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The CMO Guide to Rocking B2B Social Media: How to Create a Social Business from the Top Down

Published By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx

How to Find your Audience on Social Media: Using Social Data to Determine Your Social Media Mix

Published By: Tracx     Published Date: Mar 08, 2017
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there. So, we've done the research for you. (You're welcome.) Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do. In this on-demand webinar, you'll learn: *How to create your ideal social media mix *The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more *Top performing networks based on industry demographics *When to adopt new networks (and when to ignore) *Where companies like yours spend time on social media (and where the missed opportunities are)."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics, social analytics media, social engagement, social listening, social marketing, social media, social monitoring, social monitoring media, social optimization, social publishing, social roi tool, social software, social software media
    
Tracx

The Value of Blending eServices and the Contact Center

Published By: Interactive Intelligence     Published Date: Dec 02, 2010
How a contact center deploys and manages eServices - non-voice interaction channels such as email, chat, SMS and social media - is the key to offering electronic services that attract modern tech-savvy customers. Learn about eServices best practices from Sheila McGee-Smith, founder of McGee-Smith Analytics, and Tim Passios, Director of Solutions Marketing at Interactive Intelligence, and how three diverse companies successfully utilize eServices to their advantage.
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interactive intelligence, sms, media channel, short message service, wireless, mobile communications, gsm, social media, wireless communications, wireless messaging
    
Interactive Intelligence

Criteria Used by Financial and Corporate Decision Makers to Choose a Vendor

Published By: CFO.com     Published Date: Sep 21, 2011
CFO magazine explored trends in the procurement of technology, financial services and other services by U.S. corporations. The study, "The Senior Finance Team and Corporate Purchasing Decisions: Product and Service Investment Plans, Vendor Selection Process, and the Impact of Media on the Decision Making Process" identifies the extent and types of purchases that companies will make, the role of the finance team in corporate purchasing decisions, the criteria used for vendor selection, and the trends and influence of various types of media on vendor choices.
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cfo.com, technology, financial services, company purchases, vendor selection, media
    
CFO.com

Industry Intelligence: Reporting on Disruptive Technology's Impact on Media & Entertainment

Published By: Panasonic     Published Date: Jan 10, 2019
Every day, Media & Entertainment companies face new challenges on all fronts, from traditional cable and broadcast to streaming services like Netflix and Hulu. Meanwhile, creators of live experiences struggle to convince fans to turn from their devices and see the real thing. This presents unique challenges to decision makers struggling to determine the most opportune time to adopt the technologies that can address these threats and trigger growth. This report looks at the trends, attitudes and behaviors that are determining the present and future of Media & Entertainment.
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Panasonic

Blending digital and physical worlds to engage, enlighten and inspire

Published By: Panasonic     Published Date: Mar 18, 2019
In a world of content overload, executives at Entertainment & Media companies know they need to find new ways to engage, enlighten and inspire audiences through cutting-edge spaces that overlay digital information onto the physical world. That’s what Panasonic, a leading innovator in 10 top disruptive technologies, found in its recent study. They asked senior technology decision makers across 13 industries how they are investing in new technologies, which they have already adopted and which they intend to implement. The report is available now to our readers. Get the report today for an inside look at how competitive companies are adopting disruptive technologies, innovating and planning for the future.
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Panasonic

Work Smarter! Deliver Portal and Collaboration Solutions for smarter telecommunications

Published By: IBM     Published Date: Aug 10, 2009
Digital Media convergence, Web 2.0 and social networking's growing influence are forcing Telecommunications companies to transform their service offerings. Watch this webcast to learn about IBM's asset-based telecommunications solutions that solve our clients most important challenges.
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web 2.0, social networking, telecommunications, digital media, collaboration, ibm, empowering people, spde, cem, customer experience management, blogs, wikis, user profiles, tagging, feeds, mobile services, lotus, wireless, enterprise applications, mobile computing
    
IBM

The empowered customer: Productivity enhancements in a digital era

Published By: Microsoft Dynamics CRM     Published Date: Mar 30, 2010
As global employment prospects lag behind a slow economic recovery, customers in many parts of the world are more cautious and better informed than ever. They have access to a wealth of information about the products and services they seek, much of it obtained from trusted sources almost immediately. Yet businesses have moved slowly to exploit emerging technologies and information sources like Twitter, Facebook and YouTube. As a result, customers often seem better informed about the products and services they buy than companies are about their customers. This imbalance presents a big challenge to companies struggling to avoid commoditisation and it could grow into a competitive disadvantage as customers demand more personalized service.
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microsoft dynamic crm, productivity enhancement, customer service productivity, customer interaction service, customer relationship management, customer satisfaction, customer service, productivity
    
Microsoft Dynamics CRM

Travel - Play to Win

Published By: Adobe     Published Date: Aug 02, 2017
With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges. Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.
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goals and kpis, data warehouse, resource management, insight loop, content and campaigns, audience optimisation
    
