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Make The Most Of Analytics To Meet Your Mobile Objectives

Published By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
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adobe, mobile, marketing, mix, analytics, measure, success, executives, effectiveness, performance, tools, integration, traffic, tracking, channels, kpi, devices, users, metrics, acquisition
    
Adobe

Up Close and Personal

Published By: Adobe     Published Date: Apr 17, 2017
Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live. Get the guide now to explore the three Cs of mobile engagement: • Context — maximize mobile capabilities to make it relevant • Connection — discover strategies to make it personal • Cadence — learn to orchestrate content and time it right
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mobile device, marketing, mobile-first mindset, mobile capabilities, engagement
    
Adobe

Sports Marketing: Success Strategies for the Digital Age

Published By: IBM     Published Date: Dec 22, 2015
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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sports marketing, ibm, digital strategies, cloud, analytics, operations, it management, knowledge management, storage, data management, business technology
    
IBM

Bringing Professional Sports Marketing into the Digital Generation

Published By: IBM     Published Date: Apr 14, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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ibm, sports marketing, media, entertainment, digital business model, cloud, cloud computing
    
IBM

Top Five Ways Marketing Teams Benefit from Box

Published By: IBM     Published Date: Oct 18, 2016
Read this article to understand how Box can revolutionize the way your marketing team creates campaigns in just five ways: 1. Complete projects, fast 2. Work with outside contractors and agencies, securely 3. Access files here, there and everywhere 4. Equip sales team with winning tools 5. Distribute campaign content easily
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ibm, marketing, box, ibm box, campaigns, knowledge management, enterprise applications, platforms, business technology
    
IBM

Multilateral Online Marketing (MOM) Demo

Published By: Fathom SEO.     Published Date: Jul 27, 2009
View Fathom SEO's Multilateral Online Marketing (MOM) demo and learn about Internet marketing strategies such as cutting-edge integrated Internet marketing for tough financial times.
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fathom seo, mom, search engine optimization, multilateral online marketing, calls to action, phone call tracking, online pr, social media, reputation building, branding, sales tools, sales, paid search, link building, online video, email marketing, conversion data
    
Fathom SEO.

Integrating Marketing and PR for SEO Success

Published By: Vocus, Inc     Published Date: Dec 16, 2008
Impact your company’s bottom line with SEO tools for marketing and PR.  Discover simple SEO techniques to make your news visible to consumers, search engines and the media.
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pr marketing, public relations marketing, press release marketing, vocus, pr and seo, seo tools, seo techniques
    
Vocus, Inc

How Do You Score? Silverpop Benchmark Study of Lead-Management Practices

Published By: Silverpop Engage B2B     Published Date: Mar 24, 2009
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
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silverpop b2b, lead management, engagement marketing solutions, emarketing tools, single-message, drip campaigns, engage b2b, b2b database, bounce and unsubscribe, multitrack/multistep campaign, single-message campaign
    
Silverpop Engage B2B

5 Steps to Double Your Web Marketing Value

Published By: Pardot     Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
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pardot, web marketing value, leads, streamline, pipeline, marketing automation, lead management, lead generation, lead gen, leads, micro-level analytics, drip nurturing, scoring, grading, b2b, b2c, sales growth, sales team, sales, sales rep
    
Pardot

Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology

Published By: SPSS Inc.     Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
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spss, direct marketing software, campaign optimization, response rate, roi, segmentation, cluster analysis, customer persona, rfm, testing, prospect profiling, purchase score, postal code analysis, up-sell, cross sell
    
SPSS Inc.

How to Become an Innovative Sales Manager in 4 Virtual Steps

Published By: GoToMeeting     Published Date: Oct 06, 2011
What can virtual collaboration do for you? Improve your team's sales performance. Enable you to give ad hoc demos and instantly conduct team meetings. Establish and grow relationships. And that's just for starters. This SellingPower white paper explores four strategic ways sales managers can win by leveraging virtual tools for internal team collaboration, client presentations, training and more.
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citrix, marketing, sales, sales manager, customer relations, virtual tools
    
GoToMeeting

A Marketer's Guide to Analytics

Published By: SAS     Published Date: Feb 29, 2012
This paper provides an intro to managers and marketing professionals applying analytics to marketing to significantly improve outcomes. It explains not only why you need to make this shift, but also how you get started and what tools you'll need.
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sas, analytics, business analytics, business intelligence, customer intelligence, data management, fraud & financial crimes, high-performance analytics, it management, ondemand solutions, performance management, risk management, sas® 9.3, supply chain intelligence, sustainability management, business activity monitoring, business integration, business management, business metrics, business process automation
    
