marketing data

Results 251 - 275 of 533Sort Results By: Published Date | Title | Company Name

B2B Marketing's March to Digital Competency

Published By: Adobe     Published Date: Oct 08, 2019
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
Tags : 
    
Adobe

Better Together: THE POWER OF CONNECTED DATA

Published By: Simba by Magnitude     Published Date: Jul 12, 2019
Siloed data has become the Achilles heel of marketing insights –especially in the world of B2B and B2B2C marketing. Today’s marketing and sales departments sit on a goldmine of data derived from the dozens of applications and data sources in their MarTech stack. Still, the real opportunity for insights is hidden in the combined data across applications. Combining data in a comprehensive way delivers a full picture of marketing efficacy and efficiency. In this eBook, learn about the origins of siloed data, and how data has emerged and evolved, as well as review the benefits that marketing can realize with connected data. Along the way, we’ll share some action items you can take to assess your current situation and build a plan to unify your data and fuel great marketing insights.
Tags : 
    
Simba by Magnitude

10 Tips on How to Audit Your Marketing Data Flow to Unleash its Full Potential

Published By: Simba by Magnitude     Published Date: Sep 20, 2019
Despite the thousands of MarTech solutionsavailable today, we’re stillmissing a comprehensive, connected view of our marketing data.Imagine if we could connect the dots.You know you don’t have the fully integrated picture of your marketing data, but how do you troubleshoot, whom and what should you ask?Here’s a check listof questions and exercises to help you discover your data and process bottlenecks. Are you ready?
Tags : 
    
Simba by Magnitude

Master Data Management and the CIO's Strategic Plan from IT Business Edge

Published By: HP     Published Date: Oct 02, 2009
Loraine Lawson spoke with David Loshin, president of the Washington, D.C.-based BI consultancy, Knowledge Integrity, and the author of Master Data Management, a book on MDM published by the MK/OMG Press, about how IT leaders separate out the marketing hype from what's really possible and pertinent about master data and managing it.
Tags : 
hp storage, business applications, information management methods, data management tools, knowledge integrity, application integration, data integration, information management
    
HP

Enterprise Master Data Management: An MDM Institute MarketPulse In-Depth Report

Published By: IBM     Published Date: Dec 30, 2008
Corporate master data is a critical asset that must be increasingly managed within and beyond the enterprise, primarily to solve business problems in compliance, customer service, sales, and marketing. Such master data may be indentified, harmonized and integrated at multiple levels of the software stack to materialize a single customer view (or supplier, product, view etc.).
Tags : 
ibm, enterprise master data management, corporate master data, data integration, enterprise applications, data management, customer relationship management, enterprise resource planning
    
IBM

Data Driven Marketing

Published By: IBM Software     Published Date: Jul 29, 2010
This study highlights best practices from 72 companies to identify how best in class organizations use data to achieve superior performance.
Tags : 
ibm software, data driven marketing, best practice, performance, customer engagement, marketing measurement, data management, roi
    
IBM Software

How SunTrust Bank Wove Event Detection into an Effective Event-based Marketing Program

Published By: IBM     Published Date: Nov 07, 2011
Truly understanding your customer means not just listening to what they tell you explicitly, but also interpreting their interactions and recognizing when something significant happens - or doesn't happen. SunTrust Bank has found that customers' transactional data can be a goldmine of information for use in targeted marketing efforts. Often marketers overlook this data because it's too voluminous to put into a customer database. Leveraging an event detection technology makes this data immediately actionable for you to start communicating with customers.
Tags : 
    
IBM

Discover the Concerns and Action Items for Marketers in 2011

Published By: IBM Unica     Published Date: Sep 08, 2011
The survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions.
Tags : 
ibm, unica, marketing, data-into-action, contact management, technology infractructure, roi
    
IBM Unica

11 Key Marketing Trends for 2011

Published By: IBM Unica     Published Date: Sep 08, 2011
The proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial calls for 2011. The results of Unica's annual survey of marketers reveal 11 key trends in marketing for 2011.
Tags : 
ibm, unica, marketing trends, annual survey, social media trends, cross-channel attribution, mobile application
    
IBM Unica

Discover the Trends Around Marketing Technology Adoption in 2011

Published By: IBM Unica     Published Date: Sep 08, 2011
See what CI professionals are saying about their technology strategies and challenges: focusing on improving the customer experience, data and measurement challenges, plans for outsourcing online technologies, and current technology use and plans for future adoption.
Tags : 
ibm, unica, marketing, forrester, customer intelligence, ci professionals, data, mobile, future adoption
    
IBM Unica

Ranking Unica's Business Solutions

Published By: IBM Unica     Published Date: Sep 08, 2011
This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
Tags : 
ibm, unica, siriusdecisions, vendor profile, field marketing, automation platforms, integrated enterprise, demand creation provider grid
    
IBM Unica

The Rise of Data Activism

Published By: Tealium     Published Date: Mar 12, 2014
“The Rise of Data Activism: How Digital Data Distribution Platforms (D3P) Enable Marketers to Act on Their Data” discusses how marketers can solve the optimization gap and leverage new solutions to take action on their most actionable audience segments in real time.
Tags : 
tealium, big data, data analytics, business analytics, information technology, data distribution, tag management systems, digital data distribution platform, d3p, marketing, data, data activism, data consolidation, digital marketing, analytical applications
    
