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Improve Your Social Customer Experience

Published By: Spredfast     Published Date: Nov 15, 2018
Can chatbots provide a great customer experience? Watch how top brands automate social customer service practices. You'll learn how to enhance agent workflows and use AI to better connect with the people you care about most.
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social media customer support, social media manager, social media customer service, social customer service, media com customer service, social customer care, social media and customer service, customer service through social media, social media support, social media customer care, client management software, customer support software, social media management tools, social media monitoring, social media training, social media marketing companies, social media analytics, social media marketing, social media software, social media management software
    
Spredfast

Connecting the New Digital Media Ecosystem

Published By: Equinix     Published Date: Aug 14, 2015
This report reveals how media companies and broadcasters must consider new strategies to meet rising expectations and maintain audience share due to the increasingly wide audience with an insatiable hunger for content.
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media, media companies, broadcasters, content, create content, audience, deliver content, content management, create content, equinix, content performance, content performance hub, generate content, network architecture, contact management, content delivery, content management system, information management, infrastructure management
    
Equinix

Enabling Media and Entertainment Companies to Reach their Creative Goals

Published By: Equinix     Published Date: Aug 14, 2015
This white paper shows how Equinix has created the Equinix Media and Entertainment Ecosystem (EMEE) — a solution that leverages our global facilities and the software defined network (SDN) provisioning power of the Equinix Cloud Exchange.
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equinix, emee equinix, equinix cloud exchange, network architecture, network management, network performance, storage management, storage virtualization, infrastructure, infrastructure management
    
Equinix

Thriving in Today’s Media and Entertainment Economy

Published By: Intel     Published Date: Apr 16, 2019
Online media and entertainment companies face a tidal wave of content demand. Legacy infrastructure will be overwhelmed by the compute, storage and network demands. Businesses that make the right investment decisions and fine-tune performance can provide consumers with the user experience they expect. Download Intel's latest eGuide, ‘Thriving in Today’s Media and Entertainment Economy' to discover: • Expectations for the growth of the streaming media industry over the next few years • Consumer expectations for high-quality media experiences • How to defend against hacking with upgraded infrastructure • The predicted effects of 5G on the media and entertainment landscape • The infrastructure upgrades required to keep up with these demands
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Intel

Build a Smart Customer Messaging Strategy for 2019

Published By: Nexmo     Published Date: Nov 26, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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Nexmo

Becoming a Customer-Centric Organization

Published By: Datastax     Published Date: Jan 17, 2018
In today’s fast-paced business climate, companies are seeing dramatic shifts in their market. Customer expectations are changing faster than ever due to digital disruption in areas like commerce, banking, transportation, healthcare, utilities, and media consumption. Technology is being used to disrupt traditionally “safe” industry norms. Data is being generated at levels never seen before, but companies are having a tough time understanding how to find the gold within the gravel.
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Datastax

Turn Your Customers into Brand Champions

Published By: Reputation.com     Published Date: Oct 02, 2017
1.Meet the new consumer The migration to mobile and social media will challenge — and change — everything we know about consumer marketing. 2. Who owns your brand? Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers. 3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level. 4. “Dark data” provides priceless operational insights Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level. 5. Business implications Online reputation stands betwee
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Reputation.com

Email Marketing in Ecommerce

Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable

Build a Smart Customer Messaging Strategy for 2019

Published By: Nexmo     Published Date: Nov 27, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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Nexmo

Data is Oxygen

Published By: Group M_IBM Q119     Published Date: Jan 10, 2019
It is breathing life into our existing energy resources and creating new opportunities. Better use of data has visible, tangible and immediate results. It is helping energy companies become safer, more reliable and more efficient. This is good for both our wallets and our planet. For more information visit: www.ibm.com/energy or watch our webinar here
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Group M_IBM Q119

Need for Speed: Why the Workplace is Picking up the Pace

Published By: Workplace by Facebook     Published Date: Jun 24, 2019
With endless media, services and products available in just a few taps on a smartphone, people are becoming accustomed to a new level of instant access. Whether it’s a ride to a party, payment sent to a friend or streaming a movie, speed is everything. Thanks to technology, Gen Y has come of age in the on-demand economy. Meeting these expectations is crucial to Workplace’s mission to empower people to work together efficiently and effectively. In order to better understand this generation's expectations – and how to cater to them – we’ve partnered with behavioural insights agency, Canvas8 to explore how this desire for immediacy is reshaping the future of work. In this report, we uncover why employees want companies to pick up the pace and what on-demand looks like at work.
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Workplace by Facebook

