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The Response Rates of Personalized Cross-Media Marketing Campaigns

Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
    
Mindfire

10/40 Gigabit Ethernet Capture Performance Evaluation

Published By: Viavi Solutions     Published Date: Jul 21, 2017
Rapid increases in network traffic volumes, security threats and application complexity all underscore the importance for lossless data capture, analysis and storage to provide crucial raw data for post event analysis and remediation. Viavi commissioned Tolly to evaluate the performance of its Observer GigaStor family of capture, analysis, and storage solutions. Specifically the tests that focuses on bench marking maximum sustained full packet capture/write rates and greatest burst performance with no packet loss while delivered robust encryption of stored network data.
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ethernet, service troubleshooting, storage solutions, stored network data, network traffic, security threats, network analysis, write data
    
Viavi Solutions

How Enhanced Content Drives Sales and Product Page Conversions

Published By: Salsify     Published Date: Mar 15, 2019
Enhanced content, or the below-the-fold rich media on retailer product pages, is the best way to tell your brand's story and differentiate from your competition. It also happens to be one of the best ways to improve conversion rates (by an average of 25%). Get a comprehensive guide on how to select the best performing content for your brand and deliver it across your sales channels for the broadest impact. This new ebook created in collaboration with Hinge Consulting will arm you with the data and guidelines you need to tell your brand story across the digital shelf. You will learn: How to think creatively about the most relevant enhanced content to include in your story How to scale your brand content across your most important retailer sites, including Amazon and Walmart How to measure the most important KPIs to communicate the impact of rich media Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify

5 must-have hospitality payments solutions to improve customer experience in 2018

Published By: Sage People     Published Date: Dec 06, 2017
Your customers won't rave about a simple payment experience. They won't talk on social media about the slickness of the online checkout process, but they will make a lot of noise about a bad payment experience, and your conversion rates and sales will take a hit. Learn how to delight your customers with our FREE insider’s guide to creating the perfect payments customer experience
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Sage People

Ovum Enterprise Case Study: Understanding Customer Viewership and Behavior Across Platforms

Published By: IBM     Published Date: May 16, 2016
Across industries, customers today wield more power and greater choice than ever before – a power that they exercise by shifting their attention and spending (across multiple channels/devices in near-real time) from provider to provider. In this environment of hyper-connectedness and diminishing customer loyalty and fleeting human attention spans, the battle for holding customer interest and engaging him/her meaningfully requires, first and foremost, an everlasting commitment to "relevance. "Being relevant and demand-driven is of paramount importance to the media industry, but it is no less important to any industry that operates in a B2C world. However, adapting to the ever-rising expectations and changing buying behaviors of customers is becoming a Herculean task, requiring both business and technology transformation.
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ibm, ovum, customer veiwership, customer behavior, cross-plaform, cloud, analytic architecture, mobile data systems
    
IBM

How Hospitality Businesses Are Making Payments Pain-Free

Published By: Sage People     Published Date: May 10, 2018
Your customers won't rave about a simple payment experience. They won’t congratulate you when they can pay for an “online exclusive” product at the till. They won’t talk on social media about the slickness of the online checkout process. But they will make a lot of noise about a bad experience. And your conversion rates and sales will take a hit. These payment niggles have a particularly big impact on hospitality business with ambitious growth targets.
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Sage People

How hospitality businesses are making payments pain-free

Published By: Sage People     Published Date: May 15, 2018
Your customers won't rave about a simple payment experience. They won’t congratulate you when they can pay for an “online exclusive” product at the till. They won’t talk on social media about the slickness of the online checkout process. But they will make a lot of noise about a bad experience. And your conversion rates and sales will take a hit. These payment niggles have a particularly big impact on hospitality business with ambitious growth targets. Download the Insider’s Guide to catching payment niggles before they become critical concerns.
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Sage People

Big Data in the Contact Center

Published By: Avaya     Published Date: Dec 18, 2013
Your contact center is a hotbed of activity, constantly processing calls and emails, chats and social media posts, problems and solutions. As a result, it generates the kind of “big data” that other departments wish they had. But collecting that data is just the beginning. The next step is turning it into a plan of action.
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avaya, big data, contact center, social media, software development, it management, data center
    
Avaya

On Premise Business Intelligence Solutions from SAP: Statement of Direction

Published By: SAP     Published Date: Jul 18, 2016
As your business transitions to a digital enterprise, you can start to give your employees, partners, and customers immediate, data-driven, and even predictive insight into what’s going on – in a way that’s relevant for them. Strategic use of on premise and cloud-based analytics accelerates this process. Read the solution brief to see how SAP is continuing to invest in on premise solutions as part of their effort to reimagine analytics.
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SAP

Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution

Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
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appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus

5 Important Steps to Successful Performance Management & BI An Analyst's Perspective

Published By: IBM     Published Date: Feb 02, 2009
Sign up for the webcast and you will learn: The strategic benefits of a robust information infrastructure for performance management, How to take immediate action if your operating reporting has data latency challenges, How to drive broader adoption in the business by addressing critical data challenges, Why the combination of IBM and Cognos, an IBM company, accelerates the delivery and quality of the information needed to drive business performance.
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ibm, business optimization, performance management, cognos, robust information infrastructure, data latency, data quality challenges, data fragmentation
    
IBM

Ten Steps to Effective Email Marketing

Published By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
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aprimo, b2b, email marketing, b2b, b2c, roi, social media, lead generation
    
