marketing decisions

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The 9-Step Guide to Measuring Social ROI

Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
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cision, social media, social roi, marketing, social impact
    
Cision

How Top Performing Companies Drive Sales & Marketing Alignment

Published By: LiveHive     Published Date: Feb 16, 2016
Recent studies have shown that the lack of integration between sales and marketing systems can cause the biggest gap between top sales performers and under-achievers. Yet less than 1 out of 10 B2B companies report good alignment between sales and marketing organizations, according to Sirius Decisions. Download the white paper “How Top Performing Companies Drive Sales and Marketing Alignment” to learn more about how content personalization, analytics, and process automation can help you build a stronger relationship between sales and marketing.
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livehive, sales productivity, integration, marketing, b2b, sales process, best practices, business management, business process automation, business process management
    
LiveHive

Marketing Technology 101

Published By: Act-On     Published Date: Jul 08, 2015
Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
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marketing, technology, automation, roi, guide
    
Act-On

Marketing Automation ROI Calculator

Published By: Marketo     Published Date: Nov 04, 2011
Optimizing the marketing and sales funnel can have a measureable impact on top-line revenue. Use this calculator, based on SiriusDecisions standards, to calculate and optimize your Revenue Cycle.
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marketo, marketing, marketing automation, roi, roi calculator, revenue cycle
    
Marketo

Gartner: A Marketing Analytics Framework for CMOs

Published By: Adobe     Published Date: Jan 31, 2013
In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. Download this Gartner report to learn more.
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marketing analytics, customer life cycle, data management, marketing insights
    
Adobe

Demonstrating Impact: Pedal to the Metal

Published By: Adobe     Published Date: Apr 15, 2016
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download our guide to learn how data-driven marketing can help you: • Define the right goals and performance indicators • Make better business decisions faster • Deliver personalized and compelling experiences • Spend budget more profitably • Enhance employee efficiency Download our guide to transform your business.
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adobe, data driven marketing, marketing
    
Adobe

The New Industrial Innovation: Emotion

Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
Showing a softer side of manufacturing is winning over executives, according to a new study conducted by the FORTUNE Knowledge Group and gyro. While conventional wisdom and the standard manufacturing marketing approach would indicate that hard elements are more compelling, this new research suggests that the opposite is true: A significant majority of business leaders are moving to a more innate approach to decision-making, trusting their gut and relying on “soft” factors, such as company culture, reputation and level of trust, to help them make decisions.
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Tyco Integrated Security

The Ultimate Guide to Content Insights

Published By: Uberflip     Published Date: Jun 30, 2017
In this eBook, you will learn how implementing the right processes and tools to gather analytics, implement scoring, prove ROI, and create comprehensive reports on your content marketing efforts will provide the insight you need to make data-driven decisions. In turn, these decisions won’t just improve your content marketing performance, but will also allow you to meet your overarching business objectives.
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Uberflip

Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud

ABM Infographic

Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-have—while 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua. Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
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Oracle Marketing Cloud
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