media marketing

Results 301 - 325 of 475Sort Results By: Published Date | Title | Company Name

6 Mistakes to Avoid Using Social Media

Published By: ActionCOACH     Published Date: Apr 17, 2013
How can you avoid failure while employing the proper tools to gain experience? you can do it by avoiding big mistakes and learning as you go. Download this eBook to learn some of the biggest mistakes that business owners make and how you can avoid them.
Tags : 
social media, actioncoach, social marketing campaign, social marketing best practices
    
ActionCOACH

Global Survey of Marketers Report

Published By: IBM     Published Date: Oct 15, 2013
Marketers’ biggest challenges and opportunities reveal the rise of the empowered customer
Tags : 
customer experience, social media, changing market, digital world, shifting new channels, exceptional customer experience, ibm, technology adoption
    
IBM

Turn The Social Data Flood Into Solid Marketing Decisions

Published By: IBM     Published Date: Oct 31, 2013
Improve customer satisfaction, identify trends and make smarter marketing decisions with IBM Social Media Analytics.
Tags : 
social media, big data, data-driven marketing, marketing analytics, performance analytics, business analytics, metrics, data
    
IBM

Managing A Smooth Marketing Automation Software Implementation

Published By: Oracle     Published Date: Nov 21, 2013
If you've neglected the advantages of marketing automation software because you think implementation will be complex, read this.
Tags : 
zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system
    
Oracle

Why Marketing Automation? An IT Professional's Guide

Published By: Oracle     Published Date: Nov 21, 2013
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
Tags : 
zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system
    
Oracle

The Grande Guide To B2B Content Marketing

Published By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
Tags : 
zenithoptimedia, oracle, eloqua, rules on content, content marketing, grande guide, customer aquisition, lead generation
    
Oracle

Creating a Digital Strategy to Provide Exceptional Digital Experiences

Published By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
Tags : 
ibm, social media, marketing, crm, customer interaction, digital marketing, digital strategy, customer experience
    
IBM

From Social Media to Social CRM: Reinventing the Customer Relationship

Published By: IBM     Published Date: Feb 14, 2014
"Welcome to the age of Social CRM, a different way of thinking about customer relationship management that focuses on using social media to enhance customer engagement. How prepared are companies to make this shift? Despite widespread adoption of social media, for most, Social CRM is still in its early stages, execution is patchy and concerns about ROI remain. To fully exploit the power of social media to connect with customers, organizations need to move beyond isolated projects to integrated programs and, ultimately, a Social CRM strategy."
Tags : 
ibm, marketing, social media, crm, social crm, customer service, customer interaction, customer relationship
    
IBM

Patterns in Achieving Social Business Success by Leading and Pioneering Organizations

Published By: IBM     Published Date: Feb 14, 2014
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Many organizations don’t fully appreciate the magnitude of the value creation potential of social business.
Tags : 
ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends
    
IBM

Delivering a Seamless Experience Across Every Channel

Published By: IBM     Published Date: Mar 13, 2014
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
Tags : 
ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior
    
IBM

Marketing 103: Savvy Social Media

Published By: Xero     Published Date: Feb 18, 2014
From tweets to posts and even likes, this webinar covers the basics of social media marketing. Learn how your peers are leveraging social media in their practices and hear what works - and what doesn't.
Tags : 
tweets, xero, xero marketing, social media, facebook, linkedin, email marketing, mobile marketing
    
Xero

15 Ideas to Grow with Digital Marketing

Published By: Vocus     Published Date: Mar 19, 2014
Find out the most efficient ways to build social media influence, monitor your target audience online, and drive business to your front door.
Tags : 
marketing software, social media marketing, digital marketing, media list, marketing automation, internet marketing, journalists, facebook marketing
    
Vocus

2014 Marketer's Guide to Facebook

Published By: Vocus     Published Date: Apr 09, 2014
Explore Facebook’s newer features and some actionable best practices in this guide, and you’ll connect with more customers, as well as improve your Facebook marketing.
Tags : 
vocus, marketing, social marketing, social media, facebook, facebook exchange, fbx, retargeting
    
Vocus

The State of Digital Marketing Trends 2015

Published By: Wyng     Published Date: Mar 03, 2015
How are you taking your 2015 digital and social marketing to the next level in 2015? We surveyed 100+ marketing professionals on the state of digital marketing trends. Download our free "State of Digital Marketing Report" to see how marketing evolved in 2014, and where you should invest your efforts in 2015.
Tags : 
digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience
    
Wyng

Free Forrester Report - 4 Steps to Social Success

Published By: Wyng     Published Date: Mar 03, 2015
Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands, including SodaStream, Dr Pepper & more.
Tags : 
digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience
    
Wyng

Free White Paper: 7 Steps to Unlock Your Social Data Through Customer Engagement

Published By: Wyng     Published Date: Apr 06, 2015
With today’s empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
Tags : 
digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience
    
Wyng

Free Report: Digital Marketing Forecast 2015-2016

Published By: Wyng     Published Date: Apr 06, 2015
Get ahead of cutting-edge digital marketing trends and learn what’s coming next. In this free report, we’ll share tips on what you can do today to accelerate your marketing strategy with customer engagement & data - before the competition catches up.
Tags : 
digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience
    
Wyng

Appcito CAFE Enables ViralMint to Turn Potential Disaster into Success

Published By: Appcito     Published Date: Apr 09, 2015
Social media marketing ?rm ViralMint rolled out a new feature that proved so popular that the increased customer tra?c swamped the capabilities of the existing load balancer solution and greatly increased application response times. Lacking visibility into the volume or nature of its tra?c, ViralMint had no clues for how to address its issues. A fortuitous conversation led to discovery of the Appcito Cloud Application Front End (CAFE) service, which allowed ViralMint to gain control of its cloud application tra?c, retain its customers’ trust and build on its unexpected success.
Tags : 
customer traffic, load balancer solution, application response times, visibility, cloud application service, cloud application delivery, aws, amazon web services
    
Appcito

Digital Marketing Maturity Evaluation Guide

Published By: Telerik     Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
Tags : 
telerik, marketing, digital marketing, technology platform
    
Telerik

Handbook: UNDERSTANDING SOCIAL MEDIA ROI

Published By: Falcon Social     Published Date: Dec 02, 2015
The aim of this handbook is to give the knowledge, tactics and tools to help brands better understand the value of their social marketing in terms of ROI.
Tags : 
falcon social, marketing roi, roi, social media marketing, social marketing, return on investment, collaborative commerce, customer experience management
    
Falcon Social

Getting to Know You: How Leading Marketers Are Using Social Media Analytics

Published By: IBM     Published Date: Aug 18, 2016
Marketers are expanding their use of advanced social media analytics and combining the insights from those tools with other enterprise data to learn more about their customers and their prospects.
Tags : 
ibm, watson, social media, analytics, social media analytics, marketing, marketers, enterprise applications
    
IBM

Quantifying the Value of Social Media Engagement in B2B Marketing

Published By: Act-On     Published Date: Aug 28, 2012
In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.
Tags : 
social media roi, b2b marketing, social media engagement, gleanster, content marketing, social media metrics
    
Act-On

Grow Your Email Marketing List

Published By: Act-On     Published Date: Mar 20, 2013
A 2012 survey of consumer channel habits and preferences found 77% preferred to receive permission-based promotions via email; only 6% preferred such messages via social media. Read on to figure out how Email remains the most potent marketing tool.
Tags : 
marketing list, email, grow your email marketing list, roi, return on investment, dma, marketing tools
    
Act-On
Start   Previous    5 6 7 8 9 10 11 12 13 14 15 16 17 18 19    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.