measurement

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The Definitive Guide to Marketing Metrics & Analytics

Published By: Marketo     Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate? 44% of qualified marketers have NO idea. If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify. Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about: How Measurement Builds Respect and Accountability Planning for Marketing ROI A Framework for Measurement Revenue Analytics Marketing Performance Measurement The Art of Forecasting Dashboards Implementation: Team, Tactics, Technology Download the comprehensive 88-page guide and start taking your marketing to the next level.
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Marketo

Revolutionizing Website Design: The New Rules of Usability

Published By: OneUpWeb     Published Date: Jun 16, 2010
Could your website be doing more? Find out in Oneupweb's latest study. Today, the design and usability of your website directly affects your bottom line. Discover if it's driving sales, or driving them away with the new measurement you need to determine the success of your site's design.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics, design, website design
    
OneUpWeb

eCommerce Email Metrics: Ways to Slice and Dice Your Email List and Measurement

Published By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
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ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce

5 Steps to Improve Customer Experience: Touchpoints and Your Relationship Lifecycle

Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting

Customers 2015: What Will They Expect 5 Years From Now? (7 Steps to Make Sure You're Ready Today)

Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting

Causes of Zero Offset in Acceleration Data Acquired While Measuring Severe Shock

Published By: ASME     Published Date: Oct 03, 2019
One of the most frustrating aspects of the measurement of severe pyroshock events is the acceleration offset that almost invariably occurs. Dependent on its magnitude, this can result in large, low-frequency errors in both shock response spectra (SRS) and velocity-based damage analyses. Fortunately, recent developments in accelerometer technology, signal conditioning, and data acquisition systems have reduced these errors significantly. Best practices have been demonstrated to produce offset errors less than 0.25% of Peak-Peak value in measured near-field pyrotechnic accelerations: a remarkable achievement. This paper will discuss the sensing technologies, including both piezoelectric and piezoresistive, that have come together to minimize these offsets. More important, it will document the many other potential contributors to these offsets. Included among these are accelerometer mounting issues, cable and connector sources, signal conditioning amplitude range/bandwidth, and digitizi
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ASME

The Response Rates of Personalized Cross-Media Marketing Campaigns

Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data, conversion, marketing roi, direct mail campaign, multi channel marketing, integrated marketing campaign, lead generation, campaign management, tracking and measurement, reports and analytics, marketing dashboard
    
Mindfire

Power Patient Engagement with Technology

Published By: Lenovo and Intel®     Published Date: Apr 28, 2017
Involved, informed patients are better able to manage their own care. Today’s technology plays a big role in helping patients to take ownership of their health and collaborate more closely with providers to achieve better outcomes. Here are 10 tips from Lenovo Health for putting technology to work to reach your patient engagement goals: • Mobile devices, tablets, and interactive technology improve the patient experience • Healthcare facilities can remotely monitor patient progress and health post-discharge • Providers can leverage patient portals and other tools to promote population health • Ensuring patient engagement success requires effective measurement • And more... Lenovo Health provides the solutions and expertise to help healthcare organizations engage patients and achieve the vision of customized care anywhere, from hospital to home. Are you meeting your patient engagement goals? Download this checklist now.
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lenovo, lenovo health, healthcare, healthcare technology, improving patient experience, remote monitoring, lenovo health solutions, customized care, hospital to home, digital healthcare, power patient engagement
    
Lenovo and Intel®

Critical Capabilities for Digital Marketing Analytics

Published By: Adobe     Published Date: Mar 26, 2018
Marketing leaders rely on analytics teams to deliver better measurement, insights and optimization. Use this research to evaluate your organization's current analytics tools and identify new solutions aligned to your goals.
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Adobe

eBook: Is 3D Scanning Right for Your Inspection Needs?

Published By: 3D Systems     Published Date: Feb 28, 2019
Combining the right people, hardware, and software to ensure quality everywhere Quality and reliability matter more than ever. In today’s hypercompetitive environment, companies can’t afford to lag behind when it comes to the quality of their products. And management can’t lag behind when it comes to adopting new tools and technologies to ensure quality everywhere. Over the past two decades, 3D scanning has become a crucial tool in many manufacturers’ measurement and inspection arsenals. It’s an effective metrology technique that is trusted for its accuracy, reliability, speed, and ease of use. Its noncontact nature and exceptional flexibility make it ideal for measuring a wide range of parts in a wide range of places. An effective approach to 3D scanning requires matching the right people with the right hardware and the right software to best meet your company’s measurement needs. This eBook will help you determine if 3D scanning is right for your inspection needs, and if it is, how b
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3D Systems

The 21st-century CMO: How Digital Marketing is Driving Organisation Transformation

Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
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adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth, cmis
    
Adobe Systems, Inc.

