media planning

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Putting AI to Work for Advertisers for Audience Segmentation

Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies

Transformation of Security

Published By: Fidelis Cybersecurity     Published Date: May 15, 2019
This report, conducted by SC Media and sponsored by Fidelis asked security leaders, decision makers and influencers what they were most concerned about, what their C-Suite was most concerned about, and what they’re doing (or planning to do) about it. As we start off 2018 it is clear that cybersecurity is ripe for transformation. The focus has shifted away from tactical technologies that provide more proverbial fingers in the dam and towards a strategic approach that focuses on delivering quantifiable improvement to the effectiveness and efficiency of security operations. Download this a research report to: See what executives and boards of directors care most about. See the top obstacles, gaps and concerns faced by security leaders. See where we are on the road to cyber maturity, as reported by your peers. See when security professionals prefer tactical approaches and when they prefer strategic plans.
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Fidelis Cybersecurity

2016 Cyber Intrusion Casebook5) CrowdStrike Cyber Intrusion Services Casebook 2016

Published By: CrowdStrike     Published Date: Feb 01, 2017
This year’s Cyber Intrusion Services Casebook focuses on in-depth digital forensics, incident response (IR) and remediation services performed on behalf of actual CrowdStrike clients. Real-life examples drawn from notable CrowdStrike Services IR engagements in 2016 — including the now-infamous hack of the Democratic National Committee (DNC) —are covered with an emphasis on best practices organizations can follow to identify and eject attackers before a devastating breach occurs. Download this report to learn: • How CrowdStrike’s Falcon OverWatch and professional services teams discovered and attributed the DNC intrusion to nation-state threat actors FANCY BEAR and COZY BEAR • The gaps in security processes and planning that your organization can address now to stop the next breach • The specific tactics, techniques and procedures (TTPs) a range of nation-state and eCrime adversaries used to penetrate their victims’ defenses, and how they attempted to cover their tracks
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CrowdStrike

Social Media Risks and Benefits for the Pharmaceutical Industry

Published By: Actiance, Inc.     Published Date: Jan 15, 2015
Social Media Risks and Benefits for the Pharmaceuticals Industry Drug makers are just beginning to realize how social networks can improve business processes. Social media helps your organization share information and exchange ideas with your customers quickly, but doing so can involve considerable risk. That’s because social media is subject to the scrutiny of regulators, legislators, and litigators. So, what seems like a spoon full of sugar is often a tough pill to swallow when you consider regulatory requirements from agencies like the FDA. On top of that, increasing litigation has made it a business requirement to consider solutions that help bring down skyrocketing legal costs. Not having technology in place to help manage these requirements and increasing risks, or doing so without careful planning, can be a costly mistake. Read this paper to gain an understanding of: What the regulatory landscape of the pharmaceuticals industry looks like What concerns you should be aware of f
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social media, increased risks, business processes, regulatory requirements, it management
    
Actiance, Inc.

5 Steps to 11ac Migration

Published By: Aruba Networks     Published Date: Nov 15, 2013
Whether you are an early adopter who has already started planning, or like several organizations, unsure of your next step, the following guidelines will help you prepare and plan for a successful migration to an 802.11ac WLAN.
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just media, aruba networks, emea, audit infrastructure, migrate to 802.11ac, hardware replacement, gigabit wifi, optimize to leverage, wired network, traffic congestion, performance degradation, optimal performance, controller-based deployment, quadrature amplitude modulation, planning for capacity, mobile devices, complex deployments, client density, real-time location services, location accuracy
    
Aruba Networks

5 Steps to 11ac Migration

Published By: Aruba Networks     Published Date: Nov 15, 2013
Le standard de transmission 802.11ac est en passe de devenir la norme du Wifi nouvelle génération. La vitesse gigabit et l’amélioration des capacités et de la fiabilité offertes par le standard 802.11ac aux réseaux LAN sans fil (WLAN) se révèlent être d’inestimables atouts face à la croissance rapide du nombre d’utilisateurs, d’appareils et d’applications mobiles. Que vous soyez un adepte précoce ayant déjà commencé à tout planifier ou, comme bon nombre d’entreprises, encore hésitant concernant la marche à suivre, n’hésitez pas à télécharger ce guide en cinq étapes qui vous aidera à préparer et à planifier une migration réussie vers un réseau WLAN 802.11ac.
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just media, aruba networks, emea, audit infrastructure, migrate to 802.11ac, hardware replacement, gigabit wifi, optimize to leverage, wired network, traffic congestion, performance degradation, optimal performance, controller-based deployment, quadrature amplitude modulation, planning for capacity, mobile devices, complex deployments, client density, real-time location services, location accuracy
    
