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Marketo for Enterprise: Overview Demo

Published By: Marketo     Published Date: Oct 08, 2014
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Tags : 
marketo, enterprise marketing, lead conversion, marketing roi
    
Marketo

Marketo for Enterprise: Overview Demo

Published By: Marketo     Published Date: Dec 11, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Tags : 
webinar, marketo, demo, crm, lead conversion, marketing, roi, business technology
    
Marketo

5 Major Social Marketing Myths – Busted!

Published By: Gigya     Published Date: Jun 20, 2014
As marketers the world over share conflicting stories of social triumph and trial in the pages of leading industry pubs, rumors run rampant across this largely uncharted marketing territory. We’re busting 5 major social marketing myths that have made their way into mainstream marketing lore, and revealing proven facts and strategies to help guide your social efforts and execution.
Tags : 
social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data, increase social engagement, consumer data management, permission based identity, single sign on, social consumer insights, big data marketing, data driven marketing , social marketing, social widget, social network plugin vendors, janrain, social annex
    
Gigya

The Rise of the New Marketer: The Economist’s Findings on Key Trends

Published By: Marketo     Published Date: Mar 18, 2015
Did you know that 80% of all marketers say their organizations will need to undergo dramatic changes in the next 3-5 years in order to keep up with increased technical and consumer demands? This recorded webinar will explore what is on top of the mind for these marketing executives.
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marketo, new marketing trends, marketing trends, social marketing, mobile marketing, new marketing tools, sales tools, roi, marketing automation, collaborative commerce
    
Marketo

Building an Inbound Website: The Complete eBook

Published By: Ektron     Published Date: Jun 03, 2014
Learn the step-by-step process to create a strategic, inbound website
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ektron, website, marketing strategies, seo rankings, roi, inbound website
    
Ektron

Now That Content Marketing Reigns...What’s Next in Your Marketing Investment?

Published By: Blue Valley Telemarketing     Published Date: May 13, 2016
This white paper focuses on one element of the marketing plan: content marketing. It covers what should go into a high-functioning content marketing strategy.
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content marketing, marketing strategy, distribution channel, roi, marketing automation, content integration, content management system
    
Blue Valley Telemarketing

The Importance of Transparency in Talent Acquisition

Published By: Yello     Published Date: Mar 14, 2016
Use this guide to help you set transparent goals, create a transparent experience and adopt transparent authenticity.
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yello, talent acquisition, transparent authenticity, recruiting transparency, recruitment marketing roi, data-driven performance metrics, roi
    
Yello

Talent Acquisition Software Buy-In Guide

Published By: Yello     Published Date: Mar 14, 2016
You conducted hours of talent acquisition software research, sat through countless sales demos, made multiple vendor comparisons and you finally found the best recruitment software for your company. You’re ready to sign the dotted line so you can measure your recruitment marketing ROI, automate candidate communications, eliminate paper resumes and more. But first, the tough part: selling the C-Suite on the value. Use this guide as your roadmap to get your leadership team bought in and excited for the recruiting year ahead.
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yello, talent acquisition, talent acquisition software, marketing roi, recruiting
    
Yello

How to Create Rich Web Content that Drives Conversation and Generates Results

Published By: Sysomos     Published Date: Aug 01, 2011
This paper is designed to help individuals responsible for portions of their company's websites - PR and IR, professionals, marketing, product and HR managers, to name a few - be more effective.
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marketwire, b2b marketers, content marketing, roi, social media, inbound marketing, conversation, rich web content, search engine visibility, content strategy
    
Sysomos

Optimize Your Webinar Spending: Webinar ROI Calculator

Published By: ReadyTalk     Published Date: Sep 24, 2014
Webinars are used by 62% of B2B marketing professionals, and they generate, on average, 20 - 40% of qualified leads from webinar registrants. The calculator below will help you identify what your webinar program is costing you and then offer some suggestions for better ROI.
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spending, calculator, roi, webinar, suggestions, qualified, marketing, professionals, registrants, average, program, b2b
    
ReadyTalk

The Law of Eternal ROI: Maximizing B2B Customer Lifetime Value through Renewals

Published By: Rainmaker Systems Inc.     Published Date: Jan 13, 2012
It's a marketer's dream that their company can establish such customer loyalty that the consumer won't ever leave them for their competitors. But in today's highly competitive landscape, it's increasingly difficult to keep your business customers loyal to your brand year after year. Nonetheless, by making it easy for them to renew, you're one step closer to retaining the customer at minimal expense.
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rainmaker, marketing, b2b, crm, customer, renewals, roi
    
Rainmaker Systems Inc.

