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Use the Local Web to Increase Number of Customers!

Published By: Balihoo     Published Date: Dec 15, 2011
Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.
Tags : 
marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, marketing case studies, local advertising, ad builder software, co-op marketing software, local store marketing, channel marketing software, marketing software
    
Balihoo

Ensure Your Products Are Found Online - Increase Sales!

Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
Tags : 
marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, local advertising, ad builder software, co-op advertising, local marketing software, co-op marketing software, local store marketing, channel marketing software
    
Balihoo

CMOs on Social Marketing Plans for 2011

Published By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
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bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc, user generated content, brand loyalty, rss, customer satisfaction
    
Bazaarvoice

6 Smart Social Strategies to Fuel Your Brand’s Marketing Success

Published By: Bazaarvoice     Published Date: Mar 12, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
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social strategies, brand marketing, social media, social media marketing
    
Bazaarvoice

Selling With Social: How Social Curation Drives Engagement And Sales

Published By: Bazaarvoice     Published Date: Aug 01, 2014
Consumers discuss your brand on Facebook, Twitter, and Instagram. Learn how to harness this wealth of social media content, and display it right where it can go to work delivering engagement, trust, and conversion: your website.
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bazaarvoice, marketing, social, media, curation, engagement, sales, content, brand
    
Bazaarvoice

Get a Real ROI from Social in 5 Steps

Published By: Bazaarvoice     Published Date: Aug 01, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper "Real ROI from Social in 5 Steps" shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
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bazaarvoice, marketing, roi, social, media, brands
    
Bazaarvoice

Get a Real ROI from Social in 5 Steps

Published By: Bazaarvoice     Published Date: Nov 05, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
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bazaarvoice, roi, marketing landscape, social emergence, social media, information online, social strategy, measurable data, social initiatives, measure roi, customer interaction service, return on investment
    
Bazaarvoice

Using Social Media for Business Marketing

Published By: Berry Network, Inc.     Published Date: Oct 01, 2010
Using Social Media for Business Marketing helps organizations understand social media to harness the power for their marketing needs.
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social media, business, social network, marketing, twitter, facebook, linkedin, branding
    
Berry Network, Inc.

The Best Way for Small Businesses to Tell Their Story…

Published By: Bizmago     Published Date: Jun 19, 2014
Download this whitepaper to learn about a revolutionary concept in advertising service for small business.
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bizmago, small business, marketing, social media, branding, web design, service, quality, advertising services
    
Bizmago

Now That Content Marketing Reigns...What’s Next for Your Content Marketing Distribution Strategy

Published By: Blue Valley Telemarketing     Published Date: Sep 12, 2016
Download this eBook to learn how Telemarketing is perfectly paired with other forms of distribution to proactively assure that your content reaches your target audience at the right time and is of value to recipients.
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telemarketing, lead generation, sales pipeline, social media, content management, marketing automation, sales automation, content integration
    
Blue Valley Telemarketing

Guiding the Customer Journey: Gain Brand Advantage from the Very First Click

Published By: blueconic     Published Date: Oct 14, 2014
Download this whitepaper to learn how your enterprise can leverage a powerful new technology to learn about each prospect from the first click on a website or ‘Like’ on a social media page.
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blueconic, marketing, customer engagement, social media marketing, internet marketing, consumer behavior, market research, crm, crm strategy, profiling, real time engagement tracking
    
blueconic

Brainshark for Marketing: Customer Success Stories

Published By: Brainshark     Published Date: Oct 16, 2013
With the time investment required to develop high quality marketing content, marketers aim to maximize the use, value and impact of the content for their varied audiences. To accomplish this, they need talent, technology and processes that help them “do more with less.” Inside this E-book, you'll hear from marketers that have found a way to easily combine the power of video, mobile and social media with their existing efforts to engage their audiences and drive demand generation.
Tags : 
video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark

Marketing Trend: The Convergence of Video, Mobile & Social Media

Published By: Brainshark     Published Date: Oct 16, 2013
Harnessing the combined power of online video, mobile technologies and social media will be crucial to the marketer's success in an increasingly media-rich world.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark

ESG: Leading the Enterprise into Social, Mobile & Video Engagement

Published By: Brainshark     Published Date: Oct 16, 2013
Traditional ways of talking to customers, partners, and employees—memos, phone calls, newsletters—are being replaced by web-based interactive and social communication tools. Of those surveyed, 88% said that mobile access to social communication or collaboration tools was either important or very important. This whitepaper examines how companies can leverage Mobile, Social Enterprise, and video to create an enriched environment that delivers important communications and fosters active engagement.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark

