 2014
This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
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oracle, srm, social media, social data, digital marketing
    
Oracle Social Cloud

VCE VxRail Product Overview

Published By: EMC Converged Platforms     Published Date: Aug 19, 2016
A comprehensive overview of the VxRail hyper-converged appliance from Colin Gallagher, Senior Director of Product Marketing, VxRail, VCE.
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vce, vxrail, product overview, hyper-converged, networking, software development, it management, knowledge management, enterprise applications
    
EMC Converged Platforms

Vertical: The Future of Video

Published By: Curalate     Published Date: Jan 09, 2017
How vertical video is leading the next wave of content marketing. Download now!
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vertical video, content marketing, ad revenue
    
Curalate

Vertrauen und Selbstbewusstsein aufbauen: AI-Marketing Readiness im Einzelhandel und E-Commerce

Published By: Emarsys     Published Date: Feb 15, 2018
Erwartungen hinsichtlich deutlich verbesserter Kundenerfahrungen (Customer Experience, oder: CX) treiben im Einzelhandel Investitionen in OmnichannelTechnologien voran, die eine Wettbewerbsdifferenzierung über Kernprodukte und Dienstleistungen hinaus ermöglichen. Gleichzeitig sind Einzelhandelsunternehmen auf der Suche nach neuen und umfangreicheren Funktionen. Derartige innovative Möglichkeiten eröffnen sich für Marketer im Einzelhandel mit AI-Technologien. Es ist daher entscheidend, dass Entscheidungsträger im Einzelhandel erkennen, ob ihre Unternehmen bereit dafür sind, AITechnologien zu nutzen und so die eigene Entwicklung zu Branchenführern effektiv zu unterstützen.
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vertrauen, selbstbewusstsein, aufbauen, marketing, emarsys
    
Emarsys

Video Landing Pages: A Powerful New Email Marketing Application

Published By: Flimp Media     Published Date: Jan 26, 2010
This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.
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flimp, b2b, idc, intelligent digital collateral, landing pages, email marketing, emarketing, measurability, interactive, call to action, digital sales, analytics, rich media, social media, online video
    
Flimp Media

Video Marketing 101 for the Marketing Manager

Published By: Brainshark     Published Date: Oct 16, 2013
Do you have a strategy specifically for video marketing? If not, you're missing out! Video has proven to be an effective means of boosting demand generation, enabling sales teams, improving PR practices, promoting upcoming events, and more. Read this E-book to get started now.
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video marketing, content marketing, marketing best practices, social media, viral video, demand generation, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video
    
Brainshark
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