marketing environment

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Marketing Experiments in an Age of Accountability

Published By: Marketo     Published Date: Sep 03, 2019
It’s critical for marketing teams to adopt experimentation to continually improve and help prove their impact to their organizations. Unfortunately, many teams do not know how to deploy scientific tests correctly in the marketing process. Most do not use an iterative design approach, while many others fail to create the right kind of environment to encourage curiosity and experimentation. What must marketers do to build a culture of innovation, and test their way to successful engagement marketing? Download Marketing Experiments in an Age of Accountability to learn about: Accountability and experimentation living in harmony The experimental marketing team Experimentation basics and how-to’s Real experiments and their results Where and how to use experiments
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Marketo

Cross-channel Marketing - 5 Practical Tips to Boost ROI

Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Modern marketers leverage insights on how consumers browse goods or make a purchase, to design smarter cross-channel programs and create relevant campaigns. Brands that leverage cross-channel marketing see a 91% customer retention rate. You can do this too. Learn how other marketers in ASEAN are leveraging cross-channel to create real business impact. Join this webinar and hear from Charlie Loo, an award-winning marketer and our Principal Consultant on: • five practical ways you can use cross-channel marketing • the importance of cross-channel in a mobile first environment • the difference between multi-channel and cross-channel
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017

The New Marketing Landscape: What CMOs need to Succeed

Published By: Bazaarvoice     Published Date: Apr 30, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
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consumer-centric, consumer engagement, brand messaging, marketing landscape, empowered consumers, r&d
    
Bazaarvoice

Baby Food on Social Media

Published By: Socialbakers     Published Date: Jul 22, 2015
In this report, we dive deep into the unique baby food marketing environment to find how the best social marketers at baby food brands build communities, engage new and existing audiences, and optimize their paid strategy.
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social media, social, social marketers, engagement, get value from social marketing, customer interaction service, customer relationship management, customer satisfaction, customer service, content delivery
    
Socialbakers

Transforming Yesterday’s Call Center into Tomorrow’s Engagement Center

Published By: Evariant     Published Date: Apr 03, 2017
Health systems must capitalize on every patient and consumer interaction—from fielding the first inquiry to actively supporting proactive health, ongoing care, and recovery—to achieve a “trusted provider” status in the eyes of consumers and patients. Yet, the majority of call centers today do not deliver the robust, personalized support capabilities today’s patients and consumers expect, and the current healthcare marketing environment demands. Download your free copy of this eBook to learn why sophisticated health systems are transforming yesterday’s call center into tomorrow’s engagement center.
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patient engagement, call center, improved care continum
    
Evariant

MARKETING ANALYTICS: THE ROI OF INSIGHT AND THE ADVANTAGE OF THE CLOUD

Published By: Oracle     Published Date: Sep 01, 2016
This report examines the marketing challenges and opportunities that can be addressed with analytics, and highlight the advantages of achieving comprehensive analytics in a cloud environment.
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marketing analytics, cloud computing, analytics, cloud, business metrics, virtualization, infrastructure management
    
Oracle

Creating an Integrated Marketing Management Environment on the Customer Experience

Published By: Teradata     Published Date: Jun 12, 2013
This White Paper discusses how a balanced approach in an Integrated Marketing Management (IMM) environment can lead to creating more efficient marketing and an enhanced experience for consumers. Included are examples of how leading companies are currently satisfying the needs of both internal constituents and external customers.
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integrated marketing, integrated marketing management, customer experience, customer engagement
    
Teradata

The Data-Driven CMO

Published By: Oracle OMC     Published Date: Nov 30, 2017
In today's marketing environment, how are CMO's using data to be more effective? CMOs weigh in on their top challenges and opportunities surrounding data driven marketing, revealing a clear emphasis on the need to demonstrate ROI, use testing to optimize efforts, and increase personalization in marketing activities.
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Oracle OMC

