marketing technology

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HP Whitepaper: The Cloud - Inevitable, But Not Ubiquitous

Published By: Sponsored by HP and Intel®     Published Date: May 09, 2013
With so much hype surrounding the cloud, most IT professionals understandably are left scratching their heads and wondering: Should I move to the cloud? Where will it be the most helpful? How can it help drive efficiencies? Where does it not make sense? How can I separate the potential from the marketing fluff? Read this white paper to separate the technology and business potential from the marketing fluff. Get answers to your most pressing cloud questions and better understand when and where the cloud makes the most sense for your organization. Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.
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cloud, virtualization, cloud computing, migration, cloud, technology and business potential, it management, knowledge management
    
Sponsored by HP and Intel®

Pushing Past Send - Ways to get more from Email Marketing

Published By: Eloqua     Published Date: Sep 28, 2011
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
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email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data, email marketing technology, marketing automation, marketing tactics automation
    
Eloqua

Build Your Own Marketing Cloud: Five Reasons to Unify Your Marketing Technology and Data

Published By: Tealium     Published Date: Feb 20, 2015
Unify Your Marketing Technology and Data–It’s Easy Download our free guidebook, “Build Your Own Marketing Cloud™,” to learn how to maximize your technology investments and drive superior cross-channel experiences.
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tealium, marketing, technology, cloud, tag management, stack, data, advertising
    
Tealium

Tame the Digital Marketing Beast: Marketing Complexity Got You Down?

Published By: Tealium     Published Date: Feb 20, 2015
Marketing Complexity Got You Down? Download our new guidebook: “How to Tame the Digital Marketing Beast™.”
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tealium, marketing, technology, cloud, tag management, stack, data, advertising
    
Tealium

Path to Unified Marketing: Is Your Marketing Headed Down the Right “Path”?

Published By: Tealium     Published Date: Feb 20, 2015
Is Your Marketing Headed Down The Right “Path”? Download our free Econsultancy study, “The Path to Unified Marketing,” (value: $695) to learn why nearly 50 percent of marketers consider obtaining a single view of the customer journey critical to their success.
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tealium, marketing, technology, data, advertising, digital, fragmented data, unification
    
Tealium

Ancestry.com: Achieving the “Holy Grail of Marketing” Through Tag Management

Published By: Tealium     Published Date: Jun 15, 2015
Marketing nirvana is all about driving consistent, real-time customer interactions across all digital touch points. See how Ancestry.com is using Tealium to make this long-held goal a reality.
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tealium, marketing, technology, cloud, tag management, stack, data, advertising
    
Tealium

Lead Management Heroes: How Acteva and IDology Achieved Significant Results with Marketo

Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free marketing Webcast, learn how two very different companies used lead management technology to significantly increase conversion rates—by as much as 500 percent!  Discover: key criteria for selecting a lead management solution... how to get up and running quickly, while avoiding needless costs... how to achieve the marketing results you want—and make it easy to access those numbers anytime.  Find out what lead management can do for your company. View this free Webcast now.
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lead management, marketo, conversion, knowledge management, contact management
    
Marketo, INC.

Forrester Consulting Analyzes the Total Economic Impact of Advanced Advertising Analytics

Published By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
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forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution
    
ClearSaleing

Creating an Effective Social Recruiting Strategy - guide

Published By: Oracle     Published Date: Apr 22, 2014
A detailed explanation of the benefits of using social recruiting and a guide to creating an effective strategy.
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social recruitment, media, social media marketing, social technology, social reach, social vendors, human resources services, recruiting software/services
    
Oracle

The Buyer's Guide To Marketing Automation Software

Published By: Marketo     Published Date: Jun 06, 2016
Download this complimentary marketing automation buyer’s guide from TrustRadius, the most trusted research platform for business technology. This guide, which places Marketo in the Top Rated category, is based upon a distillation of 1,650 in-depth reviews of 20 leading marketing automation (MA) software products on TrustRadius. In it, you’ll get tips for succeeding with marketing automation and detailed profiles of each marketing automation platform from its end users.
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marketo, marketing automation software, marketing
    
Marketo

Improve Communication With Users and Stakeholders

Published By: ReadyTalk     Published Date: Jul 07, 2016
Let’s face it, employees in Information Technology have a tough job. You’re the technical experts, responsible for hardware and software as well as business processes and sometimes project management. You’re also charged with being experts in communications, sales, marketing, psychology, counseling, and more just to get your company to adopt new ways of doing things or new technology. This is especially true when trying to deliver everything on time and on budget.
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best practices, business optimization, business management, productivity, information technology, communication, business intelligence
    
ReadyTalk

A Buyer's Guide to Affiliate Management Software

Published By: Impact Radius     Published Date: Oct 10, 2014
Performance marketing relies on accurate tracking, hence tracking technology and software to manage partners is essential to the success of performance-priced programs. Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
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Impact Radius

Cross-Selling: What’s Old Is New Again (And Improved!)

