marketing data

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EU Comms WP: How CSPs are Using Analytics to Transform Marketing

Published By: IBM     Published Date: Oct 13, 2015
Download this white paper from EuropeanCommunications to learn how leading mobile network operators use analytics to create more targeted marketing. Get real-world examples of companies that are using subscriber analytics to reduce customer churn, and find out what it takes to put big data to work in your organization.
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ibm, eu comms, csp, subscriber analytics, analytics, cem, customer experience marketing, targeted marketing
    
IBM

Supercharge Salesforce.com initiatives with a 360° view of the customer

Published By: IBM     Published Date: Aug 05, 2014
IBM® InfoSphere® Master Data Management (MDM) helps organizations gain a comprehensive and accurate 360-degree view of their customers. This 360-degree view, when integrated with a CRM solution such as Salesforce.com, helps organizations improve the effectiveness of their CRM initiatives to help companies: -Increase user productivity -Improve sales and marketing performance to increase win rate and revenue -Mitigate risks associated with poor customer data Download here to learn more!
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ibm, salesforce, mdm, crm, initiatives, data, it management, data management
    
IBM

NC State on Big Data on IBM Power Systems for Critical Decision Making

Published By: IBM     Published Date: Sep 16, 2014
To compete in today’s rapidly changing business environment, organizations need to capture, analyze and act on information rapidly. If they can quickly identify trends, discover patterns and generate new insights, they can address a wide array of strategic and operational goals—from increasing customer loyalty and creating targeted marketing offers to enhancing operational efficiency and reducing risk. In their report, Business Value of Big Data on Power Systems, NC State University talks about unlocking the business value of big data, and how IBM Power Systems can deliver the foundation for organizations to bring insight to the point of impact faster.
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big data, targeted marketing offers, ibm power systems, structured data, data management, business analytics, business intelligence, business management
    
IBM

Enhanced 360 Degree

Published By: IBM     Published Date: Oct 01, 2014
How can organizations tap into the vast flow of data, weed out the information that matters, and then link that meaningful sentiment to specific customers? This ebook explores how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.
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marketing, business strategy, customer service, big data, it management, best practices, business process management, customer experience management
    
IBM

MDM on the Cloud

Published By: IBM     Published Date: Apr 18, 2017
Are you looking to add new data domains or solve new business problems? IBM InfoSphere MDM comprises a complete MDM suite with multi-domain MDM capabilities and built-in domain patterns. IBM offers several editions of InfoSphere MDM, each designed to integrate with your existing architectures and business processes. You can choose the platform that best meets your immediate and long-term needs.
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cloud data, online marketing, customer acquisition, mobile marketing, social marketing, data warehouse, data storage, data collection
    
IBM

The ROI of Mobile

Published By: Gomez Marketing     Published Date: May 23, 2011
In the study, Forrester broke down the process of calculating the ROI of brands' mobile initiatives into four key steps-identifying benefits, estimating the value of the benefits, calculating costs and building a model-to help justify the resources they need for mobile without getting lost in the details.
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compuware, gomez, mobile roi, julie a. ask, forrester, mobile return on investment, mobile marketing, mobile advertising
    
Gomez Marketing

From Business Insight To Business Action

Published By: IBM     Published Date: Apr 03, 2017
Businesses today certainly do not suffer from a lack of data. Every day, they capture and consume massive amounts of information that they use to make strategic and tactical decisions. Yet organizations often lack two critical capabilities when it comes to making the right decisions for the business: the ability to make accurate predictions about the future, and to then use those predicted insights in conjunction with organizational goals to identify the best possible actions they should take. The combination of predictive analytics and decision optimization provides organizations with the ability to turn insight into action. Predictive analytics offers insights into likely scenarios by analyzing trends, patterns and relationships in data. Decision optimization prescribes best-action recommendations given an organization’s business goals and business dynamics, taking into account any tradeoffs or consequences associated with those actions.
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predictive analytics, analytics, data analytics, financial marketing, market analytics, data resources, data optimization
    
IBM

Improving Financial Performance With Predictive Analytics

Published By: IBM     Published Date: Apr 03, 2017
Predictive analytics is powerful. It can help drive significant improvement to an organization’s bottom line. Look for ways to use it to grow revenue, shrink costs and improve margins. Provide a platform that enables your data scientists to work efficiently using tools and algorithms they prefer. Enhance your analyses with internal and external data, structured and unstructured data. Then make the analytics accessible in order to reap the full benefits of these valuable analyses. Stay ahead of the curve in your market with predictive analytics, and give your organization a competitive advantage and an improved bottom line.
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predictive analytics, analytics, data analytics, financial marketing, market analytics, data resources
    
IBM

Multilateral Online Marketing (MOM) Demo

Published By: Fathom SEO.     Published Date: Jul 27, 2009
View Fathom SEO's Multilateral Online Marketing (MOM) demo and learn about Internet marketing strategies such as cutting-edge integrated Internet marketing for tough financial times.
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fathom seo, mom, search engine optimization, multilateral online marketing, calls to action, phone call tracking, online pr, social media
    
Fathom SEO.