Aruba Networks

5 Steps to 11ac Migration

Published By: Aruba Networks     Published Date: Nov 15, 2013
802.11ac ist auf dem besten Weg der neue Standard für Next-Generation Wi-Fi zu werden. Dieser neue 802.11ac Standard für Wireless LANs (WLANs) gewährleistet Gigabit-Geschwindigkeit, verbesserte Leistung und erhöhte Zuverlässigkeit und deckt damit alle Anforderungen ab, die durch die stetig steigende Zahl an mobilen Usern und mobilen Geräten sowie die verstärkte Nutzung von mobilen Applikationen entstehen. Ob Sie ein Early Adopter sind und bereits angefangen haben zu planen oder wie viele Unternehmen noch abwarten, laden Sie sich unsere Anleitung herunter und Sie erfahren, wie Sie in nur fünf Schritten ein 802.11ac WLAN aufsetzen können.
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just media, aruba networks, emea, audit infrastructure, migrate to 802.11ac, hardware replacement, gigabit wifi, optimize to leverage, wired network, traffic congestion, performance degradation, optimal performance, controller-based deployment, quadrature amplitude modulation, planning for capacity, mobile devices, complex deployments, client density, real-time location services, location accuracy
    
Aruba Networks

5 Steps to 11ac Migration

Published By: Aruba Networks     Published Date: Nov 15, 2013
802.11ac va por buen camino para convertirse en el modelo para la próxima generación de Wi-Fi. La velocidad de transmisión de gigabits, su capacidad mejorada y la fiabilidad que proporciona 802.11ac a las redes inalámbricas LAN son amplificadas ya que el número de usuarios de móviles y dispositivos, así como el uso de aplicaciones continúan creciendo a gran velocidad. Tanto como si usted es uno de los primeros que ya han empezado a planificarse como si, al igual que les sucede a diversas organizaciones, no está seguro de qué es lo siguiente que debe hacer, descárguese esta guía en cinco pasos que le ayudará a prepararse y planificar una migración exitosa a WLAN 802.11ac.
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just media, aruba networks, emea, audit infrastructure, migrate to 802.11ac, hardware replacement, gigabit wifi, optimize to leverage, wired network, traffic congestion, performance degradation, optimal performance, controller-based deployment, quadrature amplitude modulation, planning for capacity, mobile devices, complex deployments, client density, real-time location services, location accuracy
    
Aruba Networks

5 Steps to 11ac Migration

Published By: Aruba Networks     Published Date: Nov 15, 2013
L'802.11ac è sulla buona strada per diventare lo standard del Wi-Fi di nuova generazione. La velocità in gigabit, le migliori capacità e l'affidabilità che l'802.11ac conferisce alle reti LAN senza filo (WLAN) sono amplificate, mentre cresce a vista d'occhio l'utilizzo da parte di utenti, applicazioni e dispositivi. Sia che siate dei precursori che hanno già iniziato a pianificare o, come molte aziende, siate incerti sul da farsi, scaricando questa guida in cinque fasi potrete prepararvi e pianificare la corretta migrazione verso una rete WLAN da 802.11ac.
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just media, aruba networks, emea, audit infrastructure, migrate to 802.11ac, hardware replacement, gigabit wifi, optimize to leverage, wired network, traffic congestion, performance degradation, optimal performance, controller-based deployment, quadrature amplitude modulation, planning for capacity, mobile devices, complex deployments, client density, real-time location services, location accuracy
    
Aruba Networks

2011 Global Assessment Trends Report

Published By: SHL     Published Date: Dec 13, 2011
SHL's Global Assessment Trends Report provides human resources professionals and those interested in learning about global assessment practices a comprehensive look at how organizations around the world measure talent.
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gatr, trends, trends report, global assessment trends, global assessment trends report, global assessments, talent measurement practices, talent measurement trends, people intelligence programs, people intelligence, global assessment practices, remote testing, social media, interview, selection, recruiting, hiring practices, talent management, workforce programs, human resources professionals
    
SHL

Blending digital and physical worlds to engage, enlighten and inspire

Published By: Panasonic     Published Date: Mar 18, 2019
In a world of content overload, executives at Entertainment & Media companies know they need to find new ways to engage, enlighten and inspire audiences through cutting-edge spaces that overlay digital information onto the physical world. That’s what Panasonic, a leading innovator in 10 top disruptive technologies, found in its recent study. They asked senior technology decision makers across 13 industries how they are investing in new technologies, which they have already adopted and which they intend to implement. The report is available now to our readers. Get the report today for an inside look at how competitive companies are adopting disruptive technologies, innovating and planning for the future.
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Panasonic

Five Ways to Optimize Your Cross-Channel Media Mix: an Analysis of Options

Published By: White Horse     Published Date: Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
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integrated marketing, cross-channel marketing, digital marketing, digital advertising, marketing strategy, media mix, media planning, interactive marketing
    
White Horse

Four Steps to Achieving Paperless Pay

Published By: Comdata     Published Date: Nov 28, 2011
When it comes to payroll, many companies are no longer choosing paper over plastic. Today's paperless payroll programs have become a variable option for many employers. These programs complement direct deposit and reduce payroll expenses; they also offer added convenience to unbanked employees by offering them immediate access to funds on payday. Paperless payroll programs deliver value to employers and employees alike, and the key to achieving a thriving, effective program is all in how you roll it out to your employees. If your company is planning to implement a paycard program, consider the four simple steps to launch a successful program.
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comdata, finance, paperless pay, payroll, payment, payroll program, funds
    