Aprimo

Integrating Social into Business with Social Collaboration Tools

Published By: GoToMeeting     Published Date: Oct 08, 2013
The use of too many communication channels can actually hinder collaboration. That's why many organizations are now moving toward a single interface for all business communications. Enterprises realize they must improve the communication and collaboration experience but are still figuring out how social media integrates within corporate culture and business process. This Yankee Group white paper explores how built-for-business social workspaces enable employees to more effectively work together and move projects to completion faster.
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social, marketing, citrix podio, social media, pim bilderbeek, brian partridge, yankee group, connectivity
    
GoToMeeting

Adobe Digital Index Social Intelligence Report- Q4 2013

Published By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
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adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing
    
Adobe

SiriusView: Social Media Intelligence 2015

Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
The need for social media intelligence (SMI) has increased during recent years as social media adoption rates and the number of social media sites that b-to-b organizations must track have grown. Organizations require reliable SMI tools to discover, monitor and make sense of social signals being sent by buyers, customers, influencers and even competitors.
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social, sirius decisions, smi, b2b, b-to-b, smi, influencers, marketing strategy
    
Oracle Social Cloud

Adobe Digital Index: Best of the Best Benchmark 2014

Published By: Adobe     Published Date: Nov 05, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
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adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate
    
Adobe

Combining IBM SPSS Statistics and R for competitive advantage

Published By: IBM     Published Date: May 12, 2017
In today’s world, the data is flowing from all directions: social media, phones, weather, location and sensor equipped devices, and more. Competing in this digital age requires the ability to analyze all of this data, and use it to drive decisions that mitigate risk, increase customer satisfaction and grow revenue. Using a combination of proprietary software and open source technology can give your data scientists and statisticians the analytical power they need to find and act on insights quickly. IBM® SPSS® Statistics provides all of the data analysis tools you need, and integrates with thousands of R extensions for maximum power and flexibility. In this next Data Science Central Webinar event, we will show how SPSS Statistics can help you keep up with the influx of new data and make faster, better business decisions without coding.
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ibm, spss, data analysis, statistics, risk mitigation
    
IBM

IBM Security: Combat the Latest Security Attacks with Global Threat Intelligence

Published By: IBM     Published Date: Oct 13, 2017
IBM Security offers one of the most advanced and integrated portfolios of enterprise security products and services. The portfolio, supported by world-renowned X-Force research, provides security intelligence to help organizations holistically protect their infrastructures, data and applications, offering solutions for identity and access management, database security, application development, risk management, endpoint management, network security and more. These solutions enable organizations to effectively manage risk and implement integrated security for mobile, cloud, social media and other enterprise business architectures. IBM operates one of the world’s broadest security research, development and delivery organizations, monitors 15 billion security events per day in more than 130 countries, and holds more than 3,000 security patents.
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it security, malware, malware protection, virus prevention, ibm, threat intelligence
    
IBM

How Smart Brands are Beating Recession with DRTV

Published By: Hawthorne Direct     Published Date: Apr 03, 2009
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets.  DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now.  Download this exclusive guide today!
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hawthorne, direct tv, drtv, direct response tv, recession, advertising budget, ad spending, market share
    
Hawthorne Direct

Customer Experience for Service

Published By: Oracle     Published Date: Nov 13, 2013
This Executive Brief explores the role of service and support in creating great customer experiences, the service goals market leaders use related to customer experience, the Oracle approach for empowering new service experiences, and how Oracle’s service solutions can help organizations create and manage their own great customer experiences across all channels, touchpoints, and devices.
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zenithoptimedia, oracle, executive strategy series, customer experience, empowering people, take initiative, power your brand, oracle service solutions
    
Oracle

Seamless Video Email Has Arrived: Best Practices for Dramatically Increasing Response Rate & Success

Published By: WhatCounts     Published Date: Feb 04, 2010
Video email is the best of three worlds, bringing together the immediacy of the internet, the precise control and metrics of direct mail, along with the visual appeal of television and YouTube. At its best it has the potential to double or triple the overall efficiency of your marketing program, but employed in the wrong way and it can turn off existing customers.
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whatcounts, video email, video, rich media, youtube, emarketing, email marketing, ctr
    
WhatCounts

Customer Experience for Service

Published By: Oracle     Published Date: Nov 01, 2013
This Executive Brief explores the role of service and support in creating great customer experiences, the service goals market leaders use related to customer experience, the Oracle approach for empowering new service experiences, and how Oracle’s service solutions can help organizations create and manage their own great customer experiences across all channels, touchpoints, and devices.
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zenithoptimedia, oracle, executive strategy series, customer experience, empowering people, take initiative, power your brand, oracle service solutions
    
Oracle

The Guide to Social Selling with InsideView

Published By: InsideView     Published Date: Apr 27, 2015
This guide is written to show sales teams how to increase productivity by using Social Selling techniques powered by InsideView.
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social selling, insideview, prospects, traditional data, social media, engagement, win rates
    
InsideView

Adobe Digital Index: Best of the Best Benchmark 2014

Published By: Adobe     Published Date: May 15, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
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adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate
    
Adobe

Adobe Digital Index: Best of the Best Benchmark 2014

Published By: Adobe     Published Date: Aug 14, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014. Get the report now to learn and discover: - New mobile usage trends - The power of continual site improvement - Why time spent on websites is higher than ever
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online marketing, marketing practices, mobile usage trends
    
Adobe
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