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Video Marketing Domination

Published By: Audio Animators     Published Date: Oct 03, 2013
Video marketing typically means you want to generate leads, sales, or buzz. Most marketers jump right into video with little thought to their options. But, they exist and by making the right decision can have a big impact. This paper clarifies options and provides a path to optimal conversion by ensuring you select the right video medium for your purposes.
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Audio Animators

When Cryptors Attack: Timeline of a Ransomware Infection

Published By: Kaspersky     Published Date: Feb 06, 2017
The total amount of damage caused by cryptomalware can be divided into two parts: the ransom and the related losses. Drawing from our survey of over 4,000 small- and medium-sized companies conducted by Kaspersky Lab and B2B International, we take a closer look at the numbers behind the damage.
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cryptor, ransomware, malware, encryption, business security, cyberthreat, cyberattack, hacker detection, intrusion prevention, data protection, database security
    
Kaspersky

Why Comprehensive Endpoint Security and Management is a Must-Have for Small and Medium Enterprises

Published By: EarthLink Business     Published Date: May 15, 2014
This white paper underscores why it’s critical for SMEs to protect all endpoints – not just mobile devices – in the operating environment. It also explains the challenges of applying stringent security across all endpoints and balancing that with convenience and ease-of-use for employees.
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earthlink, smb, small business, medium business, sme, endpoint security, mobile security, mobile workers, byod, workforce security, network security, remote access, small business networks, access control, email security, intrusion detection, network security appliance, mobile data systems, smart phones, wireless phones
    
EarthLink Business

Forrester WP - Converged Infrastructure: Ready For The Next Phase

Published By: HP     Published Date: May 27, 2014
On behalf of HP, Forrester Consulting conducted research regarding the acceptance and benefits of converged infrastructure (CI) among medium-size to very large enterprises during the second quarter of 2013. Read this white paper sponsored by HP and Intel® to learn the rest of Forrester's conclusions.
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intel, converged infrastructure, mobile users, applications, virtualization, enterprises, it management, enterprise applications
    
HP

HP StoreOnce:  Boldly Go Where No Deduplication Has Gone Before

Published By: HP     Published Date: Jun 05, 2014
Fast-growing data and widespread virtualization have ratcheted up data protection challenges no matter what the size of your business. This paper will describe the challenges of data protection, why deduplication is critical to meeting the challenges, how HP is achieving its vision of federated dedupe with StoreOnce – and what HP’s StoreOnce VSA announcement and achievement means to backup services providers, enterprises with remote or branch offices and small and medium businesses as well.
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hewlett packard, data, backup, . data protections, recovery, deduplication, storeonce, it management, data management
    
HP

The Total Economic Impact™ of Microsoft Office 365

Published By: Microsoft Office 365     Published Date: Jan 21, 2016
Learn how much money your business can save. In an objective study commissioned by Microsoft, Forrester Consulting investigated the Total Economic Impact™ for small to medium sized businesses, with 1 to 250 employees, using Office 365. The study revealed a sizeable return on investment. One business founder had this to say, “The productivity gain is the main thing for me with Office 365. It’s allowed everybody to be more productive, and if there is any element of downtime on hardware, it’s just a case of moving into another location, whether it’d be the next desk, office, or Starbucks.” Discover these findings and more when you download the free report: • Improved Business Continuity. How enhanced business continuity lead to an avoidance in lost billable hours of $15,000 annually. • Increased mobile worker productivity. How an investment in mobility saved45 hours per year per worker. • Lowered Security, Risk, and Compliance Costs. How an organization went from 15 data breaches per year
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it management
    
Microsoft Office 365

Online Meetings: Secure Your Video Conferences eBook

Published By: Microsoft Office 365     Published Date: Jun 03, 2016
Did you know that just like email, video conferencing is susceptible to security risks? Our “Online Meetings: Secure Your Video Conferences” eBook shows you how small and medium businesses can use Skype for Business to provide effective collaboration tools—like HD video conferencing*—that are more secure and simple to use. In this ebook, you’ll discover how to: Save on security, risk, and compliance costs Reduce risk with a comprehensive solution Simplify your IT environment and increase security *For HD video, compatible HD hardware and broadband connection with at least 4 Mbps required.
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Microsoft Office 365