Comdata

Mix Optimization Takes Over Planning

Published By: Adobe     Published Date: Nov 05, 2014
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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mix optimization, marketing platform, planning cycles, data collection
    
Adobe

Mix Optimization Takes Over Planning

Published By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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adobe, marketing, mix, optimization, data, analytics, mix, brands, scientific, planning, process, testing, dsp, dmp, programmatic, insights, campaign
    
Adobe

CMO's Share Top Insights on the Bottom Line of Social

Published By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed top CMOs to get the real story about how they use social media. See how CMOs use and measure social media.
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bazaarvoice, cmo, social media, social roi, social media planning, social marketing activity, customer voice, user-generated content, real-time consumer insights, input, feedback
    
Bazaarvoice

CMO's Share Top Insights on the Bottom Line of Social

Published By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed CMOs with The CMO Club to learn how social media measures up in their organizations -- and their answers may surprise you.
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bazaarvoice, cmo, social media, social roi, social media planning, social marketing activity, customer voice, user-generated content, real-time consumer insights, input, feedback
    
Bazaarvoice

The Top Six Ways to Use Social Media for Business

Published By: Spredfast, Inc.     Published Date: Aug 30, 2011
In the Social Media Pocket Guide, discover best practices for developing full-scale programs. The guide outlines the business case, content strategy, real-world examples and measurement methods for the 6 best ways to use social media.
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spredfast, social media management, social media strategy, social media planning, twitter, facebook, linkedin, youtube, flickr, social business, engagement, awareness, monitoring, spredfast, brand awareness, customer care, lead generation, social media objectives
    
Spredfast, Inc.

Organize, Plan & Execute with the Social Media Planning Guide

Published By: Spredfast, Inc.     Published Date: Aug 30, 2011
Learn how to plan and execute successful social media initiatives with this 28-page framework including best practices on developing your social media strategy, writing day-to-day content and managing your social media team.
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spredfast, social media management, social media strategy, social media planning, twitter, facebook, linkedin, youtube, flickr, social business, engagement, awareness, monitoring
    
Spredfast, Inc.

SaaS and Cloud ERP Observations: Is Cloud ERP Right for you?

Published By: Oracle     Published Date: Nov 05, 2013
Over the past six years, Aberdeen Group has been measuring organizations’ willingness to consider a SaaS deployment model for their ERP implementations. Using this research, Aberdeen has created a short report to help organizations as they review their options and provide key takeaways to consider during the process.
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zenithoptimedia, oracle, aberdeen group, saas and cloud, erp observations, the cloud, software as a service, enterprise resource planning, what is erp, on-premise deployments, deployment model, cloud erp, business management, erp deployment trends, cloud solutions, cloud integration, saas solutions, saas decisions, application integration, best practices
    
Oracle

Proliferation of Options Requires B-to-B Media Channel Planning

Published By: Godfrey     Published Date: Oct 24, 2008
Media Channel Planning is the process of selecting the proper media channels to achieve the desired marketing outcomes. Godfrey believes Media Channel Planning is a critical part of any marketer’s strategic program, and should be an important part of annual planning as well as continuous improvement efforts throughout the program year.
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godfrey, media channel planning, media fragmentation, media lobotomy, b2b marketing media, b-to-b, b2b, business-to-business, media, media channel planning, media planning, media placement, b-to-b strategy, integration, advertising, search, podcasts, media
    
Godfrey

Aligning Your Teams for Stronger Communication

Published By: MediaVantage     Published Date: May 03, 2011
An informative new whitepaper highlights the importance of consistency for your brand's success and offers four recommendations that every PR professional should consider for more effective communications.
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mediavantage, communications, planning, management, reputation mangement, social media, strategy, planning, crisis communication, analysis
    
MediaVantage

Take the Pain Out of Marketing Campaigns

Published By: Jive     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
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marketing campaigns, cmo, social, social media, campaign planning, campaign development
    
Jive

Want to Develop Better Marketing Campaigns? Stop Using Archiac Methods

Published By: Jive     Published Date: Mar 29, 2013
When it comes to producing collateral and other assets, marketing has been stuck in the past.
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marketing campaigns, cmo, social, social media, campaign planning, campaign development, content, sales colateral, product demos, white papers, advertising, social collaboration
    
Jive

Don’t Get Caught Off Guard: 10 Steps to Managing Crisis Communications

Published By: Meltwater     Published Date: Jul 29, 2015
When a brand crisis hits, your most important asset is media intelligence. But don’t wait for all hell to break loose to get up to speed on the latest tools and best practices for crisis communications in the age of social media. Get the tools you need to help spot early warning signs, stay organized, and enforce due process should a crisis hit—Download our Media Intelligence for Crisis Communications e-book today.
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media monitoring, social media monitoring, media intelligence, crisis communication, crisis communication plan, crisis management, crisis preparation, crisis planning, social listening, brand crisis, brand monitoring, brand protection, reputation management, corporate communications, public relations
    
Meltwater
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