marketing roi

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Successful, Easy Mobile Email Design

Published By: Campaigner     Published Date: Apr 30, 2015
The purpose of this report is to educate marketers about the challenges presented by the mobile landscape and to present some practical and effective solutions for increasing mobile engagement and email marketing ROI.
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mobile marketing, email marketing, mobile design, roi, smartphones, mobile engagement, mobile-friendly email campaigns
    
Campaigner

Calculating the ROI of Marketing Events

Published By: Citrix Online     Published Date: Jul 02, 2010
This new white paper explores which marketing events offer the greatest return on investment for your budget and staff.
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citrix online marketing, gotowebinar, roi calculator, marketing event
    
Citrix Online

Social Media Analytics: Making Consumer Insights Actionable

Published By: IBM     Published Date: Sep 11, 2013
Learn how social media is reshaping the relationships that customers are having with products, services, and brands and how using the right combination of technologies will help you understand emerging consumer trends and increase the ROI of your marketing campaigns
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social media analytics, consumer insights, marketing, roi, consumer trends, technologies
    
IBM

Testing Best Practices: To Reduce Risk and Deliver Breakthrough Results

Published By: RPM Direct Marketing     Published Date: Jun 25, 2010
Being successful today and in the future will require a smarter marketing approach. Advertising clutter is at an all-time high and consumers are overwhelmed with thousands of marketing messages every day. There's more and more online and offline messages competing for our limited attention and most of us cannot deal with the tidal wave of advertising aimed in our direction.
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rpm, direct marketing, results, roi, rapid performance, marketing message
    
RPM Direct Marketing

Strategic guide for bringing content to mobile devices

Published By: Zmags, Corp.     Published Date: Jun 15, 2010
How marketers can navigate the increasingly murky waters of mobile platforms, devices and services With the rise of smartphones, notebooks and tablets, life has become more complicated for you regarding creating and delivering digital content to your audience. Get the inside look with this comprehensive whitepaper and learn how to navigate the increasingly murky waters of mobile platforms, devices and services.
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zmags, smartphones, mobile marketing, internet marketing, android
    
Zmags, Corp.

Video Webinar: Using online video to strengthen your relationship with your online community

Published By: PermissionTV     Published Date: May 07, 2009
B2B Marketers can use online video to enhance the two-way dialogue with customers and prospects and strengthen the social relationship with online communities. Watch this free recorded webinar where experts from both online video and social media industries discuss ways to get started, capture ROI, and engage with online B2B audiences.
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content personalization, emerging marketing, lead generation, rich media, social networking, b2b, roi, return on investment, webinar, video, vod, online video
    
PermissionTV

The Naked Truth About Social Media ROI

Published By: BzzAgent     Published Date: Nov 12, 2010
If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.
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bzzagent, social media, roi, ebook, direct marketing, twitter, facebook, branding, marketing
    
BzzAgent

5 Ways to grow your agency with inbound marketing

Published By: Optify     Published Date: Aug 13, 2012
Learn how your agency can thrive by offering high-value inbound marketing services
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inbound marketing, optify, b2b marketing, seo, keywords, social media, roi, search engine optimization
    
Optify

Using Marketing Automation to Increase Your ROI on CRM

Published By: Marketo     Published Date: Feb 17, 2011
Marketing Automation is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM solution. Learn what Marketing Automation is, the benefits of CRM and marketing automation systems, and why CRM alone is not enough.
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marketo, marketing automation, roi, crm
    
Marketo

Recessionary Marketing: Automation Makes It Click

Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B

Marketing Mix Modeling & Optimization - The Science & Utility of Quantifying All-Media ROI

Published By: Polaris Research, Inc     Published Date: Jun 16, 2009
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
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polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics, online portal, business intelligence, seo, quality-to-marketing-management-system, qtmms, loyalty, sales, media effectiveness statistic, mes, consumer confidence index, cci, forecasting
    
Polaris Research, Inc

"Just Married" Advertising & PR

Published By: VMS     Published Date: Jul 16, 2009
As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts.
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advertising, marketing, vms, social media, roi, vantage
    
VMS

Advertising: The Lines Are Blurred

Published By: VMS     Published Date: Aug 11, 2009
With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers.
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media, advertising, vms, marketing, roi, return on investment, broad, broadening, advantage, advertising channels, marketing mix, qsr, quick service restaurants, sales
    
VMS

How Digital and Social Marketing Drive Sales and Innovation for CPG Brands

Published By: Bazaarvoice     Published Date: Jul 12, 2011
In this report, top CPG brands share tips for enhancing cross-channel marketing, building brand loyalty, and measuring social ROI.
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bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing, cross-channel marketing, social roi
    
Bazaarvoice

How to Influence CPG Shoppers Everywhere They Buy

Published By: Bazaarvoice     Published Date: Jul 12, 2011
Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.
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bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing, cross-channel marketing, social roi
    
Bazaarvoice

Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology

Published By: SPSS Inc.     Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
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spss, direct marketing software, campaign optimization, response rate, roi, segmentation, cluster analysis, customer persona, rfm, testing, prospect profiling, purchase score, postal code analysis, up-sell, cross sell
    
SPSS Inc.

Getting the Most from Your Marketing Events: The ROI of In-Person Seminars

Published By: GoToWebinar     Published Date: Nov 20, 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
Tags : 
citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar

IBM Marketing Performance Analytics

Published By: IBM     Published Date: Oct 31, 2013
Empower marketing professionals to analyze and act on marketing performance data.
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marketing, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, roi, analytics software, application performance management, business intelligence, data integration
    
IBM

The Value of Expert Earned Media Consumption

Published By: inPowered     Published Date: Sep 20, 2013
Read this white paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels.
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forrester, inpowered, marketing, earned media, media, marketing automation
    
inPowered

5 Ways to Boost Marketing ROI With Online Meetings

Published By: Cisco     Published Date: Nov 30, 2016
Seven out of 10 business people today prefer meeting online over traveling to meetings, according to the CBS Small Business Pulse.1 With this overwhelming preference for virtual meetings, itís no wonder that top marketers are using online meetings to boost ROI on their activities
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Cisco

Four Tips for Driving Mobile Advertising Success

Published By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
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appia, mobile marketing, mobile targeting, localization, tracking, app marketing, iphone, blackberry, android, iphone marketing, mobile advertising, mobile target, ebusiness, marketing automation
    
appia
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