Compliance Guide: Ensure Social Media Compliance Across Your Organization

Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
Customers now expect the same level of service on social media from financial firms, insurance providers, and other regulated enterprises as they receive from technology and retail companies. But without the right compliance controls in place, your organization could violate customer privacy rules and other regulatory guidelines. Are you taking the right steps to ensure compliance?
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compliance, social media, social media management, enterprise, hootsuite
    
uberVU via HootSuite

5 Critical Requirements for Customer Experience in an Ultra-Connected Era

Published By: Genesys     Published Date: Feb 08, 2019
Customers today expect their customer service to be as connected as they are. If you can’t deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind. Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you don’t have to. Read this ebook and see: Why force-fitting more channels into an aging infrastructure is not the right approach How to create a future-ready customer experience How an integrated approach improves your metrics and reduces operating costs
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Genesys

5 Critical Requirements for Customer Experience in an Ultra-Connected Era

Published By: Genesys     Published Date: Feb 12, 2019
Customers today expect their customer service to be as connected as they are. If you can’t deliver a seamless omnichannel customer experience or easily add digital channels such as mobile, social media and web, you risk being left behind. Some companies try to deliver omnichannel with dated technology, a tangle of point solutions, bolted together with duct tape. But you don’t have to. Read this ebook and see: Why force-fitting more channels into an aging infrastructure is not the right approach How to create a future-ready customer experience How an integrated approach improves your metrics and reduces operating costs
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Genesys

How To Generate Thousands Of Leads Using Sales Chat

Published By: CloudTask     Published Date: May 11, 2018
As a B2B marketer, the process of nurturing and generating new leads is always tricky business. Chasing high quality and relevant leads requires a considerable amount of time, energy and resources to be invested into email marketing campaigns, social media management and educational content such as blogs, whitepapers and eBooks. While live chat support has been around for about a decade, only in recent years and especially in the age of the smartphone, are B2B companies capitalizing on it as a channel to generate and nurture leads.
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CloudTask

With Cognilytica: Innovative Approaches to Solving Expense Report Fraud with AI

Published By: AppZen     Published Date: Jun 17, 2019
Occupational fraud is not a small issue. On average, a company loses 5% of its revenues to employee financial fraud each year, with the annual median loss at $140,000 and over 20% of companies reporting losses of $1 million or more. The key to keeping a lid on this fraud is identifying the fraud before it takes too much of a bite out of the company’s bottom line, or even further, to put processes and controls in place that automatically audits, monitors, and accepts or rejects transactions that don’t fit an recognized pattern.
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AppZen

Secure Platform for Scale-Out and Cloud Infrastructure

Published By: Oracle     Published Date: Oct 20, 2017
In today’s IT infrastructure, data security can no longer be treated as an afterthought, because billions of dollars are lost each year to computer intrusions and data exposures. This issue is compounded by the aggressive build-out for cloud computing. Big data and machine learning applications that perform tasks such as fraud and intrusion detection, trend detection, and click-stream and social media analysis all require forward-thinking solutions and enough compute power to deliver the performance required in a rapidly evolving digital marketplace. Companies increasingly need to drive the speed of business up, and organizations need to support their customers with real-time data. The task of managing sensitive information while capturing, analyzing, and acting upon massive volumes of data every hour of every day has become critical. These challenges have dramatically changed the way that IT systems are architected, provisioned, and run compared to the past few decades. Most compani
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Oracle

Play to Win in Audience Intelligence

Published By: Adobe     Published Date: Mar 03, 2017
When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals. The Adobe guide, Play to Win in Audience Intelligence, shows you how. Read the guide to learn: • How to bring your data sources together into a unified view of the customer • How to move beyond basic demographic attributes to behavior attributes • How to use look-alike modeling to improve customer targeting and acquisition
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audience intelligence, audience engagement, unified data source, behavior attributes, look-alike modeling, data management
    
