measure roi

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Getting Started with e-Learning: Eight Questions to Consider

Published By: Skillsoft     Published Date: Oct 13, 2011
From understanding the potential of e-learning to understanding how to measure its ROI, Dorman Woodall, director of Skillsoft Learning addresses the eight key questions to ask of your e-learning strategy.
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skillsoft, technology, human resources, e-learning, roi, dorman woodall
    
Skillsoft

Revenue Success: Lead Generation Metrics

Published By: Marketo     Published Date: Mar 11, 2014
In today’s marketing world, it’s crucial that enterprise marketers not only know how programs are performing, but also possess the data to prove that performance. To demonstrate the effectiveness of their campaigns, marketers need to set the right goals to measure. Read this playbook to learn how to measure and prove marketing ROI to get the proper credit for generating sales meetings and opportunities.
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marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences
    
Marketo

Improving Marketing Measurements, Operations, & ROI

Published By: Citrix Online     Published Date: Sep 03, 2009
Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? Cross your fingers no more!
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roi, retun on investment, webinar, lead gen, lead generation, marketing decisions, sales leads, budget, marketing measurement, performance
    
Citrix Online

Get a Real ROI from Social in 5 Steps

Published By: Bazaarvoice     Published Date: Nov 05, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
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bazaarvoice, roi, marketing landscape, social emergence, social media, information online, social strategy, measurable data, social initiatives, measure roi, customer interaction service, return on investment
    
Bazaarvoice

Measuring Social Media ROI in the Enterprise: Myths and Facts

Published By: Oracle Social Cloud     Published Date: May 02, 2014
This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
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oracle, oracle srm, srm, social media, roi social kpis
    
Oracle Social Cloud

Building a business case for Talent Analytics

Published By: IBM     Published Date: Mar 28, 2016
A successful business case is one that enables your organisation’s business leaders to make the right decision about a Talent Analytics investment. In this report we highlight the key aspects you need to think about as you create your own business case for Talent Analytics, starting with getting a clear handle on why it is a worthwhile investment for your organisation, but also addressing considerations such as budget and resourcing concerns, how you can measure the success of your initiative and demonstrate ROI, and the major risks you need to bear in mind over the lifetime of the initiative.
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ibm, mwd advisors, talent analytics, human resource technology
    
IBM

The Complete Guide to Visual Commerce

Published By: Curalate     Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI. Get Your Complete Guide to Visual Commerce and learn how to: - Develop and source new, creative content for your brand. - Harness your visual data to discover which images really resonate with your fans. - Monetize your visual content, and measure the new ROI – Return on Image. So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
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curalate, visual commerce. ecommerce, visual data, measuring roi
    
Curalate

Measuring The Business Value of IT

Published By: SAP     Published Date: Sep 22, 2008
In this free white paper from SAP, Forrester evaluates four methods you can use to measure the business value of IT. Learn how you can account for more than simple financial metrics like ROI, IRR, or NPV.
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sap, business value, lifecycle, roi, npv, irr, it efficiency, business process management, product lifecycle management, return on investment
    
SAP

Talent Acquisition Software Buy-In Guide

Published By: Yello     Published Date: Mar 14, 2016
You conducted hours of talent acquisition software research, sat through countless sales demos, made multiple vendor comparisons and you finally found the best recruitment software for your company. You’re ready to sign the dotted line so you can measure your recruitment marketing ROI, automate candidate communications, eliminate paper resumes and more. But first, the tough part: selling the C-Suite on the value. Use this guide as your roadmap to get your leadership team bought in and excited for the recruiting year ahead.
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yello, talent acquisition, talent acquisition software, marketing roi, recruiting
    
Yello

How-to-Guide: Ten Steps to Jump-Start Your SEO Plan

Published By: Conductor     Published Date: Apr 09, 2013
It’s no secret that natural search is now one of the most promising customer acquisition channels for organizations. Yet, it's often hard to develop a strategy from scratch. In this how-to guide, we'll walk you through every step of the process to getting your SEO program set up, including: •Making the case for natural search •Getting buy-in from managers •Starting to measure ROI from SEO Download this how-to guide to build a successful strategy, whether you're starting from scratch or have had a program in place for years.
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how to, seo, seo software, automation, optimization, search engine optimization, natural search, organic search, budget, roi
    