SAS

5 Tenants of Modern Marketing: Analytics (FR)

Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle

5 Tenants of Modern Marketing: Analytics (DE)

Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle

Content Marketing Software: An Introduction

Published By: Kapost     Published Date: Feb 20, 2014
Just about everyone claims to be doing content marketing, but far fewer organizations have a thought-out plan. According to Content Marketing Institute, only 44% of B2B marketers and 39% of B2C marketers have a documented content strategy. But as organizations scale content operations, workflows, distribution, and promotion, many are seeking tools to centralize, manage, and improve the process. That’s where content marketing software comes in. This software can help organize, automate, and visualize your efforts to create original content, as well as curate the content of others.
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Kapost

The State of Digital Marketing Trends 2015

Published By: Wyng     Published Date: Mar 03, 2015
How are you taking your 2015 digital and social marketing to the next level in 2015? We surveyed 100+ marketing professionals on the state of digital marketing trends. Download our free "State of Digital Marketing Report" to see how marketing evolved in 2014, and where you should invest your efforts in 2015.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng

Free Forrester Report - 4 Steps to Social Success

Published By: Wyng     Published Date: Mar 03, 2015
Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands, including SodaStream, Dr Pepper & more.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng

Free White Paper: 7 Steps to Unlock Your Social Data Through Customer Engagement

Published By: Wyng     Published Date: Apr 06, 2015
With today’s empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng

Free Report: Digital Marketing Forecast 2015-2016

Published By: Wyng     Published Date: Apr 06, 2015
Get ahead of cutting-edge digital marketing trends and learn what’s coming next. In this free report, we’ll share tips on what you can do today to accelerate your marketing strategy with customer engagement & data - before the competition catches up.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng

Deep Dive: Email Marketing versus Marketing Automation Solutions

Published By: Act-On     Published Date: Jan 20, 2012
Do you wish your email marketing system delivered just a bit more functionality? Are you spending lots of time managing multiple tools and correlating the data they provide? Would it be useful if your CRM and email were tightly integrated? Maybe it's time to consider a marketing automation solution. This new report from Gleanster Research will help you.
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email marketing, marketing automation, marketing solutions, automation solutions
    
Act-On

Market to Win: Smart Selling Tools Guide

Published By: Act-On     Published Date: Jan 23, 2012
In this comprehensive 17-page guide from Smart Selling Tools, you will learn tips and techniques to help you:.Collect and Deliver Meaningful Lead Data .Cultivate Leads Beyond the Top of the Funnel .Uncover Opportunities Within Channels Already in Place .Create a Larger Impact with Your Email Marketing Initiatives The top 10 strategies for each category, plus a marketing tools success checklist is also included.
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act-on, marketing, selling, tools, marketing sales, leads, lead generation, email marketing
    
Act-On

Grow Your Email Marketing List

Published By: Act-On     Published Date: Mar 20, 2013
A 2012 survey of consumer channel habits and preferences found 77% preferred to receive permission-based promotions via email; only 6% preferred such messages via social media. Read on to figure out how Email remains the most potent marketing tool.
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marketing list, email, grow your email marketing list, roi, return on investment, dma, marketing tools
    
Act-On

Total Engagement Marketing: 10 Ways to Improve Email Marketing Response in 2010

Published By: Net Atlantic     Published Date: Mar 02, 2010
Net Atlantic's "Total Engagement Marketing" e-book covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
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net atlantic, total engagement, email marketing, emarketing, social media, sms automation, churn
    
Net Atlantic

Register for Live Demo: Email Marketing with Net Atlantic

Published By: Net Atlantic     Published Date: May 28, 2010
During our live demo, you'll get an overview of Net Atlantic's Email Marketing Suite, tips to help make your email marketing campaigns more successful, mistakes to avoid, and a review of tools for effective email marketing. This one-hour session is perfect if you are new to Net Atlantic or interested in learning about our advanced capabilities, including segmentation, triggered and sequential mailings, and much more. Marketers focus on four basic elements in their campaigns; the list, the message, delivery, and measurement. We'll discuss the important factors of each. Our overview covers: •Logging into your list •Managing your members •Creating content •Sending mailings •Checking the results of your campaigns •And much more. This webinar will take around 30-45 minutes with time left over for Q&A. Register now using the form to the right. Webinar Details: "Email Marketing with Net Atlantic" presented by Gregg Hanson Date: Every Wednesday Time: 1:00PM EDT; 10:00AM PDT (1 Hour)
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net atlantic, webinar, live event, email marketing
    
Net Atlantic

10 Ways to Improve Email Marketing Response in 2010

Published By: Net Atlantic     Published Date: Sep 28, 2010
Net Atlantic's free on-demand webinar, Total Engagement Marketing, covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketing managers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
Tags : 
net atlantic, esp, email marketing, response, ncustomer lifecycle, engagement
    
Net Atlantic
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