Published By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
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b2b, retail, online marketing, marketing software, affiliate marketing, monetization, native advertising, lead generation
    
AdAgility

Intelligent Customer Engagement

Published By: Mintigo     Published Date: Nov 20, 2017
Predictive Marketing is a fundamental shift in the way B2B companies engage buyers. In the first book of its kind, Mintigo CEO Jacob Shama explores how data science and AI enable marketers and sales reps to target, engage, and convert the most likely prospects with unparalleled precision. This ebook will guide you through the science, applications, and results of this new technology, and show you how to use it to empower your organization. Download now.
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Mintigo

Power your digital transformation with guided analytics

Published By: SAS     Published Date: Mar 06, 2018
Digital transformation is a reality for marketers that is wrapped in both opportunities and headaches. Marketers understand the choices and expectations that their customers now have, and they are up for the challenge. But marketers also have many obstacles to overcome to deliver the consistently good, timely and engaging customer experience, across devices, that customers demand. The good news is that the marketing technology industry is rapidly evolving to address these challenges. And in the same way that consumers have an abundance of choices, marketers also have many options when it comes to choosing partners to help. But where to start, and how to choose the right partners?
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SAS

Creating Sales Opportunities With Lead Scoring

Published By: Genius Inc     Published Date: Nov 13, 2009
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. Interestingly, recent research from CSO Insights finds that only 26.9 precent of 550 companies surveyed have implemented a formal lead scoring process. So, why aren't marketers rushing to adopt this new technology-enabled feat?
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genius, sales, b2b marketing, sales results, lead generation, pipeline, lead scoring, nurturing
    
Genius Inc

The CMO Strategic Agenda: Automating Closed-Loop Marketing - An Aberdeen Group & Neolane white paper

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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neolane, closed-loop marketing, message relevancy, romi, return on marketing investments, closed loop, ian michiels, clm
    
Neolane, Inc.

How Your Organization Will Benefit With Marketing Operations Management

Published By: SAS     Published Date: Apr 14, 2014
Learn why your organization should utilize marketing operations management technology and see how you can seamlessly deploy the solution without alienating any customers or employees.
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sas, digital asset management, management system, marketing operations, marketing collateral
    
SAS

Making the Case for Marketing Operations Management

Published By: SAS     Published Date: Apr 14, 2014
Learn the 4 reasons for your organization to have a technology platform for marketing operations management and see how this technology will allow for a more seamless workflow.
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sas, digital asset management, management system, marketing operations, marketing collateral, enterprise applications
    
SAS

The Power of Modern Digital Marketing Automation

Published By: SAS     Published Date: Apr 14, 2014
Learn about the new habits of today’s modern consumers and see how your organization will benefit from utilizing the right marketing automation technology.
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sas, digital asset management, management system, marketing operations, marketing collateral
    
SAS

Marketing Technology Adoption 2011

Published By: IBM     Published Date: Nov 09, 2011
Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals
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marketing, unica, technology, adoption, customer intelligence, forrester, programs, challenges
    
IBM

7 Essential Best Practices for Connecting Marketing and CRM Technologies

Published By: Gleanster Research     Published Date: Jul 08, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
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gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process
    
Gleanster Research

The Unoptimized SEO

Published By: Conductor     Published Date: Apr 09, 2013
Due to the technical nature of the SEO industry and its relative immaturity compared to other technologically advanced marketing disciplines, many SEOs still spend a significant percentage of their time on manual tasks. Conductor analyzed the day-to-day life of an SEO professional, determined the tasks that could be automated, and quantified the resulting increase in productivity by using SEO technology. Download this research paper to learn how new technology can tremendously increase an SEO marketer’s output.
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seo, seo technology, budget, roi, search engine optimization, digital marketing, online marketing
    
Conductor

The state of Mobile Enablement in sales and marketing: where it’s working (and where it’s failing)

Published By: Corporate Visions     Published Date: Apr 03, 2014
Corporate Visions and SAVO teamed up to dig into if, and how well, companies are using mobile tablets to equip their salespeople to be more effective in their customer conversations. Are you ahead of the mobile movement or lagging behind?
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corporate visions, marketing, sales, sales myths, marketing myths, powerpoint, sales techiniques, mobile tablet technology
    
Corporate Visions

Transforming Digital Marketing: A Field Guide To Marketing Analytics

Published By: Adobe     Published Date: Jan 12, 2015
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
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adobe, digital, marketing, analytics, benchmarks, competitive, advantage, personalize
    
Adobe
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