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Email in the Age of Social Media

Published By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
    
StrongMail

Apple vs. Dell: A Workstation Buyer's Checklist

Published By: Dell EMC     Published Date: Aug 06, 2018
When buying a workstation, price-performance matters. But it’s not the only consideration. Also important is aligning features and capabilities with user applications and workloads. So are system optimization, expandability and support. While many buyers — especially in graphics, video and multimedia fields — might consider Apple’s iMac, iMac Pro and MacBook Pro models best suited to their needs, they may be selling themselves short in many ways. This paper provides a checklist for buyers to compare Apple’s newest high-end offerings with the latest Dell Precision workstations.
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Dell EMC

Buyers Guide: Apple vs Dell Precision Workstations

Published By: Dell EMC     Published Date: Feb 14, 2019
When buying a workstation, price-performance matters. But it’s not the only consideration. Also important is aligning features and capabilities with user applications and workloads. So are system optimization, expandability and support. While many buyers — especially in graphics, video and multimedia fields — might consider Apple’s iMac, iMac Pro and MacBook Pro models best suited to their needs, they may be selling themselves short in many ways. This paper provides a checklist for buyers to compare Apple’s newest high-end offerings with the latest Dell Precision wokstations. Download this guide from Dell and Intel® to learn more. Intel Inside®. Powerful Productivity Outside.
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Dell EMC

3 Things You Need to Know About Prioritizing Vulnerabilities

Published By: Tenable     Published Date: Feb 27, 2019
"With the number of vulnerabilities on the rise, and their severity increasing, how can you identify the biggest cyber threats to your business – and know what to fix first? Download the “3 Things You Need to Know About Prioritizing Vulnerabilities” ebook now to: -Discover the 3 critical steps to building an effective vulnerability remediation plan -Explore the pitfalls of popular prioritization approaches -Learn next steps you can take today to dramatically reduce the list of vulnerabilities you need to remediate If you’re looking for answers to questions like “Where should we prioritize based on risk?” and “Which vulnerabilities are likeliest to be exploited?” this quick read is an excellent way to get started. Download the free ebook now."
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Tenable

Vulnerability Management Buyer's Checklist

Published By: Qualys     Published Date: Jul 20, 2012
Vulnerability Management (VM) means systematically finding and eliminating network vulnerabilities. Choosing a solution for VM is a critical step toward protecting your organization's network and data. Without proven, automated technology for precise detection and remediation, no network can withstand the daily onslaught of new vulnerabilities that threaten security. This checklist from Qualys provides a 12 point shortlist of considerations to determine what solutions will work best for your organization.
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technology, security, vulnerabilities, internet, virus, solutions, vulnerability management, firewalls
    
Qualys

Mitigating Compliance Risk from Third Party Intermediaries

Published By: UL EduNeering     Published Date: Jul 05, 2012
Third party intermediaries have played starring roles in some of the most highly publicized global corruption trials. By any measure, third party intermediaries routinely rank high on the list of compliance worries for brand companies.
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fda, gmp, gcp, gxp, cms, osha, qsr, 21 cfr part 11
    
UL EduNeering

Checklist: 10 Ways Your LMS is Falling Short

Published By: Absorb     Published Date: Sep 05, 2018
Would you choose your LMS again? It happens to us all. We adopt learning technology expecting it to make us more efficient, prepared, and successful. At some point we wonder if it’s doing the opposite. Questions can be immediate or emerge over time. Either way, you’re stuck with technology that’s misaligned with where your organization’s going. So how do you know when it’s time to make an LMS change? After reading this checklist, “10 Ways Your LMS is Falling Short” you’ll understand: • Ten LMS challenges you may be experiencing • Risks these present to your organization • Features you need to start propelling your success Don’t let your LMS hold you back! Get the checklist
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Absorb

Social Media Analytics - An Accurate and Real-Time Understanding of Brand Performance

Published By: SAP     Published Date: Nov 29, 2012
How are you perceived by your customers? In this age, on social media, your buyers are posting their opinions about your products and services. To better serve them, build your brand, and protect your position. How do you listen and understand?
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sap, analytics, social media, customer experience, customer perception, brand positioning, brand equity, business technology
    