The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned

Published By: Neolane, Inc.     Published Date: Mar 12, 2009
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
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cmo, neolane, enterprise marketing software, return on investment, roi, customer experience, right deployment, on premise software solutions, total cost of ownership, tco, cross- channel marketing
    
Neolane, Inc.

Get a Real ROI from Social in 5 Steps

Published By: Bazaarvoice     Published Date: Aug 01, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper "Real ROI from Social in 5 Steps" shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
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bazaarvoice, marketing, roi, social, media, brands
    
Bazaarvoice

Brand Managers: Create a New Marketing Channel with Apps for iPhone, iPad, Android, and BlackBerry

Published By: 2ergo     Published Date: Apr 09, 2010
With close to 40 million smartphone owners and more than 3 billion applications downloaded, the potential of smartphone applications as brand builders and money makers is real! 2ergo's experienced team serves as the first choice for leading brands looking to launch smartphone applications, and we are ideally positioned to help you integrate mobile applications as part of your overall digital marketing strategy.
Tags : 
2ergo, iphone, mobile devices, apps, applications, mobile apps, smartphone, gps, property app
    
2ergo

Drive Marketing ROI in the Cloud with Microsoft® Dynamics CRM Online

Published By: Microsoft Corporation     Published Date: Oct 19, 2010
Attend this webcast to see Microsoft Dynamics CRM Online in action, including integration to Microsoft Business Productivity Online Services (BPOS), and learn about customers who have used Microsoft Dynamics CRM Online.
Tags : 
microsoft dynamics crm online, marketing, roi, business productivity online services, bpos, data acquisition and segmentation, marketing analytics, customer interaction service, customer relationship management, customer satisfaction, customer service, return on investment, sales & marketing software, database development, productivity
    
Microsoft Corporation

Top inbound marketing metrics for B2B marketers

Published By: Optify     Published Date: Aug 03, 2012
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
Tags : 
b2b marketing, seo, search engine optimization, internet marketing, inbound marketing, lead generation, increased roi
    
Optify

Marketing Gold: Connecting Integrated Multichannel Marketing with Business Growth Sitecore’s ROI

Published By: Sitecore     Published Date: Aug 21, 2013
Marketing Gold: Connecting Integrated Multichannel Marketing with Business Growth
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sitecore, roi, integrated multichannel marketing, customer service, customers’ behavior
    
Sitecore

Measuring Social Media ROI in the Enterprise: Myths and Facts

Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
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social roi, facebook, social listening, social marketing, customer experience, digital, cmo, social business, socially enabled enterprise, marketing cloud, crm, data
    
Oracle Social Cloud

Some Assembly Required: Building the New CMO - Research Brief 2: Building the Social Command Center

Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
The way companies listen and react to customers through social channels is crucial for businesses today. Social data is raw, real, uniquely insightful and the most authentic representative that marketers have seen in many years. Companies have the opportunity to take rich data and truly learn, understand and engage customers better than they ever have before. Hear how companies like General Motors are using Social Command Centers to improve their customer experience interactions and drive product innovations.
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business, social monitoring, customer service, social roi, cio, cpg, retail, marketing cloud, data
    
Oracle Social Cloud

Mobile Analytics: Precision Marketing across Mobile Touch-Points

Published By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
Tags : 
mobile analytics, precision marketing, mobile touch-points, mobile analytics
    
Adobe

Mobile Analytics: Precision Marketing Across Mobile Touch-Points

Published By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
Tags : 
adobe, mobile, marketing, demand, customers, analytics, strategy, cmo, roi, romi, multi-channel, kpi, voc, predictive
    
Adobe

Why Traditional ESPs Aren’t Cutting It for Email Marketers

Published By: Adobe     Published Date: Jun 03, 2015
Download a new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective campaigns. Based on survey results from nearly 300 email marketers, the report explores today’s greatest challenges and winning strategies for email marketing — so you can drive true customer engagement, boost business revenue, and add more value to your organization.
Tags : 
adobe, email, marketing, brands, digital marketing, integrated, contextual messaging, strategies, behavior, engagement, roi
    
Adobe

Omni-Channel Marketing: Taking Your Marketing to the Next Level

Published By: Datorama     Published Date: Aug 26, 2014
The extreme complexity of today’s marketing landscape, combined with the abundance of choices available to consumers, means marketers need to approach each marketing decision as intelligently as possible. Download this whitepaper to learn how marketers can utilize omni-channel analytics to garner strategic insights and guide them in the decision making process.
Tags : 
marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Datorama
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