Search Engine Optimization and Pay-Per-Click (PPC): A Holistic Approach

Published By: Fathom SEO     Published Date: Jan 28, 2008
A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.
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seo, search engine, sem, search marketing, search engine marketing, ppc, pay per click, keywords
    
Fathom SEO

Online Marketing is Content Marketing: Part 2: Technology - The Web Content Marketing Suite

Published By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services
    
CrownPeak

Solutions to the Demise of Directory Assistance Data

Published By: Amacai     Published Date: Oct 03, 2008
Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.
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targusinfo, whitepapers, lead generation, whitepages, voip, wireless service
    
Amacai

How Do You Score? Silverpop Benchmark Study of Lead-Management Practices

Published By: Silverpop Engage B2B     Published Date: Mar 24, 2009
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
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silverpop b2b, lead management, engagement marketing solutions, emarketing tools, single-message, drip campaigns, engage b2b, b2b database
    
Silverpop Engage B2B

Recessionary Marketing: Automation Makes It Click

Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession
    
Silverpop Engage B2B

Mastering marketing in social media: Lessons learned from Dell, IBM & Zendesk

Published By: PR Newswire     Published Date: Oct 21, 2011
In this white paper, learn how three pioneering companies - Dell, IBM and Zendesk - created and evolved their social media marketing practices to powerful effect with their customers, partners and prospects.
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dell, ibm, zendesk, active social listening, social echo, social media monitoring, social media marketing, brand-generated content
    
PR Newswire

How SMBs can Fuel Their B2B Marketing and Sales Engines with Data.com

Published By: Data.com     Published Date: Jan 20, 2012
This whitepaper will illustrate the power of Data, implementation strategies and what qualities to look for in your data providers.
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data.com, marketing, b2b marketing, sales, sales engines, data, data implementation, marketing strategies
    
Data.com

2012 Shopping Comparison Site Study: Which Website Converts at 2.78%?

Published By: CPC Strategy     Published Date: May 21, 2012
CPC Strategy looked at 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the best converting shopping site for online retailers. Fill out the form below to download the free report.
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comparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing
    
CPC Strategy

This Website Converts for Retailers at 2.78%. [2012 Ecommerce Report]

Published By: CPC Strategy     Published Date: May 21, 2012
CPC Strategy looked at 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the highest converting shopping site for online retailers. Fill out the form below to download the free report.
Tags : 
comparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing
    
CPC Strategy

Highest Converting Shopping Comparison Site was 2.78% [2012 Ecommerce Report]

Published By: CPC Strategy     Published Date: May 21, 2012
CPC Strategy looked at 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the highest converting shopping site for online retailers. Fill out the form below to download the free report.
Tags : 
comparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing
    
CPC Strategy

Ecommerce Study: Which Comparison Shopping Site Converted at 2.78%?

Published By: CPC Strategy     Published Date: May 21, 2012
CPC Strategy looked at more than 110 online retailers, 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the best comparison shopping engine (CSE) online. Fill out the form below to download the free report.
Tags : 
comparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing
    
CPC Strategy

Analyze eBook: Understanding Customer Behavior

Published By: IBM     Published Date: Oct 15, 2013
Understanding customer behavior can be as inscrutable as a foreign language unless you use analytics to decipher it.
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ibm enterprise marketing management, emm, predictive analytics, visual exploration, likes and dislikes, collecting customer data, monitor customer behavior, understanding individuals
    
IBM

Appropriate Digital Marketing Attribution

Published By: IBM     Published Date: Oct 15, 2013
Addressing the dramatic inaccuracies associated with last-based campaign attribution in digital analytics
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web analytics demystified, inappropriate attribution models, marketing measurement systems, marketer’s dilemma, digital marketing, appropriate marketing, marketing attribution, digital analytics
    
IBM

Building profitable cross-channel customer relationships in financial services

Published By: IBM     Published Date: Oct 15, 2013
Using analytics and personalized marketing to increase revenue and customer loyalty
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financial service marketing, data science, influencing the buying cycle, growth market opportunities, customer relationships, inbound marketing, event-based marketing, digital marketing
    
IBM

Capitalizing on cross-channel retail opportunities

Published By: IBM     Published Date: Oct 15, 2013
Using analytics and personalized marketing to increase revenue and customer loyalty
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search engine marketing, multichannel retailers, data science, retail marketing, online channels, traditional channels, optimizing marketing efforts, high-value customers
    
IBM

Collect eBook: Building a Customer Data Foundation

Published By: IBM     Published Date: Oct 15, 2013
Good marketing is like a conversation. You have to listen to your customers. In our connected world, that means listening to the data they generate in their interactions with your brand.
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enterprise marketing management, emm, capitalize market, data driven marketing, data collection struggle, data trails, customer behavior, mistargeted market
    
IBM
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