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Planning and Executing Webinars That Generate Leads

Published By: Act-On     Published Date: Apr 18, 2014
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you’ll find yourself creating thoroughly professional webinars.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On

Introduction to Integrated Marketing: Lead Scoring

Published By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
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act-on, marketing, integration, lead scoring, b2b, strategy, roi
    
Act-On

Best Practices for a Lead Management Strategy

Published By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On

Turning Your Website Into a Lead Generation Machine

Published By: Act-On     Published Date: Jan 08, 2015
Your website can be your best source for more, and better, leads. Learn 7 proven lead generation tactics you can use to make the most of your website’s potential. See also the surprising results of a real-world landing page testing scenario.
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act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads, email, roi, benefits, crm, content, seo, b2b, call to action, cta, data
    
Act-On

CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grown Your Business

Published By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On

10 Ways Sales Benefits from Marketing Automation

Published By: Act-On     Published Date: Apr 20, 2015
In this eBook, you’ll learn the 10 key benefits marketing automation offers sales, including how they directly tie to improved efficiency, faster funnels, and higher close rates.
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act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads, email, roi, benefits, crm
    
Act-On

Marketing Technology 101

Published By: Act-On     Published Date: Jul 08, 2015
Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
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marketing, technology, automation, roi, guide
    
Act-On

The High-Performance Marketing Plan: A 6-Step Blueprint To Exceeding Your Goals

Published By: Act-On     Published Date: Jul 08, 2015
Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
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marketing, strategy, guide, roi
    
Act-On

Email Marketing — You're Doing it Wrong.

Published By: AdRoll     Published Date: Sep 06, 2016
According to VentureBeat, for the past 10 years, email has produced higher ROI than all other marketing channels. But email marketing requires thoughtful attention to detail in order to drive sales. Learn actionable 12 tips to supercharge your highest performing channel.
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email, marketing, channel, roi, copy creation, programatic
    
AdRoll

The State of Marketing Attribution 2018

Published By: AdRoll     Published Date: Feb 21, 2018
This is Econsultancy’s second State of Marketing Attribution report, published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll

Denison University: Email Marketing Delivers ROI for College Fund Raising

Published By: BrightWave Marketing     Published Date: Mar 13, 2008
Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school’s Annual Fund.
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brightwave, email design, email marketing, philanthropy, fund raising, fund raiser, alumni, alumnus, university, college
    
BrightWave Marketing

Email Marketing Case Study: Meade Automotive Group

Published By: eROI     Published Date: Jan 23, 2007
Email marketing was an unexplored avenue for Meade Auto and they were open to its potential as a tool to help create awareness and sell cars. Learn how eROI helped Meade to implement a successful email marketing campaign for their Lexus dealerships that surpassed their expectations.
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email marketing, newsletter design, viral marketing
    
eROI

5 Secrets to Increase Website Traffic

Published By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
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website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales, advertising, marketing campaign, ad tracking, generate leads, sales leads, online sales, sales tool, small business, ecommerce, search engine ranking, seo, keywords
    
VisiStat

Webcast: Create Marketing Content with Impact by Integrating 3D Product Images

Published By: EMC     Published Date: May 01, 2009
During this recorded webcast, you'll find out how organizations are combining 3D and 2D into their brand centers and creating new ways to engage their customers. You'll learn how CGI saves money and maximizes the reuse of CAD assets and CGI artwork for a variety of emerging media. And, you'll see a product demonstration, showing the impact 3D images can have on your marketing programs. Learn more today!
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marketing, concent, cgi, cad, digital media, emc, images, artwork, images, plm, brand, image management, roi, return on investment, engineering, rich media, collaboration, media asset, webcast, non-technical marketing
    
EMC

The CMO's Strategic Agenda Benchmark Report

Published By: IBM     Published Date: Feb 08, 2008
Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult  This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
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marketing roi, customer satisfaction, return on marketing investment (romi), chief marketing officer or cmo, customer centricity, customer behavior, multi-channel marketing, marketing strategy, marketing analytics, ibm, business analytics, business metrics, marketing automation, return on investment
    
