marketing fatigue

Results 1 - 2 of 2Sort Results By: Published Date | Title | Company Name

Part I: Getting Personal with Your Customers- Fighting Marketing Fatigue

Published By: Neolane, Inc.     Published Date: Sep 23, 2010
Mass mailing, mass emails or SMS blasts - ask any business to consumer(B2C) marketing professional what they think of them and they will probably tell you there's been a shift away from such indiscriminate approaches in favor of more targeted campaigns. And they'll tell you that the main reason for this shift is that customers are more demanding; asking to be recognized as individuals and expecting communications to be relevant to their unique lifestyles, wants and needs.
Tags : 
neolane, marketing fatigue, b2c, sms, email, mass mail, marketing
    
Neolane, Inc.

Part II: Getting Personal with Your Customers- Beyond Segmentation

Published By: Neolane, Inc.     Published Date: Sep 23, 2010
In the first instalment of this series, "Fight Marketing Fatigue Now," we discussed the challenge of improving relevancy and the varying degrees of personalization that exist within marketing organizations today. We made the case for a new approach, interactive one-to-one personalization. In this paper, we discuss how to achieve the related benefits including improved customer engagement, increased ROMI and measurable business value.
Tags : 
neolane, segmentation, romi, emarketing, branding, personalization, sms
    
Neolane, Inc.
Search      

Add Research

Get your company's research in the hands of targeted business professionals.