Benchmark Report 2017/18 Hitting the Mark

Published By: Dotmailer     Published Date: Nov 06, 2018
The current digital marketing environment is being steered, not by the brand, but by the hyper-consumer. In today’s fast-paced, ‘always-on’ world, companies must challenge their status quo to remain competitive. To keep up with on-the-go consumers, marketers need to utilize powerful technology and leverage the right data to compose brilliant, meaningful messages that compel customers to act fast. But as this study reveals, a surprising number of brands are failing to captivate audiences and adopt practices that are proven to beat the clutter of the inbox.
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Dotmailer

Customer Centricity and the CMO

Published By: KPMG     Published Date: Jun 06, 2019
Discover how the CMO is evolving from brand guru into customer advocate. With key actions for creating a truly customer-centric marketing organisation. Read this report to discover: • how and why the marketing organisation must transform • why CMOs must expand their knowledge and responsibilities beyond traditional marketing • how to measure success in a customer-centric environment • seven key actions for creating a customer-centric marketing organisation.
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KPMG

Multilingual Marketing Content: Growing International Business with Global Content Value Chains

Published By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
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multilingual marketing, wcm, branding, sdl, language, lob
    
SDL Web Content Management Solutions

Chalk Talk - Desktop Virtualization

Published By: Riverbed     Published Date: May 18, 2012
In this video, Joe Ghory, a senior product marketing manager at Riverbed Technology, explains the drivers behind virtual desktop environments, as well as the advantages and challenges that you need to know.
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virtual desktop, virtualization, network bandwidth, bandwidth, wan, wan optimization, network, business technology
    
Riverbed

Top 5 Myths of B2B Word of Mouth

Published By: Zuberance     Published Date: Feb 11, 2012
Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, b2b marketing, b2b social media, zuberance
    
Zuberance

Multilingual Marketing Content: Growing International Business with Global Content Value Chains

Published By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
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multilingual marketing, wcm, branding, sdl, language, lob, web service management, content delivery, secure content management
    
SDL Web Content Management Solutions

Improve Sales and Marketing Alignment to Generate Better Business Results

Published By: Oracle     Published Date: Dec 13, 2011
In this white paper, Internet.com explores how businesses can leverage the latest integrated sales and marketing solutions improve the effectiveness of both teams in an increasingly challenging environment.
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3-5542285808, application integration, application performance management, best practices, customer interaction service, customer relationship management, customer satisfaction, customer service, ebusiness, enterprise resource planning, enterprise software, product lifecycle management, project management, return on investment, risk management, sales & marketing software, total cost of ownership
    
Oracle

Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution

Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
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appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus

Hidden Opportunities: How Healthcare Reform Impacts Marketing Efforts

Published By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Health insurance marketing is highly regulated and nuanced with complexities. Success depends upon marketers' - and their agencies' - ability to exploit knowledge of the regulatory environment as well as specialized direct/digital practices. Category expertise is critical.
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healthcare marketing, health care marketing, health insurance marketing, medicare marketing, health care marketing ideas, health care marketing plan, health insurance marketing strategies, ideas for healthcare marketing
    
Hacker Group, Inc.

7 Ways to Optimize Marketing Projects - Use Customizable Web-Based Software to Your Advantage

Published By: Intuit, Inc     Published Date: Mar 19, 2009
No matter what role you have within an organization – be it engineer, salesperson, consultant, marketer, or business owner – you’ve acquired a second responsibility: project manager. But managing marketing projects has become more challenging than ever. Why? The work environment has expanded across departments, across job roles – and even across continents. To achieve organizational objectives, cross-functional teams form, collaborate, dissolve and re-form to tackle precisely defined projects and fulfill specific deliverables within carefully controlled deadlines and budget demands. Learn more today!
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intuit, project management, project team productivity, collaboration, communication, spreadsheet shuffle, centralizing project information, packaged vs. custom software, software as a service, saas, scalability, cost efficiency, minimize it dependence, automate recurring processes, customizable dashboards
    