SAP

Turn Your Customers into Brand Champions

Published By: Reputation.com     Published Date: Oct 02, 2017
1.Meet the new consumer The migration to mobile and social media will challenge — and change — everything we know about consumer marketing. 2. Who owns your brand? Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers. 3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level. 4. “Dark data” provides priceless operational insights Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level. 5. Business implications Online reputation stands betwee
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Reputation.com

A Definitive Guide to Social Selling

Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
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social media, social media management, enterprise, hootsuite, social selling, sales, marketing
    
uberVU via HootSuite

The 9 Types of Social Media Fails and How to Avoid Them

Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
No brand, no matter how small or large, or how big its marketing budget, is safe from social media mishaps. This e-book from uberVU via Hootsuite will review 9 types of social media fails, discuss how they happened and detail how they could have been avoided. We'll also provide actionable lists of what your brand can do to prevent social media fails.
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social media, social media fails, avoiding mistakes, branding, failproof
    
uberVU via HootSuite

A Definitive Guide to Social Selling

Published By: uberVU via HootSuite     Published Date: Apr 15, 2014
Today’s B2B buyers are socially sophisticated and informed. Your sales team must be too. Do you have the tactics, tools and training to leverage social media for sales success? Build your funnel and crush your quota with real-world tips on using social to listen, learn and engage.
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social media, social media management, enterprise, hootsuite, social selling, sales, marketing
    
uberVU via HootSuite

Workforce Management’s Significant Role in Patient Care

Published By: Kronos     Published Date: Sep 20, 2018
A As the healthcare industry shifts focus from volume to value, standardization is needed to accurately benchmark labor resource utilization. This is the premise of a survey conducted by HealthLeaders Media and sponsored by Kronos. What constitutes direct patient care? Hands-on patient assessment, administering medications, and performing procedures clearly top the list. But can other activities be considered direct care too—even those not conducted in a patient’s presence?
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Kronos

The Authoritative Guide to Voice of the Customer

Published By: Qualtrics     Published Date: Aug 20, 2018
In today’s era of immediacy, consumers are more demanding than ever. To keep up with customer expectations, brands are starting to invest in Voice of the Customer (VoC) programs that employ a closed-loop process. Ask any CX, research, or marketing executive, and they will tell you that gone are the days when the customer marketing landscape was represented by a one-way dialogue for engaging prospects. Today, market leaders are shifting their listening and response mechanisms faster as VoC programs represent a huge opportunity for driving loyalty and increased sales. A recent study sponsored by American Express®—the American Express Global Customer Service Barometer—showed that U.S. consumers are twice as likely to tell others about a bad service than they are to share about a positive experience.¹
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Qualtrics

The Rise of the Enterprise Container Platform

Published By: Docker     Published Date: Feb 21, 2019
The container revolution is under way today as companies seek to move faster and build digital assets to support growth. IDC forecasts that there will be over 1.8 billion enterprise container instances deployed by 2021. Container platforms will be key to managing the ever-expanding diversity of IT environments (multiple operating systems, hypervisors, private clouds, and public clouds). While containers are the perfect vehicle to underpin cloud-native, microservices applications, containers are also well suited to many existing applications. These applications can reap immediate benefits from being modernized and prepare for possible refactoring over time. To successfully leverage containers in these diverse scenarios and do it at scale, enterprises will need a robust, integrated, and holistic container platform.
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migrate applications, containerization, application development, digital transformation, microservices, modernization, cloud computing, hybrid cloud
    
Docker

Solvent Printing Solved: How Quicker Drying Inks Are Making Same-Day Lamination Possible

Published By: Epson     Published Date: Jun 21, 2018
Solvent printing is the perfect solution for signs, vehicle wraps, and many other print applications. Solvent inks produce top-quality graphics, enabling printing service providers (PSPs) to maintain high-volume output and lower production costs while providing their customers superior color gamut and accuracy. Although solvent inks provide great performance and have many additional bene ts, they come with one frustrating work ow drawback: the delays PSPs experience by having to wait for solvent ink to dry, particularly when the application requires lamination. A new breakthrough solvent ink technology solves this problem by reducing print curing time by at least 75% of the 24 hour waiting period normally recognized by media manufacturers and industry specialists. These new solvent inks make it possible for PSPs to laminate solvent prints on the same day they are printed. PSPs can achieve high image quality without sacri cing valuable time, plus they can avoid clutter and reduce spa
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Epson

