marketing and sales

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5 Tenants of Modern Marketing: Analytics (FR)

Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. Thatís why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle

Marketing Automation Simplified: The Small Guide to Big Ideas (DE)

Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, data integration, data mining, business technology
    
Oracle

5 Tenants of Modern Marketing: Analytics (DE)

Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. Thatís why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
Tags : 
analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle

The Retail Marketer's 2015 Holiday Playbook

Published By: Wyng     Published Date: Jul 13, 2015
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailersí marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppersí needs during the holidays. Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
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offerpop, retail marketing, customer engagement, consumer data, marketing solutions
    
Wyng

Best Practices for Setting Up a Lead Scoring Program

Published By: Act-On     Published Date: Aug 28, 2012
Experts Matt Heinz, President of Heinz Marketing, and Craig Rosenberg, VP of Sales and Marketing of Focus and The Funnelholic share the eight linear steps to getting started, and making lead scoring work for you.
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lead scoring, best practices, act-on, lead generation
    
Act-On

Align Sales and Marketing to Increase Sales

Published By: Act-On     Published Date: Mar 20, 2013
Read on to learn more about using an integrated marketing platform that makes the life-cycle of the customer experience visible and measurable, allowing sales and marketing to share real-time situational analysis, and align actions and goals.
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aligning sales and marketing, increases sales, sales and marketing, act on, business technology
    
Act-On

Sales and Marketing Alignment

Published By: Act-On     Published Date: Mar 20, 2013
This guide will help your sales and marketing teams achieve true alignment - and all the benefits that come with it. We'll walk you through seven foundational steps towards this goal, including evaluating your current sales and marketing processes.
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introduction integrated marketing, sales and marketing, alignment
    
Act-On

Marketing's New Imperative: Bring Social to Your Team

Published By: Jive     Published Date: Apr 10, 2014
It's time to revolutionize marketing team productivity with social business technology. Improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales, and cut operational costs. Learn how to drive real business results with social business technology.
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reachmail, enterprise social collaboration, customer service, connectivity, results, best practices
    
Jive

MarketingSherpa's 25 Marketing Lessons - A Complimentary eBook

Published By: HubSpot, Inc.     Published Date: May 19, 2010
MarketingSherpa has compiled 25 marketing lessons based on independent research featured in MarketingSherpa's Benchmark Reports. You have questions - get the answers.
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hubspot, search, sem, search engine marketing, marketing sherpa, email lists, lead generation, demand generation, sales process, social media
    
HubSpot, Inc.

What Sales Should REALLY Expect from Marketing Automation

Published By: Gleanster Research     Published Date: Jul 02, 2014
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact, survey data paints a very compelling picture about how sales should be evaluating the impact of marketing automation on sales performance. We'll explore why sales might be resistant in the first place, and how Top Performing organizations overcome these challenges to help support the collaborative pursuit of top line revenue growth between marketing and sales.
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gleanster, sales, marketing, marketing automation, revenue, marketing automation tools, sales performance, sales analytics
    
Gleanster Research

Video Marketing 101 for the Marketing Manager

Published By: Brainshark     Published Date: Oct 16, 2013
Do you have a strategy specifically for video marketing? If not, you're missing out! Video has proven to be an effective means of boosting demand generation, enabling sales teams, improving PR practices, promoting upcoming events, and more. Read this E-book to get started now.
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video marketing, content marketing, marketing best practices, social media, viral video, demand generation, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video
    
Brainshark

Why Does Sales Enablement Matter to the CEO?