Intuit, Inc

Dispelling the Illusion of Productivity

Published By: Workfront     Published Date: Jul 10, 2014
There’s a long list of clichés often used in the marketing creative services and graphic design environments. Among those is a group of phrases we’ve deemed harmless because we hear them so often. Phrases that, like an optical illusion, seem like one thing when you’re up close, but when you look at the whole picture, turn out to be something else entirely. This ebook takes a step back and exposes five common sayings among creative services teams that sound innocent, but actually signify some serious underlying productivity problems.
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marketing, productivity, creative services, productivity problems, solution
    
Workfront

How To Find, Prioritize and Mitigate Vulnerabilities in Your Organization

Published By: Rapid7     Published Date: Jul 12, 2012
In this webcast, Bernd Leger, VP of Marketing, Products & Solutions at Rapid7 and Nate Crampton, Product Manager at Rapid7 discuss the current state of how organizations are prioritizing vulnerabilities in their environments and what security professionals can do to lower their security thresholds.
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rapid7, technology, security, it management, business technology, security management, security policies, data protection, data quality, vulnerability management
    
Rapid7

The New Marketing Landscape: What CMOs need to Succeed

Published By: Bazaarvoice     Published Date: Jan 17, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
Tags : 
consumer-centricity, consumer engagement, brand messaging
    
Bazaarvoice

The New Marketing Landscape: What CMOs Need to Succeed

Published By: Bazaarvoice     Published Date: Nov 05, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
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bazaarvoice, marketing ecosystem, marketing landscape, consumers change, brands engage, invest to drive, media options, customer relationship management, return on investment
    
Bazaarvoice

Top 10 Productivity Problems Marketing Teams Face and How to Solve Them

Published By: Workfront     Published Date: Jan 22, 2015
Does your team have enough time in the day? Is productivity difficult to define? Download this ebook to learn how to be more efficient as a team. In today’s fast-paced marketing environment, you are constantly being asked to increase productivity, report on what you’re working on, when it’ll be done and what’s next. At the same time there are frequent interruptions and new work requests while you’re juggling multiple tasks for multiple campaigns in various stages of completion. Sound familiar? Check out this ebook to learn about the top 10 productivity problems marketing teams face and strategies for how to solve them. Learn how to: • Manage interruptions effectively • Streamline approval processes • Efficiently juggle multiple work requests • Know resource availability to plan future work without overcommitting • Provide work measurement and accountability without breaking a sweat Get the ebook today!
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productivity issues, marketing environment, increase productivity, team efficiency, enterprise applications
    
Workfront

State-of-the-Art Lubricants Meet State-of-the-Art Marketing: Manufacturing

Published By: Demand Frontier     Published Date: Mar 11, 2016
An energy manufacturing company with Refining and Marketing, Midstream and Chemicals expertise. The company has a strong focus on operational excellence – personal and process safety, environmental stewardship, reliability and cost efficiency. As one of the largest finished lubricants suppliers in the United States, Phillips 66 offers four premier lubricant brands, including: 76, Conoco, Phillips 66, and Kendall in the U.S. and 69 other countries.
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manufacturing, marketing, best practices, digital media, communications, network management, business metrics
    
Demand Frontier

State-of-the-Art Lubricants Meet State-of-the-Art Marketing: Oil & Gas

Published By: Demand Frontier     Published Date: Mar 11, 2016
An energy manufacturing company with Refining and Marketing, Midstream and Chemicals expertise. The company has a strong focus on operational excellence – personal and process safety, environmental stewardship, reliability and cost efficiency. As one of the largest finished lubricants suppliers in the United States, Phillips 66 offers four premier lubricant brands, including: 76, Conoco, Phillips 66, and Kendall in the U.S. and 69 other countries.
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manufacturing, marketing, best practices, digital media, communications, business intelligence, business management
    
Demand Frontier
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