Mobile Shopper Strategy Checklist

Published By: Uberall     Published Date: Oct 08, 2018
Are you setting your business up for success? Follow this checklist to be sure you are optimizing your online presence across all possible platforms.
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seo, media, listing, local, social, customers
    
Uberall

Prevention of ERP Implementation Failure

Published By: Adaptive Growth     Published Date: May 14, 2008
Projects to implement ERP tend to be difficult, expensive and drawn-out. They are often full of painful surprises and overrun budgets and schedules that were extravagant in the first place. They fail entirely in an alarming number of cases.  Why this should be so is not immediately apparent. If we list, at a fairly high level, the tasks required to implement an ERP system in a company that’s already familiar with ERP practices, what we see is a significant but not daunting amount of work.
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erp, project management, adaptive growth, enterprise applications, enterprise resource planning
    
Adaptive Growth

How Waggener Edstrom Turned Social Data into Valuable Strategic Insights

Published By: Brandwatch     Published Date: Jun 17, 2013
To demonstrate its prowess as an insight-driven agency, Waggener Edstrom used Brandwatch to monitor and analyze the social “buzz” around the 2012 London Olympic Games—and turned social conversations into meaningful insights for its client brands.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
    
Brandwatch

Best Practices for Becoming a Successful Social Brand

Published By: Brandwatch     Published Date: Jun 17, 2013
An introduction to using social media in business, this eBook discusses the importance of setting social media goals and how to foster a positive brand experience, along with tips to become a thriving social enterprise.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
    
Brandwatch

Brandwatch Report: Analyzing Customer Service on Social Media

Published By: Brandwatch     Published Date: Jun 17, 2013
Consumers now expect good customer service via social media…so Brandwatch analyzed 40 leading brands to see which brands were delivering the best social customer service.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
    
Brandwatch

Transforming Social Analytics into Competitive Advantage at Sky News Arabia

Published By: Brandwatch     Published Date: Jun 20, 2013
For Sky News Arabia, using social media monitoring & analytics to “sense-and-respond” to viewers is a critical component to increasing viewer-to-viewer engagement and gaining extended market reach in an established market.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
    
Brandwatch

Social Media & the Fashion Industry

Published By: Brandwatch     Published Date: Jun 20, 2013
In this report, we examined the online conversations around Fashion Week in New York, London, Paris and Milan to find out exactly what makes fashion enthusiasts and buyers tick—and reveal trends and insights to help make fashion brands smarter.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
    
Brandwatch

Marketing Tips for Office Managers

Published By: Staples     Published Date: May 02, 2017
Do you manage a growing office that could benefit from marketing, but lack the support of a large marketing team? A little time spent marketing your business can go a long way. And it doesn’t have to take a lot of time! We’re sharing some advice on ways you can quickly take care of marketing duties via: Blogs Social Media Direct Mail And more! Read this checklist for valuable tips!
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branding, marketing, office managers, social media, print vendor, promo items, building a brand, branding
    
Staples

Social ROI Template and Guide: Prove The Value of your Efforts With This Free Guide + Template

Published By: Tracx     Published Date: Mar 08, 2017
"Can you prove social media is working? 86% of marketers identified measuring social media return on investment (ROI) as a top challenge. Social ROI can be daunting, but it’s also the key to winning resources and propelling your social media program forward. So how do you calculate the ROI of your social media? We’ve created a Guide and ROI Template to do just that. Arm yourself with not only the knowledge of what's working and what's not on social media, but the numbers to prove it. What You're Getting: *Advice on goal-driven analysis and which metrics matter *Insight on how to tie social data to marketing investments *An easy-to-follow, five-step process for determining ROI *A downloadable template to make calculations easy"
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
    
Tracx
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