Conductor

Measuring Social Media ROI in the Enterprise: Myths and Facts

Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
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social roi, facebook, social listening, social marketing, customer experience, digital, cmo, social business, socially enabled enterprise, marketing cloud, crm, data
    
Oracle Social Cloud

Best Practices for First-Contact Resolution - Your Performance Driver

Published By: Citrix Online     Published Date: Jul 01, 2010
This new white paper explores the strategic role first-contact resolution plays in support environments, provides best practices for optimising performance and outlines steps for achieving consistent FCR.
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citrix online tech, best practices, first-contact resolution, performance driver, fcr, support centre, tco, problem management, measurement, roi, test and measurement, call center management, call center software, customer interaction service, customer relationship management, customer satisfaction, customer service, total cost of ownership
    
Citrix Online

The Naked Truth About Social Media ROI

Published By: BzzAgent     Published Date: Nov 12, 2010
If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.
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bzzagent, social media, roi, ebook, direct marketing, twitter, facebook, branding, marketing
    
BzzAgent

A Beginner’s Guide to App Analytics

Published By: Localytics     Published Date: Jul 18, 2014
In this 23-page eBook, written for people new to app analytics, you'll learn what you need to know to start improving your app.
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app analytics, mobile analytics, app analytics tools, app analytics guide, app monetization, user value, user acquisition, user conversion, track users, app funnel, app tracking, app testing, app measurement, app performance, app optimization, android app analytics, ios app analytics, iphone app analytics, app stats, app data
    
Localytics

Understanding Social Media ROI

Published By: Falcon Social     Published Date: Oct 30, 2015
Effectively measure the ROI of your social media marketing so you can optimize it. • Strategies for effective social ROI measurement • How to adapt measurement to your social strategy • Tools to optimize the ROI of your social marketing
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social media roi, measure social media roi, social media measuring, social media measuring platform, social media measuring software, social media measuring tool, social media marketing, social media campaigns, social media management software, social media tool, social media management tool, social media marketing tool
    
Falcon Social

How to Measure ROI from your SEO Efforts

Published By: Brick Marketing     Published Date: Jul 10, 2009
Nick Stamoulis of Search Engine Marketing Firm, Brick Marketing discusses some best practices to determine and measure the ROI of an SEO program.
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roi, return on investment, seo, search engine marketing, brick marketing, marketing, sem
    
Brick Marketing

9 Ways to Show the Value of PR

Published By: Cision     Published Date: May 02, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
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cision, public relations, roi, brand awareness, pr roi
    
Cision

9 Ways to Show the Value of PR

Published By: Cision     Published Date: Jul 08, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
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cision, public relations, roi, brand awareness, pr roi
    
Cision

Introduction to Integrated Marketing: Lead Scoring

Published By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
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act-on, marketing, integration, lead scoring, b2b, strategy, roi
    
Act-On

Achieve Predictable Return on Investment with an End-to-End Tank Monitoring Solution

Published By: WorldTelemetry, Inc.     Published Date: Mar 26, 2007
Corporate managers responsible for multiple fuel tank locations need remote technology applications to maximize their information use and increase the reach of their resources. Success when planning new remote technology projects can be measured in terms of increased profitability or ROI if the planners adequately address the build vs. buy decisions required when choosing the necessary hardware, software, deployment and integration strategy.
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fuel, gas, roi, return on investment, infrastructure, cost control, business intelligence, cost efficency, world telemetry, worldtelemetry
    
WorldTelemetry, Inc.

How a $2B Software Company Uses Closed Loop Marketing to Measure ROI

Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
To keep up with the growth and volume of its business, the marketing department at a $2B enterprise software company knew they needed a next generation marketing application to track marketing program expenditures.
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loop marketing, enterprise campaign management, financial management, aprimo, it management, enterprise applications, data management, application performance management, enterprise resource planning, project management, spend management
    
Aprimo, Inc.

The Naked Truth About Social Media ROI

Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
Tags : 
social media, measurement, roi, word of mouth, social marketing
    
BzzAgent
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