Tealium

The Total Economic Impact Of IBM's Netezza Data Warehouse Appliance With Advanced Analytics

Published By: Netezza IBM US     Published Date: Mar 27, 2012
Forrester's interviews with Epsilon, a multichannel marketing services provider, and subsequent financial analysis based on assumptions that Forrester used illustrate the potential ROI from the use of IBM Netezza appliances and concluded that IBM Netezza Data Warehouse Appliances provide competitive differentiation through faster analytics while reducing capital and operational costs.
Tags : 
ibm, technology, netezza, data warehouse, analytics, roi, enterprise, application integration, application performance management, business analytics, analytical applications, data protection, data quality
    
Netezza IBM US

Decisions That Drive Success

Published By: IBM     Published Date: Aug 08, 2012
Every day, people in your organization are struggling to make the right decisions - working with customers, partners, and each other - because they simply can't use all available data. There's too much of it for humans to internalize, understand, and apply in real time. That's why organizations that automate and optimize decisions informed by predictive analytics have a significant advantage over competitors. Read this IBM white paper and discover how decision management can help you effectively leverage your business data to support faster, more-accurate real-time decisions in virtually every area of your business. You can learn the following: the common types of business decisions and how decision management affects them; why most decisions today aren't based on any real business insight; benefits of decision management-what it is and how to adopt it; and the role of predictive analytics in effective decision management.
Tags : 
ibm, technology, marketing, decision management, data, automation, optimization, business insight, predictive analytics, best practices, business integration, business management, business intelligence, business technology
    
IBM

Personalized Marketing and Web Analytics in Travel and Hospitality

Published By: IBM     Published Date: Oct 24, 2012
Times are rough in the travel and hospitality industry. Customers are moving faster than ever. Whether traveling for leisure or business, they're empowered, knowledgeable and discriminating. Learn about driving revenue and loyalty for the consumer.
Tags : 
marketing, ibm, smarter analytics, data, travel and hospitality, web analytics, business technology
    
IBM

IBM's State of Marketing Survey 2012

Published By: IBM     Published Date: Oct 24, 2012
This state of marketing survey for 2012 details marketers' biggest challenges and opportunities reveal the rise of the empowered customer.
Tags : 
ibm, marketing, data analytics, it partnership, customer experience, customer relationship
    
IBM

2014 Analytics Capability-Maturity Benchmark Study

Published By: Adobe     Published Date: Apr 17, 2014
Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.
Tags : 
adobe, analytics, marketing, data collection, data automation, marketing automation, web analytics, marketing analytics, data exploration, automation technology, data practices, marketing solutions, analytical applications
    
Adobe

Pedal To The Metal Guide

Published By: Adobe     Published Date: Aug 02, 2017
With the advanced analytics capabilities in Adobe Analytics and the testing and targeting capacity of Adobe Target, it’s easier than ever to realise the potential of data-driven marketing. From creating a complete view of each customer across touchpoints and along their journey, to using predictive analytics, advanced anomaly detection and machine learning to understand behaviours and needs, you can use data to plan, create and optimise the experiences that matter to you and your customers.
Tags : 
data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
Adobe

Moving from end-of-life Hardware to a new Beginning in the Cloud

Published By: SunGard     Published Date: Aug 13, 2012
A leader in performance management, marketing, and training, Frontline Focus required a new data solution to keep information flowing and secure. Any solution had to be resilient, highly available,completely scalable, and cost-effective.
Tags : 
cloud, scalable, cost-effective, sunguard, virtual, cloud, iaas, capital, expenditures, security, recoverability, storage, data management, business technology, data center
    
SunGard

5 Tenants of Modern Marketing: Analytics

Published By: Oracle     Published Date: Jan 21, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
Tags : 
analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle

Which are the best days to call and email B2B prospects?

Published By: NetProspex     Published Date: May 12, 2014
NetProspex analyzed the success rate of hundreds of email open rates and thousands of phone calls. The statistics proved that trigger-based emails had significantly higher conversion rates, but email sent on optimized days also did well. Download this guide on the best days to send emails.
Tags : 
marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technology data, global contact list, marketo data quality, eloqua data quality, marketo database cleaning, eloqua database cleaning, marketing data enrichment
    
NetProspex

Five Critical Actions to Improve Your Data Quality

Published By: NetProspex     Published Date: May 12, 2014
While collecting marketing data is easy, that data is not cast in stone. Securing a marketing data management plan that you can rely on is imperative. This guide provides actionable steps to clean up your data and increase conversions.
Tags : 
marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technology data, global contact list, marketo data quality, eloqua data quality, marketo database cleaning, eloqua database cleaning, marketing data enrichment
    
NetProspex

Are you a data driven marketer? Take this quick test and find out now.

Published By: NetProspex     Published Date: May 12, 2014
Only 8% of marketers classified their lead gen efforts as "very successful". Check ot the latest research on what successful lead generation will look like in 2014. See how you compare by taking the survey and then downloading the report!
Tags : 
marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technology data, global contact list, marketo data quality, eloqua data quality, marketo database cleaning, eloqua database cleaning, marketing data enrichment
    
NetProspex
Start   Previous    4 5 6 7 8 9 10 11 12 13 14 15 16 17 18    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.