Published By: Brainshark     Published Date: Nov 05, 2013
If it's everyone's job to enable your sales team, it's no one's job. This study highlights the lack of a consistent definition for the sales enablement function, and the importance of this role in organizations today to bridge the disconnect between marketing and sales goals.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark

5 Sales Enablement Trends and Action Items

Published By: Brainshark     Published Date: Nov 14, 2013
SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.
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effective content, sales content, sales collateral, marketing collateral, sales enablement
    
Brainshark

Isolation Versus Integration - Making the Move to Cross-Channel Customer Communications

Published By: IBM     Published Date: Aug 21, 2013
In many enterprises, marketing is a multichannel effort that includes a wide range of touch points. The touch points range from websites and email promotions to traditional print advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the offers the customers previously accepted or rejected. In addition, emails launch without reference to online promotions and websites present messages that disregard their visitorsí previous contact history.
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cross channel marketing, customer communications, interactive marketing, multi-channel marketing, sales, multichannel, communications, email marketing, customer relationship management, crm, business technology, telecom, infrastructure
    
IBM

The ROI of Marketing Automation

Published By: Marketo     Published Date: May 08, 2012
Todayís fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Through real-world statistics and case studies, this paper outlines how the tools unique to marketing automation systems can be implemented to reap significant increases in the bottom line.
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marketing roi, marketo, marketing solutions, marketing automation, marketing revenue, roi of marketing, marketing profits, return on investment, sales & marketing software, sales automation
    
Marketo

From Priming The Pipeline To Engaging Buyers: The B2B CMO's New Role In Sales Enablement

Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative dťtente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customerís lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
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b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context
    
InsideView

Whitepaper: How New Technology is Changing the Way Marketing and Sales Interact with Leads

Published By: Conversica     Published Date: Nov 10, 2015
In this whitepaper you will learn how artificial intelligence can automatically interpret and respond to emails from leads.
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conversica, sales leads, leads, lead nurturing, intelligence, business intelligence, customer satisfaction, marketing automation, sales automation
    
Conversica

10 Reasons to Consider Marketing Automation

Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo

HubSpot's All-in-One Marketing Software - Free Assessment!

Published By: HubSpot, Inc.     Published Date: Jan 31, 2012
Receive a free marketing assessment from HubSpot today and learn how you can drive more leads and more sales!
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seo, email marketing, blogging, ppc, marketing software, social media, lead management, email automation, marketing automation, marketing analytics
    
HubSpot, Inc.

Get your revenue off the shelves in 2012: 5 Strategies to Deploy Now

Published By: Bronto     Published Date: Mar 16, 2012
As an online retailer, you're always testing new e-marketing strategies to see which work for you and which do not. We're delighted to be able to offer you five that may be new to you - and that we think will work exceptionally well to increase your sales. Our white paper, "Get your revenue off the shelves in 2012: 5 Strategies to Deploy Now," goes into detail on all five.
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marketing, email marketing, web analytics, marketing strategy, marketing
    
Bronto

Beyond Lead Flow: Enabling Sales Through Marketing Automation

Published By: Eloqua     Published Date: Apr 07, 2014
Following are five areas in which marketers can employ marketing automation to deepen their relationship with Sales and help Sales identify, manage, and close deals.
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oracle, b2b content marketing, marketing content, content marketing, crm
    
Eloqua

Rethink Marketing [Automation]

Published By: Act-On     Published Date: Apr 29, 2016
Top-performing marketing leaders understand the need to allocate their time and resources across the entire spectrum of marketing, acknowledging that an effective marketing strategy goes well beyond just driving demand for sales.
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marketing, business development, sales, business practices, best practices
    
Act-On

How to Create Personas For Your B2B Content Marketing Strategy

Published By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, itís crucial to understand your target audience and the types of content they want to consume. Whether youíve been creating content for years or are just getting started, itís important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, content, marketing, strategy, business, sales, pipeline, brand development, audience, sales, guide
    
Oracle

How to Create Personas For Your B2B Content Marketing Strategy

Published By: Oracle     Published Date: Sep 30, 2014
As a business with a content marketing strategy, itís crucial to understand your target audience and the types of content they want to consume. Whether youíve been creating content for years or are just getting started, itís important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, b2b, content, marketing, strategy, networking, research
    
Oracle

7 Essential Best Practices for Connecting Marketing Technologies with Salesforce.com

Published By: Gleanster Research     Published Date: Jul 07, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
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gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process, conversion rate
    
Gleanster Research
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