Top 8 Considerations for Selecting SMB Network Monitoring Software

Published By: InterMapper     Published Date: Apr 08, 2011
Small-to-medium size businesses (SMB's) have limited IT staff and budgets, yet they still require a monitoring solution for cost-effective equipment diagnosis to maintain a healthy network. Use the following checklist to evaluate software vendors.
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intermapper, smb, network monitoring, network management, alerting software, diagnosis, network knowledge, real time, bandwidth management, internetworking hardware, monitoring, remote network management, small business networks
    
InterMapper

Top 8 Reasons SMBs Need to Monitor their Networks

Published By: InterMapper     Published Date: Apr 10, 2011
If you are responsible for administering the IT infrastructure at a small-to-medium size business (SMB), using network monitoring, mapping and alerting software can help you do your job better by maximizing network uptime and efficiency.Here are the top reasons to implement a network monitoring system.
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smb networks, troubleshoot, intermapper, alert, alerting software, infrastructure, network management, monitoring, network architecture, network performance management, remote network management, small business networks, traffic management
    
InterMapper

Managed Email Marketing: Using an Outside Agency for Successful Email Campaigns

Published By: DATAbuddy     Published Date: Apr 27, 2009
Thousands of companies already leveraged the power of email marketing to promote their business to a wide range of customers. For those businesses that haven't yet introduced email marketing into their advertising efforts - and even for some of those who have - the strategy does reveal some challenges. Companies struggling to get the most out of their email marketing efforts should consider using a managed email marketing service. Let's take a look at the challenges of email marketing and how an outside firm can tackle those issues.
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databuddy, email marketing, e-mail, email, email campaign, outside agency, smb, small business, medium business, smb, design and editorial, html coding, browser, paperless marketing, templates, click-thrus, deliverability, spam, website integration, consistent deployment
    
DATAbuddy

Economist: Smart SMBs Fine-tuning the Engines of Growth

Published By: Symantec     Published Date: Nov 04, 2013
An executive summary of an Economist Intelligence Unit Survey
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symantec, the economist, economist intelligence unit survey, global gdp, small and medium-sized businesses, smb, security
    
Symantec

5 Steps to Implement & Maintain PCI DSS Compliance

Published By: AlienVault     Published Date: Oct 20, 2017
Maintaining Payment Card Industry Data Security Standard (PCI DSS) compliance can be both difficult and expensive. For most small to medium sized organizations, it doesn’t have to be as long as you have the right plan and tools in place. In this paper you’ll learn five steps to implement and maintain PCI DSS compliance at your organization by: • Determining your true business requirements • Inventorying locations and assets • Segmenting environments • Operationalizing controls • Automating controls and control reporting Demonstrating compliance with PCI DSS is far from a trivial exercise. This checklist will help you on your quest to achieve and maintain PCI DSS compliance.
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AlienVault

What Sales Should REALLY Expect From Marketing Automation

Published By: Act-On     Published Date: Aug 18, 2014
A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?
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Act-On

Everyone Is At Risk: Don’t Lose Your Job Over Printer Security

Published By: Hewlett Packard Enterprise     Published Date: Mar 29, 2017
Join this dynamic LinkedIn group to be part of the cyber-security education conversation to gain an understanding for the best practices to improve security. Learn why HP says 64% of IT managers believe their printers are infected with malware, but only 45% of those IT professionals consider printers to be a medium or high risk vulnerability. The first responsibility of IT professionals is to make sure their company’s information is secure and today any device can become an access point threat. Printers and MFPs can be the Achilles’ Heel of any cyber-security plan and are a goldmine for hackers looking to steal pertinent information. Join the conversation and learn what’s necessary to protect your company.
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hewlett packard, printer security, information technology
    
Hewlett Packard Enterprise

5 Simple Ways to Revolutionize Customer Loyalty Through Email Marketing

Published By: Campaigner     Published Date: Jun 05, 2007
Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more.
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email marketing, crm, customer relationship management, customer experience management, customer satisfaction, email, got, got corp, gotcorp, got corporation
    
Campaigner

Integrating Email Campaigns with New and Existing Mediums

Published By: Gold Lasso     Published Date: Oct 02, 2008
Integrating Email Campaigns with New and Existing Mediums.  This white paper is a review of the "why's" and "how's" of email integration with other marketing mediums.
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goldlasso, social network, myspace, facebook, linkedin, blogs, advertising
    