Re-examining Your Webinar Strategy

Published By: Brainshark     Published Date: Oct 16, 2013
Having trouble driving registrations to your live webinar? Maybe it's time for a change. This report explores picking the right webinar strategy for your goals, webinar best practices and technology integration.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark

Marketing Survival 101: The Art of Repurposing Content

Published By: Brainshark     Published Date: Oct 16, 2013
Running low on content for your next campaign? Learn how leading marketers are repurposing existing content and delivering it in a creative, targeted and measurable format that fuels successful lead generation—while also saving time and money.
Tags : 
video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark

The Power of Video in the Enterprise: Insights from the Front Line

Published By: Brainshark     Published Date: Oct 16, 2013
Why use video? This video explains. Find out how businesses are using video across the enterprise today.
Tags : 
video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark

Video Marketing 101 for the Marketing Manager

Published By: Brainshark     Published Date: Oct 16, 2013
Do you have a strategy specifically for video marketing? If not, you're missing out! Video has proven to be an effective means of boosting demand generation, enabling sales teams, improving PR practices, promoting upcoming events, and more. Read this E-book to get started now.
Tags : 
video marketing, content marketing, marketing best practices, social media, viral video, demand generation, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video
    
Brainshark

Mobile, Video and Social Collide for the Perfect Storm

Published By: Brainshark     Published Date: Oct 21, 2013
Mobile, video and social media are growing rapidly - but not independently. This video takes a look at the relationships between each trend, and how your business can capitalize on all three to advance your communications strategy.
Tags : 
business communications, training, b2b, b2c, customer engagement, marketing, mobility, mobile, smartphone, on-demand, presentation, productivity, video communications, training, powerpoint, ppt, presentation, byod, social media, video
    
Brainshark

Influencer marketing: The evolution of brands and social media

Published By: Brandwatch     Published Date: Feb 25, 2015
This guide features tips, tricks and case studies to help you learn how to identify and utilize influencers, including: • How influencer marketing works • Working examples from a variety of brands • How to evaluate and measure the success of your influencer campaigns
Tags : 
social media, social analytics, social media monitoring, influencer marketing, influencer campaigns, social listening, social business intelligence, social media management
    
Brandwatch

Brandwatch Report: Social Insights on the Luxury Fashion Industry

Published By: Brandwatch     Published Date: Dec 01, 2015
Luxury fashion brands have been slow to adapt to the emergence of social media, and have suffered from a series of missed opportunities that range across product development, marketing and sales departments. Download this Brandwatch report to learn how social media presents these brands with valuable opportunities to understand their audience and which brands are setting the trends on social platforms.
Tags : 
social media, social intelligence, social media monitoring, social listening, social insights, luxury, luxury fashion, fashion, retail
    
Brandwatch

How to Convince Your Boss it’s Time for Video Marketing

Published By: Brightcove     Published Date: Feb 18, 2016
Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.
Tags : 
video marketing, revenue marketing, demand generation, lead generation, video, martech, marketing technology, digital marketing, seo, social media marketing, marketing strategy, nurture email
    
Brightcove

The Roadmap To Deploying Integrated Marketing Across The Customer Lifecycle

Published By: Bronto     Published Date: Jul 16, 2012
Discover how leading e-commerce brands are tapping into the popularity of social media channels in combination with the proven strength of existing channels, like email.
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bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto

Beadaholique Increases Subscriber Engagement and Revenue by Using Brot's Strategy-As-A-Service

Published By: Bronto     Published Date: Jul 16, 2012
The results of the Strategy-as-a-Service projects were presented during Beadaholique's Executive Review. In these reviews, the Marketing Strategist outlined all of the Action Items that had been developed, baselines and resulting metrics, any obstacles encountered and forward-looking goals and projects.
Tags : 
bronto, marketing, email marketing, marketing campaigns, social media, subscriber engagement, customer
    
Bronto

Put the "Act" in Transact

Published By: Bronto     Published Date: Jul 16, 2012
Transactional messages are the most opened among message types. Find out the keys that will let you take advantage of this and drive more revenue from your transactional messages.
Tags : 
bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto
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