IBM

How to Increase Marketing Efficiency to Gain and Retain Customers

Published By: Soffront     Published Date: Aug 21, 2009
How marketing automation and CRM can help a mid-sized business consolidate data, improve customer information, streamline marketing efforts, and take full advantage of marketing campaigns.
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crm, smb, smbs, data consolidation, data quality, application integration, marketing, marketing roi, marketing efficiency, customer relationship management, marketing automation, soffront, customer satisfaction, sales & marketing software
    
Soffront

Making the Leap from Supplier to Strategic Business Partner

Published By: SBE     Published Date: Nov 21, 2008
In today’s business environment, marketing practitioners must attempt to align their marketing efforts with management’s strategic vision. After all, a greater return on investment (ROI) translates into improved marketing effectiveness and increased revenue, profi t, and market share for the same amount of marketing spend.
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archway, roi, archanalytics, marketing operations management, business intelligence
    
SBE

Using Predictive Analytics to Uncover Root Causes and Solve Problems vs. Treat Symptoms

Published By: Customer Chemistry     Published Date: Nov 14, 2006
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.  Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
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analytics, predictive analytics, marketing strategy, customer research, market trends, marketing roi, customer chemistry, enterprise applications, business analytics, marketing automation, sales & marketing software, analytical applications
    
Customer Chemistry

Email Marketing ROI: Driving ROI Through Email Relevance

Published By: Campaigner     Published Date: Jan 08, 2007
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
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email, roi, relevance, sales & marketing software, email marketing, marketing, ebusiness, customer interaction service, customer experience management, got corporation, got corp, customer relationship management, customer service, marketing automation, return on investment, sales automation, content delivery
    
Campaigner

Using Marketing Automation to Increase Your ROI on CRM

Published By: Marketo     Published Date: Nov 04, 2011
Marketing Automation is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM solution. Learn what Marketing Automation is, the benefits of CRM and marketing automation systems, and why CRM alone is not enough.
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marketo, marketing automation, roi, crm, marketing, white paper
    
Marketo

The ROI of Marketing Automation

Published By: Marketo     Published Date: Jul 30, 2013
Today's fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this white paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equippedto manage lead flow and process leads more efficiently.
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marketo, marketing, marketing automation, roi, lead flow, sales techniques, whitepaper
    
Marketo

Marketing Automation ROI Calculator

Published By: Marketo     Published Date: Nov 04, 2011
Optimizing the marketing and sales funnel can have a measureable impact on top-line revenue. Use this calculator, based on SiriusDecisions standards, to calculate and optimize your Revenue Cycle.
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marketo, marketing, marketing automation, roi, roi calculator, revenue cycle
    
Marketo

Definitive Guide to Marketing Metrics and Analytics

Published By: Marketo     Published Date: Jul 31, 2012
The Definitive Guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter.
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definitive, guide, marketing, metrics, analytics, marketo, roi, leans, velocity, projections, measurable, cycle, managment metrics, dashboards, lenskold, data management, utility computing, application integration, application performance management, business activity monitoring
    
Marketo

eMetrics Industry Insights Report Spring 2008

Published By: RisingMedia     Published Date: Oct 14, 2008
Starting in 2002, the first few years of the eMetrics Marketing Optimization Summit were formative for an those interested in measuring the ROI of online marketing. Technologies were revealed, processes suggested, partnerships formed and an industry found its voice.
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emetrics, risingmedia, roi, online marketing, marketing optimization, wasp
    
RisingMedia

Lead Generation & Marketing Automation: Step-by-Step Guide with Practical Templates & Tools

Published By: Demand Metric     Published Date: Nov 06, 2008
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
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demand metric, lead generation
    
Demand Metric
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