Adobe

Securing Data at Rest: An Enterprise Strategy for Data Encryption

Published By: HP     Published Date: Jul 29, 2008
The data residing on your storage systems and media, data-at-rest, presents serious security concerns. Regulations and various mandates around the world are putting the burden on companies and government entities to protect the private information they store. Increasingly, companies are being required to publicly disclose breaches that put individuals private data at risk, be it a customer, employee, shareholder, partner, or other stakeholder.
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data security, database security, securing data, customer data, consumer data, pci, cardholder data, mission critical, storage management, compliance, data protection, pci compliance
    
HP

Econsultancy’s Quarterly Digital Intelligence Briefing: Optimizing Paid Media

Published By: Adobe     Published Date: Oct 15, 2013
Download the latest Econsultancy Quarterly Digital Intelligence Briefing, created in partnership with Adobe, to see the latest research about media optimization—including the fact that only one-fifth of companies are actually optimizing media and tracking performance across channels.
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paid media, advertising, optimizing, adobe, adobe media optimizer, visibility
    
Adobe

From 0 to Know: Real-Time Analytics With SAP HANA

Published By: Advizex     Published Date: Sep 25, 2013
The challenge of Big Data is more than a question of size; it’s about time to insight and action. With the exponential growth of unstructured data such as social media, video and the raw data generated by smartphones and other “intelligent” machines, businesses are buried under an avalanche of data that renders even best-effort analytics slow and sometimes unreliable. As many businesses are learning in this age of Big Data, it’s not just what you know, but when you know it and how much you trust it. Download this white paper and learn that with SAP HANA, companies can react intelligently at the speed of thought to capture new opportunities.
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sap hana, sap, real time analytics, raw data, generation, analytics, big data, business intelligence, trusting big data, insight, action, knowledge management, enterprise applications, data management
    
Advizex

Service and Support as a Strategic Imperative

Published By: LogMeIn Rescue     Published Date: Oct 21, 2013
Customer service has evolved from a reactive activity viewed largely as a cost center-based tactical necessity, to a proactive management task that can in many ways set a company apart from the competition. At the same time, the channels by which customers receive support are growing and fragmenting very rapidly. The telephone is still the primary mode of support, but is steadily declining as text, social media, chat, knowledge bases, email and online communities provide new avenues for customers to get the help they need. Some organizations are embracing this evolution by implementing technologies that enable them to interact with customers regardless of the channel or the device they’re using. This approach not only improves customer service, but also boosts the brand image and helps companies achieve broader business goals.
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logmein, infoworld, customer service, customer support, support, support strategy, social media, mobile support, email support, remote pc access software, remote desktop connection, remote computer support, customer support channels, customer relationship management, customer satisfaction, customer experience management, business technology
    
LogMeIn Rescue

How Employee Advocacy Boosts Content Marketing

Published By: Smarp     Published Date: Feb 22, 2019
Employee Advocacy relies on individual expertise on social media to support companies’ and individuals’ branding needs. All of this is done through content, accessible to all those who are part of the Employee Advocacy program. How exactly do Employee Advocacy and content marketing go together? There are four aspects that make Employee Advocacy highly relevant to content marketing efforts. 1. Alignment around a shared content strategy 2. Measuring Results 3. Boosting contents reach and engagement 4. Trust and authenticity
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content marketing, employee advocacy, social media, content visibility, brand visibility
    
Smarp

How to Boost Internal Communication

Published By: Smarp     Published Date: Feb 22, 2019
As workplaces become more and more digital, diverse and scattered, internal communications are facing challenges at an accelerating speed. The emergence of digital services has brought us new ways to communicate and measure the success of our communications, and the importance of social media and internal platforms has altered the way we communicate with each other. In 2025, it is estimated 75 percent of the workforce will be comprised of millennials*. We are seeing a new, tech-savvy generation to take over the workplaces, and ensuring internal communications tackles the challenges of cross-generational workplaces. Effective communication correlates with high employee engagement, and companies who invest in communications are companies who understand the importance of an engaged workforce. Organizations with effective change and communication are 3.5 times more likely to significantly outperform their peers**. With significant changes occurring in workplaces and trough that, in intern
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internal communication, employee engagement, enterprise communication
    
Smarp

Learn How to Increase Traffic, Leads and Sales By Reaching More Than 11 million people on Pinterest

Published By: Hubspot     Published Date: Apr 23, 2013
What appears to be the fastest-growing social media site ever has become a huge traffic referral for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It's working.
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pinterest, social media, hubspot, driving traffic, inbound marketing, social media marketing
    
Hubspot
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