Advanced Root Cause Analysis for Product Quality Improvement using ML in TIBCO Spotfire

Published By: TIBCO Software GmbH     Published Date: Jan 15, 2019
Gradient Boosting Machine (GBM) modeling is a powerful machine learning technique for advanced root cause analysis in manufacturing. It will uncover problems that would be missed by regression-based statistical modelling techniques and single tree methods, but can easily be used by analysts with no expertise in statistics and modelling to solve complex problems. It is an excellent choice for advanced equipment commonality analysis and will detect interactions between process factors (for example, machines, recipes, process dates) that are responsible for bad product. It can also be used to identify complex nonlinear relationships and interactions between product quality measurements (for example, yield, defects, field returns) and upstream measurements from the product, process, equipment, component, material, or environment.
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TIBCO Software GmbH

MoneyAds: Marketing Lessons from Changes in a 200-Year-Old Sport

Published By: Acxiom Corporation     Published Date: Mar 12, 2014
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
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acxiom, marketing, measurement, banner ads, display advertising, targeting, marketing campaigns, marketing analytics, data analytics, online engagement
    
Acxiom Corporation

Convergence with Vblock Systems: A Value Measurement

Published By: EMC Corporation     Published Date: Dec 19, 2014
IT infrastructure is the backbone of today's modern business. Find out how Vblock System implementations sped deployments, simplified operations, improved business-support agility, saved money, and freed staff to launch new applications, extend services, and improve user/customer satisfaction.
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it infrastructure, deployments, simplified operations, user/customer satisfaction, it management
    
EMC Corporation

Convergence with Vblock Systems: A Value Measurement

Published By: Possible EMC     Published Date: Dec 22, 2014
IT infrastructure is the backbone of today's modern business. Find out how Vblock System implementations sped deployments, simplified operations, improved business-support agility, saved money, and freed staff to launch new applications, extend services, and improve user/customer satisfaction.
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it infrastructure, deployments, simplified operations, user/customer satisfaction, it management
    
Possible EMC

Intelligent Programmatic Advertising: Data Driven Marketing

Published By: Oracle     Published Date: Nov 22, 2018
It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play. Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time. With tech platforms consistently pushing the boundaries of what’s possible in digital advertising, the time for marketers to lean into programmatic is now. Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on: • how to get started and use programmatic tactics that work • insider secrets to boost ROI and improve campaigns • potential pitfalls to watch out for • guidelines for measurement and analytics
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Oracle

Measuring the ROI of Social Marketing

Published By: Adobe     Published Date: Aug 05, 2014
In this paper, we explore the challenges of quantifying social marketing’s financial and nonfinancial ROI and how businesses are employing strategic measurements that reveal dividends beyond the bottom line.
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roi, investment, sales, social media, social marketing, financial, non-financial, campaigns, measurement, stakeholders
    
Adobe

MANAGING ANONYMOUS AND AUTHENTICATED EXPERIENCES

Published By: Adobe     Published Date: Mar 21, 2017
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
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Adobe

Key Drivers of Analytical Maturity Among Healthcare Providers

Published By: Infomatica     Published Date: Jul 15, 2015
The International Institute of Analytics presents healthcare results from their proprietary assessment tool, The Analytics Benchmark, including measurement of data-related tactical competencies and culture/leadership competencies necessary for data-driven decision-making to become ubiquitous inside organizations. Download this paper to benchmark where your organization stands in the five stages of maturity and the five elements of alignment needed for success.
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Infomatica

8 Recommendations for Turning Engagement Measurement Into Results

Published By: SuccessFactors     Published Date: Sep 19, 2014
This paper provides 8 recommendations and best practices for turning engagement measurement into results.
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engagement measurement, improving engagement in the workforce, how to measure workforce engagement, workforce management software, employee monitoring software, employee performance management
    
SuccessFactors

8 Recommendations for Turning Engagement Measurement Into Results

Published By: SuccessFactors     Published Date: Sep 19, 2014
This paper provides 8 recommendations and best practices for turning engagement measurement into results.
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engagement measurement, improving engagement in the workforce, how to measure workforce engagement, workforce management software, employee monitoring software, employee performance management
    
SuccessFactors

Why State Of Mind Matters in Times Of Great Challenge

Published By: Senn Delaney     Published Date: Mar 10, 2009
Senn Delaney President and CEO Jim Hart shares surprising results of a Thriving Global Leadership Study of thousands of leaders across 60 industries and 50 countries. The survey discovered a dramatic difference between those who are facing these times of crisis with what is defined as a high-thriving state of mind and those with a lower-thriving state of mind.
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senn delaney, state of mind, high thriving, measurement, customer focused, brand management, customer-centric, employee management, employee engagement, application integration, best practices, business activity monitoring, business analytics, business integration, business intelligence, business management, business metrics, business process management, call center management, call center software
    
Senn Delaney

Improve Organizational Performance - Work.com Performance Management – Demo Video

Published By: Salesforce.com     Published Date: Apr 19, 2013
Work.com (formerly Rypple) is part of the Salesforce.com family. This social performance management system is most commonly used by organizations looking to improve alignment, performance measurement, and employee motivation.
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salesforce, organization, workforce management, employee performance, goal setting, evaluation, mobile, application integration, application performance management, best practices, business activity monitoring, business analytics, business integration, business intelligence, business management, business metrics, business process management, change management, corporate governance, customer relationship management
    
Salesforce.com

DevOps without Measurement is a Fail

Published By: New Relic     Published Date: Oct 16, 2015
How to measure and track the 5 critical drivers of DevOps success.
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New Relic

How to Kill Agility: Nine Metrics Mistakes

Published By: CA Technologies     Published Date: Nov 02, 2016
Effective metrics and measurements are critical to running a high performance business. Properly applied, they lead you to better insights, better decisions and better business outcomes. They provide feedback to spark improvement and create learning opportunities. They help you identify the right outcomes that drive you toward your business goals. Unfortunately, many businesses misuse these powerful tools in ways that actively destroy the agility they seek to create. In this paper, we highlight nine mistakes organizations make involving agile measurement at enterprise scale—and how to do it right.
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CA Technologies
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