Adobe

CEO Disconnect is Weakening Cybersecurity

Published By: Centrify Corporation     Published Date: Apr 13, 2018
As business models have become increasingly digital, high-profile, reputation-damaging security breaches are grabbing more news media headlines. Leading companies have ramped up their investments in cybersecurity, yet that spending is often not well aligned with actual threats. Studies have shown that server-focused solutions such as network anti-virus, malware detection and website firewalls attract the biggest investments, ignoring the fact that misuse of privileged credentials is by far the most common cause of breaches. The reasons for this disconnect are not well understood, in part because it sits at the intersection of the people and technology domains. This survey, conducted by WSJ Custom Studios with sponsorship from Centrify, seeks insights into senior-level thinking on this issue, including current cybersecurity priorities and the perceived degree of alignment between threats and solutions.
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Centrify Corporation

Optimizing Offsite Disaster Recovery with Virtual WAN Op, a Case Study

Published By: Silver-Peak     Published Date: Mar 21, 2012
Learn why one of the world's largest media companies chose Silver Peak virtual WAN Optimization for their cross country replication challenges including an on-demand media database requiring 7 x24 access. Complicating the challenge was a lack of space in the state-of-the-art data center for additional physical hardware. No problem.
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silver-peak, disaster recovery, wan, technology, optimization, data center, data management, backup and recovery, data protection, data quality, vulnerability management
    
Silver-Peak

Olympics 2014 - the Social Story

Published By: Oracle Social Cloud     Published Date: May 02, 2014
The Olympics provided clear examples of how media companies and brands can magnify their marketing efforts using social media. These strategies and tactics are not just reserved for events of this magnitude and can be applied to any major campaign.
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oracle, srm, social marketing, tv social marketing, broadcast network social marketing
    
Oracle Social Cloud

Amplifying Employee Voice: How organizations can better connect to the pulse of the workforce

Published By: IBM     Published Date: Mar 28, 2016
The rise of social media, coupled with the desire to build more engaged and productive workforces, has brought “active employee listening” to the forefront of management attention. No longer is it enough to encourage employees to speak up about topics that matter to them. Organizations today need to more actively solicit, analyze and engage in ongoing conversations with past, present and even future employees. Having access to the collective “employee voice” can help leaders achieve diverse goals, including identifying innovations, preventing discord and improving productivity, as well as building a better connection to the organization and its mission. So, how can organizations establish and manage mutually beneficial listening programs? To better understand what companies are doing in the area of employee listening and the extent to which employees are willing to participate, we analyzed data from the 2015 IBM Smarter Workforce Institute WorkTrends Survey – a broad-based survey of ov
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ibm, ibm smarter workforce, work trends, employee engagement, human resource technology
    
IBM

Telecoms reinvention-optimising the online customer experience

Published By: ATG, Inc.     Published Date: Feb 19, 2010
As networks, devices and media converge, telecoms companies have increasingly complex catalogues of products and services on offer to customers who are, in turn, becoming more aware that they can easily switch to other providers.
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telecom, atg, web 2.0, customer service, clicks, quocirca, mcm, multi channel marketing, business intelligence, business management, business process management, customer relationship management, customer satisfaction, human resources services
    
ATG, Inc.

Competitive System Resource Impact Testing

Published By: BlackBerry Cylance     Published Date: Aug 22, 2018
Even if one minute a day is lost to productivity drains because of PC horsepower allocation to security scans and remediation, the cost over a year across a medium-sized enterprise adds up quickly. A 10,000 employee operation would face over $10M in direct productivity losses alone. As an early trigger for expensive PC hardware refresh is an onslaught of help desk calls, many companies find that they can actually extend the hardware refresh cycle out another 12–24 months simply by employing a security solution that does not tax the PC as heavily. The indirect costs associated with brand reputation and opportunity losses add untold thousands of dollars per year as well. Further, some institutions under green initiatives monitor power consumption related to security measures favor solutions that use less energy. As such, forward-thinking enterprises are looking beyond the software license fees when evaluating security software alternatives.
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system, resource, impact, testing, cylance
    
BlackBerry Cylance

Using Analytics to Proactively Detect Insider Threat 

Published By: SAS     Published Date: Mar 06, 2018
The 2016 ACFE Report to the Nations on Occupational Fraud and Abuse analyzed 2,410 occupational fraud cases that caused a total loss of more than $6.3 billion.8 Victim organizations that lacked anti-fraud controls suffered double the amount of median losses. SAS’ unique, hybrid approach to insider threat deterrence – which combines traditional detection methods and investigative methodologies with behavioral analysis – enables complete, continuous monitoring. As a result, government agencies and companies can take pre-emptive action before damaging incidents occur. Equally important, SAS solutions are powerful yet simple to use, reducing the need to hire a cadre of high-end data modelers and analytics specialists. Automation of data integration and analytics processing makes it easy to deploy into daily operations.
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SAS

Harvard Business Review Analytic Services: Real-Time Analytics

Published By: SAS     Published Date: Jun 06, 2018
Today’s consumers expect immediate, personalized interactions. To meet these expectations, companies must differentiate their brands through timely, targeted and tailored customer experiences based on real-time data analytics. This report, sponsored by SAS, Intel and Accenture and conducted by Harvard Business Review Analytic Services, looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences. Learn why organizations that place a high value on real-time capabilities still struggle to achieve them, what companies can do to ensure success as they adopt and implement real-time analytics solutions, and what benefits successful companies are already seeing.
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SAS

Some Assembly Required: Building the New CMO - Research Brief 1: Who Owns the Customer?

Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customer’s entire lifecycle than ever before.
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customer experience, chief digital officer, digital, social marketing, social intelligence, cmo, oracle, research, cio, marketing and it collaboration, crm, social business, socially enabled enterprise, cpg, travel, healthcare, financial services, marketing cloud
    
Oracle Social Cloud

A Software-Defined WAN Is a Business Imperative

Published By: VMware SD-WAN by VeloCloud     Published Date: May 13, 2015
Almost every IT and business leader today is focused on creating a more agile business. The ability to adapt immediately to business climate changes is now the basis for competitive advantage, and it will determine which companies will thrive and leapfrog their competitors and which ones will face becoming irrelevant. However, business agility cannot be achieved without having an agile IT infrastructure to enable it. This is one of the reasons why businesses have spent billions of dollars on technology to make IT more agile.
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wan, software, zk research, cloud, apps, it management
    
VMware SD-WAN by VeloCloud

The Naked Truth About Social Media ROI

Published By: BzzAgent     Published Date: Nov 12, 2010
If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.
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bzzagent, social media, roi, ebook, direct marketing, twitter, facebook, branding, marketing
    
BzzAgent

Marketing Mix Modeling & Optimization - The Science & Utility of Quantifying All-Media ROI

Published By: Polaris Research, Inc     Published Date: Jun 16, 2009
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
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polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics, online portal, business intelligence, seo, quality-to-marketing-management-system, qtmms, loyalty, sales, media effectiveness statistic, mes, consumer confidence index, cci, forecasting
    
Polaris Research, Inc

From Social Media to Social CRM: Reinventing the Customer Relationship

Published By: IBM     Published Date: Feb 14, 2014
"Welcome to the age of Social CRM, a different way of thinking about customer relationship management that focuses on using social media to enhance customer engagement. How prepared are companies to make this shift? Despite widespread adoption of social media, for most, Social CRM is still in its early stages, execution is patchy and concerns about ROI remain. To fully exploit the power of social media to connect with customers, organizations need to move beyond isolated projects to integrated programs and, ultimately, a Social CRM strategy."
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ibm, marketing, social media, crm, social crm, customer service, customer interaction, customer relationship, marketing management, marketing strategy
    
IBM

Meeting Exceptional Security Challenges: Focus on IT Spending and the Right Hires

Published By: Modis     Published Date: Mar 09, 2015
In the wake of the recent Sony data breach, customer and company privacy issues have become a hot topic in the media and the tech sector. The Sony incident and other widely covered consumer-facing data breaches experienced by Target, Home Depot, JPMorgan Chase and others have had a significant financial impact on these companies. Experts are projecting that both the number of incidents and the cost of dealing with data breaches will increase in 2015. To combat these attacks, businesses must respond with a heightened awareness of cybersecurity as well as increased spending on enterprise security as needed. Designating high level executives to lead security and hiring certified security experts are among the best practices for stronger IT security in 2015 and beyond. Download to learn more!
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modis, security challenges, it spending, privacy concerns, cybersecurity, security experts, data breaches, consumer facing breaches, security, it management
    
Modis

Supercharge your Infrastructure

Published By: Fusion-io, Inc.     Published Date: May 27, 2014
Fusion---iodelivers the world's data faster. From e---commerce retailers to the world’s social media leaders and Fortune Global 500 companies, companies are improving the performance and efficiency of their data centers with Fusion---io technology. ioControl Hybrid Storage from Fusion---io is ideal for customers seeking to virtualize mission---critical workloads, deliver high performance VDI, and control efficient application acceleration across shared storage environments.
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fusion-io, infrastructure, hybrid storage, i/o gap, flash storage, hybrid storage, hybrid san, hybrid flash array, hybrid storage solution, storage area network, storage area network vendors, iscsi storage, qos, storage qos, automated tiering, it management, storage
    
Fusion-io, Inc.

DocuSign for Sales and Sales Operations Departmental Brief

Published By: DocuSign     Published Date: Apr 12, 2017
Today, more than ever, the customer is at the center of business. Armed with more choice and ultimately more power, customers expect businesses to deliver entirely satisfying, customer-centric experiences throughout the sales cycle. Whether you sell to businesses or consumers, customers are accustomed to one-click purchasing, full mobile access, and social media-driven recommendations, and they are demanding a similar experience of all companies they do business with. With eSignature & Digital Transaction Management (DTM) solutions from DocuSign you can provide that experience, allowing customers to transact with you on their terms while reinforcing your modern reputation.
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DocuSign
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