Gold Lasso

Questions to Ask your Potential Search Engine Optimization Company - Part One

Published By: Medium Blue     Published Date: Jan 29, 2007
If you are looking to partner with a search engine optimization company, it’s important that you choose a firm you can trust. Many search engine optimization companies today use tactics that are questionable and that can lead to your site getting penalized by the major search engines. In this article, you will be given several important questions to ask any SEO firm that you are considering, and learn how to interpret the answers you are given.
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search marketing, search engine optimization, outsourcing, seo firms, seo firm, seo
    
Medium Blue

Organic SEO or Pay-Per-Click Advertising - Which Should You Choose?

Published By: Medium Blue     Published Date: Jan 29, 2007
Two of the most popular methods a company can use for online marketing are organic search engine optimization and pay-per-click advertising - and these are often used in tandem. Learn more about the pros and cons of each of these methods.
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search marketing, search engine optimization, pay per click marketing, search engine / directory submission, medium blue
    
Medium Blue

Your Search Engine Optimization Company - Protecting Your Time and Your Brand

Published By: Medium Blue     Published Date: Jan 29, 2007
Learn about the ways in which a quality SEO firm can protect your time and your brand, from providing in-house copywriting to managing implementation.
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search marketing, medium blue, search engine marketing, search engine optimization, seo firm, seo company, seo companies, branding
    
Medium Blue

Organic SEO - What Does It Really Mean?

Published By: Medium Blue     Published Date: Jan 29, 2007
Learn how an organic SEO firm works with site content instead of manipulating technical loopholes, attracts links instead of utilizing linking schemes, strives to make a website a valuable resource, and learns from the search engines rather than learning how to exploit them.
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organic seo, search marketing, search engine optimization, medium blue
    
Medium Blue

Don't Sabotage Your Search Engine Optimization Company

Published By: Medium Blue     Published Date: Jan 29, 2007
As the Internet becomes a valuable marketing tool, many organizations are hiring a search engine optimization company in order to help increase their online exposure. Unfortunately, there are many errors that those same organizations often make that sabotage the efforts of the search engine optimization firm that they have chosen to work with. 
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search engine optimization, search marketing, outsourcing, outsource, seo firm, seo firms, seo company, seo companies, medium blue
    
Medium Blue

Search Engine Marketing Services: Trends and Predictions

Published By: Medium Blue     Published Date: Jan 29, 2007
Search engine marketing services need to be able to stay on top of all of the latest industry developments and to be aware of the trends that are sure to shape the industry’s future. Learn more about the issues that search engine marketing firms will be contending with as the SEO industry continues to change on a regular basis.
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search marketing, search engine optimization, medium blue, outsource, outsourcing, seo firm, seo firms, seo company, seo companies
    
Medium Blue

SMB Backup: Make a Wise Decision

Published By: ProStor Systems     Published Date: Mar 15, 2007
This white paper covers the need for backup and the unique challenges faced by small and medium sized businesses when addressing storage needs. He then highlights different backup options and selection criteria for choosing the best backup solution.
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backup, smb, hardware, archiving, security, small business networks, backup and recovery, small business, prostor, storage, prostor systems
    
ProStor Systems

Beyond Email: Integrated Online Tools for Managing The Customer Relationship Lifecycle

Published By: Connectus     Published Date: Aug 21, 2009
Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
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crm, customer relationship management, customer relationship lifecycle, email marketing, customer loyalty, loyalty and retention, loyalty, retention, customer communication, ebusiness, e-business, connectus, enterprise applications, customer service, marketing automation, sales & marketing software, sales automation
    
Connectus

Minimizing the Impact of Economic Difficulties by Migrating from DAS to Networked Storage

Published By: HP     Published Date: Jul 08, 2009
This white paper looks at what it takes to deliver a broad set of network storage solutions that address the ongoing needs of IT managers while accommodating their current business requirements. Learn more today!
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smbs, small and medium-sized businesses, idc, das, directattached, storage, storage, availability, networked storage, economy, it budget, nas, network attached storage, virtualization, consolidation, fibre channel, value-added resellers, var, serial ata, sata
    
HP
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